I found the prices high so wasn't able to buy anything. I'm sure the high pricing is due to real…read moreestate location. Like you wouldn't go to FAO in NYC and pay low Amazon prices. Store itself is super cute. Tons to look at and play with. Clear age and theme grouping. Had a lot of German toys in stock. I don't have any kids in my life yet to spend real money on but I look forward to coming back who I need to think about future incoming children.

I genuinely hate leaving negative reviews for small businesses because I know how hard it is to run…read moreone. But after giving this store a second chance, I feel parents deserve to know what to expect. A few weeks ago, I stopped in with my kids, who were excited to browse all of the adorable toys. Almost immediately, we noticed signs throughout the store emphasizing that this was essentially "not a toy store, but a place of business." The message came across as "children should be seen and not heard," which felt incredibly ironic for a business that exclusively sells children's toys. My kids are generally very well-behaved in stores. They know they aren't allowed to run, yell, or play with merchandise, and they certainly weren't being destructive. Like most children, though, they naturally picked up a few items that were displayed at their eye level. They were quickly reprimanded by both employees behind the counter for "looking with their hands." I chalked it up to a bad day. We left with a wish list because we don't typically buy toys unless our kids earn them. Today (8/12), my son had finally earned enough to come back and purchase something from his list. Unfortunately, the experience was even worse. While quietly browsing, both he and my eight-year-old daughter were once again met with visible annoyance and corrected for touching merchandise. If your business caters to children, it's unrealistic to expect them to browse exactly like adults. There's a huge difference between destructive behavior and a curious child gently picking up an item. Instead of making families feel welcome, the atmosphere made us feel like we were inconveniencing the staff simply by bringing children into...a children's store. Needless to say, we won't be returning. There are plenty of wonderful local businesses that manage to protect their inventory while still treating families with kindness and respect. May I offer one suggestion? If touching merchandise is truly such a problem, consider adding a small play table or designated hands-on area to redirect little ones. Or perhaps rethink the branding altogether. Ironically, my children receive a warmer welcome at the antique store down the street--where everything is actually breakable. Parents are your customer base. If you want their business, making both them and their children feel welcome seems like a good place to start.

The Toy Tree located in a strip mall in Plano is like a blast from the past for me, as well as an…read moreeducational field trip on just some of the amazing toys for the young and old that you can pick up and touch for yourself. A great friend of mine brought me here last month as I was about to leave to go back home, and she showed me some of the fidget toys she had bought for herself. I instantly had to have a few of them and fortunately, they had them in stock. There is something so amazing about picking up what you think you wish to purchase and be able to hold that item in your hand and the Toy Tree is one such place to have this connection. The young lady who helped us was amazing and super friendly and helpful. This has the feel of a store that has been in someone's family line for a long time, although this is not based on fact. What I can say is factual, is this is an amazing store for the young and young at heart.

addison went above and beyond and is generally so sweet! went out of her way to look for and notify…read moreme about something she knew i wanted!! all staff here is super friendly as well

Great selection of new and used vintage toys! Sheryl is always so helpful to select the right item…read more Awesome pricing on all her stuff!

Please update your hours... drove all the way over here just to have the doors locked at 5:45pm...read more

Cute toy store with a variety of toys and gifts for all ages. The store clerk didn't greet me when…read moreI came in and didn't ask if I needed anything. I was the only one in the store. Things were moderately priced.

Kind service when I brought my bf and brother to purchase and browse through Pokemon cards…read more Wonderful selection of games, and great deals for what you get. The patrons present were all also kind. Will return soon!

They always let you know when they are going to have some Pokemon drops at MSRP. That little text I…read moreget makes my day. The people working there are always so nice and helpful. They don't make you feel dumb at all when you want to learn more about products. Thank you for all that you guys do!

Everything in there was so COOL ! If you're a lover of all things horror/spooky you MUST pay a…read morevisit. The staff is super nice, is vibe is awesome and he's a total lover of horror ! There is so much to see from shirts, funkos, patches, pins, magnets, and so much more ! The list just goes on !! Everything is reasonable priced ! Be warned you will be overwhelmed first visit lol

Coffee mugs I didn't know existed. I want to buy everything in this store. Prices are great!read more

Tom is amazing! Very helpful and knowledgeable!…read more Really wish he was teaching the aviation program at Mckinney Boyd JS as he was supposed to before the weak and political current instructor weasel his way into the spot of teacher. more like suck tax dollars and cause great students to lose interest

Love this place. Has so many toys I feel like a kid again and never want to leave. I want…read moreeverything in that store.

Love going in, they have an extensive collection of sealed and prebuilt sets along with some great…read moreminifigs! They have a lot of grails and their prices aren't outrageous. I would definitely recommend stopping in!

Such a gem in Frisco! Modern and friendly to all ages! Fair prices, loads of inventory with a…read morehealthy variety of themes, and knowledgable staff. The birthday party set up was adorable and I can't wait to come visit again soon!

This store always has amazing figures! The prices on the figures here are very affordable compared…read moreto Crunchyroll Store. Definitely recommend this shop to any anime fan.

Only 12 persons at a time in the shop right now and mask required!…read more This was a total jem of a find. Possibly the best selection of anime/manga in one place, according to my daughter. I was looking for manga for my 10 yo daughter and the staff was really helpful in leading me to checkout a few series I otherwise would have never known about! Only disappointing thing maybe is that we were interested in quite a few books but many of them vol 1 and 2 were not available. But I guess that's a good sign for the shop!