Great and kind staff! John was so knowledgeable and helpful. All questions and concerns i had were answered. very well put together place

5/5 Stars - Yet Another Flawless Experience with Justin Dayyat and Sterling BMW! This is an update to my previous reviews, and quite simply, the bar just keeps getting raised. 10/18/26, we picked up a brand-new 2026 BMW X3 M Sport SoCal Edition for my daughter. This is her second one, and remarkably, our 11th vehicle purchased through Sterling BMW since 2018. When you build a relationship with someone of Justin Dayyat's caliber, there is zero reason to ever look elsewhere. Whether we are spec-ordering a custom build or tracking down a rare, hard-to-find car via dealer trade, Justin always comes through seamlessly. Without me even having to ask, he consistently secures the absolute best possible price and financing rates. He respects my time, getting me in and out quickly and efficiently every single time. Beyond Justin's exceptional sales leadership, the entire dealership delivers true white-glove treatment. The finance department is transparent and fast, and the BMW Genius team adds that extra layer of polish to ensure every tech feature is dialed in before driving off the lot. It's hard to ever think about switching brands when you receive this level of personalized, unsurpassed engagement. Justin and the team at Sterling BMW make the entire process effortless. Highly recommended! read more

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I waited a full week before writing this review because I didn't want to react out of anger. Unfortunately, even after having time to think about it, I still feel I need to share what happened. Based on our experience, I cannot recommend this dealership. On July 31, 2026, we drove to Sterling BMW after confirming everything beforehand via email, text, and phone. They ran a hard credit inquiry, we finalized the numbers, got approved, and I signed and submitted a payment authorization form for the down payment so they could prepare the vehicle. I was even willing to purchase the car without seeing it in person first, despite it being a used demo with around 2,000 miles. I tried to make the process as easy as possible and secure the deal while we were already on our way. Then, literally about five minutes before arriving, I received a call saying the vehicle had just been sold because another customer had just been approved. I asked how that was possible when we had already been approved before them, agreed on the deal, authorized the down payment, and were on our way. Our salesperson, Aaron Guzman, seemed frustrated as well. From what was explained to us, management allowed another salesperson to move forward with a customer who was physically at the dealership, despite knowing our deal was already approved and we were minutes away. That alone was extremely frustrating. What made the experience significantly worse was how the manager, Adrian Contreras, handled it. Instead of acknowledging what happened or trying to find a solution, his response in front of his colleagues was essentially: "It is what it is. What do you want me to do? Produce another car for you?" Seriously? Mistakes and miscommunications happen. But after a customer has gone through a hard credit inquiry, received approval, agreed to the numbers, authorized the down payment, and driven there specifically for that vehicle, I would at least expect a sincere apology and an effort to make things right. Something as simple as, "I'm sorry, this should not have happened. Let me see what similar vehicles we have and what I can do for you," would have completely changed the situation. Instead, I felt dismissed and embarrassed in front of others simply because I was understandably frustrated. In my opinion, the way management handled the situation was unprofessional, rude, and dismissive. There was no genuine apology or meaningful attempt from management to make things right. I do want to make one thing VERY clear: our salesperson, Aaron Guzman, was NOT the problem. Aaron was amazing. I'm sure the situation was uncomfortable for him as well, especially since the deal was effectively taken away from him too. He remained kind and professional and genuinely tried to help us. He showed us another vehicle that we ended up liking and tried to work out a deal, even though it was more expensive than the vehicle we originally agreed to purchase. At that point, I was so disappointed that I didn't even want to go back inside the dealership. Aaron even offered to deliver the vehicle to our home so we could complete the paperwork there. His effort is ultimately why I was still willing to complete a purchase with him. Thank you, Aaron. You handled a very uncomfortable situation the right way and did everything you could to save the experience. We currently own a 2025 Mercedes G-Class, a 2025 BMW M4, and a 2026 Land Rover Defender, so we are not unfamiliar with purchasing luxury vehicles. We are generally easy and loyal customers when treated fairly, and we have never experienced this level of treatment during a vehicle purchase. For a luxury brand like BMW, I expected a completely different level of professionalism and customer service from management. As of today, a full week later, I still have not received an apology, explanation, or any kind of follow-up from management regarding what happened. Unfortunately, one manager's handling of this situation completely changed my impression of the dealership. Despite Aaron doing everything he could to help us, I honestly don't know if I would put myself through another purchase here. Unless management reaches out and properly addresses what happened, I will be escalating the matter to BMW Corporate and filing a formal complaint. Based on how this situation was handled by management, I cannot recommend this dealership and would strongly suggest considering other BMW dealers in the area. read more

