I normally do not take the time to write reviews after servicing my cars, but my experience at Sterling BMW genuinely stood out. I have unfortunately had some bad experiences in the past with BMW of Irvine service, so I was not expecting this level of care and professionalism. From the moment I arrived, the greeting, professionalism, and overall hospitality at Sterling BMW were exceptional. The entire team made the process smooth, welcoming, and stress-free. My service advisor, George Chala, was extremely friendly, professional, and communicative throughout the visit. I also want to mention Rex, the foreman, who was equally professional and helpful. They accommodated me with a loaner vehicle, kept me updated with videos and detailed explanations of what the car needed and what work was being performed, and even washed the car afterward, which was a very nice touch. Even when I serviced vehicles I had actually purchased from Irvine BMW, I never received this level of customer care and attention. The yearly service itself was not free, which was completely fine and expected. What truly impressed me, and honestly what motivated me to write this review, was that they noticed and replaced a cosmetic interior trim piece around the shifter that had started peeling. It was not a mechanical issue, yet they still took care of it without making it a hassle. That level of attention to detail and customer care is rare today. Sterling BMW is by far the best BMW service department I have ever been to. The professionalism, communication, hospitality, and overall customer experience were on another level. Highly recommended. read more

I had another great experience at Sterling BMW purchasing my new BMW X5. This is my second time working with Mike Teymouri--I first bought my X5 with him back in 2022, and I came back to him again in 2026 because of how smooth everything was the first time. Mike made the whole process easy, stress-free, and straightforward. He's very knowledgeable, professional, and truly cares about his clients. Mike Teymouri is the best, and I highly recommend working with him. He will definitely take care of you! read more

Sterling BMW Newport Beach - Auto Repair Near Me - Newport Beach, California

This was one of the most frustrating service experiences I've had at a dealership. This dealership appears to be run by very inexperienced staff who come across as overly attitude-driven. The team seemed green in their roles, as if they've had little to no prior customer service experience. It was all very amateur--interactions were handled more through ego than professionalism. This location falls far short of what you would expect from a luxury brand. I was told my car would be ready at 3 PM. Because of traffic, I called about five minutes before 6 PM to let them know I was literally one light away--and I had already been told they would wait for me. The girl who answered the phone was completely unhelpful. She kept saying, "I don't know," when I asked if she could let service know I was right around the corner. I literally said, "Well, that's why I'm calling you--can you check? Can you walk over and let them know I'm almost there?" She made zero effort to help. No checking, no communication, nothing. Just sorry I don't know who's over there. Defeats the purpose of her simple task of even answering the phone. Then I pull up just a couple minutes after my call - and I see one of their staff rushing to store my car away after already driving an hour in traffic they couldn't even spare 2 minutes past the clock for their customers... really speaks to their work ethic at this location. Inside wasn't any better. The cashier asked if I had been told my car was ready--meanwhile, my car was right outside and the key had just been handed to her. I even showed her the text messages. No paperwork ready, no coordination, communication, or accountability. Anyway I picked up my car- this is the 2nd time I'm met with this service here nothing new. I been to Audi and Mercedes dealerships and I see a clear difference in both those brands. BMW customer service seems to have fallen a long way or perhaps it's just branch. read more

Thank you Sterling, Justin and Victoria for a fantastic experience. From the first phone call, I knew I was in great hands. Justin was incredibly helpful and made buying my new car so enjoyable. Victoria is a wonderful BMW genius and she helped me with all my questions and also helped me get all set up with my new ride... This is my third BMW that I have purchased from Sterling and I have nothing but good things to say about this dealership! Thanks again and I love my new car! read more

Sterling BMW Newport Beach - Auto Repair Near Me - Newport Beach, California

The people here made our purchase fairly easy once we picked the BMW we wanted. Salesman was very patient. We used Costco to purchase and I recommend doing that for a great deal. The car we ended up with had just arrived so we went to lunch while it was being checked in and cleaned. They did charge us for a ceramic coating on the car and interior which we didn't ask for but we figured that will help keep the car looking good for many years. read more

It's all about the service and Mike Walters was exceeded all our expectations with his kindness. He never pushed us and kept us in the loop while we were in finance department. So, if you shop there, ask for Mike Walters and it will make the process of shopping or buying a car very comfortable. read more

