One of my favorite tshirt shops, I just wish they had more 2XL sizes. They do have sales where you can stock up on gear, but for the most part, expect to spend some bucks there. read more

I don't know if I should be giving this place a 5 for their fly, hard-to-find gear or a 1 for taking all of my hard earned cash! Forreals though, True is the spot to hit for all street apparel, from hats to tees to hoodies to shoes. Shoot, this is the spot I found my Dead Serious hoodie at, and they sold it at retail! Tell me how many shops in the bay would've jacked it hella up. Exactly. read more

Nice place for all your urban gears. The cool thing is that the shop is divided into three seperate shops catering to mens, womans, and shoes...so it ain't all crowded in together. The only problem is that everybody goes here and everybody eventually has the same thing. Nothing very unique is found there all the time, but its not bad. The price is a bit high for a lot of their items. The staff is OK. Kind of look at people like they aren't at their level, for what ever reasons in their minds, but if you talk to them, they will service you. They have a few celebrities working there tho. The asian dude from Lunar Heights use to work there. Also, Roc Raida from the Executioners worked there...at least a hell of a look alike. read more

All three of their shops are located literally next door to each other. They have a shoe store, women's store, and men's store. The selection is pretty good. I was broke and doing some window shopping, saw a lot of nice stuff (mostly just nice tees and fitteds). Had a nice variety of New Eras for $40ish. The brands they carry include Nike, Upper Playground, 10 Deep, LRG, Zoo York, The Hundreds, Rocksmith, L&D, Foreign Family, King Stampede, Triumvir, Freshjive, Orisue, etc. Tees run from $25-$40ish. Customer service lacks at many boutiques so I don't put it into role much, I just review the gear they get. Kinda like customer service at a Vietnamese restaurant, you really don't expect any...just the food, that's it. read more

True isn't what it use to be. They use to have a lot more hard to find fresh gear for chicks. But the store has really gone downhill from when it first opened. Their selection on clothes are limited and not very impressive, and you can find a lot of them online for less. Leave those prices for the tourists. The shoe store next door is weak. Nothing exclusive or hard to find in there, just general releases. read more

While frolicking with my friend along Haight Street, he suggested we stop here. The tees here aren't bad. At least they aren't super pricey like the ones you'd find at Metropark. I bought one with a tagged graphic of the Golden Gate Bridge. I don't usually spend close to 30 bones on a t-shirt, but I figured I might as well savor the moment since I don't come around this area much, if at all. I liked the hip hop mix that they were playing, and the store even sold the CD of it. 1 star away from 4 for the lack of customer service. It's small enough for the associates to see everyone who comes in, so a simple "Hello" would've been nice. read more

True is a Haight fixture, and has been holding it down for the bay for more than ten years. True has always been about two things: hip hop and the bay, and this is reflected in the store. There is always some good music bumping, and a majority of the brands are either heavily hip hop influenced (555 soul, addict ) or local brands (UP, Free Gold Watch, Shalom, TRUE, etc). In addition to tees, they've got denim, fitteds, and outerwear. They also carry a very nice collection of mixtapes that are all dope. As a testament to True's greatness, they even have polaroids of famous clientele (Kanye, Mos Def) on the ceiling for the shopper's viewing pleasure. read more

The first time I came I bought a good amount of shirts. Workers are hella nice. I went back to buy some lighters and the computers shut down. The worker kept saying sorry and that she'd try to work it out asap. I smiled nicely and said take your time. They finally gave up and gave me the lighters by adding up the total on the calculator (= I think they should just make the 3 stores into one big one! read more

This store is always a destination spot for me whenever I visit SF. They have a ton of product so you'll spend a good hour or more looking through everything! And they always have deals! I recommend this spot to anyone looking to find fresh gear and discount deals! The only thing is, it's hard as hell trying to find parking on Haight st or around that area! read more

This is a mandatory stop for me and should be for any sneaker head. Always gots lots of shoes and sizes(unless they just had a sale). All the employees got mad heat and are knowledgeable about sneakers and releases no matter what you are into.. nike, jordan, adidas. or any other sneakers that are hot.. i love this place and glad they have the second store in the eastbay so i don't always gotta pay the bridge toll to pick you shoes from TRUE... read more

True is truly an SF staple. I've always supported, all the way from the East Bay. I know there's a shop in WC, but nothing beats the Haight atmosphere. They always have the latest streetwear for decent prices. I'm not into it as much as I used to be, but I still stop by every once in a while for a tee or two. 15 years and counting, that's gotta say something. read more