Sterling BMW Newport Beach - Auto Repair Near Me - Newport Beach, California

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Great services , attention to detail, and excellent customer service I ever seen. My salesman and Genesis team are with you all the way even long period after the sales. Best BMW dealer and name brand car I ever seen. I used most of South Orange counter Mercedes and BMW; by far Sterling BmW is the best. If you ever think about buying new BMW , don't think twice. This is my honest and sincere advice, because I had nightmares with most of dealers about honesty and good customer service. read more

Love this BMW. Great location. Frank is great to work with . Test drive multiples cars with diferent options and colors read more

Gustavo the salesman helped us out in an amazing way finding the best M2 spec and getting us a fair deal on the car. Excellent professionalism, overall an extremely pleasant experience. read more

If I can give 0 stars I would. I would not recommend ever doing business with Sterling BMW in Newport Beach based on my experience below. I came into this dealership on Saturday 9/19/26 at around 11:40am with the intention of purchasing a new 2026 BMW M340i. The sales rep who assisted me was Gustavo Myers. He said they found a M340i with the options I like from extended inventory and he could have it here by Monday or Tuesday. He let me know the deal he could provide me on the car, and I let him know I would go home to consider it. By 3:11pm the same day I agreed to purchase the car. He had me fill out an application and a credit card authorization form (was going to do 20k down and put 5k on the Credit Card) which I completed within the hour. He then told me he would give me a timeline for the vehicle on Monday. I didn't receive any timeline on Monday, so I messaged him at 5:54pm on Monday asking about that timeline. He responded saying that they are working on getting the car and will have it in the next 1-3 days. His next message to me was on Wednesday stating that he is still working out a timeline on the vehicle and will give me an update the next morning and that he is working on a "speed delivery" and said, "I assure you it will be ready soon". He gave me no update the next day like he said he would nor Friday, so I just sent one message on Friday stating "How we looking?" but didn't get a response. On Saturday I sent him the message "You working today?" and didn't receive any response. So, I decided to call the dealership asking for Gustavo and they told me he was at lunch and would call me back. Shortly after I get a message from Gustavo stating "Hello, it looks like someone else beat us on reserving the vehicle. I'm going to widen my search and see if I can get another one" I asked him if he can give me a call and from there he just completely ghosted me. I call the dealership and ask to speak the manager who is apparently not in, so they tell me the manager will call me back. I don't receive a call back at all. I call asking for the manager the next day and leave a voice mail, again no call back. Is this how Sterling BMW in Newport Beach does business? You'd think they'd know if the car was reserved or not the day I said I would buy the car, what are they doing telling me a week later the car was reserved for someone else? When they make a mistake, they decide to just not respond to the client instead of taking any accountability for their mistake or even apologizing? This is the most unprofessional dealership I've ever done business with and don't recommend anyone doing business there. I would recommend driving a bit farther if you have to and doing business at BMW in Irvine or Crevier BMW in Santa Ana. read more

I had such a great experience with Aaron and the entire team at the Newport Beach location. Everyone at the branch was incredibly friendly, welcoming, and helpful from the moment I walked in. The whole process was smooth, easy, and surprisingly quick, which I really appreciated. Aaron was especially wonderful to work with. He was professional, attentive, and made sure everything was taken care of without making the process feel complicated or time-consuming. He even gifted me one of the model cars from the gift shop, which was such a thoughtful and unexpected gesture! The entire team created such a welcoming and positive atmosphere. You can really tell they care about their customers and the overall experience. I would absolutely recommend this location and especially Aaron. Thank you for making everything so easy and enjoyable! read more

