2026,Unacceptable, disrespectful, and Hostile Owner Customer Service…read more As a regular customer and a local Atlanta Black small business owner, I will never step foot in Sunrise Fragrance again. I urge the Atlanta Black community to take our hard-earned money elsewhere. There are three or four other essential oil shops within a short radius that actually value their clientele. The Indian owner/manager showed his true colors with clear discriminatory and hostile energy. When I asked to see a product behind his counter and gently shook the bottle--which anyone who works with fragrance oils knows is standard practice to mix settled ingredients--he aggressively snatched it back, slammed it on the shelf, and refused to let me sample it, stating, "I'm not going to do this with you today." When I pressed him on why he was speaking to me with such hostility, he explicitly told me that my patronage was a "waste of his time" because I don't buy enough every single time I walk through the door. He literally told me, "I'd rather you never come back." I have always been completely respectful and friendly to this man. The positive reviews online are misleading; many of those people likely order online and have never walked into the Sunrise Fragrance Atlanta store to experience his toxic, discriminatory attitude firsthand. This business has capitalized off the local Black community, relying on us to fund yet another foreign owner that treats us like a Black nuisance unless we are spending massive amounts. To make matters worse, the reason I don't buy as much is because the quality of his essential oils and fragrance oils does not justify the steep prices. The oils are overpriced at nearly five times higher than the standard retail cost, and they have a thin, watery consistency that does not perform like authentic, premium essential ingredients. Those who know the essential oil market understand what I'm saying. I only buy from him as a last resort when I need to quickly prepare for a local Atlanta pop-up event and don't have time to order from my regular suppliers online. Before walking out, I told him that our Black community would see a 90% drop in his business because when you disrespect one of us, you disrespect ALL OF US. His response was a dismissive, "Yeah, whatever." When a business owner tells you to your face that you aren't worth his time, believe him. Atlanta, let's come together and stop patronizing businesses that take our money but despise our Black community. As a Black community, we all know how they feel about us, but when they become emboldened to speak out to personally tell us how they feel, then we have to shut them down and let them know where they stand.& Im sure others had this personal run in with this owner,especially is you encounter him in person.My advice is to take your business to the other nearby shops that actually deserve your time to drive downtown & money, or at least won't tell you to your face they will not serve you. Again, this is nothing personal toward this Indian owner; I don't know him in any other fashion except only business respectfully, and he decided to let me know out of all the customers who walked through his door how he feels about us. IF YOU ARE READING THIS,OUR BLACK COMMUNITY KNOW SUNRISE FRAGRANCE IS NOW 86

Always have what I'm looking for and the owner is so helpful, welcoming, warm and friendly!read more

Horrible customer service !!!! Have customers sitting outside 30 min after opening hours . They…read morealso never answer the phone . DONT SPEND ur BLACK DOLLARS HERE

ive been going here for YEARSSS they have points now where it gives you discounts. ive read some of…read morethese reviews and they are not true. there was never a chinese woman that worked there only asian men. plus you dont know what race they are just call them asian. yes they need time to prepare to open their stores. they are also a very busy store meaning they rarely have time to answer their phone. Also they have amazing customer service, they even gave me free things at some points especially now that i do hair (@defyyhair on instagram). they also hired more black people here &they never gave off a racist vibe. they have always been kind and even when i came 5 minutes after closing they still gave me a chance to get the things i needed. they are my #1 beauty supply & i will be applying here soon.

Horrible customer service. No one else in the store, 3 girls at the front just talking. I asked for…read morehelp and unbelievably not one of them would help. I will not be spending my money there. If you're looking for customer service, do not shop at that store. They were also rude and unapologetic.

I drive 22 minutes to come to this beauty supply, I enjoy the ladies who works, they are very…read morehelpful. Just don't buy the Lemonade hair that behind the counter no bueno... Bought a different hair works much better.

