Irina Ferry is the Fairy Godmother of Jewelry. After months of searching for the right gem/jeweler, I landed on her instagram. Her style is creative, mature, sophisticated, perfectly minimalistic, and masterful. Working with SOHO was a great experience. I was able explain the mix of what I was hoping for and trust her to design something beautiful. Choosing a stone is difficult. I wanted it to be perfect but that's really difficult to find. I gave them my trust and they found a beautiful blue-green sapphire. I am so excited I hope I get engaged twice ;) I'll be back for the wedding bands. Best to all of you. read more

Soho Gem Sapphire & Diamond Engagement Rings NYC - Britt's Engagement ring: blue-green sapphire, tapered baguette diamonds, Irina Ferry, Soho Gems. - Jewelry Near Me - New York, New York

I cannot say enough good things about Soho Gem. When my fiancé and I first walked in to our appointment at Soho Gem to look at stones and discuss the custom ring we wanted, we were fresh of the heels of a different jeweler having wasted 7 weeks of our time. We were blown away by Winona's knowledge and professionalism. She was so kind. She explained everything so well and offered options I did not know I had. We learned so much that day. She earned our trust. Once she obtained the perfect stone, she sent an email to nail down exactly what I wanted to make sure all the details were ironed out. My fiancé proposed with my dream ring within 4 weeks of that first appointment. It is somehow more beautiful than I ever imagined. It's a kite cut blue diamond set in rose gold. I couldn't be happier! read more

Soho Gem Sapphire & Diamond Engagement Rings NYC - Jewelry Near Me - New York, New York

My fiancé and I had a great experience with SoHo Gem. I had a specific design in mind and Retno was extremely patient with me and helped me design the exact ring I imagined. Retno and Winona made the experience quick, seamless and fun. I would highly recommend Soho Gem! read more

See all

Great customer service and beautiful handmade custom jewelry. Would definitely recommend to anyone looking for a jeweler.

My boyfriend and I had a great experience at soho gem. I was looking for a unique engagement ring and soho gem came up as a suggested place to check out.They have absolutely beautiful colored gemstones, sapphires, emeralds, rubies and more (also have traditional diamond rings too). Our sales consultant Marina was so patient even though I was gushing over all the rings and asking to try them all on. Everything is customizable, their stones are mostly GIA certified which is great and Marina was really knowledgeable in explaining differences in quality and gemstone attributes. You can also order in specific stones if they don't have them on hand. I really appreciated her insights. We had multiple visits there and she was always patient, helpful and not pushy at all. Would definitely recommend. You can do a walk in but I'd recommend an appointment if you're going on the weekend! read more

See all

Soho Gem did an unbelievable job with the engagement ring! I had a vision and they brought it to life! I couldn't picture a better ring. Winona was absolutely incredible. I can't imagine a better person to ring shop with. We were originally thinking we would be checking out a few ring shops, but after the first visit with Winona, we knew our search was over. She was patience, kind, trustworthy and both my fiance and I really enjoyed the whole experience. We will be buying our wedding rings with Soho Gem and who knows what else! Highly highly highly recommend! We got a diamond but their sapphires were incredible as well! read more

See all

I went to get an engagement ring here and Molly was so beyond helpful. She recommended a great ring that my now fiancé loves so much. Molly made the experience so seamless and enjoyable for me. While waiting for the ring to arrive, Molly consistently updated me on the ring and let me know as soon as it was in. I was beyond nervous entering the store, and left beyond happy. When picking up the ring, Molly informed me that she would not be in. The other two women that were there were also extremely helpful. YOU MUST GO HERE!!! read more

My experience here was superior! Retno helped me design a ring that is stunning and meaningful. She took great care to get the ring to me swiftly and communicated with me frequently throughout the process. This was a special purchase for me and she made the experience special too ! read more

My now-fiance and I had been shopping around for engagement rings, and it had become quite overwhelming. I really wanted a non-diamond ring; we had been to a few places, but I hadn't found anything that got me truly excited. Enter Soho Gem. When we walked in, we were greeted by the charming gemologist Christine. Her lack of pretension, deep knowledge of gems, and adeptness quoting the Beastie Boys won us over. She showed me the most beautiful ring, the clear winner. It had a beautiful natural, color-changing, green-blue sapphire with a rose gold band. She really listened to what I liked. She wasn't set on selling us the largest, most expensive rock, and we didn't feel pressured. No other ring at any other store would do. She and my fiance worked in secret, and the ring was resized and ready within days! I love it so much. I constantly admire it. We plan on using Soho Gem for our wedding bands as well. Cannot recommend them enough. If you're interested in beautiful, unique rings, you won't be disappointed. read more