Nice staff and good selection. Came with my boyfriend and they helped him right away. It's a small space, and they do a great job of managing the large amounts of people that come in and out from Haight street. read more

Great spot for all you hip hop hipsters who want to match their hip to their hop. They have a nice clothing selection especially when it comes to t-shirts. You can search for all of your Mixwell and LRG attire while listening to fresh beats. I hear this place is owned by our former mayor Willie Brown's kid. Things tend to be a little pricey and the employees are always eyeing you down to see how cool you really are. read more

I'm a Philly girl, so clearly I love any store with clothing as ridiculously ghetto fabulous as TRUE. I want to buy all of my clothes here.

Staff not very pleasant...I literally checked out without the person behind the register saying ONE WORD to me. Just a head nod. They were on the phone the whole time. Go figure. But I walked away with two pretty dope t-shirts. More of a win than a loss, but that's only because I sadly have tolerance for BS attitudes. Go figure why. I upped my three stars to four simply based upon the music played in the store though. Classic, CLASSIC rap. I mean how many stores can you go in that are playing Camp Lo?! You get automatic love from me for that one. read more

i use to really like this place before the prices jumped up from their already hefty marking. The selection use to cater more to "hip hop heads" and still does in a sense i guess, but it seems that its catering more to the trendy "loud" style with an abundance of all over print, logo parodies/remakes, and shirts aiming for shock value which is cool if that's your thing. The music is still good, boasting a great selection of mixes and blends. The shoe store a few doors down is great and frequently has sales on a decent bunch of kicks for all you budget ballers out there. I'm giving it three stars because the clothing portion of it is not what it use to be... read more

True supplies clothing for a particular kind of urban style and you either dig it or you don't. I personally don't dig it, but that's not why I'm giving it 1 star. They get 1 star because every single time I've been in here, I never had a single employee say "hi" or even make eye contact. Boggles my mind why that's the attitude a business takes in the middle of a recession. read more

This store has a wide variety for street wear clothing and sneakers. Walkway isn't very big, but store is maintained clean. The first and only time I visited this store was back in Spring of 2008. Lots of shirts, a good selection even for women, compared to other stores that don't cater to women as much as the men's section. This store has their own line consisting of shirts, sweaters, and hats; I actually purchased their shirt (purple on turquoise short sleeve) instead of the other brands they were selling just because I knew/figured I could purchase those online and the places I stay at (Central California) doesn't have TRUE clothing vendors. I know this store has its own website, but the shirt I bought also became a memorabilia. I don't remember how the workers were because I was too busy looking at the merchandise haha; I'm pretty sure I remember them being just OKAY. read more

True is hands down the best store on Haight, workers are very chill and ladi back, they'll answer any questions if you have any and they got the best clothes up to date, and even their own True tees and sweaters are great read more

This is the go to SPOT! If you want clothes that are currently fresh or want up and coming brands that are different, this is your place. This store originally opened up as a store that catered to Hip Hop enthusiasts and still keeps TRUE to Hip Hop til this day, but is now open to a wider array of customers. True has been around for almost two decades now! YES ALMOST 20 YEARS! When you support local shops like this you get great product as well as service. Gems are to be found here and if you're in the Bay Area this is a MUST. True SF is a pioneer to this street wear subculture you see now and still has a big influence and continues to draw other like minded companies the block (haight st). read more

If your in San Francisco trying to get that hot hot stuff, then check out TRUE, unless your in Oakland then check out VERSE

This is a great place for guys to shop for urban goods that are hard to find with more of a skater appeal. The selection for girls is just alright. A little bit to ghetto fabulous for me. I like that the girls, guys, and shoes are in separate stores next to each other. Prices are suggested retail, so they are generally pretty competitive. The guys at the shoe store are really nice because they let everyone crowd into their store to watch the playoffs. The guys at the men's shop are kind strange. I put a shirt on hold for my friend and we came back and saw it folded neatly on the counter on hold. When we asked the guy if we could get what we had on hold, his reply was "no, hold for ------ man, sorry" even though the shirt was sitting right next to him.... read more

If you like hip-hop and urban wear this is the spot to hit up. They have known brands plus a lot of underground ones. The selection of t-shirts is outta control with great designs. Oh, and if you like to represent the bay and S.F. this is the place for you. Whenever I go, I always try to pick something up, because parking is so tough in the Haight that you have to buy something to make it worth while. And when they have a sale, run don't walk, hoodies for like $25. read more

