Back in the days , my mom was into Swatch watches.. I would sneak in her room and borrow hers. I had a few in early 2000s. Back then they had better selections. Though, when I was visiting this store , I found the store to be very vibrant and great customer service. Unlike the NOVA locations. Though, I enjoyed my visit. I couldn't find any style that I like. The quality isn't the same as in the 90s or early 2000. They are much more $$$ now too. read more

Made line on 5/16 for the AP Royal Pop release and it was a disaster. Did not honor the line even tho previous employees mentioned they would. Line cutters were proficient and nobody did anything about it. Also, it seems they closed early and no purchases could be done on this day. Sad read more

Swatch Times Square - Accessories Near Me - New York, New York

Busy busy busy is all I can say but I have to come to polish my watches If you don't know about the " Destination watches then you missing out in the game. Not all but some of the most important cities have destination watches and New York has 2 different ones but don't hesitate because they run out read more

This location is a sham on 5/16/26 the AP Royal Pop rollout was a disaster. I witnessed purchases made before store hours to selected customers who were handpicked by swatch staffers. By 10:42am this location was closed to the public. The store never opened to the public on a first come first served basis at 10am. Instead it did appear that backdoor deals were made in advance at this location for AP Royal Pop watches. I would not recommend anyone bother with this location A TOTAL SHAM!! If I would rate this location it would be minus 10! read more

Super fun to see a large Swatch store in NYC! We stopped in somewhat for nostalgia and to see what they had. They had some really great designs and to be honest, there were a few we considered worthwhile to pick up! The staff was super-friendly. Be aware though they are clearly well trained, as the clerk we talked to pulled out all the sales tactics int he book......it was not "pushy" but, the tactics were highly recognizable. We tried on several watches and the staff was knowledgeable on the product. They have a really cool design that was unique to NYC as well. read more

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This is my fifth different Swatch store this year. Paris Hong Kong Las Vegas Orlando Times Square New York But this is first Swatch store where I was grooving to Mariah Carey with Tonika and the team. While I still chase the elusive Black Moonwatch with Snoopy, there are so many different themes and additions for any taste or collection. Shoutout to Zenia who helped with Up in Smoke for my son and the Dia de los Muertos Simpsons watches The store is found like everything else in Times Square and can be an oasis from all the chaos just right outside the doors. As always, great service and great watches read more

Great service from Merary! My son tried a few different watches on. We left, thought about it for a bit and then returned to buy the one he liked. She sized it and set it for us. read more

Swatch Times Square - Accessories Near Me - New York, New York

Went there today...great service...they where so nice and very helpful...every body...had an smile on their faces...than you for making it feel welcome..... read more

Hello my name is Joshua Jenkins. My wife and I recently visited your store in NYC (Times Square - Store #296). We were greeted by Zena, a sales associate at the store. Zena was very knowledgeable of Swatch's history and ALL of the numerous watches we asked her about. As we looked around the store in search of a watch to purchase, Zena was so attentive and very intentional about helping us find a watch that we liked. She was not pushy, rude, or even money hungry. Zena displayed extreme patience with me and my wife to the point where we felt that we were the only ones in a packed store full of patrons. As visitors of NYC from Maryland, me and my wife have been to numerous stores and restaurants. Our Swatch experience with Zena was the absolute BEST experience we had during our entire stay in NYC. We were so impressed with Zena going above and beyond to make sure we had the appropriate information for each watch we asked about and also she took her time as we decided on each watch. Her sales expertise was so phenomenal that we ended up purchasing 6 watches and even told our friends to meet us at the store and then she even took her time to help them purchase about 9 watches (which none of us anticipated doing). I asked to speak to a manager to express our sincere appreciation for such great customer service. Zena let us know that he was downstairs handling business and he may take a minute to come up. Tyler who is the store manager came up immediately not knowing what we needed. Tyler met us with a huge smile in anticipation to find out what we needed. Tyler stopped what he was doing to listen to us share our experience and he was extremely attentive and appreciative of the feedback we shared with him regarding Zen's professionalism and excellent customer service. This store was by far one of the greatest customer service experiences I have ever had. I am writing because the company needs to be made aware of not only complaints but also compliments. I am not from NYC but will definitely return to this store because of the great experience that we had today. I would really like someone from Swatch to contact me about this experience although it was great I really think that their performance and skill needs to be acknowledged and applauded. Thank you Zena and Tyler for an amazing experience today! Not only will I be back but Swatch will be where we order from. read more

Swatch Times Square - Me, my wife, friends, Tyler (the manager) and Zena (The sales rep)! - Accessories Near Me - New York, New York