Soho Gem Sapphire & Diamond Engagement Rings NYC - My dream ring - Jewelry Near Me - New York, New York

I cannot recommend Soho Gem enough! My now-fiancé, parents, and I booked an appointment with them spontaneously while we were visiting New York. It was our first consultation for a wedding ring, so we weren't sure what to expect, but Marina was absolutely amazing at guiding us through the process. I had an idea of what kind of gemstone I wanted at the center of the ring and Marina had several options in-store to show me. We fell in love with one of the sapphires she showed us. We discussed a design for the ring, and Marina gave us a quote that fell within our budget. Because we're based in San Francisco, my fiancé and I were hesitant to purchase a ring from a NY store. I was also transparent with Marina about the fact that we had a consultation the following weekend with a jeweler in San Francisco. We still exchanged contact information, and the next day I received an email from Marina going over everything we had discussed during our consultation, right down to the small details. I appreciated that she remembered those details, and I loved her enthusiasm and passion for ensuring this would be a ring we would adore. She even said that she would hold the stone for us through the following weekend in case our consultation in San Francisco didn't work out. After our San Francisco consultation, I knew we had to get the sapphire from Soho Gem. We reached out to Soho Gem and got to work on the design. Marina was incredibly patient and helpful throughout the process, showing me multiple options of what the design could look like and talking me off the ledge of the cliff when I started to question myself. Working remotely with one another was surprisingly easy, though that may have been due in part to the fact that I already had a strong idea for the design. We spoke with each other over Zoom and exchanged text messages and emails throughout the process. Ultimately, the ring is everything I could have possibly wanted - I can't stop staring at it! I cannot thank Marina and Soho Gem enough for their help, patience, and professionalism. If you are looking for a gorgeous, bespoke engagement ring, look no further than Soho Gem. read more

Soho Gem Sapphire & Diamond Engagement Rings NYC - Jewelry Near Me - New York, New York

See all

We found Soho Gem just from walking around the neighborhood and my fiancé and I had such a great experience with Winona (the owner and a gemologist) - we shopped around a bit to be sure just because we were new to this sort of thing but Winona is the best!!! She helped us incorporate a pair of earrings I had into an engagement ring as the side stones and sourced a diamond for the middle stone for us. She taught us so much about diamonds and was so courteous of our budget and design requests. We'll definitely be going there for our wedding bands! My ring is absolutely GORGEOUS and I can't recommend Soho Gem enough. read more

Soho Gem Sapphire & Diamond Engagement Rings NYC - Custom engagement ring from Soho Gem - absolutely beautiful! - Jewelry Near Me - New York, New York

My girlfriend and I had an amazing experience working with Retno and Winona when picking out an engagement ring. It was our first time with the process but both Retno and Winona made it such a smooth process. We are from out of state but the whole process of getting it shipped out to us was seamless and they did an awesome job in giving us updates the whole time. We got both the engagement ring and wedding bands and they all came out amazing! Highly recommend anyone to check out this place! read more

I LOVE SoHo Gem! I am a repeat customer for good reaaon! They are so nice and incredibly knowledgeable! I brought them my engagement band that a previous jeweler savaged due to incompetence. Everytime I looked at it, I wanted to cry. They were able to restore my ring to pretty much mint original condition. Another very old ring they cleaned and updated. It's just gorgeous! I can't tell you how their work has changed my feeling about my rings from sad when I look at them to thrilled and happy! They changed my life! Thank you Soho Gem! read more

Soho Gem Sapphire & Diamond Engagement Rings NYC - Restored to original and enhanced detailing - Jewelry Near Me - New York, New York

See all

Even though we didn't end up making a purchase, we had a wonderful experience with Soho Gem, mostly due to Winona's stellar customer service. She was so easy to work with - even as our vision changed, she was flexible and responsive, adjusting the design accordingly. She made a complex process feel simple, and we highly recommend working with her/Soho Gem for custom engagement rings. read more

Soho Gem deserves all 5 stars and then some! Winona was incredible, and provided a stress free engagement ring experience. I had been shopping around at other stores and most were not willing to work with my lower end budget. Winona not only took the time to get to know me, but also to discuss different options she could provide to help keep me in my budget. Once we had agreed on a ring she clearly explained the process of when the ring would be completed and made sure to check in during the ring making process. Upon picking it up I was floored, the ring was even more beautiful than imagined! Thank you Soho Gem and Winona for a remarkable experience that I will not be forgetting anytime soon. Note: I also will be taking some of my family's jewelry in to be cleaned and inspected by Winona, she really is the best! read more

