Service was amazing. Paul was really nice, helpful, and very welcoming. Made my experience very easy with buying my first car.

My experience with Sunrise Ford was wonderful. This was my first purchase of a vehicle from a dealership, and I went in with knowledge, but also a preconceived notion of what dealerships often come with; haggling, pressure, dishonesty, and otherwise unsavory energy. Sunrise Ford however, removed much of that anxiety and concern from my head. I called in Saturday afternoon, knowing what vehicle I was interested in after seeing it listed online I was connected with Larry, who I later learned was a new salesman to the dealership, despite having many years of experience. Larry was able to provide me with the Carfax for the vehicle, as it was used, additional photos, pricing information, and had the vehicle ready and waiting for me when I arrived later that afternoon. Larry was very kind and upfront with all the information I needed to know and allowed me to peruse the vehicle at my leisure. When I was ready to make my purchase, Larry made things simple and guided me through every step and assured me with confidence and expertise. Above all, Larry was kind he was honest and he was fun to talk to and work with. He stayed on top of everything and communicated perfectly. The only thing I didn't get was a bow on my car, but he still made it happen by borrowing one from the showroom so that I could take my photos which he also took for me. With this being my experience thus far, I have no question that they will continue to take care of me should I have any hiccups or questions. Thank you, Larry and thank you Sunrise Ford. Larry, I pray you go very far in this industry. read more

Sunrise Ford - Car Dealers Near Me - Los Angeles, California

This is a predatory dealer. They manipulate numbers to rob you. My brother in law, an air force active duty airman, went in for a used car. They tried to convince him that 18% interest was normal for a first car. I told them they're crazy and advised my brother to leave that place. When they saw we were leaving they lowered it to 7% which is probably what the bank actually approved. If they started with that 7% we would have bought the car, but because they tried that bullshit, we left immediately. Dodged a bullet there! Don't shop at this dealer unless your life depends on it. They will try to rob you with a smile on their face. Can't believe they would treat someone who serves this country so badly! It's heartbreaking how greedy these shady dealers could be!! read more

Had an amazing experience! Bought a great truck make sure you look for Paul he's a great sales man very helpful. Determined for me to get the truck I needed thank you read more

Nothing, crickets, no call back. On top of it all the floor mats are missing, and the identified damage was never repaired. My guess is they wait you out the 4000 miles dealer warranty so they do not have to do the work. This business was recently purchased so hopefully it gets better. I think they need to get rid if anyone who does not return calls within 24 hours and that means speaking to the customer not just calling and hanging up. read more

Sunrise Ford - shock 1 - Car Dealers Near Me - Los Angeles, California

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The whole bait and switch dealership. I won't go in to all the details about my experience, it is a lot to write. Most importantly that you need to know is it was a bad experience. I was actually hoping to find a Ford dealer that I could trust and continue to return to. I will not be returning here. This doesn't fix my experience, but hopefully it will detour at least 1 person from going to this dealer. read more

I had an amazing experience at Sunrise Ford!!! The staff is incredibly helpful!!! Particularly Caesar who helped me purchase my first car!!! He was extremely helpful and understanding, allowing the process to be easy and painless!!! Thank you Caesar!!!! read more

Had a great experience buying my vehicle at Sunrise Ford. My salesman Guillermo was awesome knowledgeable, easy to work with, and made the whole process smooth. Daniel in finance was also great, walked me through everything clearly with no pressure. Would definitely recommend this dealership if you're looking to buy. read more