I've purchased a lot of BMWs all over Southern California. I'm in the San Diego area and came up north for the first time to Sterling. Jerry and the finance team were a pure joy to work with. Once of the best buying experiences I've ever had with over a dozen cars. Much appreciated and highly recommended! read more

Sterling BMW Newport Beach - Auto Repair Near Me - Newport Beach, California

I go to Sterling for service on my BMW. George is the service advisor to see, he was super helpful and straightforward. Definitely would recommend seeing George as your service advisor! read more

Stopped by Sterling BMW to take a look at the new M5 Touring and ended up getting one of the most bizarre dealership experiences I've had. One of the showroom cars was unlocked, so I sat inside to check out the interior -- which, as far as I know, is exactly what showroom cars are for. Within seconds a salesperson walked over with a very unfriendly tone and asked why I was inside the car. I told him the car was unlocked and I just wanted to take a look. His response? "If you're not buying the car, we don't want people sitting in it." That was honestly impressive. I didn't realize Sterling BMW had developed a revolutionary new sales strategy where customers are discouraged from actually experiencing the product. If people aren't supposed to sit in the car unless they're already buying it, maybe the showroom should just be turned into a museum. Rope the cars off, put up some "Do Not Touch" signs, and save everyone the confusion. I came in genuinely interested in seeing the M5 Touring. After that interaction, I lost interest in doing business with this dealership entirely. If this is the level of customer service they're proud of, I'd strongly recommend taking your business somewhere else. read more

Beware of this dealer! They sabotaged my A/C unit just before the warranty ran out. They worked on my driver's assist unit, when it went out again they didn't take responsibility to check it out or repair the issue. Don't deal with George (he looks like a Mr Roger's, yet he's conniving) he tries to up-sale unnecessary work on your BMW! read more

I cannot say enough good things about BMW. After 20 years, I have aged out of the brand. Regardless just finished a vehicle disposition for my leased 530e. Terry [Zwarka] oversaw the inspection. He is a consummate professional - friendly, and ALWAYS solution focused! Thanks for the good run! You guys are the best! Kudos to Tony Cardenas in service too!! read more

Esteban is always the first point of contact when I bring my car in for services and it's always a warm welcome and friendly service with a smile with him. read more

Very impressed with sterling bmw and specifically Paige in the service department, she really went above and beyond to help us with our x3m. Mechanics are top notch too we had a few things done with our car and had it back timely with zero issues so far atleast. read more

Bought a new 2024 Land Rover Range Rover for $117,500 (+ taxes/fees, total over $126K) from Sterling BMW in Newport Beach, CA, on December 10, 2025. Arranged reputable shipping through Montway Auto Transport, who assigned SAFO Trucking Corp with proper bill of lading and USDOT#. Instead, unauthorized Tommy's Towing (Huntington Beach) arrived in a flatbed, no matching credentials, just a VIN and vague email, while transporting the vehicle on paper to a suspicious residential university address. Sterling BMW ignored every glaring red flag, every protocol they have, and released the keys, and mentioned to me it felt "sketchy" but "all good." They also lied about the transportation towing company claiming they were part of the transporter's business and going to drop it off to their "local tow yard to load up" and that it's "totally normal." The vehicle was stolen on the spot. Since then? Crickets from the dealership. Zero communication, no check-ins, no offers of help, no attempt at resolution--nothing. They got their quick commission and washed their hands of it completely. No care whatsoever for a customer who just dropped six figures. This is reckless negligence combined with appalling indifference. Dealerships know transport protocols inside out; they failed miserably and couldn't care less afterward. Avoid Sterling BMW entirely--especially for remote purchases. Zero stars. read more

I had an amazing experience here. The service was great and the salesperson Frank really took care of me. I'm only 18 years old and he still managed to get me approved, which honestly felt like a small miracle. I even went to another place in Irvine before this and they couldn't do it, But he made it happen and made the whole process easy and fun. I left with a car and a big smile. Highly recommend him to all my friends. read more

I bought my X5 at Sterling BMW a couple years ago, and I continue to be impressed by the customer service. Paige is a delight and always takes great care of me. This time, Bill serviced my car, and the video explanation of the issue was incredibly clear and helpful, which I really appreciated. Everyone here is truly a joy to work with. I've owned another luxury brand before, but Sterling makes every part of ownership actually feel like luxury. Highly recommend. read more