I stopped in with my fiancé just to get "inspired"... We were designing the ring together and wanted to start to explore. I had always walked past this store and admired the window pieces. Always stunning. I had no intention other than to just look bc Everyone knows... You never buy retail for fine jewelry. I have a jeweler who I trust and so on. I went in and met with Sarah Nahikian, she is really fun... highly professional, knows her stuff and happens to be such a sweetheart. She started on the windy road with us. We had little idea of what we wanted so she just played along with us and kept putting beautiful /well suited pieces on my hand. Eventually I found my way to a natural 4.5 c color changing sapphire- flanked by beautiful diamond trillions and we (my fiancé and I) knew it was the one. We sent the image of the ring to my jeweler and he replied with- "you're particular and know what you like- the ring is stunning and the price - based on market- is fair!! Don't chase something that you could just buy and love". And so... Despite the no retail for fine jewels rule- we did it. And get to admire this beauty on my hand every day. They make stunning pieces. They are SO fair with their pricing. We also met with Irina- the owner and primary designer- she actually designed my ring. Her energy is also spot on- she's lovely and has quite an eye for gorgeous baubles. I laugh at these silly reviews. I mean... South Park made an episode to make fun of yelpers - but I had to. When making an investment that is also emotional- it matters where you do business and how you feel afterwards. We pretty much met their entire team- even their security guard is awesome. My fiancé is quite the character- he enjoyed teasing him about running out with the ring before the purchase took place. Don't worry- we didn't ;) Kudos to this place- don't be fooled by the fancy location. The artisanal quality is on point as are their prices! Xoxo LC and Alex Pic being posted as well!! read more

Soho Gem Sapphire & Diamond Engagement Rings NYC - I can't walk anywhere in this city- with this stunner- without someone getting whiplashed. I said it. - Jewelry Near Me - New York, New York

It was a sunny afternoon in Soho...originally shopping for an engagement ring wasn't even on our agenda, but perhaps it was fate that we passed by Soho Gem. My now fiancé and I decided to browse through and gather some ideas for engagement rings. From the moment we entered we were greeted by the most lovely woman we've met in NYC thus far, Winona. It's hard to explain but we all clicked and felt no desire to search for a ring at other boutiques. We started the process and booked an appointment to look at different diamonds. The appointment was done very professionally in a private setting and without any pressure. Winona absolutely nailed it with the stone selection that both fitted our budget and our taste. Fast forward a few weeks later and I was presented with the most gorgeous custom-setting engagement ring I could have ever asked for. It was as if Winona read my mind and molded my vision into gold. Shortly after that at a cabin in upstate New York I popped the question and she said yes! If I could, I would give ten starts but unfortunately yelp limits to only five. Thank you again Winona and SoHo Gem you will forever be a part of our story. Love, Segev and Kendal read more

See all

We had an amazing experience here. We went to other jewelry stores that were unhelpful and full of it, but who knew a shop named "SoHo Gem" would be so down-to-earth? Winona was incredibly helpful. From the second we walked in, she greeted us with genuine excitement and wanted to hear all about our wedding plans. She answered all of our questions and then some, and even gave us some complimentary champagne when we picked up our rings. Winona, if you're reading this, THANK YOU!! You made this so easy. read more

Great collection with helpful and enthusiastic staff. We came into the store after a long search for the perfect engagement ring design. With the help of Christina, we were able to eventually find the perfect ring for her. As painful and picky as we could be, Christina however was able to patiently walk us through their collections and show us what she thinks fit my fiancee's description. We were extremely grateful to Christina and the store, and excited with the ring. We were glad that we took time and really found THE ring. read more

THe place to go to for your jewelry and ring needs (...and desires). Great shop with great customer service. Thank you!

