Sonia's Runway is definitely a high-end shop, price-wise, but not really service wise or decor wise. They do seem to have a loyal following as they've been in business for a long time. It has to be close to ten years.
I remember first coming here about 8 years ago or so, and I purchased a House of Dereon sweater (Beyonce's brand). It was so soft, but it had some sparkly jewels on it that came off after washing it. I remember going back to the store, and they didn't have the right size to exchange it, but let me return it and get other stuff. That was very good customer service, however in the few times I've been here since then, a couple of times in the last year, the service was not great. I was ignored. I'm okay with that, but I think if you are going for the high end, you need to have pretty stellar customer service.
I really have to look hard to find something I like here, and try to hit sales. It's expensive! $200+ for tops. They carry some great handbags, and when you can catch a sale... you can get a steal of a deal!
I find this place to be set up for a mother and daughter to go shopping together, with an odd variety of clothing styles. That's my polite way of saying... one half of the store is for old ladies and one half is for younger women. ;)
Overall, it's another locally owned Edmonton Boutique, with lots of selection, and you can get good deals if you hit a sale! read more