I love that the products are all natural and they smell amazing. My skin is no longer dry and dull…read more I highly recommend all of these products. I started using them because I noticed that my skin was dry and itchy, none of the store bought, national products worked. I googled natural products for me and I discovered this company. I'm so glad that I found them. I'm a customer for life.

I've lived so close to the storefront but never took the time to stop. I stopped by finally and was…read moregrateful I did. I couldn't remember what I ordered years ago, but the cashier was able to find my order from several years ago within minutes which helped me place my order quickly. She was so helpful and knowledgeable. I'll definitely be back to buy some more products soon.

Clean store Great hair care products…read moreQuality wigs and a great price My go to for a quick inexpensive hair fix !

I had a wonderful encounter with the young lady named "RiRi" . she was very friendly and helpful…read more her smile was EVERYTHING.

Not the best customer service. The woman working there was more concerned with dancing to the…read morestore's music than helping me find a nice scent. I asked her to smell specific perfumes and she would tell me that they dont have it or rudely ask which one like when I asked to small "Burberry for women"... its literally called burberry for women... and was the only one labeled that in front of her... They dont have testers for all of the perfumes which also makes it tough to find the right scent. The ones that do have testers, you could only smell about 4-5, which would have been fine if the woman actually helped me instead of rolling her eyes at me and dancing... This place has potential, just get better employees with better customer service skills if you actually want to sell stuff. And making sure that every perfume has a tester is also helpful.

Buyer beware. There are some deals to be had in this place but honestly I don't think these…read moreperfumes and colognes are authentic. Listen....I'm cheap. Really cheap. I will stalk an expensive brand for at least a year, hoping for sales before I commit to buying. With that said, nothing in this store smelled the same as when I stalk them at, say, Nordstrom. These are knockoffs...I suspect. Some of them smelled slightly off, others smelled like something totally different. With that said, it's a cute little store, and if you're into affordable scents and bundle deals, you'll find some here.

Right before I left Georgia, I had to stop inside this Sephora. I heard that I could find more in…read morethis one and some new beauty items than in any other store in the area. Well, they were right. I found many new items; the star of the show was the Sephora Collection Recovery Firming Night Oil with Retinol. I have been using the oil for almost two weeks, and I can see the difference. I found a few more items that are going on my list of beauty items. Of course, my old faithfuls were there too. So, please stop by. I certainly found more than what I was looking for, and that's a plus in my book. Secret, I actually went back later that evening, too!

Bright, clean, and always good customer service. The staff can be limited but helpful and kind when…read moreyou get there assistance. Not a big makeup girl but, they looked to stay pretty stocked. I do use NARS concealer Amanda and I do have a hard time catching it in stock. Outside of my concealer, each time I've gone looking for something they have it. Just a reminder, it's located inside of the Khols.

I loved visiting Brown Sugar Babe! I didn't even realize they had an Atlanta location…read more Parking was easy, especially since I came during the week as opposed to the weekend. The staff mentioned that weekends can get pretty busy, so a little patience and kindness go a long way. My favorite part was being able to experience the scents in person. I was already a fan of the brand, but smelling everything firsthand helped me discover a few new favorites that I just had to take home. I'll definitely be back!

Brown Sugar Babe was such a fun experience! From the moment I walked in, I loved the beautiful…read moreaesthetic of the store. Every detail was thoughtfully designed, creating a warm, inviting atmosphere that made me want to browse every corner. One of my favorite parts of the visit was learning about the different fragrances. The staff was knowledgeable, patient, and took the time to explain the scent profiles without making me feel rushed. It made choosing products an enjoyable experience rather than an overwhelming one. I ended up finding some amazing items, and I'm so happy with my purchase! I've uploaded photos of what I bought, along with the gorgeous store, because the ambiance is definitely part of what makes Brown Sugar Babe special. If you appreciate unique fragrances, excellent customer service, and a boutique that's as beautiful as it is welcoming, I highly recommend stopping by. I'll definitely be back to explore even more scents!