I purchased a 2011 Aston Martin DB9. During the negotiations, I was told they would get an oil change and inspection of the car at the Aston Martin dealership. After we agreed to a sales price and proceeded with the sale, they changed their mind and said they would not do this at the Aston Martin dealership but do it themselves. I told them I wanted an inspection from Aston Martin, as they promised, or 2 independent pre-sales inspectors nearby and they said no. They said they were putting new tires on the car and I said I wanted to choose the tires for the car and they never let me do that. After we agreed on a sales price and proceeded with the sale, they then showed me one wheel was damaged and another wheel had paint on it. When I drove the car home, a center wheel cap came off. I asked them to send me a wheel cap and they said no. read more

WOW ! This is my second car at sterling, definitely recommend!!! Brian was very kind, patient, and exceeded my expectations with everything. I really stress you come here & purchase a car with him , i have bought and sold hundreds of cars and i have never met a more patient salesman. The dealership is clean and has several hundreds of new cars. read more

Sterling BMW Newport Beach - Our new car! - Auto Repair Near Me - Newport Beach, California

My husband was looking for a BMW and he liked the X4 and he called ahead of time because he found one they had online and he spoke with Aaron and he was not only very kind on the phone, but in person he was exceptional & a pleasure to do business with. He was not your typical car salesman, he was an actual human being that was very respectful and easy to speak with. Everyone should ask for him!!! My husband left happy with his new car (new to us ;-)). read more

Sterling BMW Newport Beach - Sterling Newport Rocks!! X4 - Auto Repair Near Me - Newport Beach, California

Racist, Deceptive, and Unprofessional - A Horrible Nightmare at Sterling BMW Newport Beach. I am writing this review as a warning to anyone considering doing business with Sterling BMW in Newport Beach. My experience with the Service Representative Page was not just poor; it was a discriminatory and deceptive nightmare. I brought my car in for standard recall work, expecting professional service. Instead, I was met with incompetence and what I can only describe as blatant racism. The staff treated me with disrespect and disregard from the moment I arrived. The core of this nightmare is a lie they fabricated to avoid completing the work. They arbitrarily claimed my car was "totaled" and had a "salvage title," which is a complete and verifiable falsehood. My car is paid off, and I have the official title from the DMV in my hand that proves there is no salvage brand. When I pleaded with them to show me any proof to support their outrageous claim, they refused. They had no documentation, no report, nothing. They simply used this lie as an excuse to deny me the recall services I am entitled to. I have even escalated this to BMW corporate, who have no record of my vehicle being totaled, further proving that Sterling BMW Newport Beach is acting in bad faith. This company is deceptive, unethical, and operates with a shocking lack of integrity. They will invent falsehoods about you and your property, refuse to provide proof, and treat you horribly when you challenge them. I felt targeted and disbelieved simply because of who I am. Do not trust them with your car or your business. I would give zero stars if I could. This has been the worst customer service experience of my life. #SterlingBMW #SterlingBMWNewportBeach #BMW #CustomerServiceHorror #Racism #Racist #Discrimination #CarRepairNightmare #DeceptiveBusiness #UnethicalBusiness #BadExperience #ConsumerRights #BMWRecall #RecallWork #AvoidThisDealer #TotaledCarLie #SalvageTitleLie #DMVTitle #Proof #HorribleTreatment #NewportBeach #AutoRepair #BMWService #Warning #Review #PublicServiceAnnouncement #NeverAgain #DiscriminationInAutoCare #RacismInAutoIndustry #Justice read more

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Amazing experience from start to finish! Mike Walters was so helpful and knowledgeable about the car we wanted. Honest guy through and through! Off to finance with Dave... fast smooth and honest! We definitely purchase another car here when we are in the market. Thanks guys and we LOVE our new car!!! read more

Tony in the service department for President! He went above and beyond expediting my tire and alignment service! Even scored me a loaner! The best !!! Thank you Tony! read more

