I will break it down to you:
Pros
- Calls will be picked up and answered within two minutes or less
- The phone CSR will reiterate your debit card/credit card number/address details/installation date/prompt for confirmation before charging/state clearly what you will be paying on your first month to ensure that everything is correct
- A follow-up mail after installation has been completed
- A follow-up mail after any order requests, like a modem being shipped, etc
- Monthly invoices sent to your mail
- Speed changes, cancellations and troubleshooting is usually just a call away
- Company that lobbies for better wholesale rates for the last several years, since they are a middleman of the main networks' providers (Rogers, Cogeco, Bell, etc) which in turn gives you 'better options and choices, or prices' to choose from
- If they made any mistake like billing you when an installation was not set, or you had no internet at all, they will refund/credit you as appropriate when you call them
- Uploads don't count, no contracts, no promotional prices followed by 'sudden hikes', your package is usually respected and grandfathered if they do raise prices, no bundles required
- Speeds are usually what you get, unless you have a rare router problem, or one of those 1-2% chance cases where the incumbent lines are on maintenance, etc
Cons
- Possible repairs that require physical troubleshooting by technicians are dependent on the backlogs of the service providers that they purchase from, since they don't have access to the infrastructure directly (e.g. Bell/Rogers customers might get higher priority)
Competitor Companies
Rogers can give you a better value if you live in an area where people are price-sensitive or consumer-informed like a University area or Tech Area or Urban area (Toronto, Waterloo, etc) for much better caps or something if you play the 'promo game' or the 'I want to cancel because Bell is offering a better package, and wait 2 weeks or wait for a callback to get 50% off, refund blabla, keep price for 6 months and repeat game'
Likewise with Beanbell or whatever there is there.
Other incumbent duopoly companies however fail on the service frontier; you are subjected to 30 minute+ wait times hold on calls sometimes, and they also spend 20 minutes or more talking to you about why you should stay, etc. They also hike your prices occasionally from time to time or stick an overcharge fee in when you aren't looking, and they'll never tell you until you call them up. At Start though, they will usually ask you how many people in your household use the internet and what purposes, so this doesn't happen.
Other independent ISPs like Chinese/Neutral ones like Mediabox/Arcanet/iTalkBB/IRK/Storm/whatever usually might have shady reviews or difficult-to-talk to people, or their customer service might not be up to par so speed changes, technical issues and as such might be hard to handle (cancellation, etc). While I haven't exactly tried these other ISPs, they usually are a hit-or-miss as far as my research is concerned. They might have better deals like $30 unlimited everything, but you might have to pay up front for 1 year's of internet, or it might be hard to get it to be 'cancelled' or whatever. I generally would opt for Start or TekkSavvy since at least they seem to have a good English speaking staff.
From my personal experience, I think Start is the way to go if you can have them. They might be a better deal in some areas, especially where there's only Bell or Rogers, but one thing for sure is that you don't have to have silly headaches like 'waiting for 30 days to cancel policy' or whatever with Rogers, nor those annoying 1 hour phone conversations (if your wage is $25/30/$40+ hour, just think about it).
If you are already on those smaller independent ISPs and already have a good savings in bucks or too with $25/mo or have been loyally pleading thousands of dollars away to Bell/Rogers and stroke a cheap unlimited $35/mo or some crazy deal, I guess you could stay with them. But if you're researching and choosing a new provider, Start is definitely a solid ISP in my book.
Also whether it be on dslreports, google reviews, yelp, canadacomplaints, bbb or any website, the CEO of the company seems to really care about the reputation of the company and always puts his best in resolving any complaints or issues personally by searching up their name/looking up their account history and seeing what was done/what was needed to be done and always makes a fair judgement call in issuing credits/refunds as appropriate, which is obviously something that isn't possible with larger companies. read more