The cutest hidden gem coffee shop. It's always fun to get an iced latte, look around the surf…read morestore, and walk around the little beach town. Coffee is yummy and very decently priced. They also have some alcoholic drinks.

The cashier was snobby and rude. I could have and almost pulled a Pretty Woman then realized the…read moreestablishment didn't deserve my money for being rude. Moving on to the next business ..

Atlantic Beach has so much to offer locals as well as tourists. From beautiful beaches to shops and…read morerestaurants. And bonus, you can walk to most everything in 10 minutes or less. Recently, I had brunch, and then we hit up several shops on First Street. So many options, a book store, several unique boutiques and a reasonably priced souvenir shop. And many restaurants choices, seafood, Italian, Asian, plus a few taverns. You can usually catch live music at a few spots on the weekend. If you are not hungry and do not want to shop, you can try the cigar bar, or stop in for a drink at the oldest bar at the beach, Pete's, established in 1933. Lemon Bar is beside the beach and offers light fair and drinks. There is one high end hotel, One Ocean. Even if you're not staying there, I suggest stopping by their lounge for a drink. It is gorgeous and they offer unique cocktails, plus a nice patio. Or for a little less, stay at the Seahorse Inn, which has access to the Lemon Bar near the pool. I'm a huge fan of Atlantic Beach. But the one downside is parking. There used to be free street parking but now you must pay the parking machine for nearly every spot. There is one parking lot in the heart of it all, but be prepared to pay between $10-$20, depending on the time of year. There is one other city owned lot between First and Second Street.

DO NOT LET YOUR DOG SWIM IN THE DOG PARK!!!! It is dangerous and the city will not rectify or…read morecompensate for your vet bills! My dog was injured while swimming in the dog water park. He sliced his foot open, causing an emergency vet visit and a follow up visit to remove a pad from his foot. The city manager, Kevin Hogencamp and the mayor, Curtis Ford, will not return a phone call or an email to confirm that the pond has been cleared of dangerous debris. Nor will they pay for the vet bills, despite having multiple witnesses, documentation, and photos. They will not even have a conversation about it even though they promised to open an investigation and follow up. The place is dangerous and they do not care about your dog! Stay away!!!!

Had a great time with Gabe as my instructor! This was my first time surfing and I was lucky to get…read moreup and standing during my first lesson. Would highly recommend them. They have a great reputation and it is easy to understand why. Thanks again!

Great people. Answered all my questions and truly love the water. Plus they have strong camaraderie…read moreas they go way back.

Justin was great. He set up 4 chairs and 2 umbrellas for my group and checked in with us a few…read moretimes to make sure we were ok. He showed us how to adjust our chairs and was willing to move our spot if we'd like. Overall great experience spending the day, 10am - 5pm, at the beach without having to lug heavy umbrellas an chairs from the parking lot to the water.

Easy to work with. Super friendly. And they were very convenient to use. Price was reasonable for…read morethe full day.

As a born and raised Florida boy/surfer, I've always appreciated aqua East being right at my home…read moreNeptune Beach. They have a great selection of clothes and boards and whatever else you need. The guys and girls there are always friendly. Great Hospitality Value

Fantastic first time experience! Matt was extremely helpful setting me up with my new kayak tie…read moredown. Took the time to enure I had what I need, as well as introduced me to future paddle boards to consider. Thank you!

Tribal boards are inflatable stand up paddle boards that are made of Military grade PVC and come…read morewith Award Winning designs on the boards belly bringing huge personality and style to their boards! I really like that Tribal boards are deflatable and easily fit inside the backpack (included) for easy storage (car or closet). Also great is Tribal Boards provides a 1 full year warranty from the date of purchase. When I spoke to a TB customer rep, I was pleased to hear that all boards come with $235 of FREE accessories - 3 piece paddle, pump, backpack, repair kit, ankle leash, bungee straps and 3 removable fins. And Shipping is free to all continental U.S. addresses. If you are in the market for a solid paddle board package, consider Tribal Boards local to JAX!

Please beware to not use these guys. Weeks of no return calls from Rob and after 45 days of…read moreproduction they bailed on my job. Many many calls and emails. Sad their products were great.

We had a fantastic time renting a tandem kayak from North Guana. Reserving it was easy (online),…read moreand their staff were very friendly and patient with our questions, as well as generous with suggestions to maximize our time on the water. We'll be back!

Hayden was amazing!! Highly recommend even saw dolphins in kayak tour!! Must do when visitingread more

All 3 of my kids have participated in Surf Into Summer Camps and then served as assistants to…read moreMeghan (Surf Instructor) during the last 3 Summers at JAX beach! Surf into Summer Camp is a great program which is why it is North Florida's elite and longest running camp. The 3 to 1 student to instructor ratio provides students with important individual attention. The program is very effective IMO and emphasizes ocean awareness, surfing techniques, surf etiquette, and proper equipment and wave selection. The camp instructors are truly top notch and it's very cool to see kids catching their first wave and taking their surfing to the next level!

i paid for surf camp for my daughter. Unfortunately, she tested positive for COVID and couldn't…read moreattend. I immediately emailed the camp to notify them once we received the results. As of today, I have given them a MONTH to reply. I even followed up with two additional emails, a voicemail message and a Facebook message and nothing except a Facebook response saying the best form of communication is email. I am ok with no refund, but at the least there should have been a response with an offer of resolution (surf camp the following summer, money towards private lessons, etc.). Any reputable business has a Covid policy at this point. Very disappointing. Too many surf camps to choose from in this area to accept this sort of poor customer service. I'll wrap this up as my donation to their local business and give my repeat business and recommendation elsewhere.

We went on a morning paddle boarding tour with Kristie as our guide. This was my first time paddle…read moreboarding and Kristie was an awesome teacher! I caught on very quickly. We paddled along Lofton Creek. Which was very calm and beautiful. Our turn around point was a rail road bridge and just as we reached it a train crossed. It was super cool to see. Paddle boarding is my new favorite hobby! I would highly recommend.

We were so impressed by the pros at Amelia Island Paddle Surf Company. I've paddled a few times and…read morelearned my DIY technique from watching several YouTube videos. That said, participating in their clinic was "a whole 'nother level" experience for me with Amelia Island Paddle Surf Company. I highly recommend these guys and I'd like to do more with them again in the near future.