So, in the mid-to-late 1800s in America, there emerged a new sphere of work for young women: department store retail jobs. Before this time, women did not generally work outside of the home, and young women certainly did not leave their rural homesteads to head for the industrializing cities on the East Coast and in the Midwest. Parents freaked, the kids were possibly not alright (they might have been wearing shorter skirts and... gasp, entertaining gentlemen in their apartments!), and the term "shop girl" emerged.
Ulta, which is a beauty supply store that I frequented often and enthusiastically when I lived in Chicago, reminds me exactly of this period and the "shop girl." Not as posh as Sephora, with a mix of both high end/designer and drug store- level cosmetics and beauty supplies, Ulta is often staffed by workin' girls who are much more fin-de-siecle NYC department store than Nordstrom-at-Easton. And this, I like so much better than trying to be helped by those fluff-for-brains unhelpful Sephora chicks. Sorry ladies.
I was excited to see that Ulta opened up in Cbus - I haven't been to the Easton location, but since the Polaris one is not in the mall, I have been to this one at least five times in the past couple months. True to my lower-class origins, yes, I have been spending my hard earned money on Urban Decay, Philosophy, and other creature comforts. This is what I love so much about the concept of Ulta - it's not snotty, it's sexy in an almost working class way. An "I want to be a candy striper when I grow up" way. I teach this in my women's studies course as "the Cosmo Girl discourse." And no, I do not read Cosmopolitan (well, okay... sometimes I do...). :D
Yeah, this store isn't well stocked... several items I have looked for have been out of stock on numerous occasions. In fact, ALL of the Urban Decay products I was looking for last time I was in were not available... however, the shop girls ;) are very nice and helpful, and told me when to come back if I wanted to buy them. Kinda a pain since I HATE the suburbs, but since the Lakeview Chicago Ulta wasn't usually understocked, I'll chock this up to newness and inexperience in Columbus.
I wholeheartedly recommend Ulta if you love makeup and fashion (they also do hair cutting and styling and eyebrow waxing, but I can't attest to those things since I don't go to Ulta for those services) but aren't a mallrat, suburban foo', or a snotty rich lady or gentleman. It's the working girl's version of beauty retail. Hell yeah! read more