Shout out to Derek and the rest of the staff at the swatch store. Lined up on the last day of the moonswatch mission to the super blue moon phase. Derek did fantastic job kicking line cutters out and keeping everything organized. read more

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Chris is so nice and so cute, he helped me and my friend Kendi out and made small talk with us. He was super enthusiastic, will definitely come back to see him! read more

Great store overall. I think many of them have gotten the Moonswatch Fatigue, where they are constantly bombarded with consumers fighting for them. Still, they are merry, courteous, and quick to help. Lots of selection. read more

Swatch Times Square - Accessories Near Me - New York, New York

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Upon entering you're greeted and everything. The store is highly organized with watches in the display cases. They had the AC on so ventilation was very good. Also sanitizer was available too near the front door. The employees are friendly but nowhere near professional. The reasoning of that terminology is how they treat their loyal OMEGA customers. I came up here from MD to buy the new Swatch x Omega moon watch. They won't tell you inventory levels over the phone so I already knew I was taking a gamble if they were out of stock. But was very happy when I got there and they told me it was in-stock. After asking one of the employees in-person inside the store. They said they had two colors available. Black and pink. Obviously I'm not buying pink. Lol. So I wanted to see how the black moonwatch watch looked IN-PERSON. They directed me to the display case which ONLY points to the outside window. There is no way to see the new moonwatch from inside of the store which is very weird since you have to leave the store to see the watch from the outside. Lol. **SEE PICS** Before I left the store TO LOOK AT THE WATCH IN THEIR WINDOW. I told the employee I wanted to buy it and will be right back inside. Less then two minutes later I returned inside from looking at the watch thru their outside window. They told me they had just sold the last remaining limited stock moonwatch to someone else and none were available now. ?????? This is the BIGGEST SLAP in the face to not only regular customers. But to treat OMEGA customers this way is truly ridiculous. Swatch owns a few watch brands one of them being OMEGA where the watches range from $5k to over $100k. Which is their elite brand. So if they treat omega customers this way. You can only imagine how they treat everyone else. The worst part about the entire situation was after they notified me the watch is now out of stock. One of the employees almost begins to laugh about it. I've NEVER in my life seen conduct like this in a high-end store. Especially Swatch/Omega. It's almost like they're doing it for their own amusement or something. This makes me question the level of customer service now even with OMEGA which is owned by Swatch. Truly Ridiculous..... If they're treating their loyal OMEGA customers like this. I can't imagine how they're treating regular customers day to day. Most likely my next watch will either be Rolex or Audemars Piguet. I almost can't recommend Swatch/Omega anymore. The general crowd is mainly adults. Normal class. The noise level was normal for a retail store. Overall. Unsure if I would buy another watch from the brand. In the luxury watch world. Service is everything and swatch has now shown their true colors. read more

Swatch Times Square - Accessories Near Me - New York, New York

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Wandered in from Times Square to browse around. I ended up walking out with two watches that were unplanned purchases. Service was quick and helpful. The sales team members were friendly and attentive. read more

I may be a little biased because all my watches are from swatch, but what can I say, I love swatch! It's a small store, but lots of watches to look at. Great to stop by when walking in Times Square. read more

Swatch Times Square - Accessories Near Me - New York, New York

Lucy, Reuben and David were awesome. Went to the store on a busy Saturday night to get my battery fixed and they did it with a smile. Not only did they fix my watch quickly, but they helped me repair some of the screws (as they thought they could scratch me). Swatch is so lucky to have this great staff to represent their store. read more

I have to express the wonderful experience and service I received at this Swatch location at Times Square Swatch. The previous Swatch store I visited on the same day was on 5th Ave, and the store associate was just so not helpful to do a Christmas gift exchange. We had the receipt and everything in order with us. He insisted that if it was purchased on the website it had to be returned that way. I knew that couldn't be right (without even seeing the website's policy) but we just left to go to the Times Square location. Well, let me tell you it was like night and day. Cheerful helpful and EXPERIENCED Malachi at Times Square truly wanted to help us immediately and do the exchange without hassle. I also purchased a watch band to change from the one that came with it and he swiftly took care of that as well. We were so happy it was like Christmas all over again. Why can't everyone be like that in these positions of customer service? It really does make a difference for the customer and the brand. Thank you again Malachi and I hope you have a great and prosperous New Year! PS When I did check the website at home, it most certainly states EXCHANGES can be done in the store with web orders. That 5th avenue representative should be re-evaluated. read more

Rubins was amazing, Victor was chill, and manager Chris couldn't have been more accommodating. I bought a watch I didn't need and I couldn't be happier. In the dying art of customer service, these guys brought it to life. read more

