The North Face here on Southampton Street in Covent Garden, London is a fairly nice branch of the chain, of course only selling own brand products. The location is in central London, Covent Garden, fairly close to the likes of Honest Burgers and Apple is pretty handy.
The store is a decent size, it's average and has a satisfactory selection of most "summer" North Face gear, visiting in April you'd expect to see away with the winter clothing, but for an outdoor store I was surprised and disappointed at how little they had to support the cold, outdoor climates, the jackets they did have tended to be windproof or showerproof, rather than completely waterproof. I understand it's going into winter, but one would expect more of a range especially with this store being an outdoor store, which even the staff member I spoke to agreed with me on.
The staff here seemed really friendly, I had a short conversation about football and the in-store product range with a cool guy that worked here.
The prices seemed a little higher again, but this is a brand people pay for if you're looking for more of a bargain and perhaps more "outdoorsy" products, perhaps an outlet store is your best bet, yet sadly they are always out of town and hard to get to, the nearest outlet store to this one is at London Designer Outlet opposite Wembley Stadium, even that seems to be a fairly small store.
A decent store with helpful, friendly staff yet only a satisfactory, and slightly poor product range.
3* read more