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    Surf Mall

    2.5 (30 reviews)

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    DJ M.

    Merchandise fell apart after only wearing for two hours, and then washing and drying it per the instructions on the tag. Business ignores your emails and all your messages and doesn't return any phone calls.

    Tricia G.

    A teen's dream & fun place to shop - from the "naughty" stuff in the back to the rock posters & oxygen bar in the middle. The front "smacks!" you with Hawaiian shaved ice, a caricature artist, and a plethera of costume jewelry! Trends out the wazzoo! Wait until my 15 year-old daughter sees all of the 'Overwatch' stuff! I'm a big kid and bought myself a (another . . . ) Minion POP! Only $10. They had other adorable and unique ones too, that I hadn't seen before. There are several good quality tees, hoodies & sweatshirts. Also big "hippie" type throws, incense, etc. (Some of the shot glasses are really dirty - damn!) The big posters are nicely priced. My favorite artist of ALL TIME's was only $12. The nice thing is that there are plenty of other affordable items here as well. Just be prepared for major crowding during peak hours!!!

    Keiko M.

    Time flies here... So many things to see. Many things here took me back to my childhood. Price: Ok. T-shirts $15-20... Customer service: Ok. Parking: Street.

    This guy made a custom model and it is fantastic !!

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    11 months ago

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    10 months ago

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    3 years ago

    Great place for Rock and Roll T-shirts and other teenage paraphernalia. Good quality OC souvenirs. Always has AC. Fun to visit.

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    3 years ago

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    3 years ago

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    10 years ago

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    3 years ago

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    3 years ago

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    3 years ago

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    5 years ago

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    5 years ago

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    7 years ago

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    4 years ago

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    6 years ago

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    6 years ago

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    11 years ago

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    8 years ago

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    10 years ago

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    13 years ago

    awesome place. great selection of cool, funky stuff. tons of music/band items like T's and posters.

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    14 years ago

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    Ask the Community - Surf Mall

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    Review Highlights - Surf Mall

    A teen's dream & fun place to shop - from the "naughty" stuff in the back to the rock posters & oxygen bar in the middle.

    Mentioned in 3 reviews

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    Tadah - I LOVE :) 's

    Tadah

    3.9(26 reviews)
    0.3 mi
    $

    I just love this store! I think it's one of the best on Asbury Avenue!…read more By the look of it, you'd think it would be expensive, but it's really not. Great and unique selection of varied items. I have been loving and collecting happy face paraphernalia since I was a kid, and got a great and adorable happy face tote for only $12. Very sweet young lady at the counter, and Prince was playing! Take a look when you're in town!

    I rarely shop retail but loved this store. The aesthetic was very romantic or shabby chic but done…read morein a very fashionable, youthful way. What drew me in was the beautiful displays and soft colors. The clothing and accessories were all unique and the store is arranged by color. The staff was friendly and all gorgeous. They were a good representation of the store by their styling. It appears they shop were they work. Prices were in line with a trendy mall store. I was in both locations, which are almost across the street from each other. One is junior sized (although it wasn't advertised as such). As a larger woman I wish they would have carried size xl, but managed to fit in some large sizes. The other store is ladies wear but doesn't carry as much and although it had that same soft color aesthetic the style was more mature resort wear. They have several locations, including one focusing solely on accessories and just recently opened an online store. I loved the style of the junior store. Just wished they carried larger sizes. SIDENOTE: Both stores I visited were blocks from the beach in a very walkable area. Metered street parking was hard to find.

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    Tadah
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    Hoy's Five & Ten - All four Hoy's locations

    Hoy's Five & Ten

    3.4(7 reviews)
    2.3 mi
    $$

    Need a hermit crab?…read more Garden Nome? Maybe some 3rd rate knockoff salt water taffy? A toilet brush? Cheap Chinese plastic beach toys/chairs/etc? In a perfect world you would try and avoid coming here as the prices are whack and the only way you should consider anything here a "deal" would be if you make the mistake to try and buy it on the boards. My sister in law bought four beach towels and a beach bag here and dropped a Benjamin in the process. I mean sure there were some cheaper towels but of course they had a thickness that bordered on being translucent. If you're of an old enough vintage and can remember going to a Woolworth or a similar 5 & 10 then the initial old funk odor when you walk in the front door will bring back many memories. If you're rental is nearby and you don't mind paying extra for one or two things then I suppose Hoy's isn't too bad but if you need a laundry list of things then make the trip out to Target in Mays Landing. While not as unique or funky as Hoy's it's also a hell of a lot less $$$.

    I always stop here when we come down- it's cheaper to buy things on the Boards but in a pinch this…read moreplace is great! You can find literally anything there- from cloths of cards to toys to housewares- it's all in there. It's an ocean city staple- we always pick up a puzzle from there for our annual family beach vacation! I also like to pop in because it's now tradition! If you need something- Hoy's will have it!

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    Hoy's Five & Ten

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    Surf Mall - shoppingcenters - Updated May 2026

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