A small shop packed with all the special treats of my childhood. This place has everything one may crave including deli meat and hot bread. My mom has been coming here for decades. So while getting a smog check yesterday, I brought my daughter in for a nice treat of lavashak and dough. Although the owners may have changed, the shop is still a treasure. read more

We spent some time this summer in Turkey which turned me on to Ayran, a delicious, salty yogurt drink -- perfect for hot days! I was craving it since home, especially when our days here have been sweltering. I had no idea where to get it locally, so I asked in a local Facebook group. I was turned on to Super Tehran, which is right by Costco. How convenient! The staff member behind the counter so friendly and helpful! Someone in the group mentioned which brand to get, but I could only see a tiny bottle that said Ayran. They had bigger sizes, but it said yogurt instead. The staff member was happy to help, and confirmed it's Ayran and mentioned there's a mint one as well. I also spotted a variety of Labne, and he shared with me which one was his favorite of that as well. The store is petite, but was quite busy with people. There were numerous things I wanted to try, but I had a fussy baby in tow, so we had to get home. I will most definitely be back and can't wait to try more! The store was clean, had a wide variety of products, plus everything was well in date (sometimes, with international stores, you find that the products have expired or are close to expiration, but this was not the case here, at least in the dairy products I was looking at). I'll be back! read more

Enjoy the fresh cold cuts and baked bread. They have a variety of olives and can goods and teas. Place to check out. Middle eastern vibes. Service is good. They can friendly and quick Ambient is okay not very big. Have lots of items in the store. It clean Only thing parking is limited and can be a little bit cleaner read more

Very friendly cashier, and the giant barbari bread is fantastic. Super fresh and warm!

5 Stars Super Tehran is the best Persian market in Concord! Great selection of fresh produce, spices, and specialty items like saffron and homemade bread. The staff is friendly, and the quality is top-notch. Perfect for anyone looking for authentic Persian or Mediterranean ingredients! read more

A small, but organized shop that sells Persian items. Took my mom here when she was visiting me in town so she could get all the things she needed. They make their bread weekly, but I am unsure which days they make them in case you want to get fresh bread. They also make their cheese in-house! They also sell hot food, which I haven't tried, and you can also order from their app for delivery. read more

Small but mighty! They have everything and I love the place. It's family owned and all the family works there which is great.

This is an alarmingly bad store. We tried to return an item that was old and uneatable . They would not take it back. The owner was very unfriendly and impolite. He insulted us. We'll never step back in this store again. Fortunately there are so many nice options of Persian supermarket in the Bay Area. read more

We found out that they are making bread again and couldn't get there fast enough ! Still great quality and taste !!! read more

We have been shopping this store for a few years. But not a dime anymore. Very unprofessional staff who hardly speak English. Tried to return a package of pumpkin seeds that smelled old and bad. They would not take it back and gave me a lot of argument and made me wait and put me on the phone with the owner to explain to him. The owner sounded rude and condescending. We left the packet and walked out of the store without a refund. It was such a humiliating experience. Will never step back in this store and will share this with many Persian friends we have. read more

They have the goods, IYKYK! Don't bother placing an order online, just go in store. I tried calling to confirm my order and the guy who picked up refused to look up my order number. He just kept saying there were no pickup orders. Other than that, the store is super small and its really organized. read more

Poor customer service, "RUDE" Specially those two male who works there, significantly higher prices compared to next door or other Persian market, and concerns about the quality of their bread, which made us "SICK", I will not shop there again!!!!! read more

Tiny, clean, organized, stocked to the rafters, and full of delicious little odds and ends. I come here regularly for a few specific items as well as their frankly enormous selection of Sadaf spices and herbs. I also come here for their freshly made pyrashki (piroshki), which are hands down the best in the area. The only ones I've ever had that compare are from Cinderella Bakery in SF but I'm not in the Outer Sunset anymore. These are delicious, not at all greasy, a great balance of herbs and spices in the filling, and the pastry is never hard or chewy even at the ends. A good size for a light lunch or part of a dinner with a cucumber salad or something else on the side. Also about 2/3 the price of the ones at Cinderella! Small but also packed refrigerated and frozen cases, but I've not yet tried anything from there. Never found anything past its expiry date. Prices can be a bit steep, yes, but if you want that specific ingredient and you want it now, Super Tehran is the place to go. Or if you want pyrashki. I literally just finished one and I want another already. read more

I visited Tehran Market today to buy some baklava. While browsing the store, I also picked up some snacks and Jalebi. My total came to about $70. When I got home and tried the baklava, it was not fresh but soggy. It was gross and inedible, so I will be throwing it away. I'm not sure why they would even sell it. I've had better tasting and fresher baklava from Costco. For about nine pieces, I ended up paying $15. Additionally, the cashier was unfriendly. I do not recommend this place. read more

