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    Recommended Reviews - Super7

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    Cobra!
    Rose D.

    The Hubs and I have been fans of Super7 toys for a long time, so when we returned to San Diego to visit friends we knew we to pay them a visit. Sure, you can shop their website, but it's always nice to see those glorious plastic toys up close and personal and marvel at their vast selection. The only downside to this location is they're located in the Gaslamp Quarter downtown, so you'll need to pay for parking. They have a large selection of toys in a range of sizes (seriously, from tiny to GIANT) for all the various characters/properties they have licensed spanning pop culture, comics, super heroes, animation, monsters, music and movies. They also have a wide selection of t-shirts, sweatshirts, hats and other merch packed into, but very well organized and nicely displayed, their small-ish store. The guy working when we visited was incredibly nice and enthusiastic to talk and share with us. He even pulled out some really cool artwork from a recent convention they were at to show us. I only deducted a star because the company doesn't carry women's/girl's-cut t-shirts. I know it's 2022, but don't use wanting to be gender-neutral as an excuse to not carry women's-cut shirts when it's probably more of a business/inventory/financial decision. If someone wants gender-neutral they'll buy that style. Had they offered that style I would have happily bought several shirts for myself. Oh well, them's the breaks, kid. We still left happy with a bag full o'toys.

    Michelle K.

    Arian was super nice and kind. He knows a lot about the figures in the store and was friendly. Definitely recommend visiting this store!

    Hayden M.

    They have a fantastic selection and an excellent set up with kind and mindful staff. I found exactly what I had gone in for, but left empty handed because the entire store smelled like an ash tray the moment I entered. Very unusual for a store selling collectibles. I would never consider purchasing items that smelled like smoke, so this unfortunately diminished my experience significantly. Without the smoke this place would be 10/10.

    Alexander G.

    Ever since the original announcement of Alien ReAction figures, I've been an avid collector and fanboy of Super7's merchandise. As they say, "NO ONE MADE WHAT WE WANTED. SO WE MADE IT OURSELVES." This is immediately apparent when you walk into their stores: it's like the 1980s and 1990s threw up rainbow candy and I want to eat all of it. With their original store in San Francisco now closed in favor of the new one there; the San Diego store is only 1 of 2 in the world. For those wondering what this company is, they make pop culture merchandise ranging from t-shirts with unique art, to art prints, wall paper, recreations of rare Japanese toys, action figures that were never made but should have been, kitschy items you don't need but can't live without, and vinyl toys. Beyond their original items, their stores also stock like-minded items like t-shirts from partnership companies, Funko items like their popular Pops!, books about all these topics, and the coolest stuff: authentic vintage toys. The San Diego store is right outside of the Gaslamp area and a quick walk from downtown and the convention center. There is street parking everywhere, that's actually easy to find and affordable. The windows are filled with fun things, including a neon Skeletor's Lair sign highlighting their love of Masters of the Universe in one window, and the other with primarily items from that Galaxy Far, Far Away. They don't have a big orange Super7 sign like the SF store, so it may not be immediately noticeable driving by; it's a historic plain white brick building on the corner. The store has high ceilings, and is kept classy, clean, and organized. I love all the wood shelves, glass display cases, and artwork everywhere. Their signature Star Wars wallpaper is plainly visible as are all their toys, past and present. T-shirts are on the right and left walls; Star Wars on the left, other original designs on the right (at the time of this writing, I loved the Alien, Strange Things, and other designs showcased). There is a small fitting room at the back right corner, with wonderful wooden doors and Godzilla artwork. The middle has the book table, mainly with coffee table and reference works. Underneath you'll find discounted Pops! and ReAction figures, some damaged. Along the left wall is the real magic; their original and partnership ReAction line with Alien, Mortal Kombat, Masters of the Universe, and other lines. They have a ton of new Pops!. They also have many of their Japaneseque vinyl figures on display, along with their new M.U.S.C.L.E. lines. Toward the counter is a mostly-complete collection of all the ReAction and M.U.S.C.L.E. figures open and displayed just like all of us collectors love to do. Here you'll also find vintage toys; all for sale. Be sure to check out the little items at the cash register like old style motel keychains (like from The Shining and Friday the 13th), pins, patches, and others. Big shout out and thank you to Chris for talking with us so long during our visit, answering questions about upcoming productions, and simply being nice and engaging. You made our stop fun. I'm thrilled to have been here and always look forward to what's next from Super7!

    Ann M.

    Super duper fricken rad store! This place warmed my little nerd heart. I'm a big skeletor fan, and they have so much cool He-Man stuff! Pros: Neat and unique shirts (Really cool Star Wars ones) Collectible Figurines Cool Prints and posters Awesome He-Man velvet wallpaper Chris was the employee working who helped me, and he was super kind, nice, helpful, and gave great customer service! This is such a great place, and I'll be back AGAIN when visiting SD. Cons: None :)

    Diana S.

    Yea first post ever! Mangy friends and I stumbled upon this hidden gem of s nerdgasm store! Fun screen tees of Star Wars icons, San Diego Padres animated baseball's and even old skool Nintendo games. On the other wall its figurine heaven! Funkco POP heads from The WalKing Dead (Prison time Glen) to cartoons and even aliens. They had a great selection of them in stock and since they are brand new you can practically buy the whole set! The wall continued to have individual action figures from Firefly to The Karate Kid where the figurine had the Cobra Kaiser symbol on the back of his gee. Mr. Miyagi came with a little bonzi tree. I didn't see out ask for the prices but this is def for those who are nerdy and nostalgic collector's! It's a 7 out of 7 in my super rating!

    Michelle O.

    This is a pretty rad store. I came here for their San Diego Comic Con pop up store (Boodega). The staff was super helpful and friendly. The theme was all monster stuff. They have a lot of cool stuff on their Instagram also. I purchased 2 rad posters while I was there (Frankenstein and the Bride of Frankenstein).