We got a letter from BMW for recall this early 2026. I called to make an appointment but the lady she answered phone was so so rude. and told me that we have not received parts yet. I thought they do not prepare parts first? but they sent the owners a recall letter before receiving parts?! What are they thinking?! If she is not happy to be a customer service department, she should change her job. It was so bad. read more

I had another great experience at Sterling BMW purchasing my new BMW X5. This is my second time working with Mike Teymouri--I first bought my X5 with him back in 2022, and I came back to him again in 2026 because of how smooth everything was the first time. Mike made the whole process easy, stress-free, and straightforward. He's very knowledgeable, professional, and truly cares about his clients. Mike Teymouri is the best, and I highly recommend working with him. He will definitely take care of you! read more

Sterling BMW Newport Beach - Auto Repair Near Me - Newport Beach, California

My experience at Sterling BMW was a nightmare. Came in for service where the manager Conrad thought it would be funny to stereotype me with the car I was driving. I didn't appreciate that at all but just laughed it off. After that one of the valets was extremely rude and also some things were missing in my car. I believe his name was Jaden, extremely rude and my car took 20 minutes to get pulled up. That doesn't conclude it to this nightmare, when checking out Ethan the cashier overcharged me and not to mention had the wrong paperwork that didn't belong to me!! Absolute nightmare of an establishment. T.I. read more

Vogar was my salesman and he made the process super smooth and no haggle or hassle. He even helped me set up my charger at my house after I purchased the x5 hybrid! He was very responsive and communicative over text when I was coordinating an upgrade to my car and made sure I had a loaner available. Love my new car and will def be referring him to any friends in the maket for a new Bimmer! read more

The people here made our purchase fairly easy once we picked the BMW we wanted. Salesman was very patient. We used Costco to purchase and I recommend doing that for a great deal. The car we ended up with had just arrived so we went to lunch while it was being checked in and cleaned. They did charge us for a ceramic coating on the car and interior which we didn't ask for but we figured that will help keep the car looking good for many years. read more

This was one of the most frustrating service experiences I've had at a dealership. This dealership appears to be run by very inexperienced staff who come across as overly attitude-driven. The team seemed green in their roles, as if they've had little to no prior customer service experience. It was all very amateur--interactions were handled more through ego than professionalism. This location falls far short of what you would expect from a luxury brand. I was told my car would be ready at 3 PM. Because of traffic, I called about five minutes before 6 PM to let them know I was literally one light away--and I had already been told they would wait for me. The girl who answered the phone was completely unhelpful. She kept saying, "I don't know," when I asked if she could let service know I was right around the corner. I literally said, "Well, that's why I'm calling you--can you check? Can you walk over and let them know I'm almost there?" She made zero effort to help. No checking, no communication, nothing. Just sorry I don't know who's over there. Defeats the purpose of her simple task of even answering the phone. Then I pull up just a couple minutes after my call - and I see one of their staff rushing to store my car away after already driving an hour in traffic they couldn't even spare 2 minutes past the clock for their customers... really speaks to their work ethic at this location. Inside wasn't any better. The cashier asked if I had been told my car was ready--meanwhile, my car was right outside and the key had just been handed to her. I even showed her the text messages. No paperwork ready, no coordination, communication, or accountability. Anyway I picked up my car- this is the 2nd time I'm met with this service here nothing new. I been to Audi and Mercedes dealerships and I see a clear difference in both those brands. BMW customer service seems to have fallen a long way or perhaps it's just branch. read more

Thank you Sterling, Justin and Victoria for a fantastic experience. From the first phone call, I knew I was in great hands. Justin was incredibly helpful and made buying my new car so enjoyable. Victoria is a wonderful BMW genius and she helped me with all my questions and also helped me get all set up with my new ride... This is my third BMW that I have purchased from Sterling and I have nothing but good things to say about this dealership! Thanks again and I love my new car! read more

