So glad they are a close resource for a variety of spirits+. We used to go all the way to Total…read moreWine in Allen at that (horrible) shopping center. I've done some comparisons, and besides being much more convenient, they have what we like PLUS some things that TW does not offer -- more like a boutique liquor store than a big box without a big increase in cost. Additionally, the staff is very helpful and will spend time with you to find what you are looking for as well as show other options. Example: I wanted to find gluten free items for a relative. They had several options of which I was not aware.

This place sucks, just received my door dash order and they sent the wrong item. No way to return…read moreit and it wasn't the drivers fault it was the stores fault. I want a refund and it picked up

Amazing family rannliquor store with great prices. Queen the owner gave us wonder service and let…read moreus sample some new liquors i have never had before. Amazing store and I will definitely be back.

I love supporting a family owned business, but especially one like this. The customer experience is…read moreoutstanding. There are a lot of options, and they will assist you in finding just what you need. There are samples to taste, and I love that bc I don't always know what is out there. You leave feeling like a happy customer.

Yes,I'm a fan of the big box store and I'm guilty of a quick stop here and there. However,in a…read moreworld gone mad,I'd like some old school knowledge and service once in a while. McKinney Wine Merchant probably has the item you need to make your evening , holiday or restock. I say give the independent a chance and... Go!

Great service, always friendly here. Definitely one of the better stores in the Specs lineup !…read more Also the store is always clean and well managed !

Great little spot in Prosper if you're looking for top shelf liquor and fine wine. The Staff was…read moresuper friendly and helped me pick out a few bottle I hadn't tried before. They have a solid selection, especially if you're into good bourbon or unique wines. Prices are pretty reasonable too. Perfect spot if you want to treat yourself .

Selection is that of what you would expect at your local liquor store that sells all types of…read morealcohol. I went there specifically for some allocated items that were in a bundle package. Price was decent compared to some other shops where they price gouge you for an arm and a leg. Looking forward to the coming up in February. Customer service was good and the atmosphere was welcoming. Will stop by again for sure.

We love this place!! Great service, excellent selection, and good prices! So happy to have this in…read moreour neighborhood!

My absolute favorite local liquor store. Was able to find Strega here, which I couldn't find at any…read moreother local stores. They also get a fair amount of barrel picks if you're into those

From the owner: Come experience Firewater, where every visit is a unique and unforgettable experience. Our eclectic…read morevibe sets the stage for a truly remarkable time. Our knowledgeable staff is always ready to guide you through our extensive selection of hard-to-find craft beer, wine, and allocated liquor. Whether you're a connoisseur or simply looking to try something new, we have the perfect drink waiting for you. Discover the hidden gems and indulge in the flavors that make Firewater a must-visit destination. Cheers to an extraordinary adventure!

So picked up some bourbon distilled in Texas and a coffee liquor for my friend back home…read more The staff was very helpful and knowledgeable. They have a great selection Will be back again when back in town to restock some Texas bourbon.

This business is full of liars and the manager here has zero ethics or honor. They will have…read morepoints and then when you go to use them they will say I'm sorry and try and pass it off on you. This may be how management does it back home, but in Texas we treat people with honesty and ethics. It's called morals and telling me you will take care of it in the phone and wasting my time is beyond disrespectful. Don't shop here if you value honesty as these crooks who manage this place are beyond low and will say whatever they need to in order to get a sale and then pull back when there is any accountability. Despicable and shame on them.

Amazing store and staff. You must visit! Love these folks…read moreand look forward to seeing them whenever I come in for my Kruto Vodka tastings. They are super friendly and incredibly knowledgeable!

Let's get right to the point;…read more 1. Convenient location, Custer and hwy 121 2. Easy in and out 3. All the basics at a decent price Go if your in the area

They did not stock my Wine of preference. I purchase a couple of bottles a week. The owner asked me…read morewhat I wanted and got my email and telephone number. They now stock the Bartenura Provincia di Pavia Moscato and keep a few bottles in the cooler. This is a highly rated Moscato at a very reasonable price. (VIVINO 4.3 rating for the 2014) I will return and make regular purchases.

Used to be a respectable store. They had fair prices on all their products including store picks…read moreand allocated bourbons if you could get there in time. It's become one of the hole-in-the-wall stores where you won't get anything close to retails unless you're one of their favorites. And if you aren't a regular and ask for allocated bottle then get ready to spend over 300$ just to be able to buy it at retail or close to. Spent a lot of money there but they must have changed management because now it's just another who knows who type of place. Save your time and money if you're just buying something available all the time. Stick to total wine or specs.