I was not going to buy anything but I used to collect my swatches in the 1980s. I don't know what happed to them but my mom probably thrown them away. I also had a see through hot pink swatch phone. That's why I went to the store. Great service and brought me back to the 80s. I love it! read more

Swatch Times Square - Accessories Near Me - New York, New York

The Manager, Nadia, is absolutely amazing. She went above and beyond to make sure I got the item I wanted. She even kept in touch with me for weeks to make sure I was able to get it. To say that she went above and beyond is even an understatement. Thank you so much Nadia! If your supervisor is reading this, please give Nadia a raise! She is the very definition and epitome of what customer service should be! read more

Very rude staff - would not recommend. The first sales rep was pretty professional and told us what we were looking for (the Blancpain collaboration) was not available but we were welcome to try other watches. But when we asked if we could try on the watches that were available, another rep (believe his name was James?) very abruptly said no and turned to another customer before we could ask questions about the watch. As we were walking out of the store, the security guard rushed us to "move so you don't block the way" while there was no line outside the store and weren't blocking anyone - we were just trying to navigate the Times Square traffic. I live in the city and have been to this store before, but the service has definitely gotten worse and I would not recommend this store. read more

I went here to look at the selection of the Blancpain collection and had the pleasure of working with Jamila. She was a pleasure to work ; she answered all of my questions and showed me around the store. Very friendly and personable. I was worried about buying at such a high traffic location but she took as long as I needed and served with a smile. Highly recommend. read more

Love my swatch watches! Been wearing them for years two at a time! Can't wait for new styles!

Picked up a second-hand Swatch at the Chelsea Flea Market this weekend. It needed a new battery, however. Went to Swatch store in Times Square and they replaced the battery for FREE, no questions asked, in about one minute. Couldn't have asked for an easier experience! read more

Swatch Times Square - My great-looking Swatch! - Accessories Near Me - New York, New York

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Do not buy. Store is happy to sell you watches but service for any defects is non existent. If you like throwing money out of the window for shitty watches made for the landfill buy a Swatch. Don't support companies that can't support their own products. read more

Lovely and Friendly staff. For a store that gets a lot of foot traffic daily for its location, the staff here are super patient and helpful. I am sure they get asked the sames questions about the moonswatch over and over again but they will gladly reply with a big smile on their faces. It looks like the employees here all get along and it shows in their attitude and demeanor. The place gets busy but there is always somebody who will tend to you. The 3 times I was here on my vacation was a delight. Chelsea and Nadia were the sweetest and very helpful. The boys were very helpful too. Love this store. What a change from the Hawaiian branch I went to a few months back. read more

Worst service ever. 2 associates talking to each other and when asked for help totally ignored us. Unacceptable

Had battery replaced. Done quickly and professionally. All staff were very nice and helpful

Store Manager Nicki provided EXCELLENT customer service and was able to help me with my Swatch x BAPE issue. I highly recommend this store as well as this brand. read more

Swatch Times Square - SWATCHxBAPE - Accessories Near Me - New York, New York

TERRIBLE SERVICE !!! I really love Swatch products, I had several watches of this brand and I was thinking about a new purchase, but my last experience was just horrible. My boyfriend and I came to New York for a few days, hoping for a pleasant pastime, but to our regret, we ended up at Swatch at Times Square, 1535, Broadway. He needed to change the belt on his watch. The watch is old, almost 25 years old, in very good condition, never broken BEFORE we decided to change the belt at the store in Times Square! During the replacement, the watch case was broken in two places, the belt itself was defective. The store employee did not say anything about the breakdown. In a hurry, she put the watch on my boyfriend's hand and also quickly said goodbye to us, although before that she was very nice and friendly. We noticed a breakdown an hour later. We came to the store again, but the only thing that was offered to us was to give money for the belt, and the employee who broke the watch did not even come to us to apologize! We were also told that replacing the strap with a leather one is not recommended for watches of this age, as there is a risk of damaging the watch during replacement. But they told us about it AFTER they broke it. You can't break someone's thing and just say "Oops". The employee hid the damage, and she also sold us a defective belt. I can't believe a brand of such caliber can treat its customers like this. I don't know how valuable this watch, which was purchased 25 years ago, but the memorable value is undeniable. Very offensive and unpleasant experience. Our trip is ruined, as is our attitude to the brand. read more

I just love the brand! Looking forward to checking out their times sq store! I used to love the upper west side store.. but it closed!