Sterling BMW Newport Beach - Auto Repair Near Me - Newport Beach, California

I've purchased a lot of BMWs all over Southern California. I'm in the San Diego area and came up north for the first time to Sterling. Jerry and the finance team were a pure joy to work with. Once of the best buying experiences I've ever had with over a dozen cars. Much appreciated and highly recommended! read more

Sterling BMW Newport Beach - Auto Repair Near Me - Newport Beach, California

Aaron G was amazing, he got my trade in handled for a new 330i in 2 hours and i was out, fast, efficient, and knowledgeable, 10/10 would recommend, got a great deal as well read more

Sterling BMW Newport Beach - Bmw - Auto Repair Near Me - Newport Beach, California

Stopped by Sterling BMW to take a look at the new M5 Touring and ended up getting one of the most bizarre dealership experiences I've had. One of the showroom cars was unlocked, so I sat inside to check out the interior -- which, as far as I know, is exactly what showroom cars are for. Within seconds a salesperson walked over with a very unfriendly tone and asked why I was inside the car. I told him the car was unlocked and I just wanted to take a look. His response? "If you're not buying the car, we don't want people sitting in it." That was honestly impressive. I didn't realize Sterling BMW had developed a revolutionary new sales strategy where customers are discouraged from actually experiencing the product. If people aren't supposed to sit in the car unless they're already buying it, maybe the showroom should just be turned into a museum. Rope the cars off, put up some "Do Not Touch" signs, and save everyone the confusion. I came in genuinely interested in seeing the M5 Touring. After that interaction, I lost interest in doing business with this dealership entirely. If this is the level of customer service they're proud of, I'd strongly recommend taking your business somewhere else. read more

Bought a new 2024 Land Rover Range Rover for $117,500 (+ taxes/fees, total over $126K) from Sterling BMW in Newport Beach, CA, on December 10, 2025. Arranged reputable shipping through Montway Auto Transport, who assigned SAFO Trucking Corp with proper bill of lading and USDOT#. Instead, unauthorized Tommy's Towing (Huntington Beach) arrived in a flatbed, no matching credentials, just a VIN and vague email, while transporting the vehicle on paper to a suspicious residential university address. Sterling BMW ignored every glaring red flag, every protocol they have, and released the keys, and mentioned to me it felt "sketchy" but "all good." They also lied about the transportation towing company claiming they were part of the transporter's business and going to drop it off to their "local tow yard to load up" and that it's "totally normal." The vehicle was stolen on the spot. Since then? Crickets from the dealership. Zero communication, no check-ins, no offers of help, no attempt at resolution--nothing. They got their quick commission and washed their hands of it completely. No care whatsoever for a customer who just dropped six figures. This is reckless negligence combined with appalling indifference. Dealerships know transport protocols inside out; they failed miserably and couldn't care less afterward. Avoid Sterling BMW entirely--especially for remote purchases. Zero stars. read more

We went to Sterling BMW today to look for a potential replacement for my 2017 X5. We were greeted by Aaron and immediately felt like he was someone we could work with. He was friendly, professional and truly cared about ensuring we were satisfied with our new vehicle. He was extremely knowledgeable and paid attention to the details. Once we decided on our new car, Aaron guided us through the process of completing the necessary paperwork and then his brother, Abraham, helped us set up our "My BMW" apps. Once the vehicle was ready to go, Abraham spent time walking us through many of the features and settings on our X5. This was by far the best experience we have ever had buying a car and this was our 4th BMW dealership we have purchased a car from. If we ever purchase another BMW, it will definitely be from Sterling BMW, and we would request to have Aaron and Abraham assist us. read more

It's all about the service and Mike Walters was exceeded all our expectations with his kindness. He never pushed us and kept us in the loop while we were in finance department. So, if you shop there, ask for Mike Walters and it will make the process of shopping or buying a car very comfortable. read more

Aaron is the best! He's nice, attentive, and made the process smooth and simple. He's always the guy to go to when purchasing a car!

