I've been coming here for the past three years, and every visit has been an amazing experience. From the moment you walk in, the entire environment is incredibly relaxing, the soft lighting, warm massage beds, and cozy blankets create the perfect atmosphere to unwind. The best part, though, is my massage therapist, Merci. She is truly exceptional. She always takes the time to understand exactly what my body needs, whether it's relieving sore muscles, releasing tension, or simply helping me relax. Her attention to detail and skill make every massage feel personalized. read more

I've been a member of the Now Pasadena for almost two years and it's been the best investment in self-care I've made. The front desk receptionists are always welcoming and I love the ease of the parking situation. The products are great too...I bought the candle and room spray to try to duplicate the relaxing feeling in my home. The first time I went to this location I was randomly paired up with the massage therapist, Kia, and how lucky for me that I was! She is kind, calm and pleasant. I've been requesting her ever since that first time and sing her praises to my family and friends. She really listens to what my needs are and varies up her techniques to fit those needs. Whether it's adding the gliding cupping, hot stones, or just the now massage, I look forward to relaxing and resetting during my monthly 80-min massages. I will continue investing in me and booking with Kia! read more

I had a gift card for The Now and had been excited to use it. I called in to make an appointment because I didn't think I could redeem it online. She let me know that I could use it online and to book there. I wasn't sure why she couldn't book it over the phone, but just let it go and booked online. The day before my massage I got a call and a text asking if I could change my appointment time to 15 minutes earlier. I let them know the day of my appointment that it was fine. When I walked in there were 3-4 people behind the counter. They offered water which was nice but it was room temp/warm. I then had to fill out a long intake form which I wish I could have done online. They handed me an iPad with no base or stand so I was just holding it and typing. I hurriedly finished the intake which is the longest massage intake form I've ever filled out. There was a very awkward introduction to my massage therapist. The whole check in experience felt like it was everyone's first day. The room where the massages are done are shared, similar to a foot massage place. They had an ocean sound playing, but it was so loud that I couldn't hear my therapist when he asked me questions. I could occasionally hear other people talking which snaps you out of the relaxation zone. The actual massage was good. I got The Now, 50 min with added deep tissue. The total with tip was around $185. At that price, I'd rather pay a little more and go to a place that has more amenities and feels more like an experience. When left, they gave me the breakdown of the membership which feels like a timeshare pitch. If you're not a member you're basically overpaying. Even at the member price I don't know if it's worth it. Parking is free with validation, so that was nice. read more

I have been getting massages at the Now in Pasadena for over 3 years now and while I'm sure that there are many great therapists who work there, Mercy O. is the best. She has been my preferred therapist through multiple surgeries and other stressful life events. She's the only person who I recommend to my family members. Not only is Mercy a great communicator who genuinely listens not only to your preferences, but she also adjusts her approach based on what your body is telling her. A true healer, I have always walked up feeling much better than I did walking in. Do yourself a favor and book a massage with her, your body--and your mind--will thank you. read more

I've been coming to The Now for a little over a year now (maybe longer). Everyone is super nice. Mercy is my go to masseuse! She is super friendly and remembers my preferences. I always recommend everyone to her! read more

My sister who lives in Texas wanted to get me something special for my birthday. She researched and found this place. I finally got to check them out on Mother's Day! Upon arriving, I was greeted by two wonderful employees. I checked in and went to swing on the swings outside until I was called back. My amazing masseuse Sam took care of me and really made sure that she took the knots out of my problem areas. If you want a massage for a decent price, this is it! You get top notch service at a fraction of what they charge at the Langham etc. My husband already signed up for membership read more

The NOW Massage Pasadena - Massage Near Me - Pasadena, California

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I had the pleasure of checking this place out as a birthday gift from my friend. I was so happy to be able to get this experience as I loved my massage. My therapists' name was Rose and she was amazing. This was my first massage postpartum and it was everything I needed. The facility is clean and beautiful. Definitely has the "aesthetic" vibes. They also have free parking while you're there, but be sure to ask them in advance where the parking is as it could get confusing. Overall, great place for a massage. read more

I have been to the Now one other time in the past at another location and had a good experience, but at this location I had a really GREAT experience and just had to write. It is really clean and the decor is gorgeous and well designed. My therapist was actually amazing, and I get a lot of massages. I felt really welcomed here by the staff and not rushed at all in the space. I'm looking forward to trying some of the enhancements next time but it feels like this is going to be my next "go-to" place for my regular massages. Thanks all! read more

