After relocating to the Woodstock area, I began a frustrating quest to find a decent hair salon. Upon the recommendation of my daughter, I tried Theory Salon. "Make sure you ask for Courtney," she insisted, so that is exactly what I did . . . and I am pleased to say, my exasperating journey came to a screeching halt! Theory Salon is conveniently located in a popular shopping plaza, tucked between a nail spa, and a yummy Vietnamese restaurant, so your hair appointment day can easily become a one-stop-shopping girl's day! Everyone at Theory, including Peyton, the receptionist, goes out of their way to make you feel at home. All of the stylists have their specialties, so they consult with one another, to make sure your individual needs are met with specific accuracy . . . and the smiling faces of clientele leaving the salon as I am entering confirm that I am not the only one that feels this way. If you are on your own journey to find a conveniently-located, clean, updated spa, complete with friendly professional perfectionists, your journey is finally over. You're welcome. ;) Cynthia "Mimi" read more

To anyone looking for the best stylist in GA take a seat in Lindsay Phillips' chair. I was lucky enough to have had Lindsay as my stylist for a few short years before she made the move to GA. To start, Lindsay was by far the most knowledgeable stylist I've ever had in my life! The fist time I had a consultation with her I was blown away by her attention to detail and willingness to walk me step by step through her approach and methods. She helped me customize the perfect cut and color every time, which I had not experienced before going to Lindsay! I was nervous for my first cut, I was going for the big chop but I couldn't have been happier with the results (and the results every time after that). She has incredible chairside manner and is super easy to talk to! Lindsay is truly a blessing from the hair gods. She is a balayage MASTER and has all the knowledge about the best products. Not to mention she gives the best head massages while washing your hair, I would hop on a flight to GA just for that :) I can't say enough about how amazing she is, so go and see for yourself! read more

I have been going to Courtney for almost 2 years now and I always LOVE my color when I leave! I wanted to highlight the best customer service I received today. My grandmother surprised me and came into town. She lives in a SMALL town in Alabama and can never find a good place to get her hair cut. I asked Courtney last minute if she could fit my grandma in sometime around my appointment. Of course she did and was great at multi tasking and delivering us both with great service and product education. Not only that but CJ at the front desk took time out of her busy day to sit down with my grandma and show her short hair cuts on Pinterest. My grandma would never of been able to pull up Pinterest ( she's not good with technology). My grandma is my best friend and it truly warmed my heart seeing the extra thought time and care that was put in by both Courtney and CJ to give my grandma the best experience and an awesome hair cut! Thank you both!!! read more

This review is for the fabulously talented Lindsay Phillips who sadly left Richmond, VA and relocated to this salon. You all are so lucky to have her! She is the best stylist to ever cut/color my hair. I initially came to her with a pixie cut that felt too dowdy. She was able to give me the exact cut I wanted every time (and I saw her every 4 weeks for a year)! Even with my short hair, I liked to change things up each visit. She CONSISTENTLY nailed my vision each time I saw her. Then she helped me go from dark brown to platinum blonde while maintaining the integrity of my hair. She knew just what would work for me and my hair. Never before in my life have I had so many complete strangers stop me just to tell me how much they loved my hair. She is down to earth and easy to talk to - she is truly a hair artist. Book an appointment with her and you will not be disappointed. read more

I went in for a consultation this past Saturday. I was greeted right away and met with Courtney. She gave me a lot of info on color and a cut ( the reason I was there) and we set up an appointment for that afternoon. I have a TON of hair. It took about 6 hours to finish a full foil, toner, cut and blow dry and not one time did she complain that we were there so long. She was so pleasant to talk with and was very knowledgeable. She may only have 4 year so far under her belt but if she is this awesome now she will have a great career. She will be my go to now and I have already set up an appointment for me teenager! Thank you for such great service. Everyone in there was so sweet and accommodating. I will recommend to anyone looking for a great salon in the Woodstock area! read more

Ryanne was amazing! I first went to her about 3 months ago to freshen up my color and add some summer blondes into my hair for the season. super friendly and told her do what she thinks would be best, couldn't have been happier! went back yesterday said can we now do more fall coloring and just like that, Ryanne had a vision brought it to life and I couldn't be happier. She listened , nailed the color and the cut once again! I've found my go to girl for sure. I can't say enough good things about Ryanne besides check her out if you are looking for someone who will listen, add suggestions, I assure you will walk out super happy for sure with some amazing color ! read more

I love love love this place - especially my stylist Lacey. I have been coming here over the past 2 years and will not go anywhere else. This gem tucked away in Woodstock is my secret and now can be yours too. Over the past 2 years- our relationship has grown to where I trust her care with my tresses to do as she pleases. Don't know too many people who just turns over the reigns like that- but she knows her stuff and I wouldn't have it any other way. If you need a new style or just to freshen yours up- this is the place to go. Trust me - you won't go anywhere else. The staff is amazing and they use top of the line products. Your hair will thank you read more

