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Uppercrust Productions

4.4 (312 reviews)
Open 8:00 am - 7:00 pm

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Alyana S.

It was my first visiting as I was craving a cinnamon roll. It does get busy so I recommend going early. Their staff was great and attentive. I got the cinnamon roll and iced caramel latte and it was absolutely delicious! I definitely would come back to try their other delicious pastries!

Entry
Lesli S.

Located in a strip mall with plenty of parking and a handful of outside tables for those opting to enjoy their pastries on site. Seems to attract a progressive clientele with many coming specifically for the cinnamon rolls. We went a little later in the morning so some items were sold out, but still a good selection. We did not opt for the cinnamon rolls - may have to give them a try next time. There's a limit to the number of people allowed in the shop at a time so there's a velvet rope where you may need to wait your turn. The gal who helped us was very friendly and knowledgeable. They offer 2 gluten-free items each day in addition to macarons. We tried the gf chocolate chocolate chip cookie w/sea salt, a peanut butter cookie, an apricot croissant and some macarons. The pb cookie was excellent!! Would definitely get that again. Although the apricot croissant was light, flaky and tasty, there was very little apricot inside. Was probably halfway through before getting a bite of apricot and it was just 1 small lump of fruit so was mostly croissant with a bite of apricot. Would not buy the gf double chocolate chip cookie again. Have to laugh b/c at our house, it's a joke that when you think you've added the chocolate chips to the batter, do it again b/c we need more. Well, I've officially been cured of this desire. This cookie literally felt like I was eating a bag of chocolate chips, with almost no cookie to it. It took death by chocolate to a whole new level. Can't comment on the macarons as we gave them to someone else. Would we return - sure! It's a cute place. Would be interested in trying some of their other options. Their cinnamon rolls obviously deserve a try and their breads looked fresh and tasty so perhaps next time.

Liyike J.

Friends usually got croissants here Tried their quiche and ham & Gruyère Good service, seats available outside

Mayra B.

Uppercrust is an absolute gem in Gainesville, and every visit feels like a special occasion. The moment you walk in, you're greeted by the warm aroma of freshly baked bread and pastries that instantly makes your mouth water. Their attention to quality is evident in every bite. From the crisp baguettes to the buttery croissants, each item is crafted to perfection. What sets Uppercrust apart is not just the delicious offerings but the inviting ambiance and exceptional service. The staff is always friendly and knowledgeable, ready to recommend their favorites or help you discover something new. The shop itself is charming, with a cozy, artisanal vibe that makes you want to linger and enjoy your treats right there. I personally love their iced caramel latte & Tartlets. They ate both my go to but I've enjoyed also their croissants and quiches. I would love to come back and try one of their soups. Whether you're grabbing a quick coffee and pastry or stocking up on fresh loaves for the week, Uppercrust never disappoints. It's the kind of place that turns simple moments into memorable ones. If you're in Gainesville and love top-notch baked goods, this is an absolute must-visit!

Raspberry Croissant, pretzel, quiche
Caroline B.

WOW! first timer at upper crust and man, that place is AMAZING. no wonder why there was a long line outside. but they were quick to help us. heard the sourdough was amazing. all homemade breads and danishes and croissants, quiches, pretzels, etc, I got a soft pretzel with cheese and tomato and a peach and cream cheese filled croissant. best thing i've had in a WHILE. you must go!

Front sign
W Keith B.

This place is insane! Finally had the pleasure of trying it in person and boy this was an experience. Check out the pics of all we enjoyed. Highly recommended. A must when in Gainesville

Almond cupcake
Casey B.

Staff were so friendly. They have a variety of bakery items. I got the ham rose and a cupcake, they were both delicious!

Uppercrust Bakery -  cards, small gifts available in the front window, cold drinks in the cold case.
Diane H.

Uppercrust is a local bakery opened in 1981. The original owner has since sold to the new owner, who was recently featured on the Food Networks' Diners Drive-Ins and Dives program. During a recent day trip to Gainesville, my dining companion and I had to make it a point to stop at this bakery. The bakery is located in a strip shopping center so there is ample parking available. There are a few bistro tables and chairs located outside the store front. The shop interior has no tables and chairs. I think most people shop and take away. On the left side of the shop interior are a selection of coffees, jam, tea and other boxed and jarred products. If you look to the right, you can actually see the kitchen in full force. The shop has several large bakery cases. By the time we arrived on a late Saturday morning, the baked goods were already condensed down in the visually appealing cases. They offer cookies, mini cakes, mini pies, mini tartlets, several different types of croissants, breads, soup, quiche and coffee. Service was swift and there were several staff helping multiple customers at the same time, both with items from the bakery cases as well as serving coffee and ringing up purchases. Yes, it was difficult to make finite selections. My dining companion and I settled on a butter croissant, an almond croissant, two sugar cookies, a macron, a walnut croissant rose, a chocolate chip cookie and a snickerdoodle cookie. It took a few days to enjoy them all. We have been to many a bakery and I will admit Uppercrust may have the best sugar cookies we have ever enjoyed. The pretty marbled glaze clung to every bite and the cookie was sweet and moist. It is well worth a stop to Uppercrust!