Soho gem had great pieces of jewelry. We went engagement ring browsing and had an appointment to look for 30 minutes. Around 12 minutes in, sales lady (irena) started to ask us where we were from. As soon as we said northern Connecticut, she automatically gave us her business card and said "seems like you already know what you want". Didn't ask if we were done browsing or ask if we wanted to see others. There were several other rings we wanted to see. Felt very rushed and rude. Customer service was 1/5. read more

Soho Gem had an incredible assortment of beautiful pieces. Winona was extremely kind and helpful in finding exactly what I needed. Highly recommended! read more

I could not recommend SoHo gem enough. Winona is incredibly knowledgeable, sweet, patient, responsive and helpful. She helped my fiancé and I find our dream diamond and then worked with my fiancé to create a custom engagement ring. It could not have turned out more perfect and they were so great to work with. read more

Soho Gem Sapphire & Diamond Engagement Rings NYC - Custom SoHo gem engagement ring - Jewelry Near Me - New York, New York

We had such a great experience working with Winona, Irina, and the team. My fiancé and I were looking for a padparadscha (lotus sapphire) for a custom engagement ring. The Soho Gem team found the perfect sapphire, sent it to be certified by a lab here in NY, and then worked with us to get the design of the ring just perfect. They were knowledgeable, patient, responsive, and easy to work with. We couldn't have been happier! read more

See all

Marina at Soho Gem was amazing. Not only did she give us a really fair price (way cheaper than anywhere else had quoted) she also got both of our wedding rings made in an incredibly short amount of time (when every other place said it would take 3 times longer) We love our rings and would definitely recommend soho gem not only for the quality but for their brilliant customer service too. Marina was warm and friendly and kept us informed every step of the way. Really happy customer :) read more

A shockingly bad experience from an esteemed shop. (This was maybe two or three months ago) I was helping a friend find an engagement ring and we decided on this spot because of all of the amazing reviews. We entered the store and were coldly greeted by an elderly woman sitting behind the counter. We began browsing one of the cases for about ten minutes and than she finally offered to assist us. He gave her a quote of $10,000 and she responded, incredulous - "are you sure you want a diamond?" he politely said yes and than she smacked a small ring with a very small diamond on the table. She said that was all he could afford. She was extremely rude and did not offer to show him alternatives/work with him/educate him on diamonds/try to up-sell. She was not interested in making a sale-she just want us to leave. I don't know why his money was not good enough for her. Her behavior was gross and unbecoming. read more

My fiance and I had just gotten engaged and happened to be in the area with a question about my ring, which was not purchased at Soho Gem (though we wish we knew about them prior)! We popped in and Winona and Ashley stopped what they were doing to answer our question in detail and teach us even more about the stone. They had beautifully designed custom jewelry and were so knowledgeable. It is clear Soho Gem cares about its customers and their reputation in the community. This is the type of trustworthy place you should feel confident spending your money. read more

Christine was so wonderful to work with from start to finish -- a true gem within a gem! I've been a long-time SoHo Gem customer -- they took care of an antique necklace repair for me many years ago -- and when I was ready to make a bigger purchase I knew they would be my go-to spot. Although some jewelry stores can feel stuffy or salesy, Christine at SoHo Gem provided a warm, personal, patient, friendly, and knowledgeable experience the whole way through. She helped me pick the perfect pieces, and I'm forever grateful! Their selection overall is very high-quality and unique, and the service is truly memorable. read more

Marina and Winona were incredibly helpful and found us beautiful rings. I literally couldn't recommend them higher, and i spoke to them almost every day as we had a time crunch for delivery! Will be telling all my friends to go there. read more

Amazing place; I have shopped many times and always stop in when I'm in town. Irina and her team are full of help and take great care with the most warm, personal nudge when they realize a piece is meant to be purchased. Many items later, I wear all daily and feel as though special pieces were made for me. I'm beyond thrilled I treated myself. read more

Stumbled upon this place in soho and boy was I glad ! Winona was so helpful and patient as I selected diamond studs. The results are gorgeous ! read more

My bracelet needed a cleaning so I brought it into Soho Gem and Winona was the one assisting me and offered me a complementary cleaning and I can tell you that the level of service was incredible. I didn't buy anything but yet Winona was so kind and very professional that you can clearly tell she loves what she does. I would recommend Soho Gem to anyone in Soho and around NYC for the matter. read more

What can I say about this incredible shop? Winona, their wizard gemologist, is not only knowledgeable but consistently went above and beyond to help my fiancée create the perfect engagement ring. She's kind, honest, and reasonable. She never once appeared to jack up the price, which is difficult to say when purchasing from a NYC boutique. Winona worked tirelessly to make sure not a single detail was missed, and the end result is just WOW. If you want a place that feels like you're with family, then this is the place for you! We went to a million shops while in search of the perfect jeweler, no one compares to Soho Gem! read more