I had a great experience at Theory Salon. From the moment I walked in the door I felt welcomed by the upscale interior and all the employees appeared to enjoy working there. Everyone I interacted with was very nice and professional. Courtney did a fantastic job with little to no guidance from me I simply asked her to make it shorter and make it look good. She exceeded my expectations as I felt this was one of the best haircuts I have had in years. Courtney is very confident in her ability and talented enough to back it up. I would highly recommend her to anyone who wants their hair cut right and will definitely be a repeat customer. Thanks! read more

After about a year of trying to self-correct a terrible"balayage," I decided to go to Theory and see if Courtney could fix my hair. She created gorgeous, natural highlights that blended out my boxed-dye color, my natural color, and my bleached ends. Prices are actually comparable or less than nearby salons, too! If you are on the fence, PLEASE call Theory and see if they have a recommendation for a stylist that best fits your needs, and then search them on social media sites to see their work. I searched Courtney and found similar work she has done, and she was able to effortlessly create that same look for me! read more

Theory is the absolute best salon in Woodstock, GA that I have come across in the past 10 years. I get my hair cut by Courtney and she is extremely talented, courteous, and a pleasure to talk with and be around. I am a picky person when comes to my hair and therefore can be difficult for a stylist to work with. However, they nail it everytime and are always on point. In fact I have recommended Theory to my mother and sister and they have loved the staff and store as much as I do. Theory rules and its easy to see how passionate they are about their craft. Theory, keep doing what your doing!!! read more

I found Theory Salon through Instagram and immediately fell in love with their work. I booked my first appointment online and saw Courtney two days later. Courtney did a balayage, cut, and style for me and I will never let anyone else do my hair ever again! She was so passionate about her work and made me feel so confident throughout the entire service. I have really long hair and only get trims. In the past I've had stylists look visibly annoyed when I ask for no more than just a trim, but Courtney happily cut my hair to the length I desired! All in all, I will definitely be back! read more

From icy blonde balayage to standard 6 week root touch ups, Lindsay Phillips is YA GIRL! What isn't she capable of? Her customer service and bedside manner are unparalleled and always make me feel at ease when I'm in her chair. Lindsay has done mine and my friends hair plenty of times and I have yet to see her put out anything less than amazing. She always does what she can to make sure I know the game plan for the appointment, offers a thorough consultation, and is knowledgeable about products that fit my routine so I can maintain my 'do at home. Can't speak highly enough of her! read more

Hands down Theory Salon is the best that I have ever been to! They are so knowledgeable and the years of experience they all have really showed in their work. My color is always fabulous and my husband loves my hair! From color to cuts or highlights you get an amazing look for an amazing reasonable price. I have tried countless salons all over East Cobb and none of them compare to Theory Salon. You will not be disappointed! Shout out to Suzanne! She is amazing! Thanks for always making me look beautiful! You are a special treasure right here in Woodstock! read more

I want to give a special shout out to LINDSAY PHILLIPS! I've always been so apprehensive about getting my hair cut because of past experiences, but she completely changed my hair-life & outlook here in Richmond, VA. I felt like she really listened to what I was trying to explain and helped me to figure out what I wanted. Lindsay really knows her stuff, is passionate about the craft, and all around pretty rad! Because of the care she brought to her work I'm so much more confidant about my hair & myself, and I truly appreciate her for it. read more

Today, I had my first but certainly not last Japanese head massage with Lacey. It was one of the most unique, relaxing, and absolutely wonderful experiences I have ever done. I have been a client of this salon and Lacey for years and was so excited when they added this experience. I wanted to be the first to join in and I'm so glad I did. it was worth every penny. if you are looking for a gift or something to treat yourself check it out. You will not regret it! thank you Lacey and looking forward to the next time! read more

Men's styling by Jess is the best in Cherokee County fellas. When my regular stylist decided to take Holy Week off and I still needed to look photoready for Easter weekend, that's when I had to try Theory. The salon was very inviting and all my reservations about going through a style change melted away as soon as I realized what a professional I was dealing with. My family is going to be blown away when they see me next. My regular stylist may never see me again! oops read more

I have never experienced such an amazing experience at any salon! Everyone who works here has impeccable knowledge about hair and makes you feel like you've known them for years. Olivia was great! She was attentive to what I needed and meticulous in achieving the look I wanted. She showed me how to style my hair at home and was able to work around my budget. My hair color and cut was beautifully done and I will definitely be a repeat client! read more

My daughter had her hair lifted and colored by Courtney today. Wow! What an amazing experience and end result. Even when my daughter decided she wanted more volume colored Courtney was delighted to accommodate her. Anywhere else they'd have been within their rights to reschedule the appointment due to the time allotted but Courtney didn't even question the request. She was a consummate professional and I think she's earned a lifelong client. read more

I tried Olivia Newell at Theory Salon on the recommendation of a neighbor. Sooooo glad I did! I now have my "forever hairstylist". Olivia is an amazing stylist, and colorist. She's the owner of Theory, and actually listened to exactly what I wanted . I am very particular about how I want my hair done (cut/styled/colored) and she's amazing. I will never go anywhere else! (PS. Theory is at Trickum and 92, well worth the drive from East Cobb!) read more