October 2025: I recently bought a 2022 Toyota from the dealership... very nice young salesman, very helpful. We saw the vehicle online... cars.com... came in just to test drive (and purchase) the car. Easy. Already pre-approved by USAA for the loan at 8.5%. This is where the problem started... Naturally, they came at us with a higher rate to start... I told them we were pre-approved at 5.5%, after waiting us out for another 2 hours... back and forth etc, they then agreed to match it, and then we waited for "The Finance Guy." So we're at roughly 4 hours at this point... the good 'ol wear-em-down strategy. Toward the end of this financial root canal they added on a crooked revenue stream they employ whereby they install dealer add-ons that "can't" be removed... Roughly 2k for LoJack and 'edge guards' (plastic guards on the doors front/back). Here's the best part... I FINALLY got the paperwork from their sketchy third-party credit union, and the interest rate wasn't what I had been promised. 5.5% was the promised/matched rate, and I found out today, while preparing to refi the thing with my bank, that they currently have it at 5.890%. UPDATE 7.15.26 I recently had my first service on my vehicle mentioned above, only to find out that the dealer didn't include the lug nut key. So, my complete service couldn't be completed. So I began calling, texting/chatting, and emailing. As before, again, no one returned any of my attempts to rectify the situation. It's on them to provide my key and send it to me. I will never hear from them again. This place is THE. WORST. Biggest mistake I've ever made in all my years of buying cars. read more

Just recently leased a 2025 Mach-E, and worked with Nene. She was great and very patient! read more

Sunrise Ford - Car Dealers Near Me - Los Angeles, California

Update: Got Ford Corporate Involved, still refused to fix the A Pillar. Their tech told the manager it needs a new part, their manager said that the part and the condition is still acceptable. Guess how much the part was? $60. They lied to me saying that their store policy to return down payment on vehicles was 21 business days. That is a lie. Under california law dealers are supposed to return the downpayment on a vehicle immediately!!! STAY AWAY. read more

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Think twice before doing business with this dealership. My experience was extremely disappointing and felt completely dishonest. I sold my car to them, and their manager promised that my check would be mailed out the same afternoon. Instead, they kept delaying the payment with different excuses and repeatedly asked me to provide additional documents and proof. The following week, the manager told me that they had made a mistake on the contract and asked me to come back to sign everything again. After that, I was told I would have to wait another 3-4 days before receiving my check. Because of these delays, my personal plans and even my flight were seriously affected, causing me significant inconvenience and financial loss. When I explained this to the manager, instead of taking responsibility, he told me that he had also "lost a lot of time and effort as a businessman," even though none of those issues were caused by me. To make matters worse, he then claimed that my attitude was unacceptable and decided to cancel the transaction altogether. I had already driven over an hour each way to this dealership multiple times because of their mistakes. My advice: stay away from this dealership. If a business cannot honor its promises, handle paperwork correctly, or treat customers with respect, it doesn't deserve your trust. read more

I went to buy a Bronco today and Leo went above in beyond. He went all the way to North Hollywood to pick up the trim I wanted and made the whole experience easy. I felt welcome and well taken care of! If you need a new car o highly recommend you go talk to Leo! read more

Sunrise Ford - Bronco heritage - Car Dealers Near Me - Los Angeles, California

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I wanted to get a used mach E before the EV rebate expired and had been looking in the bay area for a month or 2 and wasn't finding the exact vehicle I was looking for. I expanded the search and found a 2021 GT at Sunrise Ford that was perfect. I called in and spoke to David who confirmed with his manager that they'd work on me with the price to make sure it qualified for the rebate. David took extra pictures, answered all my extra weird questions since I was coming in from so far away. I called the night before I flew in and Nienie was able to confirm it was still there and that she'd be there in the morning. I was a little nervous flying so far, sight unseen, and planning to drive it on a long trip back. I arrived before they opened and Nienie showed up early to make sure I got a head start so I could start driving the car back to the bay ASAP. Nienie was great, assured me that the car was there and immediately got the purchasing processes started so it could move along while we took a look at the car. She took me through all the car features, as a car person I was impressed with what she knew, I'd been to about 10 other dealers in the bay hunting down the correct car and she was probably the best informed sales person out of them all. The test drive was smooth and the car looked great just like the pictures. The entire sales process did take longer then I'd like but that's just how dealerships are. It's not a private sale where you just hand them money and walk away with the keys. When it came down to the numbers they stuck to their word and the finance director Jose had all the paperwork with the correct price and also was able to lower my interest rate by a bit. He even got the 4k rebate applied to the total right then which was unexpected. I didn't experience the "classic" dealership issues at Sunrise Ford. I didn't feel pressured, they didn't try to bait and switch me, and Nienie made sure I felt supported and up to date throughout the entire process. No problems with the car, the 450 mile drive home was a breeze. I'm very happy with my purchase and I wouldn't hesitate to do it all again. read more

