So let me just start this review by saying I did not visit in person, only had an online order. I was in the area for awhile waiting on a medical appointment nearby. When I say this online order made me want to visit in person, I mean it! The portions were amazing, the flavor was literally so good the picture I was planning to take of what I ordered was an afterthought. Also, this is just the sweetest thing....they wrote a personal thank you note on my bag, plus taped a wildflower to it. I legit felt bad throwing the bag away once I was done. read more

Homemade inventory. Delicious Food. Inviting environment. I got to try the coffee cake, Dubai cookies and it was delicious. The owner is super friendly and inviting. This place makes homemade pastries and desserts in house, which is rare today! I am definitely stopping by here again. TIP: they are open until 1030 PM. read more

Soozel Sweets - Cookies - Bakeries Near Me - Lawrence Township, New Jersey

Oh my!!! Their Tiramisu is amazing!!! And, their service always is with an amazing smile. I love this place for dessert.

I don't usually start with 5 stars on a first visit unless I'm very familiar with the cuisine or business. I feel it is warranted here and plan to go back in a few days to confirm this. I am familiar with desserts in general, and on this one township road there are already 2 very good choices nearby, with others scattered about in a few mile radius. SS felt different to me, and seemed to have found a niche that I hope will be appreciated by others too. This is a middle Eastern pastry shop, and I had the chance to briefly speak with the owner and baker, I regret not asking more questions. But I have a good excuse, I was more focused on looking at the items available. On this day there were 4 choices of baklava, I'm happy with the pie sized slice of chocolate pistachio. Crispy and slightly sweet top and bottom, with a tasty chocolate pistachio filling. The one that got away was a more syrupy version in a decorative tin that I plan on buying next. The front case contained, for lack of a better word, parfaits and a few more traditional European pastries. I went with the Dubai parfait, maybe my favorite dessert of the year ?? Layers of pastry cream with a chocolate cake bottom and chocolate ganache top. The pistachio layer was thick and had great texture and flavor. Other items observed were several chunky soft looking cookies that will be included in my next haul. Also interesting crispy tea cookies of intriguing flavors. These were packaged ready to go and would be nice in gift baskets. The shop itself is cute, if you are not allergic to pink;). As for me, I'll hit and run, and then mutter to myself when I finally start eating the items. read more

Soozel Sweets - Dubai parfait (very good!) - Bakeries Near Me - Lawrence Township, New Jersey

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Went to lawrenceville and found this place . It's an awesome bakery . Wow . A hidden gem . Fonts and display outside could be better . Doesn't look like a bakery from outside . Tough to spot this with the cursive fonts . This place is surely "not to miss" bakery, .. they had baklava , pista sweets , Dubai chocolate sweets etc . Was too tempting . Got chocolate croissant and I shoood tell you , it's one of the best I have ever had in NJ . Tried few other dessserts and it was really good . Coffee could be better . Lots of parking outside . Good experience overall . Good service too . read more

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So happy my husband introduced me to this gem of a bakery!!! I just stopped by today to get more amazing cookies and try another Persian sweet. The zaban, I know I'm saying this incorrectly, however the most amazing, light, delicate Persian sweet. The dusting of pistachios and honey drizzle was a perfect combination to the flaky, light pastry. I can't wait to eat the cookies later. I'm so very excited to try more sweets from here. read more

Soozel Sweets - Bakeries Near Me - Lawrence Township, New Jersey

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Soooo tasty, I can't wait to try everything else on the menu!! My smores cookies was PERFECTION and my boyfriend got the most beautiful tray of brownies I've ever seen. Yum! read more

Wow wow wow this place is AMAZING!!!! Cookies are top notch - super moist and absolutely yummy! I have been here twice and both times the customer service was amazing!! Can't wait to try some other things on the menu! read more

Sorry, but your response is a lie and what I have attached proves it. Also, you have the same "reviewers" spamming your ratings. I have attached the exact review, photos of what you sent, along with other reviewers having similar complaints. There are similar complaints on Doordash and you have a 4.4 Yelp rating. Lying is bad for business, getting caught worse. You cannot send a blob of oil and slime in a bag for $10 and expect no reaction. The photos I posted speak for themselves along with the other negative reviews on there. As a patron, it is important to share our experiences so that good businesses can do better and we are protected from ones that do not do the right thing. Three photos were submitted on the order. Support agreed the cookie was unacceptable and did not appear to have pistachios in it. We gave you the benefit of the doubt and asked if it was perhaps a mistake. We opened the cookie and showed top, bottom, and inside in the photos. We also submitted a photo of what was advertised. The resolution I would expect is for a business to check with the kitchen and verify what happened not to argue over whether the word visit applies. Do you fight with anyone who you send bad product to? We have agreed we will not be going back at this point. Frankly, the portions were tiny, the prices excessive for the quality ($40 for three single-serving bakery items), and there are many warm and friendly bakeries in Princeton who respect and appreciate their customers. __________________________ read more

Soozel Sweets - Oil soaked "cookie" - Bakeries Near Me - Lawrence Township, New Jersey

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We have visited this bakery a number of times, and I finally got around to special ordering their knafeh dessert. It was definitely the best we've had in the area. The bakery is charming and a nice place to hang out in the evenings and the service is always impeccable. read more

Soozel Sweets - Box - Bakeries Near Me - Lawrence Township, New Jersey

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This is our go-to for sweets in the area. Everything is made fresh and you can tell that there is pride in all of the sweets that are curated. There's also an amazing aesthetic as you enter the store. Highly recommend: read more

I've ordered from Soozel several times and every time I am blown away. The tiramisu and cookies are out of this world!! I just tried the layered apple jar and cardamom muffin (packs a real punch -- what a ride! Can't wait to have it with coffee) and both were insanely delicious. The balance of flavor, freshness, presentation, and consistency are at the top of any bakery I've ever had. I also appreciate the little flower on each bag. If only Soozel's family could open a Persian restaurant nearby too! read more

Some of the cutest decor I have seen in a cafe! The owner is also so so sweet and always see her putting in overtime into baking and the shop. The prices are a little expensive but I did really enjoy the dubai chocolate cookie that I tried! Super gooey and warm with a good crunch on the inside. Would definitely recommend and hoping to go back and try another cookie. read more

Outstanding service and sweets. Staff are friendly and accommodating. Ambiance of store is relaxed and charming.

Delicious and I had them door dashed and a cute little note was on the nice packaging.

It's good but too much cardamom it needs to be less, everything tastes better in moderation

The chocolate chip cookie is soooo gooey good! My favorite was the BAKLAVA! It's just WOW!