I was there on Wednesday and man the customer service was incredible. I don't normally write reviews unless something is worth recommending or warning. This is definitely a recommendation. They have all kinds of watch that range in price from around 60$-300$ which is fairly reasonable in the world of watches. Which even the cheaper ones were very nice. Someone had come up to help me I don't know what his name was but I wish I did to recommend him, he would unlock any watch that I was even considering and walked with me so that I could compare them. Even though he would follow me around he was not pressuring at all and encouraged me to explore the variety of watches. Speaking of which there are watches that could work for your nine year old or for your grandfather. There are so many styles to pick from. I would go even if you're not going to buy something. read more

I was staying at an adjoining hotel to this store while visiting NYC this week. I stopped by the store several times when I had a few extra minutes coming and going from the hotel. Each time I stopped by the employees were helpful and outgoing. I want to give specific praise to Nadia and Zena. Despite stopping by several times they were friendly and patient with my questions. In the end they helped me get a 007 Q watch, a Hodinkee automatic, and a couple other really cool watches. Thanks Zena and Nadia! read more

Swatch Times Square - Hodinkee Neon Blue automatic. - Accessories Near Me - New York, New York

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I just came to Swatch for the first time living in New York for a private event my friend was throwing. I have to say, I really underestimated Swatch! I was so impressed with the watches and umm hello the prices?!! So affordable. I never thought of Swatch as a watch that I wanted to have because I thought it was for younger generation and for kids, but I was wrong. You can customize a watch and make it super personal which is what I love most! Also they have a ton of new designs with really nice art on them and you can engrave as gifts! Also the store itself is beautiful. I mean it's in Times Square so It should be, but wow it's super cool. Lots of crazy designs on the floor and watch displays and ideas. Really love it! I'm now a Swatch fan :) read more

Great choices and very reasonable prices. The ones I liked were waterproof and cost about $ 120 or less. You can mix and match watch bands which I thought was really innovative. Check out some of these samples read more

Swatch Times Square - Accessories Near Me - New York, New York

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VICTORIA - who claims to be the Store Manager is DISCRIMINATING, RUDE & UNPROFESSIONAL. She was extremely rude to my family when we asked for help. She and her staff were chatting with each other and did not care about customers at all. The store was empty and we now know that is so - AVOID at all costs and save yourself the agony and humiliation from this store at Times Square! read more

Although the selection was not as extensive as it could be, there were a few editions that were shown, and I really liked a particular one that is automatic, so I got it. The staff is great; the guy who was helping me out offered a second watch for 50% off, but I wasn't interested. Very busy because of all the tourists, but it was worth it. I added a photo, which is the watch I bought. read more

Swatch Times Square - 1998 stainless steel swatch irony, 21 jewels, automatic - Accessories Near Me - New York, New York

This is one of the shops that fill up Times Square. I'm not really a fan of Swatch, but I think the designs they are have are pretty impressive. The store located in Times Square is huge. If you look up you will notice several hanging structures all along the ceiling. These are all made with Swatch watches. Pretty impressive. If you are a fan of Swatch you will love this store. read more

Swatch Times Square - Accessories Near Me - New York, New York

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First of all, I buy a Swatch almost every year for the last 5 years. I owned a clear Swatch in high school. They still make it. Kansas City, where I live, used to have Swatch Watches available, but now I either find a store, or order online. My work put me in New Jersey......and I LOVE NYC. I would live there in a second. And, I knew a Swatch Watch would be involved. I haven't bought one in 2013. This store has been in this location for years. I was prepared for this trip, ready to buy one. This is a large corner store in Times Square. You really can't miss it. I love the watch selection. They have the bracelet watches (they have a double band, cool as hell). They have the New York City watches. They have the clear watches, each one being unique and a little different. They have a New York City watch, that I considered. Every Swatch Watch you can buy here, it is so friggin cool. They also have the Swatch Doctor. Swatches are simple watches to maintain. To change a battery is simple. You don't have to send it in, or take it to a jeweler. Swatch has their own batteries, which I should've bought. Of course, the doctor can also change the battery. I agree with other reviewers, the latch is cheap. You can either order a new band, or find a store and they will fix the latch. They carry Swatch guards, but wee out of them yesterday. Swatch guards guard your watch face from scratching. They can also be bought online. But it's cooler to go to the Swatch store. I have always enjoyed the Swatch stores in airports cause I look at them every day online and seeing them in person is awesome. You can look at them, and make a decision. I ended up getting a clear Swatch with orange and blue gears. I went in there thinking I would buy the clear watch with gold gears. I now own 5 Swatches, after previously owning one in high school. It irks me that you can't buy them in Kansas City. I love this store, and the service as well. read more

Mark was a pleasure to deal with. He took an interest in what I was purchasing and what I did with my collection. Thanks Mark. Aloha.