Specialties
It all started in 1976, when Wayne Stringer opened his first rental store in Jacksonville, FL. Shortly after opening, he hired his new son-in-law, Tom Nickell, to come work for him. Tom excelled in the rental industry and eventually became the regional manager for a large national rental chain covering the southeast.
In 1998, he decided to get back to his roots of operating his own company. He realized that the national rental chains were doing a great job serving the larger national and regional construction companies, but no one was catering to the local contractors and do-it-yourselfers. With that in mind, he opened the first Nickell Rental location in Newnan, GA.
Nickell Rental expanded into the southeast Atlanta market with locations in Newnan, Griffin, Hiram, and LaGrange. While Nickell Rental now has one of the largest independent rental fleets in the southeast, we remain a family-owned business that values ethics, our employees, and serving the same customers that made us successful.
History
Established in 1998.
Tom Nickell started as a franchise owner of a rental company in 1979. He went on to become the regional manager for the Southeast for a national rental chain. In 1998, he decided to go back into business for himself, because he felt there was a large group of customers that were being underserved. So, he opened Nickell Equipment Rental and Sales, or what we now call Nickell Rental.
Meet the Business Owner: Josh N.
Josh has been involved in the rental industry as far back as he can remember. He officially began his career in rental washing equipment in 1998 and started full time in management after graduating with honors in Business Management from Drexel University. Josh currently serves as the Vice President of the American Rental Association of Georgia and has been published in national trade publications.