From the very first point of contact to the moment we were handed the keys to our new vehicle, our experience with Sterling BMW was nothing short of exceptional. Every step of the process was smooth, professional, and handled with genuine care. A special thank you to Alex in Finance for making the paperwork process clear, efficient, and stress-free, and to Sales Manager James Piper -- an absolute pleasure to work with. James brings back the kind of old-school customer service that's almost impossible to find these days. His transparency, warmth, and professionalism made us feel valued every step of the way. If you're looking for a dealership that values integrity, clear communication, and a truly enjoyable buying experience, Sterling BMW is it. Highly recommended! read more

I Bought my 840i car here at Sterling BMW. Finance Manager KJ Avedian helped finalize the purchase. He convinced me to add Brake Pads, Rotors and Oil Changes for an extra $2,500. A year later, I came to service the vehicle, and they refused to honor the Brake Pads and Rotors. I spoke to a couple managers which also denied me. I am upset they would sell me a plan to replace my brake pads and then claim I never signed up for this. Essentially, Sterling BMW charged me $2,500 for 3 oil changes. The finance manager at Newport Beach committed fraud and deception. read more

Sterling BMW in Newport Beach has completely lost my trust after more than 15 years of loyalty and six vehicles leased by my family. I never imagined I'd be writing this review, but the way I was treated leaves me no choice. Four weeks ago, I purchased my leased BMW at the end of term. The vehicle had under 23,000 miles, was well maintained by me, and I felt confident purchasing it. During the transaction, I was strongly encouraged to spend $5,000 on an extended warranty, which I agreed to without hesitation. At no point was I offered or even informed about a maintenance package. What's worse is that no one bothered to check the most basic maintenance items before selling me the car: oil, brake fluid, engine coolant, microfilter, nothing. My oil light came on almost immediately after purchase. When I brought the car in for service today, I was handed an $838.61 bill for basic maintenance items that absolutely should have been addressed, or at least discussed, at the time of purchase. These are not surprise issues or wear-and-tear problems; this is routine due diligence any reputable dealership should perform before finalizing a sale. When I questioned why I was expected to pay for this so soon after buying the car, the response was dismissive and unapologetic. I was shuffled to financing, where I was asked, "Weren't you offered a maintenance package?" No I said, and ironically, the one who asked the question was the same individual that sold me the $5,000 warranty, but when I told him that it was he who provided the warranty option he dismissed my question, unbelievable.. Again, no attempt to help, no "let me see what we can do," no accountability whatsoever. Sterling BMW was more than happy to provide financing at a high interest rate, sell a $5,000 warranty I may never use, but when it came time to stand behind their sale or show even minimal customer care, they did nothing. I've spent 25 years in the financial services industry, and I am appalled by the lack of ethics and customer service displayed here. Loyal customers should not feel taken advantage of, brushed aside, or treated as disposable. Trust me when I say I have a large client base in the surrounding area and will be spreading the word on my experience today. It's astonishing that Sterling BMW was willing to lose a long-standing relationship and referral source over $838.61, especially considering how overpriced today's services were to begin with. I rarely leave negative reviews, but this experience crossed a line. If you value transparency, accountability, and ethical treatment, I strongly suggest you think twice before doing business with this dealership. There are BMW dealerships that do right by their customers, unfortunately, Sterling BMW is no longer one of them. read more

The customer service was great. They took care of my car pretty quickly but even accommodated holding it an extra day since I couldn't pick it up same day. Jeovany was super cool too and we had a good conversation while I was waiting for the loaner. Only bad part was, I had a $5 bill in my center console area. I was already driving away and opened it up and noticed it was gone. Not sure which part of their staff would've stolen a $5 bill, but it was a bummer. It wasn't a lot so I didn't care to drive back. Just be sure to keep an eye on your belongings when you leave it for service. read more

4/6/24-I'm losing count which number car this is but Justin Dayyat and team Sterling pulled off their magic and got a hold of a 2024 Dravit Grey M850i a 100 plus miles away from Camarillo BMW, and took in my 2024 i5 M60 and faltbedded this beauty and made me a very happy customer - AGAIN. These guys will got to extremes to treat their customers with white glove treatment. Thank you again. Justin, Preston, Charlie, Victoria, Tony and the service team to the guys in parts (sorry I missed the names but you helped with my fender badging). To Alex and his team in finance. Not to mention my loaner car team! Hope I didn't leave anyone out. Just a class act group of people who set the standard in the industry. Thank you for all the hard work and effort. If you're reading this and considering a dealership to do business with. Stop. No need to shop or look. You've found the right place. Save yourself the time and jump in to experience how it's supposed to be done. read more

