Love this place! Fashionable bathing suites that you only find on the web. Pricey but worth it!…read more You'll find the Brazilian bottoms you've been looking for online!

THE BEST SHOP IN TOWN!!! I love this place for all my swimsuit needs, literally everything you…read morecould need in one place!

I only wish they were closer but thats my own personal problem! I always leave with something here…read morebut the fact I can get clean home products ( shout out wash and co.) and a killer bikini for summer all in the same place is heaven to me. The store is a little small but it gives it a cozy vibe, I wish they carried just a little more clothing but that comes with the building size so not the worst. overall they're another good place to get beautiful bikinis, jewelry and mens surf clothing as well.

sand surf co. is awesome! amazing quality, excellent service, and awesome designs. totally…read morerecommend 11/10!

The store was arranged beautifully. Pretty much every bathing suit was super cute! It was also easy…read moreto find a bathing suit's together with tops and bottoms of slightly different cuts all in the same place so you could pick up what you wanted to try on. The sales woman was very attentive and very quickly help me to get a fitting room. My only frustration is I am an athletic build who needs an extra large bottom. I'm not fat, just a larger build. I found that most swimsuit stores have very few bathing suit and a selection of extra large on the bottom. I would still return, simply because of the great selection and great customer service.

***DO NOT SHOP HERE*** Initially I thought this shop would…read morebe my swimwear salvation given all the beautiful designs. However this has turned into a complete nightmare. I bought two bikinis on my first visit. Despite them surprisingly not coming in a protective bag, I gave them each one when I got home. I wore one bikini three times, gently washing it in the sink with soap each time after use, air drying it and then popping it back in the bag. However, on the third wash I noticed the back of the bikini bottoms look about a hundred years old, with white patches and bubbling (please see pictures). I went back to the store but it was a week and a half beyond the paltry 21-day return period so I was directed to the customer service general number. I did finally get through to a real person who told me to send an email with pictures, which I immediately did. Long story short, they are categorically refusing to replace the item saying I have damaged it on a rough surface. Note I only wore the bikini in my own pool. If you cannot sit down in your own hot tub with your bikini on, for an hour each time, then what point is there to the bikini at all? I have repeatedly complained believing that there is a quality issue with this fabric (I noticed it contains Spandex which my other swimwear does not) but they will simply not accept it. Since the bottoms match the top I now have a completely useless item after owning it just 4.5 weeks and so have wasted $150, which is a lot of money to me. I don't mind paying good money for quality but clearly this is NOT it. I have not worn the second bikini yet but I'm not holding out much hope and I am nervous about wearing it at all since I clearly can't sit down in it. I am deeply upset and would only advise that you steer clear of this low quality, crappy customer service place and spend your good money elsewhere. I would have given zero stars if this were an option.

This company is awesome! Really great suits, and amazing customer service. The custom suits and tan…read morethrough fabrics are a great value.

Delivery was fast, and the bikini is top quality. Fits very well. I will be buying more.read more

We were in Tampa, took the 30-minute drive to here. Overall the place has competition bikini's as…read morewell as regular bikini's. The owners were both there, which added long conversations and a customized experience. We were able to leave with a bikini they had in their store. Overall it was a fun and positive experience for the time that we spent in their store.

I have had the best experience working with this company. They are super efficient, respond in a…read morevery timely manner and every staff member I encountered (over email) was kind, professional and very helpful. I accidentally ordered the wrong size shoes and they quickly sent me the appropriate size as soon as the old pair arrived at their door. The turn around was quick and they made it very easy. I will for sure use them again.

This afternoon I really needed to get a new jammers/speedo-style swimsuit for my 10 year old since…read moreswim team is starting tomorrow. I put the call out on social media and searched Yelp (of course) to see if there was a swim shop on 4th Street, as I did not have time to travel to Tyrone to one of the big box sporting goods stores. Luckily, Swim Zone came to the rescue. This shop is small and tucked away in a somewhat run-down strip of stores, but they have a good selection of swim gear for adults and children. The lady working in the store was very friendly and helpful, and I found a Dolfin brand jammers suit for my son in the clearance bin! They had a pretty good amount of kids swim stuff in the clearance bin which you just have to dig through. I was so relieved to find this little swim shop on north Fourth. It's great to find local shops in the neighborhood and not have to drive across town to an over-priced impersonal chain. I will definitely be back to Swim Zone when I need new goggles or another suit for my kids.

Very helpful staff here. They had just what I was looking for and they were really nice…read more Doubt if I I'll need to come back but if I do need such an item this is the place I'll go to.

This shop is super cute and has great quality pieces. I bought the cutest coverup skirt and…read moreearrings. They also have a sister man store that has great selection as well. The service was super friendly. The prices are in the midrange but def a great value because of the quality.

We love these stores, poolside and poolside for men. Whenever we travel to the area, this is a must…read morestop and we always find something wonderful. Great selection of quality brands, top-notch customer service. Wish they had the store in the area where we live.

Loved the vibe of the store and the great quality of all products and brands they offer…read more Excellent customer service and staff. If you are thinking where to buy your next swim/beach apparel, this is your go to in St. Pete. Don't think it twice!

I walked into this shop on a whim as I was strolling along 2nd street. I was immediately greeted by…read moreAllyne who was behind the counter. As I walked through the shop I selected some suits that were cute. Anthony asked if he could help me find the right sizes and I agreed even trying on some suits that didn't initially catch my eye. I'm really thankful I did because in the end I selected the swimsuit I tried on last, which was a beautiful teal suit that Anthony had selected. As I was paying I learned that Anthony and Allyne were the owners of the shop. If you are in need of a new bathing suit definitely pop in. Anthony and Allyne will surely help you find something you feel amazing wearing.

Excellent products, beautiful and clean store, and customer service above and beyond, people very…read morenice and kind I will recommend this place to everyone

When I first moved to Florida I was not impressed by the malls down here and began looking for…read morelocal shops/boutiques. I came across this cute little boutique off or Armenia that had a selection of clothes, shoes, accessories and more from Columbia. It's a small boutique but they have really nice fashions. Some Good Notes On Vivi's Fashions: I love this store, the customer service is phenomenal, they are so helpful, they check on you and really cater to you. I love that everything in the store is grouped by color and they have everything from pretty summer dresses to fancy tops and if you love bling, their jeans are amazing! I have not seen jeans anywhere in the Tampa area that have the beautiful design and crystals on their jeans like Vivi's. I really want to get a pair but they are not the stretchy jeans and I find them to be a little stiff. Their belts and jewelry are very unique and beautiful. Another thing this shop does that I love is if you get on their texting list they will text you photos of new items in the store. I love this because I can't stop by all the time since their hours of operation conflict with my schedule. It's nice to see what new fashions they have in their store. Some Not So Good Notes: They close at 6 on the week days which is rough for my because I can't go after work. I believe their prices are so/so. Sometimes I think their items are a little overpriced. Bottom Line: Cute boutique, but it's hit or miss with their clothes. Sometime I rack up and find a ton of items to purchase and sometimes I leave their empty handed. They have beautiful items so if you want to avoid the malls, this could be your perfect spot.

Excellent customer service and a lot of choices of clothes, shoes and accessories. Bought several…read morepair of shoes had to return one due to wrong size for my wife and had not problems. The only thing that I wish they had was more XXL T shirt as I am a work out person and have a large upper body.

Rude Manager JUdy maybe she's unfortunately acted…read moreinappropriate and rolled her eyes the store is nice good options but you could tell this bossy manager just wanted to push her employees around.