Chocolate raspberry croissant
Alyssa M.

The pastries here are always delicious and there are so many unique options to choose from! I had a coffee for the first time as well and it was very tasty. The ambiance inside is cute as they have a little store inside, but you can't stay in there long as it tends to get crowded and they have a limit to how many people can be inside at once. There is a good amount of seating outside though, and the service is pretty quick!

Rachel C.

A Gainesville staple. Are you truly a Gainesville resident if you haven't stopped by Uppercrust? If you haven't, it's time for you to go. Uppercrust continues to craft delicious baked goods day after day and does it flawlessly. The pastries are delicious (even more so when it's fresh in the morning), and the employees are all sweet and helpful. The shop is super cute and there's a ton of trinkets inside that add to the vibes of the place. Definitely recommending coming as early as possible because they run out super fast!!

Raspberry & cream rose, apricot croissant, guava chasson
Melody S.

Uppercrust has the best pastries! Their dough is so buttery and flavorful. Our favorite today was their apricot croissant!

Deannah R.

Crunchy, Savory, sweet.... This bakery has it all. I have been coming to Uppercrust since I was a kid with my family. Now as an adult I am so thrilled to be able to really tell everyone how they must try this adorable little bakery. My top items are the croissants. But on the VERY TOP is the Rosemary bread. This bread is like home to me. I have so many memories of eating this bread with my family. It's just a beautiful bake with a delicious rosemary flavor. The ladies at the counter are so nice and friendly every time we go. The bakery is just so cute inside. Makes you feel like you're stepping in to a French bakery while being in Gainesville. 100% Recommend

Wade W.

We have lived near the Gainesville area for a long time and for whatever reason we never tried this place for breakfast. Only their cookies. The pastries are amazing, some of the best in the area. The guava one is awesome. They were very busy on a Saturday morning. The coffee was the only letdown. The consistency and boldness was good but it had almost no flavor despite getting vanilla. I'd like to come track and try more coffee and pastries in the future.

Sourdough loaf

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1 year ago

Lines was long but moved fast. Excellent baked goods. And man, those croissants--try'em all!

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Review Highlights - Uppercrust Productions

Make sure to check out the chalk board menu that they have outside of the bakery before going in.

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Vine and Craft

Vine and Craft

(3 reviews)

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This is my first wine tasting event and it exceeded my expectations and then some. It was a…read morebeautiful sultry summer day with not a rain cloud in the sky. V+C's noticeable attention to detail (marble table tops, miniature variegated Scheffleras and etc.) made it extra special and stress free for me right off the bat, and my first note to myself was, "This is going to be a wonderful experience that I got for a song." I have a deep appreciation and admiration for all things done well and purposefully and this was it. The event was like a three-hour next-level Food and Wine Festival specific to a stream of glorified apéros. It was V+C's inaugural event and here's how it went down. There were five stops at premium restaurants on the V+C: Taste of the Town Center Walking Tour. The participants consisted of two co-producers of the event, 12 tour mates (more like team mates), one photographer, one videographer, five toasts, and we shared five delicious appetizers paired with five mystery bottles of wine. The blind wine tasting concept they used was multi-dimensional and offered an unbiased sampling session. We discovered our taste preferences and the characteristics of the wine individually. Everyone was fully engaged trying to figure out the elements of what we were tasting and what we liked and didn't like about the wine's structure. V+C shared interesting fun facts about each mystery bottle of wine after it was revealed which I enjoyed very much. There were no stingy pours. As a matter of fact, V+C was very generous during the entire event with the pours, the pairings, and an adorable cookie favor for everyone and plenty of good vibes. They provided pens to jot down notes on their brand's stationery notecard which also acted as a fan. By the end of the second stop I was gliding gracefully through the walking tour without a care in the world. It was so much fun hanging out with a new circle of groovy people exploring and just being in the moment. The time for this walking tour flew by. I'm looking forward to doing this again in the very near future.

Wow! I just can't even begin to express the amount of fun I had with these ladies! They are very…read morefun upbeat and knowledgeable. I learned about multiple places that I had no idea about in Jacksonville that I can now go to with my friends and family I feel like I have a better understanding about wine now also. Easily a date night worth having with them or even with a large group of friends. I'm looking forward to all their new events and I can't wait for the next adventure in San Marco!

Uppercrust Productions - bakeries - Updated May 2026

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