We joined Vantage West in 2017, and for nearly eight years our experience was outstanding. The…read moreemployees were friendly, knowledgeable, and always willing to help. That level of personal service was one of the primary reasons we chose to do business with Vantage West.
Unfortunately, beginning sometime last year, the quality of service began to decline. Today it has deteriorated to the point that I no longer look forward to visiting one of your branches.
Like most people, I appreciate technology when it makes routine banking more convenient. I have no problem using an ATM to withdraw cash or using online banking for everyday transactions. Technology certainly has its place.
The problem arises when customers need services that cannot be provided by a machine. If I need a cashier's check, want to remove myself from my son's checking account, or would like to discuss purchasing a certificate of deposit, I expect to speak with a knowledgeable employee without an unreasonable wait. Those are ordinary banking needs that still require personal service.
Instead, it appears that nearly every aspect of banking is being directed toward self-service. While that may reduce operating costs, it also reduces the personal interaction that many customers still value and, in some cases, genuinely need.
Recently, I visited the branch at Nexus and Valencia to obtain a cashier's check for a business transaction. I expected to walk to a teller window, request the check, and be on my way. Instead, I found that the teller stations had been replaced by ATMs. I was told to sign in and wait for someone to assist me. I was quoted a wait time of ten to fifteen minutes.
There were only a handful of customers in the branch and several employees present, yet after waiting approximately twenty minutes only one customer had been called into an office while the remainder of us continued waiting. I considered withdrawing cash from the ATM instead, but the daily withdrawal limit was well below the amount I needed. Frustrated, I left without accomplishing my business.
Two days later, I visited the branch at 22nd Street and Kolb, hoping for a better experience. Unfortunately, it was even more disappointing. The employees I encountered were dismissive, defensive, and gave me the impression that helping customers was an inconvenience rather than their primary responsibility.
During our conversation, after listening to an explanation of why the current system was supposedly working well, I expressed my frustration by saying, "This is the poorest damn banking service I have ever received." While I admit I was frustrated, the reaction I received only reinforced my belief that customer service is no longer the priority it once was.
My concern extends beyond my own experience. Many long-time customers still value personal service. We understand and appreciate technological advances, but technology should enhance customer service--not replace it. There are many situations where customers simply need to speak with another human being.
I hope Vantage West will reconsider the direction it is taking. Efficient technology and excellent personal service should complement one another rather than compete. After nearly eight years as a satisfied customer, I would like to believe that Vantage West can once again become the institution that earned my loyalty in the first place.