After many weeks of searching for an suv, I came across Sunrise Ford. I called and scheduled a test drive, came in to see the vehicle, was helped by Jose Vega, agreed on the price and terms and signed within 30 minutes. Our salesperson, Jose V. is very knowledgable about the vehicles on their lot (which is a huge lot by the way) and he did not make us feel rushed or obligated to purchase. Matter of fact, after having dealt with many shady salespeople and dealerships, we came in ready for the worst! Jose picked up on that and asked if there was something wrong, sorry Jose! . He made our purchase very easy and hassle-free. We left that same day with a 2020 Explorer and peace of mind, knowing we made a great deal. When it's time for an upgrade, we will definitely be back! Thank you Jose V. and thank you Sunrise Ford! read more

Leo is excellent. Come buy from him and Sunrise Ford Fontana. Thanks to him and his team, I purchased a new Ford Ranger! read more

Sunrise Ford - My new Ford Ranger - Car Dealers Near Me - Los Angeles, California

First visit to Sunrise Ford for service to my Bronco Raptor for recall remedy. I was impressed with the clean facility, professional, quality service and service tech Martin was both honest, attentive and knowledgeable. In addition, the appointment center set the stage with courteous assistance with choosing the best appointment to meet my needs with no delays or misinformation( which you commonly get with the ai assistance or call centers used excessively by OTHER DEALERS). Thanks again Martin read more

I know know exactly why these guys have a 2.5 out of 5, with almost 1000 reviews. They think it's ok to play the bait and switch. Don't drive there until you have confirmed their asking price. And also know you can't believe much of what they say. read more

Edgar ocampo was a great sales helped me get my truck I wanted recommendations to him and this dealership read more

Sunrise Ford - Car Dealers Near Me - Los Angeles, California

Buying the car went smoothly I would recommend going with Hector, Jose and Al they're the real MVPs but unfortunately the service department sucks ass except April. They decided to take a joy ride in my car and dirtied it and mud all over the driver and passenger side door. Mind you the dealership is paved. Once I complained to them they "washed it" and it came back with swirls and messed up my paint they supposedly fixed it but now I have to get it paint corrected and actually get it ceramic coated. They tried to blame it on how a black car is but the only people who had washed it was them. read more

Came by for service and needed some extra help with our new used vehicle. Matthew was great! He got us set up with everything we needed so quickly. They are great over there. read more

I am absolutely disgusted with the level of care and professionalism displayed by this service department. On my first visit, technicians managed to spray hinge lubricant all over my vehicle's interior, leaving a mess that should never have happened in a professional shop. Rather than focusing on correcting their mistake, I was repeatedly pressured and harassed to leave a 5-star survey after they offered a complimentary service as compensation. Unfortunately, I made the mistake of giving them a second chance when another recall was issued on my vehicle. That decision was quickly regretted. After performing what they called a "detail," my vehicle was returned with tire dressing splattered all over the sides. Worse yet, they scratched my tailgate and left multiple paint defects and marring throughout the vehicle. The interior was equally unacceptable. It looked as though someone had taken a large paintbrush and slathered protectant over every surface without any attention to detail. To top it off, socket attachments were left on my seat, and the cabling from my dashboard had been yanked out and left hanging on the floor. I am genuinely shocked that a dealership service department could return a customer's vehicle in worse condition not once, but twice. The complete lack of quality control, attention to detail, and respect for customer property is astounding. I have lost all confidence in this service department and would strongly caution anyone considering bringing their vehicle here. My vehicle has been returned damaged on consecutive visits, which is simply unacceptable. read more

The absolute worse and hilariously ridiculous dealership. Run the other way! Went to test drive a vehicle. I set it up online before coming so they even had a heads up. But they don't have their stuff together. I arrive and the car won't start lol they claim it's normal since it's been sitting for 2 weeks as their 'lead mechanic" comes to jump the battery- and couldn't find lol! (I showed them where it was). It's a standard location too (under the hood, duh). Later same guy shows up as the finance manager, equally inept at that job. They told me they just got the car but somehow forget that the carfax tells you the truth about all the things they lied about, and they lied about most of it. They have not stopped calling my phone 3 months later after I asked them to stop by text, emails, and twice by phone. Worse than an ex boyfriend you shreked. read more