Super Tehran - Dessert - International Grocery Near Me - Concord, California

See all

Okay so I never thought much of this place until my Lyft driver said they make & sell the best bread & cheese in this area. My driver was Iranian & he's been living in Pleasant Hill for nearly 30 years, so I believed him. I ordered both--which they make in-house--& they both really do taste phenomenal. The bread is a Persian flatbread, and it is HUGE. Like it will last you several weeks. I literally froze mine, AND it was super inexpensive! The Bulgarian cheese is also out of this world good! Pair it with some raw honey or olives/pickles, high quality olive oil & that flatbread, and you have yourself an incredible breakfast spread! HIGHLY recommend this store for your bread & cheese needs. read more

Super Tehran - They make this HUGE Persian flat bread in-house and it tastes so good! - International Grocery Near Me - Concord, California

See all

Love, love, love Super Tehran Market!! It is a well hidden sapphire in Concord! The employees r extremely friendly, helpful and patient. They take the time to explain things to the customer. Their market looks tiny, but is packed with yummy goodies. Everything is very clean and organized. They sell flowers, fresh herbs, hot food, gourmet goodies, hot soups and fresh Lavash bread that is baked on the premise. They also carry Lavash from San Jose and Los Angeles. I will definitely come back here and buy from a local business that treats a customer w kindness, respect and a wonderful smile!! read more

See all

Bread is fresh. Feta cheese is good. Small tight space. Recommend this place. Like it.

Super Tehran is in Afghan Bread Market's space. International Market is next door. both sell "Afghan/Shan" goods. I.M. sells freshly made mexican eats. strange? offerings: spices, afghan bakes/breads, candies, frozen entrees, mixes, etc. drink: "bavaria" malt beverage, 0% alcohol. (1.59) -80 calories, 6% carbs (sugar). interesting taste. -eats here just candies, breads, no ready to eat food. take outs: -some frozen entrees seem pricey, equal to price of freshly made entress. -parking lot small, narrow, difficult to pull into,. -4 stars for the novelty, didn't see much i could buy. not into cooking (yet). read more

This is my favorite Persian store in the area. The store is small but it has everything I need.The food is fresh and tasty. The staff is very friendly, professional, caring and respectful. I don't mind driving extra mile to get there as I receive a great service and great food. read more

I buy my Turkish Coffee, bamieh, and baklava here. They also have day old flatbreads (giant) for $1.50. The woman who always assists me is so sweet and helpful. This independent small market is just a pleasure to support. read more

Super Tehran - Small pure sugar cubes (small - perfect for Turkish Coffee), Alameed medium ground coffee w/cardamom, my hand-crafted Ibrik. - International Grocery Near Me - Concord, California

I go to student party. He is from Iran, so I drive here and buy somethings and when I home, saffron expire. it so expensive oh my gosh I cannot believe but I must buy because I try to make a saffron rice. BUT, I see on package expire in 21!!! Now 23. I must drive back and tell man. He give me one he say fresh, but different brand and package not as nice. I learn new word recently. Scam, I feel this place scam me. Also, the sweets I buy my friend say taste old also the hommis creams. read more

Friendly people and good service have anything you need for Persian foods. Best place I know for convenience.

Love this Persian market! I drive an hour each way just for their fresh baked bread. The store is clean and nicely organized with an abundance of Persian goodies. read more

Our family has been shopping here for many years. We've had one incident with a previous owner, with a bag of rice filled with warms. The owner immediately refunded the money without a word, and we continued shopping here, just avoided buying rice. A few weeks ago I bought the frozen shredded dough, opened it 3-4 days later to find it covered in mold. I immediately went back to request either a refund or exchange it for a fresh pack. The cashier - a young tall guy - refused to do it and asked I come back the next morning and talk to the owner. Went back the next morning, the owner is not available and the cashier again refused to exchange it. There was an older gentlemen with him this time, who I think might be the owner himself, but no way to tell. Needless to say, I'm beyond disappointed and frustrated. This place feels like fraud now, and I feel terrible being their patrons for all these years. This is a matter of principal. Will definitely be taking our business somewhere else. Please be careful when purchasing sealed packages from this place. Always check before buying. read more

Super Tehran - Mold - International Grocery Near Me - Concord, California

Best baklava! Great selection, pistachios, walnuts, big, bite sized, all of them crispy, layered deliciousness. Great selection of spices and fresh breads, lavosh and pita. You can get pomegranate syrup, olives, and rose ice cream. Hummus and spanikopita, halva and other treats. Small little market packed full of great things. Come! They are always very nice. read more

We got this spicy beef mortadella which looks expire and disgusting ,I went there and gave them the opportunity but he was super rude and didn't accept it ,Worker are very rude ,please check the expiration if you go there read more

Super Tehran - International Grocery Near Me - Concord, California

See all

Very well organized and clean with lots of product variety and hard to find brands. We come here to get our Mashti Malone ice cream fix and to buy an amazing assortment of teas. Highly recommend. read more

