1. Theory Geary St

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San Francisco, CA

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Theory Geary St

3.4 (7 reviews)
Open • 11:00 am - 6:00 pm

Theory Geary St Photos

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1 year ago

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1 year ago

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16

2 years ago

Probably better to order online the staff don't really do much and they don't help at all.

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2 years ago

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7 years ago

Helpful 5
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6 years ago

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5 years ago

Always great service. Kind and no pressure - always there to help. Wish more brands had service like Theory!

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Buck Mason - Men's section in the basement with vintage couches and bar

Buck Mason

4.3(27 reviews)
1.4 mi•Hayes Valley

Had a great experience. All the sales people we welcoming and very chill. Tried in a few things…read moreand loved the quality of the clothing. The downstairs is super comfortable and fun to just hang out in for a bit. Lulu was very kind and helpful.

This was my second time visiting, and I can already see myself slowly replacing my wardrobe with…read moreBuck Mason over the next few years. There's something incredibly approachable about the brand. It strikes a balance between vintage-inspired California Americana and modern everyday wear that's both distinctive and easy to incorporate into your wardrobe at a compelling value. I first dipped my toes in a few months ago with one of their Field-Spec white tees, and it's easily become my favorite T-shirt. That alone was enough to bring me back. This visit turned into a much longer, guided shopping experience with Ryan, who was incredibly patient, knowledgeable, and easy to talk to. On my first visit, I believe Adriana helped me, and the service was just as excellent then. It's clear the team genuinely enjoys helping customers find the right pieces rather than simply making a sale. I spent a good amount of time exploring both floors, trying on several items, including a few pieces that are no longer available online, and ultimately walked out with one of their California Oxfords. Overall, another fantastic experience. Buck Mason will be a must-stop for whenever I'm in Hayes Valley, whether I'm picking up another wardrobe staple or just stopping in to say hello.

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Buck Mason - Downstairs

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45R San Francisco - Vest

45R San Francisco

4.4(9 reviews)
1.6 mi•Lower Pacific Heights

There were three of them when we first slipped in, pleasantly welcoming in a low key pleasant way…read more Then, later, there was a fourth that slipped furtively about with a beret I think and what a lovely smile. One fellow had to depart for a break or the shift was over I can't remember which and he said goodbye after hypnotizing me with his skillful clothier ways. We were captive for better part of an hour on a day where plants and maybe a fun t-shirt were the only things on the agenda that couldn't be eaten. Plants in hand and t-shirt plan abandoned headed back to the vehicle on this side of Fillmore because the other side had already been traversed. And near Bush on that half block with old single-story SF historic shop buildings under small trees was 45R. Was it new? I hadn't noticed before or perhaps I wasn't paying attention because no, it had been there for almost a decade. And inside there weren't really the t-shirts I had originally thought I was interested in meeting but there were all these other tops and bottoms and quiet chill super helpful and engaging three then four shop people that wanted me to simply give them my wire transfer information so they could swap out all my savings for really cool clothing. I almost did! Though at the last minute elected to just procure a trousers and a t-shirt that wasn't even remotely what I had been considering but which also was actually perfect so there you go. Simply, you should just pop in. It doesn't matter your mood. If you're blue, your frown will turn upside down. If you're already having a good day, the rest will be better. If you've been cocktailing try really hard to not just volunteer access to all your accounts with an invitation to have at it. All their wares are high-quality, thoughtfully built, for everyday or special occasions, looks that maybe not everybody else is sporting. Worth a special trip and for sure a pop-in if you're traversing the shady side of Fillmore on a pleasant Sunday afternoon.

The manager Ryo Mizuno was pretentious and rude. The white female worker made faces at me the…read moreentire time. DO NOT SPEND YOUR MONEY HERE. I was treated as if I couldn't afford nor could physically fit the items in the store. I will be letting everyone I work with at Salesforce that they should avoid 45R at all costs unless they enjoy getting discriminated against.

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45R San Francisco
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45R San Francisco - Perhaps you're adrift. Emulate inspiration.

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Upper Playground - Jeremy Fish art

Upper Playground

4.2(253 reviews)
1.8 mi•Lower Haight, Hayes Valley
•$$

This review is for the online ordering process…read more I ordered 3 shirts yesterday and they came today. I live 60 miles away but good damn that was fast! I'm super excited to rep the t-shirts especially the prints from Jeremy Fish, the raddest illustrator around. Also, I want to say if you have any questions, UP responds very quickly about any sizing, garment questions. Very pleased with their response time and the information they have handy. I will be ordering from these dudes again and will be dropping in when I'm in the city next!

I drove in from out of town to buy Xmas presents. Last Christmas there were all kinds of issues…read moretrying to order online and have it delivered. Ie. Wrong items and taking far longer than promised with nobody reaching out to the customer (me). So I decided I'll stop by when the SF store is open and grab stuff myself. Now I am sitting on your doorstep at your store that was supposed to open 1 hour ago. Not a soul here. Amazon almost gave me a package for you but changed their mind at the last minute. Other customers are asking me if you are going to be open today. I am a long time customer. Great products. Your customer service is shit. I love the style upper playground provides. But I can't rep you bc you won't deliver the correct product promptly or hire employees that, seemingly, can't roll out of bed. Disappointed. You've lost my business.

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Upper Playground
Upper Playground - It's a sign

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Upper Playground - Front enterance

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Front enterance

Theory Geary St - menscloth - Updated October 2026

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