Experienced no customer service at all. The only worker/customer interaction it seems is when you fondle through the clothing, there's a leech making sure that the clothes are properly folded. The store has their fair share of clothing designs, but if you find something that you change your mind with make sure you return the item within 7 days. The store takes no consideration if you live outside of San Francisco. Make sure to try on the clothing to since the size codes varies (!?!?). T-Shirts may say large, but the shirt may be too baggy or tight on the top and extra long in length. Also the clothing is a bit expensive. I recommend other places such as Upper Playground or Lower Hater. read more

It's a cool store, and definitely worth stopping by with a good selection of men's and women's stuff together. At least in this store you can shop in peace while your woman does the same. read more

love getting my shirts from here both in the haight area shop and their online shop. For all things hip hop, political, and plain irreverent this is the place to shop. read more

SF Bay Area native, still rockin True clothing. Small spot but the workers are chill.

Great shoe store. Lots of styles and great prices. Only drawback is limited inventory and sizes, so if they have what you want buy it, because it won't be there next time. They have something new every time you go there. Well worth the visit. read more

The money spent here is worth every penny of it. Love their shirts. Bought one a few years back and i think it's time for a new one. On my last trip 2 years ago, I didn't make it to Haight and Ashbury. :-( The only bad thing is you just want to buy up everything because you can't decide on just one thing! This was my favorite store on that entire street. My husband the shoe fanatic was really impressed by their shoe selection. This will be my first stop on my next SF trip! read more

They have the normal streetwear lines like most other places. I understand they were one of the first to sell this type of gear in SF and what not, but eh... It's cool to come here if you don't mind people not acknowledging you. read more

The women's store is where I looove to shop! I really don't feel like anything is over priced, it is not a used clothing store (not that I have anything against that). They have many different brands, styles and sizes for all stylish females. And the sales are a come up!!! The staff is helpful, It's not a pushy "I make commission off this sale" type helpful either. read more

I loved it there from a customer service standpoint. Everyone was helpful and cutie helped me with all my questions about their grinders lol. I highly recommend this place and sometimes they even have sales. Whatever :p major eye candy staff & merchandise wise. Will definately be there when I get my next govt. check LOL read more

Dope store but they hardly have the sizes I'm looking for. They have a lot of the latest releases, but you've got to be early or else it might be gone. read more

one of a kind, a bit small, but doable for the SF bay area feel. check out their sales, they will get u RiGHT!...and the womens store is a bit weaker than the mens...but its ok. dont forget to cop a sticker! read more

sneaker head store for sure. Good a ray of sneakers as well as other things. Nice local designed local team items as well.

They had a lot of cool stuff. It was always hard to find a gift for my little brother but it was easy here. One stop and I was done.

good threads. one of my favorite stores in the city. the clothes are hip. i get the most compliments on the shirts i've purchased here. whether it's my e-z e shirt or the three mandela heads or my radio nigeria afro beat shirt, they attract people's attention and true keeps carrying the latest style that attracts my attention. for chics, like myself, the style is perfect.. sporty, sassy, and cute. the t's aren't too expensive and the hats are killer too. the staff is usually pretty nice though, i have to admit, the last time i was there, the chic at the counter was not helpful.. but 1/14 times aint bad. oh, and the music they play is on point. i walked in 3 years ago, immediately vibed with their beats. bought the cd since they were selling it. and now that dj that i heard in the store is a good friend of mine. (his number was on the cd, so i called him). so not only can i get great clothes there, but i can also meet great people. peace.. read more

great store. always has a fresh selection of new apparel to peruse. stop by when they're having a sale for some great deals. read more

This is spot with prime real estate is owned by the ex-mayor Willie Brown's son. Their selection is decent, I would say streetwear but not exclusive (think LRG, TSL, 10Deep). It has a very urban hip-hop appeal...I'm waiting for the breakin' videos to cue up on the monitor. Lots of tees if you're in to that kinda thing. The store brand is sort of hit or miss regional stuff (SF parodies and colors). They have 3 stores all right next door to each other (I wonder how they did that? smh.) Mens, Ladies, & Sneakers. The sneaker selection is decent, SB account, probally Tier 1 and quickstrikes too. Well worth the trip but stuff you could find online too. read more

Honestly i shop here cause you can choose between the stuff thats hella hyped and that underground shit in the same store, so you got that coo bay area swag. read more