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Snow & Rock

3.0 (10 reviews)
PriceyOutdoor Gear

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Waterloo Camping

Waterloo Camping

4.8(5 reviews)
1.0 miWaterloo, Southwark
££

In my view, the best army surplus and camping shop in London. I'm a regular customer, having bought…read moreeverything from walking boots and gloves to jackets and waterproofs, over a period of 15 years. (They used to be based near Victoria, but moved a few years ago to Waterloo Cut). As well as the usual range of army-surplus type gear - jackets, vests, shirts and trousers, they do a good line in MA1 flying jackets (£25), Harrington Jackets in a range of colours (and at £19.95, rather than inflated 'retro' prices) and of course foot-wear. They also sell used gear, but most items are brand new, and at their prices there's no need to go down the second hand route. I recently bought a pair of brand new British Army boots here for under £50, which are superbly comfortable (in fact I'm wearing them as I write this) and will doubtless last for years. The shop is very small, very old-fashioned, and run by two amazingly helpful brothers as a family business. They have a very loyal customer base - when I was there recently, they had a regular from Canada buying a pair of desert boots. If they haven't got an item in stock, they will order it in and call you when it's in, but they equally won't pressure you if you decide against a purchase. They'll also give you honest advice if you ask for it - they know their stock. The rise of the internet has seen the death of many traditional army surplus and camping shops, but Waterloo Camping is a one of survivors. If you want excellent value, traditional army surplus gear (and more besides), this is the place to go.

I also found it a good shop with a friendly proprietor, lots of action in a very cramped space full…read moreof interesting stuff (lady from Young Vic across the road was stocking up on props) at good prices and excellent good quality. Got my son a great trenchcoat much better quality, warmth and price than Oxford St and he was fascinated by gasmasks, etc.

The North Face

The North Face

3.0(6 reviews)
0.2 miStrand, Covent Garden
££

The North Face here on Southampton Street in Covent Garden, London is a fairly nice branch of the…read morechain, of course only selling own brand products. The location is in central London, Covent Garden, fairly close to the likes of Honest Burgers and Apple is pretty handy. The store is a decent size, it's average and has a satisfactory selection of most "summer" North Face gear, visiting in April you'd expect to see away with the winter clothing, but for an outdoor store I was surprised and disappointed at how little they had to support the cold, outdoor climates, the jackets they did have tended to be windproof or showerproof, rather than completely waterproof. I understand it's going into winter, but one would expect more of a range especially with this store being an outdoor store, which even the staff member I spoke to agreed with me on. The staff here seemed really friendly, I had a short conversation about football and the in-store product range with a cool guy that worked here. The prices seemed a little higher again, but this is a brand people pay for if you're looking for more of a bargain and perhaps more "outdoorsy" products, perhaps an outlet store is your best bet, yet sadly they are always out of town and hard to get to, the nearest outlet store to this one is at London Designer Outlet opposite Wembley Stadium, even that seems to be a fairly small store. A decent store with helpful, friendly staff yet only a satisfactory, and slightly poor product range. 3*

I'm not a huge fan of North Face, purely for aesthetic reasons, I find in comparison to other Out…read moreDoor clothes, their range is quite plain and dull. However I was happy to find that they had some Bright Green boarding trousers, which seem to brighten the shop up a bit! I went in the winter, and Upstairs was mainly snowboarding/ skiing gear and downstairs, they had a good range of camping gear. The prices, were about average for such products.

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The North Face
The North Face

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Lillywhites - Can't resist, 50% off!

Lillywhites

3.4(89 reviews)
0.4 miSt James's
£

While greeted at the door, once on the floor that held my purchase, no one was there to assist…read more There were several other shoppers also in need of assistance.

Lillywhites in Piccadilly Circus, London is a large sports shop, which is much to my surprise owned…read moreby Sports Direct in central London (not too far away from their own large, flagship branch which is less popular on Yelp in terms of the number of reviews). It is located in a fairly old building and the only disabled/wheelchair entrance due to the oddly shaped step going into the store is the offputting, dirty, back "staff entrance" I have long avoided this store as its name Llilywhites is associated with Tottenham Hotspur FC - I stupidly thought this was actually their club shop until I noticed a sign which confused me "The world's finest sports store", after doing some research later I found the name comes from the family which used to own and run the store, located at 25 Regent St since the year of 1925 - it is nice to see it is still in its' original old building, which surely must be Grade listed by now - fairly impressive for a sports shop and especially considering it is now owned by the UK's largest sports retailer, for them to keep the original branding including the website (same website as Sports Direct just with the Lilywhites logo), despite other branches in other cities changing hands such as Leeds, Newcastle and Nottingham. It seems despite seeming to be a higher-end brand the overall store feel and layout is the same - and that includes the staff who didn't seem friendly or helpful by any means to struggling disabled customers or just shoppers looking to find something. It is over multiple floors and does have a decent selection, however. Is it as good as Sports Direct's flagship central London location? No, of course not - other than keeping the brand name it seems the store which seemed so historic and cool has become a boring branded store in every other regard, it's just a more expensive Sports Direct without improved quality/service etc. 2* - For the store size and location, nothing else.

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Lillywhites - Display shoes, additional 10% off!

Display shoes, additional 10% off!

Lillywhites
Lillywhites - Best reusable shopping bag ever!

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Best reusable shopping bag ever!

Snow & Rock - outdoorgear - Updated May 2026

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