My husband was looking for a BMW and he liked the X4 and he called ahead of time because he found one they had online and he spoke with Aaron and he was not only very kind on the phone, but in person he was exceptional & a pleasure to do business with. He was not your typical car salesman, he was an actual human being that was very respectful and easy to speak with. Everyone should ask for him!!! My husband left happy with his new car (new to us ;-)). read more

Sterling BMW Newport Beach - Sterling Newport Rocks!! X4 - Auto Repair Near Me - Newport Beach, California

I cannot say enough good things about BMW. After 20 years, I have aged out of the brand. Regardless just finished a vehicle disposition for my leased 530e. Terry [Zwarka] oversaw the inspection. He is a consummate professional - friendly, and ALWAYS solution focused! Thanks for the good run! You guys are the best! Kudos to Tony Cardenas in service too!! read more

This is the absolute worst service ever. I will never purchase another BMW simply due to this location, poor service , inadequate repairs

Esteban is always the first point of contact when I bring my car in for services and it's always a warm welcome and friendly service with a smile with him. read more

I bought my X5 at Sterling BMW a couple years ago, and I continue to be impressed by the customer service. Paige is a delight and always takes great care of me. This time, Bill serviced my car, and the video explanation of the issue was incredibly clear and helpful, which I really appreciated. Everyone here is truly a joy to work with. I've owned another luxury brand before, but Sterling makes every part of ownership actually feel like luxury. Highly recommend. read more

Racist, Deceptive, and Unprofessional - A Horrible Nightmare at Sterling BMW Newport Beach. I am writing this review as a warning to anyone considering doing business with Sterling BMW in Newport Beach. My experience with the Service Representative Page was not just poor; it was a discriminatory and deceptive nightmare. I brought my car in for standard recall work, expecting professional service. Instead, I was met with incompetence and what I can only describe as blatant racism. The staff treated me with disrespect and disregard from the moment I arrived. The core of this nightmare is a lie they fabricated to avoid completing the work. They arbitrarily claimed my car was "totaled" and had a "salvage title," which is a complete and verifiable falsehood. My car is paid off, and I have the official title from the DMV in my hand that proves there is no salvage brand. When I pleaded with them to show me any proof to support their outrageous claim, they refused. They had no documentation, no report, nothing. They simply used this lie as an excuse to deny me the recall services I am entitled to. I have even escalated this to BMW corporate, who have no record of my vehicle being totaled, further proving that Sterling BMW Newport Beach is acting in bad faith. This company is deceptive, unethical, and operates with a shocking lack of integrity. They will invent falsehoods about you and your property, refuse to provide proof, and treat you horribly when you challenge them. I felt targeted and disbelieved simply because of who I am. Do not trust them with your car or your business. I would give zero stars if I could. This has been the worst customer service experience of my life. #SterlingBMW #SterlingBMWNewportBeach #BMW #CustomerServiceHorror #Racism #Racist #Discrimination #CarRepairNightmare #DeceptiveBusiness #UnethicalBusiness #BadExperience #ConsumerRights #BMWRecall #RecallWork #AvoidThisDealer #TotaledCarLie #SalvageTitleLie #DMVTitle #Proof #HorribleTreatment #NewportBeach #AutoRepair #BMWService #Warning #Review #PublicServiceAnnouncement #NeverAgain #DiscriminationInAutoCare #RacismInAutoIndustry #Justice read more

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Amazing experience from start to finish! Mike Walters was so helpful and knowledgeable about the car we wanted. Honest guy through and through! Off to finance with Dave... fast smooth and honest! We definitely purchase another car here when we are in the market. Thanks guys and we LOVE our new car!!! read more

Very impressed with sterling bmw and specifically Paige in the service department, she really went above and beyond to help us with our x3m. Mechanics are top notch too we had a few things done with our car and had it back timely with zero issues so far atleast. read more

