While greeted at the door, once on the floor that held my purchase, no one was there to assist…read more There were several other shoppers also in need of assistance.

Lillywhites in Piccadilly Circus, London is a large sports shop, which is much to my surprise owned…read moreby Sports Direct in central London (not too far away from their own large, flagship branch which is less popular on Yelp in terms of the number of reviews). It is located in a fairly old building and the only disabled/wheelchair entrance due to the oddly shaped step going into the store is the offputting, dirty, back "staff entrance" I have long avoided this store as its name Llilywhites is associated with Tottenham Hotspur FC - I stupidly thought this was actually their club shop until I noticed a sign which confused me "The world's finest sports store", after doing some research later I found the name comes from the family which used to own and run the store, located at 25 Regent St since the year of 1925 - it is nice to see it is still in its' original old building, which surely must be Grade listed by now - fairly impressive for a sports shop and especially considering it is now owned by the UK's largest sports retailer, for them to keep the original branding including the website (same website as Sports Direct just with the Lilywhites logo), despite other branches in other cities changing hands such as Leeds, Newcastle and Nottingham. It seems despite seeming to be a higher-end brand the overall store feel and layout is the same - and that includes the staff who didn't seem friendly or helpful by any means to struggling disabled customers or just shoppers looking to find something. It is over multiple floors and does have a decent selection, however. Is it as good as Sports Direct's flagship central London location? No, of course not - other than keeping the brand name it seems the store which seemed so historic and cool has become a boring branded store in every other regard, it's just a more expensive Sports Direct without improved quality/service etc. 2* - For the store size and location, nothing else.

Well, yes I know the stores don't look like a Nike store or Adidas store, but do we really care ?…read moreI could get a Lonsdale Tshirt for 5 pounds that's great enough for me Whenever I'm in England, I always visit sports direct.

The one in Fairfax is absolutely amazing. The workers are so helpful and they can find you the…read moreshirt you want. The atmosphere inside the building is amazing and they even have FIFA for customers. They also host many events whenever an important game is happening. Definitely recommend this place!

Just left the store about 1/2 hour before close...wow!!!Service was everything you want in store!…read moreNot exactly what I was looking for but several options to fill the request I had. Will definitely look to this shop in the future! Thank you.

Good Best quality football kits only R.s23$thanks for you shopping. Football and sports clothes…read moresell items Best quality.kepers gloves . t.shrit all sports items available for u.j sports

I bought a pair of football boots for my son. After using them just one time we found that a stud…read morewas missing - fallen out in the grass. Now the boots are very uncomfortable to wear. I then took them to the store for a return. They refused on the basis that I should have screwed them tight before wearing them, being utterly oblivious to the fact that the boots were not fit for purpose when we bought them. If I was supposed to screw them tight before wearing them, why did the shop assistant not ask me to do this? Better still, why didn't they do it as they checked the boots' size before we bought them. It would have taken no more than 30 seconds. And best of all why doesn't the factory (Adidas) make them so they are actually screwed in properly. I will never walk into to this dreadful shop ever again.

As others have already mentioned the store is currently n the process of redevelopment and while…read morethey are working on the new building they merged their two old buildings into one but unfortunately in the process they removed the canteen. The whole redevelopment process will apparently end in 2017 and by then they will have underground parking & a completely different looking store. That aside the stores still offers everything that it used to offer, which is every single thing you can think of regarding sports equipment at ridiculously low prices! It is also worth noting that apart of the popular brands they also sell their own brands on store which even if you never heard of are of excellent quality if not superior to the main brands. The fact that it stays open until late makes it deserve the 5 stars

Splendid customer service with positive energy attitude . Always appreciated the great serviceread more

Extremely poor customer service. Abrasive sales representative. Went shopping for football boots…read moreand did not have a good experience. Will be taking my business elsewhere next time.

I've used eurosport many a time and they are great for all sporting needs. Less than 100 meters…read morefrom Swiss Cottage tube making it easily accessible and great customer service always asking if you need any help. Good range of products for beginners to pros. Would definitely recommend.

I was on a European vacation, and the weather was colder than anticipated so I needed a coat…read more Stopped in Cotswold of London (spur of the moment) and purchased a jacket for the remainder of my trip. It's a Patagonia jacket, very lightweight and usable in Florida's unsually chilly nights. My friend also bought an Osprey brand backpack. Good quality store.

It's always nice to see a sport store anywhere you go. This is a chain store here in England. It's…read morelike a small REI which is 3 stories but small.

In my view, the best army surplus and camping shop in London. I'm a regular customer, having bought…read moreeverything from walking boots and gloves to jackets and waterproofs, over a period of 15 years. (They used to be based near Victoria, but moved a few years ago to Waterloo Cut). As well as the usual range of army-surplus type gear - jackets, vests, shirts and trousers, they do a good line in MA1 flying jackets (£25), Harrington Jackets in a range of colours (and at £19.95, rather than inflated 'retro' prices) and of course foot-wear. They also sell used gear, but most items are brand new, and at their prices there's no need to go down the second hand route. I recently bought a pair of brand new British Army boots here for under £50, which are superbly comfortable (in fact I'm wearing them as I write this) and will doubtless last for years. The shop is very small, very old-fashioned, and run by two amazingly helpful brothers as a family business. They have a very loyal customer base - when I was there recently, they had a regular from Canada buying a pair of desert boots. If they haven't got an item in stock, they will order it in and call you when it's in, but they equally won't pressure you if you decide against a purchase. They'll also give you honest advice if you ask for it - they know their stock. The rise of the internet has seen the death of many traditional army surplus and camping shops, but Waterloo Camping is a one of survivors. If you want excellent value, traditional army surplus gear (and more besides), this is the place to go.

I also found it a good shop with a friendly proprietor, lots of action in a very cramped space full…read moreof interesting stuff (lady from Young Vic across the road was stocking up on props) at good prices and excellent good quality. Got my son a great trenchcoat much better quality, warmth and price than Oxford St and he was fascinated by gasmasks, etc.

We heard the adidas flagship store had Oasis swag, so we went there. If you are looking for large…read moreand extra large sizes, they have them in spades. Everything is high quality as you would expect from adidas. The store is wicked stylish and large. Easy queue for check out and fittings. Perfectly located on Oxford Street across from Selfridges, the Flagship store is great if you love the sneakers, the style, and the quality.

Adidas fans this a cool experience! It has 4 floors of all and anything Adidas! The energy is hip…read moreand high! You can personalized jerseys and design shirts here and the turn around was quick! The staff are very knowledgeable of the products.