I can't say enough about The Now! I've been going for about 5 to 6 years and have had a membership the entire time. I just left after a session with Valerie and feel like a new woman. She is intuitive and has healing hands. She is amazing!! read more

The massage was excellent the ambiance was very comforting. My technician, Rose, was professionally exemplary. I highly recommend Now Massage. read more

Went for my first massage at The NOW tonight. My masseuse was Rebecca. I wasn't sure what to expect, but this was the BEST massage I've ever had by far. An amazing experience. Can't wait to be back next month. Feel so much physical and emotional lightness after. read more

I saw Val today at The NOW in Pasadena. She's the best!! Just so kind and so talented. She listened to all of my concerns and really focused on the areas that I told her I had the most tension! 10/10 would totally recommend her to anyone coming to The NOW for the first time! Left feeling so much more relaxed and knot free!! read more

I had such an amazing experience! From the moment I walked in, I felt welcomed and relaxed. The massage was exactly what I needed -- professional, calming, and incredibly relieving for my tension and stress. You can truly tell they care about their clients and take their time to make sure you're comfortable. I left feeling refreshed, lighter, and so much better overall. Highly recommend to anyone needing some self-care and relaxation as a pregnant woman. I'll definitely be coming back! read more

I've been to a a few different locations and this one is by far my favorite! Me and my mother came to this location about a month ago, and we both really really loved our therapists Sam and Val! Val was simply amazing. She has patience and she's very thorough. It shows she's very experienced with many years under her belt. She focused on my problem areas and kept checking in! I will be definitely going back to see her and my mother will be coming back to see Sam!! Even even the girls in the front desk were so sweet and helpful. Plus there's parking in the validate, which is amazing. read more

The Now Massage Pasadena is absolutely amazing! Amazing massage Therapists and great customer service. I've been a member here for more than 2 years, definitely highly recommend it. read more

Came in yesterday for a prenatal massage and let me tell you, The NOW Pasadena knocked everything out of the park. The front desk was welcoming and informative, parking was super easy (literally just park in the lot that has an entrance next door to the store front), and my massage therapist Rachel was professional, kind, and had a wonderful touch. I'm 38 weeks pregnant and usually sensitive to smells and other sensory input, but the vibe was incredible and I consistently felt at ease. I especially appreciated the warm glowing light, amazing smells from the diffusers, and relaxing white noise that played during my massage in the treatment space. The massage table itself was super cozy, with clean pillows and blankets on it, and I felt safe and relaxed the entire time. The way the staff and environment both set the tone made it easy to unwind and lean into the whole experience. Rachel and everyone else made me feel comfortable and the massage took away tons of tension I have been carrying. I legit went home and took a 2 hour nap after the massage, that's how relaxing the whole experience was! I strongly recommend The NOW Pasadena and plan to come back soon with my mom and best friend. read more

My wife and I went to TheNow in Pasadena for the past few years. The massage therapists there are excellent and we really enjoyed our time there. It is unfortunate that we had to move and we would have continued our service had we not. We are really grateful for Brian and Susana and their expertise. We have taken friends and family to this location and everyone has given it excellent reviews. We wanted to say thank you to them as we are no longer there. If you're looking for massage therapists that are excellent at their jobs TheNow in Pasadena is the place to go! read more

This was a surprise birthday gift from my friend. I liked the ambiance and everything looked so uppar. The problem came with the time. My friend paid for 50 mins and it isn't cheap. But we barely got 30-35 max. What happened to the full 50 mins of massage? I would love to come back but the time that they took off...on top of that we tipped. Please give the customers what they pay for. If there is a timing or scheduling error-tell the people. read more

I have been a member of The Now for a year and a half. The space is lovely and everyone is friendly. The therapist i recommend is Kia. She is the reason I keep my membership! read more

Derek was the best! the most relaxing prenatal message ever! highly recommend coming to the now and booking with him!