Beware of this dealer! They sabotaged my A/C unit just before the warranty ran out. They worked on my driver's assist unit, when it went out again they didn't take responsibility to check it out or repair the issue. Don't deal with George (he looks like a Mr Roger's, yet he's conniving) he tries to up-sale unnecessary work on your BMW! read more

From the very first point of contact to the moment we were handed the keys to our new vehicle, our experience with Sterling BMW was nothing short of exceptional. Every step of the process was smooth, professional, and handled with genuine care. A special thank you to Alex in Finance for making the paperwork process clear, efficient, and stress-free, and to Sales Manager James Piper -- an absolute pleasure to work with. James brings back the kind of old-school customer service that's almost impossible to find these days. His transparency, warmth, and professionalism made us feel valued every step of the way. If you're looking for a dealership that values integrity, clear communication, and a truly enjoyable buying experience, Sterling BMW is it. Highly recommended! read more

WOW ! This is my second car at sterling, definitely recommend!!! Brian was very kind, patient, and exceeded my expectations with everything. I really stress you come here & purchase a car with him , i have bought and sold hundreds of cars and i have never met a more patient salesman. The dealership is clean and has several hundreds of new cars. read more

Sterling BMW Newport Beach - Our new car! - Auto Repair Near Me - Newport Beach, California

I always order my parts from this place and the the guy Gator that help me all the time is such a amazing dude. Always try's to find ways to help me and very friendly, would recommend if need parts for you BMW to go to him. read more

Justin Dayyat made the entire car-buying experience smooth, professional, and stress-free. He was knowledgeable, patient, and never made me feel pressured, taking the time to answer all of my questions and make sure I was comfortable with my decision. I truly appreciate his honesty and excellent customer service, and I would highly recommend him to anyone looking to buy a vehicle. read more

I purchased a 2011 Aston Martin DB9. During the negotiations, I was told they would get an oil change and inspection of the car at the Aston Martin dealership. After we agreed to a sales price and proceeded with the sale, they changed their mind and said they would not do this at the Aston Martin dealership but do it themselves. I told them I wanted an inspection from Aston Martin, as they promised, or 2 independent pre-sales inspectors nearby and they said no. They said they were putting new tires on the car and I said I wanted to choose the tires for the car and they never let me do that. After we agreed on a sales price and proceeded with the sale, they then showed me one wheel was damaged and another wheel had paint on it. When I drove the car home, a center wheel cap came off. I asked them to send me a wheel cap and they said no. read more

I have two BMW's. A 2021 M235 and 1999 Z3M. Eden has been my service writer for both and the 228i I had before. Edne is very professional and friendly, and very knowledgeable, and goes way out of his way for you. I retired from the exotic car business and I would have loved to have an employee like him. You guys at Sterling are very lucky to have someone like him. read more

The customer service was great. They took care of my car pretty quickly but even accommodated holding it an extra day since I couldn't pick it up same day. Jeovany was super cool too and we had a good conversation while I was waiting for the loaner. Only bad part was, I had a $5 bill in my center console area. I was already driving away and opened it up and noticed it was gone. Not sure which part of their staff would've stolen a $5 bill, but it was a bummer. It wasn't a lot so I didn't care to drive back. Just be sure to keep an eye on your belongings when you leave it for service. read more

Aisha and Zel were great people to work with. Although, I did not end up buying a car here due to needing a car ASAP and wanting a specific build, I 100% recommend this dealer. If I had more time, I definitely would've ordered an allocation from them. Will definitely be servicing my BMW here. read more

I Bought my 840i car here at Sterling BMW. Finance Manager KJ Avedian helped finalize the purchase. He convinced me to add Brake Pads, Rotors and Oil Changes for an extra $2,500. A year later, I came to service the vehicle, and they refused to honor the Brake Pads and Rotors. I spoke to a couple managers which also denied me. I am upset they would sell me a plan to replace my brake pads and then claim I never signed up for this. Essentially, Sterling BMW charged me $2,500 for 3 oil changes. The finance manager at Newport Beach committed fraud and deception. read more