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    11 months ago

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    3 years ago

    Excellent experience, such helpful and kind employees. the whole family each picked a figure and we opened them on the beach.

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    4 years ago

    Great selection in both San Diego and San Francisco stores. Always very nice and welcoming.

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    8 years ago

    Love this place it is amazing, like being dipped in nerd culture and coming out with a custom shirt and figure

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    9 years ago

    The best and only toy/collectibles store for me. Best items. Best owners. Can't get enough.

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    Page 1 of 2

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    Geppetto's - Seaport Village

    Geppetto's - Seaport Village

    4.4(29 reviews)
    0.8 mi
    $$

    Geppetto's is a treat for kids and adults alike! As you walk in you're immediately taken back to…read morechildhood when you see shiny new toys surrounding you just waiting to be played with. The delight and wonder in my children's eyes bring back the magic from earlier years and let me relive it all again through them. Geppetto's has toys everywhere you look; cars, dolls, books, bears, crafts, quirky knickknacks, blocks, balls, trucks, puppets, and everything in between. The store is packed with products yet maintains a classy and organized feel (unlike other giant toy stores). They let kids play with toys around the shop and the atmosphere is energetic and fun. Prices are steep; very steep...however the toys are top notch quality and you are in a tourist spot, so everything is pricey. Geppetto's is a must visit for anyone who has ever loved or currently loves to play.

    This Gepetto's is probably our favorite one. We have been to the one in Del Mar, Old Town, and…read moreFashion Valley. This one at seaport is pretty big compared to the rest. My kids love ending our little outings here and picking up a toy. Price wise you are paying for boutique/experience but it's really not that much compared to buying it at major department stores. They also carry toys that are not sold online/elsewhere. Soif you are looking for Legos or calico critters that are hard to find stop at a gepettos if you see one. I have found some Polly pocket sets that are sold out or in limited supply.

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    Geppetto's - Seaport Village - Cute toy store

    Cute toy store

    Geppetto's - Seaport Village
    Geppetto's - Seaport Village - "Here is to strong women. May we know them. May we be them. May we raise them." -unknown

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    "Here is to strong women. May we know them. May we be them. May we raise them." -unknown

    Kite Flite

    Kite Flite

    4.7(79 reviews)
    0.8 mi
    $$

    The gentleman working at the shop (who I think was the owner) was very helpful and friendly. I…read moreheard him helping out many people and answering questions while we were browsing. We had never flown a kite before and when we went, there wasn't much wind, so we weren't sure if we could get a kite up in the air or not. We asked if they offered rentals, and he said that he has loaner kites that we could fly if we wanted at no charge. I thought that was super nice. We were able to get our loaner kite in the air and it was cute to hear families tell their kids to "look at the mermaid in the air!" I was able to make some good memories and spend an idyllic afternoon flying the kite, and I really wanted to support the business so we bought our own kite. It had a duck design and it's super adorable and easy to fly.

    Story time: my friend decided to borrow a kite to fly since he loves kites, and he did actually do…read morepretty well. The wind was strong and as he let the kite fly up and up he didn't watch the end of the string and POP, the ring left his hand and made its way to the marina. It caught on the very last boat possible and now here we are with no rental kite, but after 40 minutes working with Marina staff trying to figure out how we can get it down, we go back to the kite store and the wonderful woman running it tells us that normally that kite costs $40 but since he lost it she'll just charge $20! I fully expected to get scalped but she was actually very nice. There's a lot of super cool kites in the store, not the least of which is the 4 string one, but I forgot the name. I suck at kite flying but anyone who has an interest or passion should check out this store!

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    Kite Flite - K

    K

    Kite Flite - The lost kite

    The lost kite

    Kite Flite

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    Captain's Cove - Another use for a vacation shirt....

    Captain's Cove

    4.2(37 reviews)
    0.8 mi
    $$

    I returned to San Diego this year, my favorite city! I stopped here at Captain's Cove and I saw a…read moreshirt I just loved. I didn't buy it at the time, but when I got home I decided to buy it over the phone. When I called I spoke to Asma. She took care of my order and even wrapped it up in cute nautical paper for me! I received it just a few days later. I was very happy with my purchase and will return there next year in person. They also have really cool pirates up near the ceiling that are fun to get a photo of. I recommend this store for souvenirs when you are in Seaport Village!

    Captain's Cove is such a cute store! I love anything with a nautical theme, and this store has tons…read moreof great stuff. This seems like such a fun (and appropriate) store for a shopping center like Seaport Village! My son thought the pirate themed items were great! There were clothes for adults and children alike. I thought the onesie that said "I smell trouble" was just too cute. They have pirate shirts and hats. The huge selection of guns was truly unique. There were lots of signs, plaques, and even wall art. There are items even hanging from the ceiling here. The nautical items are my favorite things to explore here. Brass bells, signs, and clocks are throughout the store. I really like lighthouses, and we found the cutest jewelry box and snow globe. We liked them so much that we ended up buying both. They had some nice compasses and clocks that would make nice gifts for anyone who likes nautical stuff. The service was good here too. The salesperson who rang up our items was both thoughtful and sweet. She made sure to ask if we found everything we were looking for and wrapped our items with such care. She was also very knowledgable about the items here too. If you're anywhere near Seaport Village and need to buy a gift for someone who likes nautical or pirate themed items, you'll never go wrong with stopping by Captain's Cove for a unique gift!!

    Photos
    Captain's Cove - Fine swag and excellent service; a port what should be on every captain's charts!

    Fine swag and excellent service; a port what should be on every captain's charts!

    Captain's Cove
    Captain's Cove

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    Super7 - fashion - Updated May 2026

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