Bought a truck in September 2025. It is may 2026. I still have no title, no plates and no response. Even the reception quit taking my calls. Never experienced such incompetence on the dealership level. read more

This Dealership is pretty cool straight forward came into finance with a co-signer and left happy. Met "Coach" very nice guy and will work with you. The people here are nice. read more

Terrible Experience. I had a salesman that was super knowledgeable, friendly, and even owned the same car I was looking to buy! Then comes in Bryan and Rafael not only did they take over my deal they soured my experience and lied to my face. Brian wasted my time, over promised and under delivered on fixing the deep gouges on my hood. Not only was the car I purchased damaged with a cracked panoramic roof. Once they repaired the glass... they returned the car FILTHY. They also weren't too happy I had my own financing. Buyer beware be prepared to be jerked around. Typical car dealership nothing special.. just another waste of space, time, life, and oxygen. read more

Great customer service especially from Miguel. He's very straight to the point, very helpful, gets you the right price. Recommed coming with Miguel. read more

These guys are the most inconsiderate dealers I ever had the pleasure of working with they tried selling me a car for 2500$ above sticker price I was in here with one of my friends they tried forcing her out and lied to her saying that they were closing when it was 6pm on that day they didn't close till 8pm the salesman I was working with was new he tried his hardest to give me a good deal but the people above him were actively trying to sell me a piece of shit car the salesman was good the buisness was not I hope that guy takes his skills elsewhere read more

If I could leave less than one star on this review, I absolutely would. This has got to be the worst experience I've ever had with a car dealership in my life. After inquiring about a vehicle online they proceeded to tell me that their website price at MSRP was "inaccurate". Which actually meant, "we're adding an additional $5,000 on top of the MSRP." Come to find out, since Ford is offering 0% interest on 60 month loans they are increasing the prices of their vehicles to offset what a customer would save on the interest. So I give up after telling them that I'll purchase the vehicle at MSRP if they'll remove the dealer added markup. "I'm sorry, sir, our manager won't allow that." Fast forward two weeks later and I get a telephone call. They ask if I'm interested in the vehicle. I tell them, yes! ONLY if you YOU'RE interested in removing your absolutely ridiculous dealer added markup. Their answer was astounding, "We can ABSOLUTELY DO THAT!" I thought to myself, there's no way they came around, but I'll bite that hook to see where it takes me. I wait two days for a return call and NOTHING. I wouldn't have expected anything less from this wonderful dealership. They decide to follow up with an email. This is absolutely hilarious. The email says they've been trying to reach me but cannot. Please call them to discuss the vehicle purchase. I respond as the sales person DID NOT LEAVE ME THEIR TELEPHONE NUMBER! Hey, Joe(real name changed to protect the innocent) I'd love to call you back but you don't put your telephone number in your emails! Here's my number, please call me. The customer service and experience at this point is so horrendous it's comical. I finally get a call back from Joe who tells me he can sell me a vehicle at MSRP, but only if I ORDER IT FROM THE FACTORY. Well, Joe, you understand that ordering a vehicle and waiting WEEKS for it to be built means I can't take advantage of the 0% finance offer, right? Right, Joe? Joe tells me yes, but I'll be eligible for any offer that's available when my vehicle arrives. Sorry, sir, I'm not a gambler. I'm not going to give you money, have Ford build a vehicle to then pay an unknown interest rate when it is delivered. The lack of logic and basic common sense shouldn't come to me as a surprise, but I like to think the best of people. I explain that won't work and if they want to sell me a vehicle at MSRP RIGHT NOW I'm a buyer. They decline. At this point, I'm so soured on Ford from the experience I'll probably end up buying a GM or Honda product instead. Bottom line, avoid this dealership at all costs. read more

Had an appointment to sell my truck and agreed on a price. Came in today after a one hour drive. The service department made up a story that there was a crack on the left tail light. It was a totally made up crack and was zero damage to the tail light that I saw or the service representative that was with me. They make you drive to try to negotiate a way lower price cause you're already here. Avoid the sales pit like the plague unless you want to lose time and money read more