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Aisha and Zel were great people to work with. Although, I did not end up buying a car here due to needing a car ASAP and wanting a specific build, I 100% recommend this dealer. If I had more time, I definitely would've ordered an allocation from them. Will definitely be servicing my BMW here. read more

Buying from Sterling BMW is an amazing experience, I negotiated the deal over text messaging, within few hours we set the deal. Second day I drove to meet Mike, I was out with the car in an hour and a half. Before leaving with the car. Had a great experience and I highly recommend this dealership. To add to the satisfaction, received a phone call from the "Genius" (which is a technical team that help you understand all your car features and options) to ask if I need help, and he helped me out setting a second phone and adjusting the electronic key. I would like to thank you guys at Sterling BMW, and I am encouraging everyone who is thinking of BMW to go there. read more

Our sales rep, Aaron, made the entire buying process smooth and hassle-free. He was incredibly helpful and always prompt in responding to our questions. Great experience overall! Thank you Aaron! read more

After having a bad experience here thru one of their schedulers and swearing I would never do business here again, I brought back my moms car because the battery they installed went dead in less than a years time. It turned out that I wasn't driving it enough ( she lives in an assisted living home and I just didn't drive her car enough because life happens ). Brought it back here to complain about my last visit and got the service tech Cindy to endure my wrath. She took it like a champ and we ended up with a compromise and turns out we had a lot in common with our moms and situations. Because of her and her excellent customer service, and attention to detail, I gave Sterling another chance and was not disappointed. She took great care of me and got me a great price on a new battery. Sterling BMW is now back n my good graces and would definitely recommend them to any other BMW owners. I spoke to her boss, Conrad and told him what an amazing job she did to get me back as a customer because sometimes these things go unnoticed by upper management and I wanted to make sure she got credit where credit was due. So go see Cindy at Sterling BMW for all of your cars mechanical needs. read more

I want to thank Aisha A for getting me a great price on the 2025 i4 m50. She was very easy to work with and made sure I was well taken care of. I will definitely coming back after my lease ends! Thank you again Aisha A for all your help. I love my new car! Also the manager Zel was great, he worked to make sure things worked smoothly as well. Abraham showed me how to use the new car and answered any questions I had. Lastly Justin helped me with my bmw lease turn in. Everyone at this dealership is great! read more

Sterling BMW Newport Beach - Auto Repair Near Me - Newport Beach, California

Please take my advice... do not go here! There are several BMW dealerships within a 25 mile radius of this area. Even if they are a bit out of your way, go to one of the alternatives instead. You'll thank me later! The staff here are rude and unhelpful. I'm not sure if they think they can get away with being jerks because they are in Newport Beach but I will be going elsewhere in the future. read more

I would give zero stars if I could. I have leased 6 BMW's since 2015. This has got to be the worst dealeship ever. I brought in my lease return early, and they agreed to take care of the last payment, and rollover on the new deal, clear as day. (Don't trust this dealership, get everything in writing.) I involved BMW Corporate and this dealership didnt even attempt to make it right. I cannot recommend this dealership. read more

bad experience. would not let me get the aston martin car they were selling inspected.

Great service!! Love the small beach town friendliness and they are always so welcoming.

I met Farzin at the Stirling BMW dealership last Thursday. He was very quick to accept me and take care of my needs. However, I had to leave the dealership due to insurance issues. However, I was truly surprised by Farzin's customer service. He knows how to respect customers very well. I wish you success. read more

I want to thank the customer service team in the services department for always service with a smile! I love Cindy in the service department. She always takes care of me. Juan is awesome in the rentals dept. Zach, Farzin and others always have a friendly disposition. I love that I bought my car here and the peace of mind that the service department takes care of all my needs. read more

Great people and great service. Special thanks for their welcoming attitude and their quick responses to: Tony, Juan, Farzin, Jackie and the tech team. read more

Gator as your parts specialist is like going back to school! He'll walk you through, educate you and not only he's knowledgeable about his craft, he is also very friendly and easy to talk with!! If you happen to be visiting BMW Sterling look for Gator and he'll help you with a big bright smile and book full of knowledge! read more