I visited Dr. Chia and her team this week and had a wonderful experience. I had some issues finding my updated insurance and they were very patient over the phone before my appointment to make sure my visit would be covered. The appointment went well and ran on time. Dr. Chia was very kind and knowledgable, and she took the time to answer my additional questions about lasik. It's also very convenient to be in Target to do errands afterwards or if you need to come back to pick up glasses/contacts. I highly recommend seeing her for your eye doctors appointments! read more

After trying to reach Target Optical North Santa Rosa for a couple of weeks via telephone then Target Optical Petaluma and receiving only a "Mailbox Full" message, I called the Oakland Emeryville Store and Lo and Behold! A genuine human named Steve answered the telephone after only 3 rings. More amazing, he was able to comprehend my question and respond with a clear and concise explanation comparing two types of lens treatments. WOW - a professional with superb customer service. Give this man a raise or promote him to regional manager. Thanks, Steve, you made my day and restored hope in mankind. read more

Awful customer service from Dr. Chia and team. I was given the wrong prescription and was charged for eyeglasses that I can't see clearly in. When I reached out to the office and doctor they refused to resolve the issue by adjusting the prescription to the correct one. I have had the same vision for 5+ years and had to pay to get my eye exam redone all because the doctor refused to help. I would not recommend this optometrist office to anyone in the area. Highly recommend going to a place that prioritizes quality and patient care. read more

Walked in with one of my favorite pair of glasses that had a broken nosepad. Steve was warm, welcoming and so helpful. He fixed it in no time and refused to take any payment. Thanks so much, Steve! read more

I will have to admit that going to Target for an eye exam seems a bit weird, but the set up at the Emeryville store was nicely put together, it is off to the side in its own world, It's wasn't crowded like the store, and most importantly all the technical equipment seemed very state-of-art. Dr. Chia was fantastic, she conducted the set-up exam which I really liked because it made the process more seamless, the person doing all the pre-measurements was also the person who had to interpret them. I always leave these appointments thinking I answered the eye questions wrong and now I will get stuck with the wrong glasses. That didn't happen here. It felt like there was a lot of double-checking, I was shown the difference between my old prescription and my new one, not much as it turns out. But more importantly, I left feeling I got it exactly right this time. And then I walked across the aisle and bought a nice dinner salad and Oat-based Egg Nog. All and all, a productive shopping trip. read more

My HMO Dr's were booked up through May and my local optometrists would have costed me $150~$200 without insurance. Luckily Target came through! I was lucky enough they had availability the same day. I needed an eye exam and was impressed with the service and affordability. On this day, $90 for glasses, $99 I believe to include contacts. Dr Chia was great. She answered all my questions and concerns of eye health with empathy, excitement and professionalism. The exam was thorough and comprehensive. The clinic has new school technology and helpful, knowledgeable staff. The glasses selection were very cute but mostly name brand. Their quality is probably top notch but way out of my budget. You can of course take your Rx to online spectacle companies but remember you get what you pay for. Warby has always been a reliable medium for glasses and lenses IMO. I would greatly recommend to folks in the community in need of affordable eye exams. read more

Steve was very helpful in providing advice on how to adjust my new sunglasses. Thank you Steve!

Looking for a fabulous team to set your vision straight? Dr. Chia, Jhenene and Steve are the dream team! Friendly, knowledgeable and will even take the time to be your substitute best girlfriends and help you pick out the best frames for your face. I never expected to have that much fun at an eye appointment--thank you Dr. Chia, Jhenene and Steve! read more

Lazy employees claiming there is only one vision insurance carrier Solo yet when you review the website their are several. Not only that but this is for a return customer. The optician is also the first listing via my insurance carrier for in network providers. I work (actually volunteer) on Saturday's too but the difference is I actually try to make my client's day better not worse. read more

I had a great appointment with Dr. Ryan Chia. Booked an appointment online for the same week. The exam was affordable without insurance and you can see the prices online. Dr. Chia was friendly, explained everything clearly, and listened (and cared!) about my concerns. Highly recommend, I'll definitely be returning. read more

Got my blue light glasses here and they take most insurances. Got my eyes check really quick and fitted into new rayban glasses !

Dr. Chia provided and excellent experience. This was my first time getting contact lenses and she was so patient and informative. She took her time to make sure I was confident in applying the contact lenses on my own. read more

I noticed by chance that Target has an optical department while on a routine "Target run". The next time I visited, I brought my glasses in for a small fix. The staff was friendly and welcoming and the fix was done in 10 minutes. Those glasses had sat on my desk for months waiting for me to take them somewhere for repairs. Who knew it would be Target? Now I know where to go : ) read more

Brett was very polite, upbeat, engaging and helpful! He replaced my broken nose pads with super comfy nose pads. Excellent help with a smile! read more

Saw Dr. Chia and had an awesome experience! She is professional and knows her stuff. Eye exam was very comprehensive and thorough and Dr. Chia was able to fix my prescription after I struggled with it for the past 2 years. Steve was also very helpful with new glasses and lenses, so nice to encounter knowledgeable people that make decisions easy. Totally recommend this place!! read more

I wish I knew Target Optical existed sooner! Dr. Chia and Steve provided great service helping me use my benefits before they expired. I scheduled my appointment online, very clean office. Overall I am pleased and will return. read more

Staff here is excellent and very kind!! Fixed my glasses quickly and efficiently. Thanks so much. Highly recommend.

This place is unreal. I went in to get lenses made for myself and my son. We brought our own frames and they have a waiver that if the lab ruins the frames they are not responsible and there is a $25.00 charge for each pair if you bring your own frames. I don't know if this is common practice but I figured it must be because I've never brought my own frames before. read more

this was the second time I called regarding hours and was assured they would stay open until 6pm. Arriving at 4pm I found them to be closed.. I have wasted my time twice now and I will not be coming back to this target location. read more

The doctor and staff were excellent in every aspect. Dr Chia helped me get the perfect prescription and Steve out front took the time to help me pick the frames. Overall I'm very happy with the service and plan to come back! read more

This place is brand new! Their selection of glasses is well curated for a small location. The staff was friendly and helpful and help helped me fix my glasses. read more

Steve was kind enough to fix my reading glass that lost the screw. Despite having to really work at the fox he didn't charge me a dime. Excellent service vice. Thanks Steve!!! read more

One of the nose pads on my eyeglasses broke off and i went to a few stores to look for the repair kit which i came up empty on. Went into target to get some things and saw that they had an optical department and was greeted with the nicest "hello, can i help you" i told him my problem and asked if he can fix or sell me the parts i needed and he responded with im gonna fix them if i have the right pieces and he didn't even charge me! he just lifted 75% of my day's stress. I am so grateful Steve was there to help me. I hope he is showered with so much good karma. read more

ok. so i lost my last pair of contacts and spent 2 days calling around the east bay trying to get a exam. no one had openings. then i got the idea of going to walmart but after thinkin about it i was like "well everything is better at target right" i did some research and yes target now does have a optical department. steve helped me book a exam and was very nice helpful and understanding. superfreindly and just awesome. so i sign in and do paperwork and i am greeted by kim my optometrist. very nice very informative. she took the time to explain some things to me and also went out of her way to make sure i had at least a trial pair of contacts to use while my crazy prescription was being shipped. i will never go anywhere else even if i have to drive 100 miles. Kim, steve well done. see you soon. and thank you. read more