My 17yr old daughter loves this boutique which is located in Avalon, NJ. Some items are priced high…read morebut most of the clothing prices are reasonable for Nj. The staff is friendly & helpful. Don't get me wrong this is not just a teenager clothing store. They carry items for all ages. Their clothing is unique & fun. We highly recommend visiting this store when at the South NJ shore.

This store is lovely! It's funny because based on the name I didn't think it would be somewhere I'd…read morelike to shop, but they have so much cute stuff! From unique cookbooks, to adorable kids clothes, and pretty Womens clothes; there is a variety to keep you occupied while browsing. Great spot for gifts, too! Open year round which is awesome.

great selection they will facetime and send photos if you live out of town which is so convenient…read morebecause I live in New York. they give very customized service and will wrap items for special events or holidays! love this boutique its a must stop shop for any trip to the Jersey Shore!

Cute overpriced clothes are not worth being treated like an undervalued customer. If you are…read morebuying clothing on sale they do not offer gift boxes because they apparently cost too much for your $100 purchase. NOT WORTH THEIR ATTITUDE!

This is my second year visiting Boutique at the Beach and while last year I found many more items…read moreto purchase, as did my mom, I was still happy with what I found. I spent about $180 on 4 sale bras, a camisole, a leather fall top, and a pair of casual summer pants in a funky print. The bras I purchased last year, also on sale, have become my favorites so I was looking to add more. At this time of year all the jewelry is 50% off as are many other items. They carry some new fall and winter items as well as plenty of after season summer outfits, from mix and match from an Italian company, to mother/daughter bathing suits, short shorts and long trendy jeans. I visited California this summer and many of the items have a distinctly California coast vibe to them. One lady was shopping for a long dress and she looked good in at least two of the ones she modelled, all on sale for 50% off. Last year my mom purchased a number of the Italian one size outfits and was looking to add pieces to them, but the sizing this year was smaller than last year. The proprietor told us many people had trouble with the sizing this year which may account for why she had more left than one would want end of season. I find the items to be affordable for a bit higher end beach wear especially at off season. The proprietor knows her merchandise and is very helpful with questions about fit and quality. I know all of the items I purchased last year became wardrobe favorites, and I was slightly disappointed not to find the same number items I really wanted to take home. Never the less we may make one more stop before the week is out. I would say the clothing and accessories are mid priced for a beach town, different than you find in other stores, a bit beach trendy and would appeal to a mature buyer for some items and a younger buyer interested in California style beach wear. Let me say it is further up 3rd Ave than most of the shops so you can miss it, but there is convenient parking and worth a visit if you are shopping in the area.

A favorite activity of mine when I travel is to go boutique shopping. I have my favorites in CA.,…read moreVA., and MD. BUT, I have to admit I may have found my most favorite a few hours from home and right near my second home. Boutique at the Beach has some of the most adorable CA style clothing I have come across outside of CA. And the prices? They are extremely reasonable. I purchased 14 items on my first shopping trip there- I couldn't stop! I will definitely be a frequent customer and stop by often to make some additions to my wardrobe! Thanks for such a cute shop!

Our annual family vacation ALWAYS includes at least one visit to Groovy Girlz. Whether we stay in…read moreSea Isle, Cape May or Wildwood, Tuesday is always GG day! simply put, if you can't find an armful of must-haves there, it doesn't exist. The owner and her staff couldn't be more friendly and helpful and she is as enthusiastic about her stock as are the customers. My 23 year old never leaves empty handed, my 4 and 6 year old granddaughters get great and out of the ordinary gifts, and even an older lady such as myself can find just that right item to make me smile until the next summer.

Shopping for a prom dress here was the best experience!…read moreColleen was knowledgeable and super helpful. She immediately put my daughter at ease and found the perfect dress for her. We left with the dress, which during these low inventory times, was a huge relief. I highly recommend Groovy Girlz

I absolutely love Tiger Lily!!! A hidden gem in Avalon. The owner is so nice and always has the…read moremost trendy items in store. The store serves all ages and clientele. I've seen tweens to grandmothers in the store and there's always something for everyone. Wether it's Miss June or Scout or Good American or Sanctuary even the brands are versatile. The owner is on point and even watches Instagram videos to show how to use the fashion tape by Kim Kardashian's line. She also explained how Good American shorts fit a more athletic frame and why they're a great buy. Lastly, she listens to her clients and they asked for more bags for weddings so she listened and bought bedazzled bags to make her clients happy. Fully stocked store which is amazing for this day in age in retail. Parking in front and parking lot on side. Very affordable prices. The pieces in the store consists of undergarments, athlesurewear, contemporary, maxi dresses, jewelry, repurposed Chanel buttons on bracelets. local Artist paintings, mason jars for mixed drinks, bags for going out, you want it, they got it. 10/10 recommend this store which is an Avalon treasure. #bergerknowsbest

Spent rainy afternoon in Avalon shopping and discovered this delightful boutique. Staff person(s)…read moreknowledgeable & friendly. Store has open door to new younger shop next door. Merchandise competitively priced and plentiful in stock. Would highly recommend!

Nice New business in Ocean City. Original take on clothing about OC "Dry Island", Being that OC is…read morea dry town. T-shirts, Hoodies, Crew neck, etc. Prices are about average for a shop at the shore. I like the t-shirt and hoodie that I bought.

Well stocked .well displayed.friendly help. Good parking. Great location. Would recommend.read more

lots and lots of things! owner is very helpful and knowledgeable. A little difficult to walk…read morethrough because of all the things.

GALLOWAY: Underground is a "bad store for bad people" so you know it's going to be fun!…read more The sign out front says "Sorry! we're open." It's hilarious! This dog friendly shop has all punk posters, clothes, music, decor, and so many fun items. We love their NJ-themed merchandise as well. Punk, horror, cult cinema, and nerdism rules here! Denise was running the store and cool to talk to.

Awesome, awesome store - overly loud (how I play when Im alone) music and all!…read more I was laughing down a few aisles and there was a great selection for sure! Some cute short pleated skirts and neat dresses. Loved the punk vibe and cool Alice Cooper vibe employee at check out.