Been needing some relaxing and TLC so my sister and I wanted to check out The NOW. Two deep tissue massages for 80 minutes totaled $370 after tips. Quite pricey in my opinion but overall a good experience. Parking is convenient in a parking garage. The parking structure is shared with an apartment complex and there is a 2 hour parking validation which is a big plus! Parking can be so annoying in Pasadena lol. Upon entering the lobby, it was a nice clean area that smelled of soothing candles/essential oils. The people who checked us in warmly greeted us and gave us water while we waited for our masseuse. When the time came for our massage, I let my masseuse (I forgot her name but she was super nice!) know of any aches and pains I was feeling. My massuese assured me she would check in on the pressure and to let her know of any specific areas I would want her to massage. Before entering the main massage room, she let me know that we have to whisper and be mindful of the other clients getting massages. The main room was a dimly lit room with curtains to separate everyone. There was a very soothing and relaxing audio of ocean waves that made the massage so much more enjoyable. The massage was overall very enjoyable and the ambiance made it all the more relaxing. My massage started a little behind schedule so my massuese was kind enough to extend our session together. The only downside I would say is the price of the service. I felt like the total of $185 per person for a 80 minute massage was quite steep. Not sure if I would come back again, it was a nice one time experience. read more

The NOW Massage Pasadena - Massage Near Me - Pasadena, California

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The Now is my most favorite place in the world. The aesthetic is modern, minimal and inviting. Every staff member is pleasant and professional. I'm treated as royalty when visiting and upon returning. I hope they never go out of business. I've booked with a number of therapist and each was able to attend to my needs and desires. I hope they more locations read more

The NOW Massage Pasadena - Some of the waiting area - Massage Near Me - Pasadena, California

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Long overdue review. I've been coming for years and was so happy that The Now Pasadena opened up after loving the Silverlake location. Absolutely love how convenient it is to book and how they usually have availability last minute. I am not picky about my masseuse and it's mostly because every single one I've had has been solid. The front desk is always friendly and helpful. The space is relaxing, clean, and aesthetically pleasing. There are plenty of spots to relax pre and post massage. The price point is great. Love the flavored water they provide. I often buy gift cards because they make a fab gift. 10/10. Favorite place for a massage in LA. Highly recommend read more

Best massage I ever had! The atmosphere, the attention of therapist everything is brilliant Thank you!

The NOW in Pasadena is amazing. The place is super clean, the staff were so amazing and super welcoming!! Most importantly it was the best message I have ever had. Defiantly going back! read more

I've had services at various massage boutiques and spas (ranging from $-$$$$) and hands down the best experience I've had to date is with Johnathan at The NOW Pasadena. I booked a last minute appointment for a 25 minute session. At first I was worried a shorter session wouldn't be enough time for a quality massage but OMG Johnathan proved me wrong. Johnathan was incredibly thorough with check-ins throughout my service to ensure the pressure was adequate while also reminding me to *breathe*. (Clearly, I was due for a massage.) Above all, his technique felt very intuitive. If you haven't been to The NOW I definitely recommend booking with Johnathan for your first session! You won't be disappointed :) read more

I work for the humane society and we have been working nonstop for the wildfire relief - this business kindly offered our team members a free 25 min. massages. The space is warm and clean. The front staff was kind and welcoming. Before entering the massage my masseuse asked me where I needed to be massage. When entering the place it felt like I was transported to Thailand. Big room with closed off smaller rooms. The sound of waves and warm light gave a great vibe. My massage was wonderful ( too short) LOL it was great! And I appreciate this company offering this to me and my team highly recommend this company! read more

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(Update.) I just had Another great massage at The NOW Pasadena. Every massage at The Now feels like the best. And atmosphere is also excellent. read more

The Now is an overall, positive vibes only experience. A serene and tranquil space distant from the noise of downtown Pasadena. The staff is welcoming, pleasant and courteous. The ambiance is exactly what I anticipated. Quite frankly, the website pictures don't do this place justice. I was greeted with a smile and immediately offered cucumber, water. I walked in rushed because the traffic was bad but luckily 50 minutes later; nothing mattered. It's my second time visiting The Now and I've become a member. Did I mention they validate your parking? They validate your parking! And it's literally next door to them. A fan since day one and a loyal fan I've become. Want to forget about your worries for a moment? You must visit The Now, like yesterday! Best wishes..... read more

the massage quality is hit or miss, really depends on the masseuse. the biggest gripe i have is the fact that the front desk always seems to be training someone. i can rarely check out seamlessly, it's always slowed down by explanations or corrections happening in real time. i understand the need to train new staff, but it consistently affects the efficiency of the checkout process and makes what should be a quick interaction feel unnecessarily long. not something i want to deal with at the end of a calming experience. i've had a membership for years but recently cancelled due to many reasons, one of them being the customer service experience. Update - i am indeed at the pasadena location on walnut street and have been going to that location for years. i don't know what type of information you were able to review, but i do not appreciate being gaslit like this. happy to hop on the phone if management would like to DM me for my contact info. read more

