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    Swoon Bridal

    4.8 (157 reviews)
    PriceyBridal
    Open 10:00 am - 4:00 pm
    Updated 2 months ago

    Swoon Bridal Photos

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    Rebecca O.

    I went in shopping for a dress and drove a couple of hours to get here. They carry Eva Lendel and I was so excited! I found the dress I wanted and absolutely fell in love. It was quite expensive at $5k + but I was assured they could work with me on a payment plan. I wish I knew then what I know now- they don't truly offer payment plans, they will allow you to make a couple of installments but you have only a month to do so (maybe they'll extend an extra month but they have a rule that they need to allocate funds to a dress each month, something with their bookkeeping). I was a little buzzed from the champagne and the girl who helped me try on dresses was so nice but in a huge rush. I didn't realize there was a time allotment to my appointment. It would have been nice to be given a time frame (example 1pm-2:30pm) but we just had a start time. It may have been in an email or on their policies but I didn't read the fine print and this was my first experience. Long story short I'm out $350 because I wasn't prepared to pay the full half of the dresses cost to get it ordered within that month. I realize I should have been prepared to pay for the full cost but because told that they offered payment plans I wanted to put down $300 toward the dress and my fiance would cover the rest. I ended up speaking to the manager who told me their policy is to pay half within the 30 days and then they could order the dress and I would have 90 days to pay the remaining. She was nice enough to extend it and give me until the end of the year (I went in October) but when I tried to explain I felt a bit bamboozled she became sort of defensive and offered to give me my money back if I was accusing her staff of being dishonest. It was a really strange conversation. I was never irate. I was just confused. Ultimately I decided to not purchase the dress from swoon because it was probably the weirdest "customer service" interaction I've ever had. It was like good cop/bad cop. I left without any info about my dress and then when I explained my confusion I was talked to as though I was an irate customer making accusations.... But as I explained it was simply a lack of information. I'm now out of pocket $350 (they charge $50 for an appointment that can go toward your dress). So my caution to anyone shopping here. Read all of their fine print. There's a lot. But read it all. And absolutely don't pay a dime over your $50 appointment fee unless you're prepared to pay according to their policies. I would suggest a phone call in advance so you don't end up like me. I have since purchased the same dress from a shop in Carmel. They were kind enough when hearing my explanation to credit me $150 toward the dress to for my strange experience. Outside of my interaction and confusion the shop is clean and the selection is great. Just be sure to cover your bases and read in advance so that you know what you're getting into.

    Rachel B.

    I went with my sister to Swoon to find her perfect wedding dress, and we were very impressed with the service. Gina assisted us while my sister tried on different dresses. She worked within our budget and offered suggestions based on my sister's desired style. My sister ended up finding a lovely gown. She was so happy with the whole process. The store itself is trendy, neat, and modern. The aesthetic is very clean and sparkly. We loved the selection of dresses. They have a lot to choose from. If you want to book and appointment, there is a $50 charge, but if you end up buying a dress, they waive the fee.

    Celebrating with champagne after I said Yes to the dress!
    Nichole S.

    BRIDES!! This place is absolutely AMAZING!! My entire experience from pre shopping, trying on dresses, buying, and returning to try on my gown when it came in was flawless. Everyone we encountered was genuine, knowledgeable, kind, and professional. Serena was the one who helped me find my dress and we loved her! She worked with my wedding date, budget, and what I wanted with no problem and made me feel so comfortable even when I was a little nervous. The atmosphere is very welcoming and the gowns they have are stunning. We got to enjoy champagne before my appointment and after when I said yes to the dress!! Again, I couldn't recommend this place enough. Thank you Swoon for being absolutely amazing and making my dreams come true

    Patio
    Rebecca L.

    I recently found my wedding dress at Swoon. These people rock. Before my first appointment, my party and I met on the outdoor patio. You are allowed to bring a bottle of champagne to have before the appointment starts. Or Swoon can provide you with a splash of champagne for everyone. Once inside my stylist, Maddie, had me walk around the entire store and pick out some dresses I loved. She arranged them in the dressing room for me and even picked out a couple she though fit my style. The stylists are wonderful! They will help you get into the dress and adjust it once you are wearing it. Once you have a dress on, you come out and stand on the pedestal. Maddie fluffed our my dress and showed me how it would look if it was bustled, French or English. Maddie was seriously amazing! I worked with her when I went back for the second time: she already had my favorites from the first appointment waiting for me in my dressing room. I was feeling anxious and overwhelmed by the amount of dresses I had tried on, from multiple salons. She reassured me and reminded me to take a breath and just focus on how I feel in the dresses, one at a time. She even helped me look for new styles of dresses. That is how I came across my dress! Maddie made the experience that much better and I am so grateful to her. If you find your dress at Swoon, you will get to take a cute picture with the iconic "over the moon at swoon" sign! Once I picked my dress, Maddie did my measurements and we discussed how the dress would be made. The gown I selected will be a different size in the top than the bottom. Apparently, a lot of dress designers will do this. Now I am waiting for it to be made and am awaiting my first fitting and alteration appointment! I cannot wait! Ladies, I hope you consider going to Swoon. It is an experience and I guarantee you will walk away having a better sense of your bridal style.

    I loved every bit of my appointment here, as well as my stylist Bryn. Every dress I tried on was perfect (a good problem to have) and I was spoiled with goodies and excellent service. Bryn was a true professional and knew how to work well with family dynamics, and was able to read my style and pick out what I chose as my wedding dress. I can't thank her enough and I'm so excited to wear such a gorgeous gown. There's a HUGE selection with a good price range, you're sure to find something you'll fall in love with! 10/10!!!

    Kimberly T.

    Swoon Bridal has the most amazing and extensive selection of beautiful wedding gowns. The team is so helpful as they're pulling dresses for you - a great mix of what your initial vision is, as well as some other options to see what you're most drawn to. I ended up purchasing the very first dress I tried on, one they pulled for me immediately! It was absolutely stunning and just what I wanted. They were also very communicative every step of the way after I purchased, letting me know when the dress was coming in and when it was ready to be shipped. Any questions I had they were very willing to help on text, too! I felt so beautiful on my wedding day, I couldn't have asked for anything more.

    Cianelyn N.

    Gina Zunini is her name, she was the one who helped me today and as an end result, found "the one"! Super excited to visit Swoon. I remember checking their website a couple years ago due to curiosity of wedding dresses, now here I am finally trying their dresses! The place is beautiful, elegant and charming. When I came in the place was busy. On Saturdays they close at 4 but when I had scheduled an appointment with them weeks ago, they were willing to still help me out so that was very sweet of them to have me and the girls stay a little longer. Awesome part, they offer you champagne, water or sparkling water. Anyways, I had let them know what I was looking (gave them the designers from my research) and the budget range. I did spend over my budget a little but it's worth it! I can't wait to go back for the final touch and maybe look for the accessories later on. Gina, their manager and the rest of the employees are full of smiles; Thankyou Gina for being so wonderful to me and my bridesmaids.

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    Serena is literally amazing!!! she makes everything so perfect and amazing!! Thank you so much for such a great experience!!

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    Page 1 of 4

    Ask the Community - Swoon Bridal

    Are there shops that buy wedding dresses?

    We are not aware of any locally. We use stillwhite.com to sell some of our sample gowns. Good luck!

    Don’t See Your Question? Ask Away!

    Review Highlights - Swoon Bridal

    I came in for an appointment last year with my mom, mother-in-law, and bridesmaids and was helped by Alisha.

    Mentioned in 30 reviews

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