Extremely overpriced, items are not fresh. Pickles that I bought had expiration stickers that showed it was good but when I took them home they were all too old and not edible. The shop itself is very small and the service is ok, they were not that friendly but mostly stare in a judgmental way. The worst part is just the quality of the items sold, they're not fresh and extremely overpriced. You can buy the same SADAF items now at Whole Foods, or even Arab or Pakistani markets. This Persian market is overpriced for no reason, the food quality is actually not any better. You can buy a spice bottle for $2 at any halal market, but a persian store like super Tehran the price is $6. It's not about quality it's about charging way too much. read more

Since the management has changed the new people are extremely rude and have no idea what customer service means. Their prices are higher than any other places that I have shopped and if they know you like something and couldn't find it anywhere else they literally change the price to higher amount right in the front of your eyes and sell it to you and if you question them they give you a lame excuse. Not going there ever again even if they were the only store near me. Again, they are rude and very unprofessional. read more

I live in Livermore and was passing through Concord and I decided to stop here to check it out for later times. The store is not huge but they have almost everything you need and maybe even more. The gentleman behind the counter and the ladies were all super friendly and really helpful. I ended up buying some cold cuts and the gentleman even gave me plastic containers to store the meat in. I highly recommend this place and I will definitely shop here again. read more

See all

Very clean store with friendly staff and lots of selections of Persian goodies! The fresh produce are truly fresh unlike many other stores.

Small but mighty! Great selection of Persian and some international groceries. Prices are fair and the people working there extremely courteous. They have a great selection of rice to chose from and I got a lovely run down of the various types by one of the ladies that works there. But what makes this place extra special, they make fresh Persian style bread!!! It's a hot item that moves quickly so definitely call in to have them hold as many as you need. You can chance it too but chances are they will be sold out, it's that good. Merci for serving the community, Super Tehran! read more

Small store but well organized and put together. The layout and the way they have everything set up it's so convenient and easy to shop. They make their own bread and ready to go food is always there. Friendly staff and always ready to show you where anything you ask is as well as going on the store and either showing where the item you're looking for is or they will just grab it for you. Thank you read more

Quite interesting.. unassuming... in a mess of a teency strip mall just above the intersection of Monument/Oak Grove. 3 shoddy and unkempt places.. But I found a quicky stop for Persian comestibles! The last 4-5 books that I've plowed through have been about Iran---its history (incl people groups of Hazaras, Azeris, Turks, Azerbaijanis), Hafez and the national love for poetry, and Shia Islam and the 12 Imams. The issues of theocracy, Evin prison, etc. are clearer to me now (I even wrote a handwritten letter to Ahmadinejad to please release the hikers!).. I wanted to step into this world a bit more personally. Nothing at all like Zand's on Solano in posh Albany, but I appreciated seeing the homemade dishes for warming later. Everything here speaks 'down-home'. Bought some barbari bread (nan-e barbari): a Persian flatbread (this is also sold at Berkeley Bowl West). Quite different from the Afghani bolani, and VERY different from the Armenian flatbreads I've had. Took my time to try and recognize in real life all that I read in 2 dimensional land... what a trip! read more

HAPPY PERSIAN NEW YEAR! We stopped at Super T on Saint Patrick's Day because there was a huge crowd in the parking lot. Lots of smiles and laughter.... and food! They were giving away free food samples but the line was very long. We waited for a little bit then headed for tacos next door. Ultimately we were waiting for Milo's Bar to open in the same parking lot. When we returned to Milo's this weekend, we stopped in here and asked what the celebration was all about; we were told it had been the Persian New Year. Husband and I walked around the packed store and I purchased a bag of cucumbers (little baby ones). It was a pretty big bag for $0.99. (Washed them at home and they were very crunchy and fresh.) As we were walking out of the store, husband started eyeballing the baked pastries behind the counter. They were sitting next to dates and he asked what one was. The man behind the counter gave him a sample (sweet!) and another employee described what they were made of. I'm told they were very good. Will have to buy some when we go back to buy some bread on our next visit. (Wish we'd seen the bread when we were there! Now I know about it though, Thanks, Yelp!) read more

Super Tehran - event in the parking lot out front! free food - International Grocery Near Me - Concord, California

Overpriced store. I wish they would lower their prices. Once we bought saffron and the saffron tasted and looked like plastic. It was a fake saffron read more

Norouz Moborak ! Great shop! Staff is super nice! I love baklava! Look up the shop and went today! Super busy for Norouz! We got saffron pistachio ice cream and lots of Baklava! Very small but packed with so muck goodness! I would recommend this place to my my Persian and non Persian friends! GO CHECK IT OUT!! read more

I was working in the area and grabbed some lunch from Super Tehran Market. It was a clean and organized store with good music playing. The lady behind the counter was friendly and sold me some nice piroshkis and some dates. This place is a little oasis. read more

Man, awesome breads. Super staff. Super clean Super friendly Super cold cuts Compatible prices Super Tehran, job well done Actually I saw the owner cleaning and stalking and engaging with customers read more

Small place, but you find all the essentials for Persian food and munchies. The bred it's grate. And they have a caterin service food excellent. Friendly. The make you feel like you are a old customer. Very impressed how clean they are. I recommend. read more