This was my first time at the Pasadena location (have been to the CDM location before) and my sister and I had a great time. It's located just slightly off the beaten path of old town Pasadena so it can be a little hard to find. I love how simple it is to book everything for yourself and a guest online, including all the add-ons. Everything is easy and transparent as far as pricing goes (although it is somewhat expensive but we were splurging a bit). I went with the Now 50 with hot stone and my sister went with the Now 50 deep tissue with scalp renewal add on. When we arrived, our massage therapists talked with each of us for a few minutes about our needs, preference, and any areas of concern. I felt like they really cared about making the experience personalized. Once they finished, they walked us into the treatment room. Everyone is essentially in one big, dark room with these big canvas sheets separating us for privacy. It's actually much nicer than it sounds and for the most part, I was unbothered by the surroundings because the soothing ocean waves drowned everything out. It's really quite a relaxing experience. Iliana took her time to really work out the knot in my shoulder that had been giving me pain, using the hot stone for targeted pressure. I felt so much relief when we finished I felt like I was in a bit of a dream state. My only recommendation is that they install a water fill up station! It's important to hydrate after a massage and the tiny single-use cups just didn't cut it and are so wasteful. read more

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Just went today and had Lauren as my therapist! OMG! Lauren has only been there 2 weeks and is Amazing! She is very nice, friendly and an excellent listener! Asked her to concentrate on my head, neck and shoulders plus my upper back! Fortunately my legs and arms are ok! I could tell Lauren has lots of experience because she touched and massaged points of my head that no other therapist has known to do! Usually, they just slightly massage the parts I requested and move on to the rest of the body. Lauren worked my back, each side of the head; behind my ears and temples! She is Awesome! I have had many massages and this is the 4th one at the Now since I can only come when I'm visiting my daughters! Please request Lauren and get a massage from her! You'll be so happy and content! This is the best one ever! Saw and told Ko, the GM, and finally met Sarah, the business owner, how great Lauren is! And they should do whatever to keep her happy and working for them! read more

The NOW Massage Pasadena - Check out Service - Massage Near Me - Pasadena, California

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Michael was amazing! He focused on the areas that needed a lot of work and was able to provide a full body massage to end the week relaxed and refreshed. He was very attentive to my needs and had amazing positive energy that made me feel so welcome and taken care of! read more

My wife and I have been using their services for a few years now. My masseuse is expert in finding my "issues" and addressing them. The 80' session seems to be a perfect amount of time for her to get it all covered. Nice aesthetic e perfect as well. Happy cooperative understanding front office folks, too. read more

I like the subscription plan, because it reminds me to take some time for 'me' once a month. Alberto gives the best massages. He is skillful and very healing. read more

Everything was dreamy! Jonathan had me totally blissed out after a 50 minute healing/deep tissue massage. An epic way to start my holiday season. My only regret was not booking for longer! read more

Edited: the manager responded and called me back and i appreciate it and will call when I get off work to fix the issue. I will say I actually posted this at about 9:10 am, not 6 in the morning- just for the sake of clarity. Anyway, appreciate the good customer service Website booking system only: I wish I could say I could review the massage but the website and app won't even let me book a massage as it just says unknown error when creating an account and they aren't in the office to answer their phone and won't be open by the time I'd need to be there for said massage. Frustrating! read more

As soonest you walk in you feel already relax, the check in process easy , the staff super friendly. The massage therapist amazing!!!

My husband and I always come here and we have enjoyed all of the massage therapists we've been paired with-- especially Mikey and Johnathan. They both have such calm/healing energy and know their stuff. I am a personal trainer and I always refer my clients here as well and they love it. I also love their membership option bc it helps us to take better care of ourselves and it's such a great deal. Highly recommend! read more

I've been going to The Now and everyone has been really great....from the receptionist to my therapist. But my last visit was exceptionally relaxing. Val, my therapist helped me to be more comfortable because of my condition. She made sure that the pillow that she provided helped me. The pressure point from the different parts of my body that I told her concentrate on was perfect. Can't wait to go back on my next appointment. read more