I pop in Toy Utopia a few times a month. The owners are wonderful & helpful. Bruce remembered that…read moreI was looking for a robot for my great nephew weeks after I had visited and said "Wait". He put the robot aside for me. I was the favorite aunt. I love how their merchandise isn't commercial but interactive. A great place to visit and find unique toys.

From the owner: Toy Utopia, your magical toyland for all ages, is a family-own and operated toy store in beautiful…read moreRed Bank, NJ. Our store is filled with high quality, unique, wooden, educational, and also vintage toys. The kids can enjoy our reading nook, explore a hobby section, or browse through a nice selection of comic books and collectibles. We are aiming to create a magical and happy place that sparks interest, curiosity, imagination and creativity in children and adults as well. Our mascot, Zubee, the sweet Dragon, can't wait to meet you.

This is the best store! They have the nicest and most unique gifts for a variety of age groups and…read morethe staff is always so helpful. I always come here when I need a birthday gift!

came here to buy a gift on short notice for a 4 y.o. boy's birthday party a hour later. i was able…read moreto find something right away for him, and at a surprisingly reasonable price. i googled the item while i was there and found it for $5 more at t a r g e t. they gift wrapped it for free with a little card, and now i get 10% off future purchases there through christmas. yay!

Best place around! Go visit and say hello to the owner, he the nicest man and the place is full of…read moretreasures !

This store recently moved from Asbury Park to Ocean Grove to take advantage of higher volume foot…read moretraffic. Ocean Grove has a very nice 2 block section of Main Street that has many distinctive shops. We patronized the store in Asbury and were quite happy when the store relocated (and survived Hurricane Sandy). The proprietor is a very friendly sort who seems to actually like what he does and appreciates our business. Now that we have 2 grandsons, we will be frequenting the store. The store itself is a treasure of wooden toys, dolls, puzzles and books with hardly a battery operated toy in sight. Who knew - toys that allow children to use their imagination instead of a button. They have a great selection of Playmobile toys as well as a large selection of wooden train engines (Think "Thomas"), a favorite of our oldest grandson. Prices tend to be a little higher the the big box stores but this is my kind of shopping. Take a trip to Ocean Grove (the boardwalk was destroyed but the town is intact), visit all the shops, stop at Nagle's for ice cream and then go to the Store By The Shore.

Sadly this location is nothing compared to the old one but for any Kevin Smith fan or just comic…read morefan in general it's still a great place. Tons of comics and toys for sale. Plenty of merch from Kevin's movies available. I was looking to pick up a Mooby's shirt while I was here but there wasn't any available.

Must hit spot when you're in NJ for fans of Kevin Smith. Friendly staff, went a little above and…read morechecked stock for a shirt size I didn't see on the floor. Will definitely come back when I'm in town.

This is an amazing shop with books, gadgets, home goods, toys and lots of gift ideas. I loved the…read moretable of banned books complete with bookmarks leveling why each book was banned. It's a sad situation but I'm glad this store is educating its visitors this way. I bought a kaleidoscope and some mini pinball machines.

First off I just want to point out that I am an actual customer, as you can see from my receipt. I…read moredidn't just look in the storefront window & make a stupid judgment based on the books that were on display. One reviewer claimed they are purveyors of "anti-white, communist propaganda" based on some popular bestselling books he saw in the front window. But all I saw when I went there were Hoda Kotb books. And I don't believe Hoda to be anti-white or communist. If he bothered to go inside he would have noticed that books make only a fraction of Comfort Zone's merchandise. Most of the store is stocked with lovely-smelling soaps, candles, beauty products, etc., not to mention jewelry & souvenir shirts. Comfort Zone is a cute, quaint, local shop that sells a wide variety of quality goods. The staff is super friendly. I e-mailed them to see if they had a specific apron in stock, which they did. I got a prompt callback saying they were holding it for me at the store. I'll definitely be back. I encourage you to visit. And if you don't like the books on display in their window (whether it be Hoda Kotb, Bob Woodward or Robin DiAngelo, just keep walking.

Adorable! Great classic and educational toys in a store that feels welcoming and full of joy!read more

Super. A toy store like the one you remember from when you were a child. Helpful staff, they…read morepersonalized my "piggy bank", gift wrapped it then personalized the gift wrapping. Awesome. Good selection of retro stuff.

the perfect toy shop. the enthusiastic young staff know…read moretheir inventory inside and out, and practically do your shopping for you. worth a ride to fairhaven!

A friend told me about Distinctive Toys when I was in a pinch to buy a quick birthday gift for a…read morechild. I was pleasantly surprised that not everything was overpriced for being a boutique type store. The selection was nice and they even wrapped the gift very nicely for me which was a big help. Now it's my go-to place for kids birthday gifts. It's quick and easy and it's not the horror show at Toys R Us!