I love Learning Express for 'educational' kids toys. It is not your run of the mill, made in China…read moretoy store. Quality toys, at affordable prices. I say affordable with ease... they are slightly pricey, but you get what you pay for...and they sell at the MSRP. They do free personalization (never done it) on some items, and offer free giftwraping. They also have a rewards program, I think it is something like 5% back over $200. Great place to get birthday gifts... great place to get a special, 'educational' something...

Don't spend your money at Toysrus or the big box toy store section…read more While small in size this place more than makes up for in selection and quality. They don't sell matchbox cars or whatever the latest kid craze is, but instead ones that promote learning & education. They do sell simply fun toys as well, but they are much more creative than the typical ones you see in the regular stores. So anytime I buy toys for my cousins' children for the holidays or birthdays or whatever I always come here! Also they are a locally owned business so its nice to know your supporting a real person not some giant corporation.

old, outdated + DIRTY! miserable staff…read more I suggest going to Henry Bear's Park just around the corner!

This store is a gem in the middle of Wellesley . They have a huge variety of toys, and the workers…read moreand super friendly . They even gift wrap for you free of charge, which is huge. I recommend 1000 times.

This toy store is chock full of imaginative unique toys, games & stuffed animals. There's…read moresomething for everyone including collectors items, old school model kits, jokester stuff like they had at Spencer Gifts, the list goes on!! The staff is wonderful and the shop is genuinely an authentic throwback to what toy stores felt like when I was growing up in the 60's. The prices are fair and reasonable. It's truly a "hidden gem!"

It's a cool store to visit, and the the staff was very friendly. Nonetheless with the advent of…read moreAmazon, and eBay most everything that was available is overpriced, and easily purchased for less elsewhere.

Fun and trending products! But.. How do young families possibly afford this expensive toy store?…read more Shop at Walmart, Amazon, or Target instead. What ever happened to the good ole' days of Child World.

I brought my daughter to this place for a classmates birthday party. It was such a fun experience!…read moreI was super impressed with how clean and organized it was. The staff was great and very friendly with the kids. My daughter had such a fun time and we plan on going back soon! Highly recommend!

Fritz & Gigi has a wonderful selection of clothing and accessories for children ages newborn…read morethrough teen.They also have a nice selection of toys, books, accessories, and shoes. I love that they have trendy items that compliment the traditional styles. The owner and staff is very helpful whether trying on or picking a baby gift. Also, really fast and reliable shipping when ordering online. Highly recommended!

I went in to shop for a birthday gift for my niece and nephew. Beautiful store, high quality…read moremerchandise, friendly and very helpful staff. They guided me to find the right gifts in a short period of time. Couldn't be happier with the experience.

Very nice, convenient store with helpful staff and good toy options for the younger ages.read more

I empathize with how hard it must be to run a physical toy store in the age of instant delivery to…read moreyour door. So I took my six year old here for that old Toy Store magic. Didn't really deliver. Lego with all sorts of cobranded Disney movies but no just... Lego. A staff that wasn't very helpful in knowing whether a game was a deck building game or strategy game. Those old school little balsa wood planes? Drones I seem to see everywhere? Nah, none of that. Oh well, just hard to really do physical retail when literally every thing and every piece of information is in a browser. They came up in conversation as having some sort of Pokemon night. Sounds neat so I checked the web site. There's literally no information. So I called the store. And got a recording or phone tree or something that's not very helpful. Not really looking for cobranded marketing doofers. Not really looking for "STEM" lazily slapped onto schlock.

Excellent service, knowledge of age appropriate toys, many choices for ages 3 and under, owner very…read morewilling to take time with customers, merchandise is in very good shape and nicely displayed. I shop here several times each year.

Fun, creative, interesting, educational, new, old fashioned, puzzles, and just great toys.!…read moreOwner is Kind, knowledgeable, helpful and friendly! It's a definite stop if you're visiting! And first and maybe onestop shopping for gifts and rainy day funnnnn!!! JA

The service was polite. The place was neat. The selection was interesting. The prices were varried…read moreacross a fairly wide range. I worried because it was a wealthy area the prices would be outrageous but that wasn't the case.

Stepping into The Toy Box feels like stepping back in time to a smaller, cozier Toys R Us. It's…read morefilled with aisles of classic and modern toys, bringing a lot of nostalgia. The friendly staff and the fun atmosphere make it a great place to shop for kids of all ages, my kid especially loves it. I love how they wrap the toys for free, making it a convenient for last minute present shopping. Great value, not overpriced and they had toys you wouldn't find in big department stores. I just wish they had video games (that definitely bring me back) but it's a fantastic spot overall.

Nice neighborhood toy store This is a pleasant, kid-friendly…read morestore with a nice selection of toys for different age groups. The staff was helpful but also let me and my toddler explore on our own. I look forward to future visits. Happy Grandma

From the owner: Maziply Toys offers one of the largest selection of toys and in-depth knowledge of toys and the…read morebeneficial developmental opportunities offered by each.