Sunrise Ford - Perfectly fine tail light with no crack. - Car Dealers Near Me - Los Angeles, California

BUYER BEWARE!! Bought a vehicle back in December of 2025. Still have not received registration or new temporary tags. Customer service is awful and the DMV clerk is worse. NOBODY calls back! I am now stuck with a vehicle that is not currently registered as the 2nd set of temporary tags have expired. Multiple calls with no response. They are quick to take your money, but absolutely horrible on the back end. Take your business somewhere else! read more

Went here twice for service, and will no longer be taking my vehicle here. Both instances required me, the paying customer, to call for updates. Never did they keep me updated until I reached out. My vehicle was in the shop over 48 hrs btw with no update whatsoever. And both times they seemed lost and unorganized locating their notes. I thought my first experience was just an isolated incident, but my second visit was just another repeat with a DIFFERENT service rep. I'm unsure what training is involved there regarding customer service, but whatever it is it needs to change. read more

Everything was just horrible, first it took 4 weeks for them to reach back to me about a BMW I was interested in and I went to test drive the car and it had 0 gas, It took me 3 hours to get here and then when they went to go get gas for it and after they have poured in gas it wouldn't even turn on because they use a gas can that was filled up with water, wont be coming back here again. read more

Terrible dealership, staff is incredibly unprofessional. Service team has no idea what's happening and takes over 30 minutes to see me after I had an appointment. No communication from anyone on the status of things or what the process is for a repair. Service Advisor Steve Nava lied to me over the phone saying my warranty was valid, two days later I showed up to the dealership and he tells me it's expired and I'd have to pay out of pocket for the repair. read more

DO NOT GO HERE! These scammers, will try their best to god manipulate and rob you of your hard earned money. The salesmen will do a full on deal with you, do a confirmation handshake, let you drive the car, and the moment you get back, go back on their words and hide their fraudulent scam under the mask of a "misunderstanding", stating that the previously decided up on price was inaccurate. If you value your hard work and money, do not go here and neither let anyone else looking to buy a car, go here either, respectfully. Just a suggestion... read more

I'm 60 years old and have bought more cars than I can count and this was--by far--the worst sales experience I've had. Not only because the sales manager, Raul Gaytan, kept trying to make a sale after I told him repeatedly I wasn't going to make a decision tonight, but because the general manager tried to make me feel like it was my fault. The general manager, Jamie Lange, tried to make me feel like I misunderstood the situation and that Raul was only trying to make sure I wasn't "missing out on a great opportunity." (Trying to make sure they didn't miss out on a sale is more like it.) So, if you want a great car-buying experience, you're not likely to find it at Sunrise Ford because making a sale is more important than respecting their customers. read more

No communication about vehicle in for service after 2 days. No returned calls. A system that makes it impossible for anyone to get help from another employee or manager. WE have used them for 40 year and are DONE. Save your time and money find another place to buy and to get service. read more

