Great people. Answered all my questions and truly love the water. Plus they have strong camaraderie…read moreas they go way back.

Fantastic surf camp for kids! My son has done this 3 years in a row and loves it! He would do it…read moreall summer long if he could.

The cutest hidden gem coffee shop. It's always fun to get an iced latte, look around the surf…read morestore, and walk around the little beach town. Coffee is yummy and very decently priced. They also have some alcoholic drinks.

The cashier was snobby and rude. I could have and almost pulled a Pretty Woman then realized the…read moreestablishment didn't deserve my money for being rude. Moving on to the next business ..

All girls stuff and lessons. If you are a surfer girl or a want a be surfer girl. This is your…read morestore. I was surprised that there was a whole store for surfer girls but let's see how they do. I have seen their local adds for a surf camp and lessons and I can really see where a girls only classes would be popular. After all who want to take surfing lessons from their boyfriend or a goofy guy from in town. All they want to do is look at you not teach you. The store is nice with a fair amount of stuff. Suits, rash guards, and some other girlie girl stuff. The boards they offer were also on the girlie side. I did see one or two I would paddle out on. It is a cool shop and I'll stop in again cause after all I am teaching my wife the art of surfing.

I went into the store yesterday to look for a used foam board. The owner of the store sold me a…read moreboard that had some dings. As someone who is new to the sport I questioned whether the board was still rideable. The owner explained that it definitely was still rideable and just a little heavier than the other boards because it was an older board. She never mentioned anything about it being water logged. When I showed my boyfriend the board he could tell it was water logged right away. Figured we would try it anyways. Took it out to the ocean this morning and it sunk right away. When I took it out of the ocean it was so much heavier. Tried to bring it back to the store today and the owner was not having it. Extremely poor customer service. She lied about telling me it was water logged. I tried to support a local business but it ended up biting me in the butt.

Had a lesson with instructor Jimmy James last week that was fantastic. Jimmy is very laid back but…read morehas a keen eye for detail and helped me tremendously with my form. I can't wait for another lesson - best instructor I've ever had in Jax Beach.

I wanted to buy something in here because of how friendly & funny the staff was! Unfortunately I…read morewas on a budget and they didn't have exactly what I was looking for. If you need some beach gear & clothing this is the place for you.

I was visiting Jacksonville and actually went to the surf shop to get some parts for an existing…read moresurfboard, and ended up talking with the owner for an hour or two. He shared a lot of information on the surfboards that he designed and we went through my surfing experience, and I ended up purchasing a board and bag. I've only gotten a chance to surf it a couple of times, but so far it performs really well and I ended up selling my old surfboard in favor of this new one.

I've been buying bikes here for years. Great service have purchased 3 battery bikes and fixing to…read morebuy a fourth one

I hate to give any type of negative review seeing as this is the second time that I've showed up to…read morepurchase an E-bike and haven't been successful, I think I have to leave one. Both times that I've tried to visit this store has closed early. If they don't want to stay open on sundays until 4pm then they should change their hours to match.

Tiffany got myself, wife, and a group of adult friends snagging a wave the first day. I continued…read moreinto a multi lesson package, and when it was over I felt comfortable in the lineup by myself. They take the time to actually discuss surfing as far more than just standing on a board. They have continued to be tremendous allies long after my last payment, and have helped turn surfing into a huge part of my life. JST puts a great emphases on safety, and is absolutely where I would want my children learning. The best money I have ever spent.

2nd year for both my boys- now 12 and 13 years old......they had an amazing time and learned a lot…read morefrom the wonderful instructors! Hands down the best!

Now I have known Jim Dunlop for many many years now. I own 9 of his boards from 6' to 9'10". His…read moreshapes and completely handmade and his knowledge of shapes and designs is extraordinary. Also his knowledge of the local surf is for real for he has surfed all over the world and here for 40ish years now. He knows what you need just after talking to you for a few minutes. His boards will perform flawlessly in this stuff we call surf. The boards that you buy from the Big Surf Shops here are built to catch the eye of the want to be surfer and are not made for the waves we have here. Jim has changed the shapes that I needed over the years due to my massive weight gains cause of lung troubles. Now that I'm a lean mean surfing machine again. I will be out there this summer. So I hope to see you out in the line up and also riding a Custom Handmade Mystic Surfboard. Later Bra