Ugi's is the most iconic Argentine pizzeria that everyone needs to know. It can seem unassuming from the outside if it were not for the proud slogan "famosa pizza a la piedra". In my salad days of Spanish learning, I mixed the words piedra and mieda thanks to Ugi's -- it provides the most chic brutalist pizza in Buenos Aires and completely challenged my preconceived notion of what is a pizza.
While tourist guidebooks may tell you to go visit El güerrín or Il banchero, they won't tell you how much money you can save by going to Ugi's with your soon to be ex girlfriends instead. Ugi's is heart and soul of resilience. It is love, tear and the ultimate status symbol and crash course for la viveza criolla. If you can eat Ugi's with a straight face, you are ready to take on the world and the naive tourists next door at the obelisco.
https://www.clarin.com/economia/inflacion-precios-pizza-ugis_0_S1elUl4tw7e.amp.html
*Minus one star for not having telephone. read more