Sit back, because this is going to be a long one. Let's talk about SUNRISE FORD of Fontana. First and foremost, I do think I got a pretty good deal on the vehicle I bought. However, that's about the only positive thing I can say about my experience. I had been looking for a family vehicle and came across one on Sunrise Ford's website. I sent an inquiry, and they contacted me. Just a side note: if you don't already know this, no deal is ever really a "good deal." Dealerships are businesses, and they're in it to make money. I understand that. But honesty and transparency still matter. We discussed pricing over the phone. They did the usual "I have to talk to my manager" routine. I was initially interested in one vehicle, but they later called back and told me the price listed wasn't actually the real price and that it would cost more. I told them I wasn't interested. Then they said they had another vehicle that was still considered "new," but it had been used as a dealer loaner. It had around 3,000 miles on it. For the price they offered, I thought it seemed fair. I made it very clear that I had a number in mind and that I wanted that amount to be my out-the-door price. No surprises. No hidden extras. I wanted to come in, sign the paperwork, and leave. They told me that if they gave me that deal, I had to do it that day. The classic pressure tactic designed to make you rush into a decision. Fortunately, I had already done my research and was prepared to move forward if everything checked out. I drove out to Fontana and arrived around 5:00 p.m. What should have been a straightforward process turned into an almost five-hour ordeal. I didn't leave until close to 10:00 p.m. The vehicle looked great. Then the paperwork started. I had a pre-approval letter from my bank, yet they still ran my credit. From what I can see, they sent it to multiple lenders instead of just honoring my financing. I have excellent credit, so I still don't understand why that was necessary. That's another issue I'm currently addressing with them. Then I sat down with the finance manager to finish signing everything. In the middle of the paperwork, he handed me a "used car disclosure." Used car disclosure? I stopped and said, "I thought this was a NEW car. That's what your salesperson told me." He left the room, came back with the salesperson, and suddenly it became, "I'm so sorry. It was my mistake." Sorry, but dealerships aren't in the business of making mistakes like that. A vehicle is either new or it's not. Those details matter. Then came the familiar line: "We don't pressure anyone here. If you want to walk away, that's okay." At that point, I had already invested hours into the process, called people I trusted, and researched the situation. In reality, the overall deal hadn't changed much financially. What bothered me was being told one thing and then finding out something completely different while signing the paperwork. At no point did anyone attempt to make it right. Instead, I heard how they were "already losing money on the deal." Let's be honest: dealerships don't stay in business by losing money. Then we got to the down payment. I told them I'd wire the funds. Their response was that I couldn't take the vehicle until the wire cleared. That didn't make sense to me. The contract had all of my information, the full amount financed, and all of the protections they needed if something fell through. Yet I couldn't take the vehicle? Instead, I had to go back to my bank, get cashier's checks, and drive all the way back to Fontana again. No offer to help, no accommodation, nothing. I finally brought them the checks because, at that point, I just wanted to be done with the process. Then, after I left, they called me saying I needed to come back and sign a registration release for the vehicle I traded in. I told them I had already signed that paperwork. The employee said he couldn't find it. I explained that my experience with them had been one issue after another and that if I found the pink slip, I'd bring it in when I had time. A few minutes later, he called back and said, "Never mind, we found it." SUNRISE FORD, these kinds of mistakes shouldn't happen. Customers understand that dealerships are businesses. We understand you need to make money. What we don't understand is misinformation, repeated errors, wasted time, and a lack of accountability. Do better. Make your customers want to come back. read more

STAY AWAY FROM USED CAR SALES! STAY AWAY! STAY AWAY! We went to this dealership to purchase a pre owned Toyota 4Runner with our loan approval in hand, and all insurance information up to date. We agreed on a deal with the amazing salesman Miguel, went through financing, signed all documents, and rang the bell when it was all said and done. As we were ready to walk away as happy customers sales manager Albert, who in my opinion, had Napoleon Bonaparte syndrome, stalled the delivery with lies about us not having proper insurance coverage. We lied, and blamed our bank for not approving delivery due to insurance issues. We called him on his lie and had our credit union rep speak to them directly to approve the delivery. Wr went as far as agreeing to pay half of the cost of an insurance binder to satisfy his insecurity. Needless to say, we were fed up with Albert's cluelessness and ignorance related to insurance, and headed straight to Crown Toyota, to purchase the same exact vehicle. We had a pleasant, seamless, and fast purchase experience with them. I advise Albert's boss to re-train, or fire this person because he alone lost a sure sale for the dealership. read more

I was initially going to give Sunrise Ford 2 stars, but I have to acknowledge that they still have some truly great people who care and want to help you the right way. I've purchased a few cars here in the past, but during my most recent visit, the experience started off poorly. The first person who helped me made a lot of promises--telling me everything was possible and coming across as very friendly. Unfortunately, he couldn't deliver on those promises. I was offered a high interest rate, wasn't given a fair value for my trade-in, and when it became clear that I wasn't going to move forward with the deal under those terms, his attitude changed and he became rude. That's when Daniel stepped in. He didn't make empty promises--instead, he said, "Let me see what I can do." He stayed with us until midnight and worked out a deal we were happy with. His professionalism and honesty made all the difference. So if you've had a bad experience here, it might just be that you ended up with the wrong person. There are still some great people at Sunrise Ford--Daniel is one of them--and they deserve a second chance. read more