Note - I sent an email to Soho Gems requesting an apology before I posted this. It has been SOME TIME and I heard nothing, therefore I came to post this review. I came to this store for the first time awhile ago on a whim and noted a gorgeous engagement ring when browsing with my cousin and her fiance. A few months later I wanted to stop in again and show it to a friend of mine. We entered the store and went straight to the case where it was held and requested to see it. The woman sitting at the computer came to us, looked us up and down, and asked how old I was, insinuating that I am too young to be in the store and too young for her to be serving us. I am aware that I appear very young, came from a workout and as such was not dressed up. However it is age discrimination (ageism) to bring that up, and inappropriate as well. I was incredibly thrown off by this woman's lack of customer service skills. Flustered, my friend and I quickly left the store. When it dawned on me that she was discriminating against us, I went back into the store and asked for her name. She paused, then refused to provide it to me ("you don't need it" was what she said, rudely), stating that I had barged into the store, did not say hello (for that, I do apologize, I did not say hello as I rushed in a bit excitedly)... The woman then further indicated that the store is appointment only and that she was "very busy"... I assume she meant she was too busy to speak with someone who she thought could not possibly be a potential customer. I was there to show my friend the ring so she could show my then-boyfriend, but was judged far before I could do that. It was an extremely humiliating experience. I have no qualms about looking young, but my friend and I left feeling belittled for not being served adequately BECAUSE we looked young. If Soho Gems is in fact, appointment only, then she could have let me know that politely and asked me to make an appointment for a future date. No problem at all. However I did review the Yelp page and noted many people had just "dropped in" - which indicates that Soho Gems is NOT appointment only. This woman (I believe might be named Marina?) was incredibly unprofessional, rude, and downright insulting. I received my engagement ring from somewhere else - and my fiance and I had a GREAT experience there. If I were you, I would go elsewhere. read more

I just had a great experience getting some jewelry cleaned by Winona at Soho Gem. She took a look at my tarnished jewelry and instantly knew what to do, and within minutes every piece looked brand new. The service was wonderful, can't recommend this place enough. read more

Soho Gem helped me create the engagement ring of my dreams. They were so easy to work with, explained the whole process so simple, and made me feel so comfortable. My husband and I even went back and purchased my beautiful wedding band from them- we ordered the band at the start of the pandemic and Marina was amazing in ensuring it was the right size and mailing it to us super fast. The quality, service, and responsiveness are amazing- it's hard to find such an excellent jeweler in the city. I highly recommend it. read more

Winona is wonderful, friendly, responsive, and takes great care of her customers. I am so happy with how my ring and earrings turned out after she got them fixed! read more

Still love Soho Gems. Bought a beautiful necklace here, purchase sparked by the fact they sent me a birthday gift card. I'm all for little things that that to breed customer loyalty. Pretty smart too in my opinion, because next time I know I want a great piece of jewelery or someone wants to buy me something, hands down I'll be here. Also love that they are more than happy to email you pictures of pieces you liked. read more

The BEAUTY of BRILLIANCE - Isabel Kammerer, GIA Gemologist, SoHo Gem 25 years of marriage and a the desire to recommit our bond led us to SoHo Gem. Jewelers often aggrandize themselves with a lack-luster welcome, though, shouldn't they know it's quite intimidating to be in the reflection of diamonds and jewels? SoHo Gem is uniquely extraordinary - I was warmly welcomed and assisted by the graduate GIA gemologist. Isabel Kammerer instantly put my wary feeling for jewelers out the door as she walked me through the" in-and-outs" in selecting a diamond. Color-Clarity-Cut, it sounds quite self-explanatory, but Isabel enlightened us on how to "plug-in" these components with a $ sign. And like the perfection of "pi", with all components equated, she reserved 6 cushion-cut diamonds for our comparison the following morning. Isabel clarifies and directs with a pure sense of direction that expressive and personal. Though she would have gladly spent an entire morning with us, in less than an hour we chose a magnificent cushion cut to be set with the infamous SoHo Gem Micro-Bezel. It's remarkable simplicity marks our 25th Anniversary with a mesmerising piece of art that is as timeless and eternal as our bond. And that, dear friends, is THE BEAUTY OF BRILLIANCE at SoHo Gem. read more

Very nice people that guide you through the process of buying jewelry. Although their pieces take a long time if you get them custom made (the designs are all handmade from start to finish and take 5-6 weeks), they are worth the wait! They did not sacrifice quality for turnover, so I did not mind waiting. And what beautiful designs- they truly are artists! I just love my ring! read more