Hands down a wonderful place to shop! I cannot say enough good things about Kelli. She is…read moredown-to-earth, no pressure, and genuine. Professional and sincere. (No fake excitement or scripted sucking up.) Her variety of styles is excellent. Her choice of designers is based on what not only the beauty of their designs but the customizing options and customer service. One dress style can be ordered a dozen different ways to fit the personality of the bride and make it one of a kind. Don't be afraid of the prices or the fact that the shop is by appointment only. Prices are on par with every other shop in town and you'd be surprised the extra bang for your buck that actually competes with most shops in the corridor. The appointment only is TRULY meant to keep all the attention on you. You get the whole place to yourself. Also! Girls of all shapes and sizes can find something here...my bride friend (who is probably somewhere around a size 20) felt so comfortable and truly appreciated her experience here. Thank you Kelli!

This place puts other bridal stores to shame, especially in eastern Iowa. Before going to White…read moreWillow, I had tried quite a few different stores in the area and left empty handed, disappointed, and self confidence crushed. As a last effort to keeping my business local, I made an appointment with White Willow. When I arrived, I was greeted by the store owner Kelli and she asked what type I was looking for and showed me the dresses. She made suggestions and let me and my group pick them out. The store was beautiful inside, with a very upscale feel. I was feeling unsure because of the sizing on the dresses I had already tried. I had already been to other stores where none of the dresses would zip or come close to zipping and was forced to come out with a completely open back and show people and look in the mirror and "pretend" that it would be perfect in another size. I was pleased to see that at White Willow the dress sizes started at 12 and went up, and had different styles mixed on the rack. You didn't have to go to a certain "section" based on your size. After trying on the 1st dress with Kelli, I knew this place was amazing. She made me feel so comfortable and I was soon able to relax and enjoy trying on dresses. And the dresses! Are gorgeous, quality gowns that are quite true to size. I am a size 14-16 and I was able to zip or almost zip all dresses that I tried on near that size range. And the ones that wouldn't quite zip, Kelli pulled together and made them feel like they fit. Out of 6 dresses I found my perfect one, and actually bought it off the rack that night because for once, it fit! Kelli was very professional, both in her appearance and knowledge for wedding dresses. She took her time to make sure I found what I wanted and needed. Appointments at White Willow are also private, so you have the undivided attention you deserve as a bride. AND After I said yes to my dress, we celebrated with complimentary wine! The experience I had at White Willow, is what every bride should get when looking for a dress. I simply cannot express, how impressed I was with this business and the service I received. I would highly recommend White Willow to anyone looking for a wedding dress, and go here first!

This place is fabulous!…read more Emily was SO patient and helpful with every dress I tried on. She brought up different ways I could tailor my train and let me try on so many dresses. I felt as though I was the only bride in the boutique. She never rushed us or pressured us into making a decision. You could truly tell she wanted to make sure I LOVED the dress. I could not be happier with my experience and will recommend this place to anyone looking for a dress!

I wanted to like this place so much. I visited in late November, as the first place to look for my…read morewedding dress. Though I understand it was probably a long day for the employees, I felt as though the customer service I received was absolutely unacceptable. After stripping down to nothing to try on dresses, my attendant would not listen when I told her what I wanted, and instead was content to let me rifle through the racks alone. I left nearly in tears after such a terrible experience. A real bummer, since I had heard great things. Not a great start to wedding planning.

Had a fantastic experience at Brides and Weddings!!! The variety in styles, inclusive sizes and…read morepricing is amazing. Our consultant was so gracious and supportive, she made a very nervous bride-to-be feel immediately comfortable and able to enjoy this moment. After the first couple try-ons she knew my granddaughter's style and found the most beautiful dresses and then she found the one that made us all cry. Thank you Brides and Weddings for the wonderful memory we will have of the day my granddaughter found her dress !!

I was really excited to come here to shop for my dream dress, as I had heard all good things coming…read morein. I came into the appointment still very much open to finding a dress after already having one great appointment prior to coming here. The saleswoman I was placed with was very cold and made the comment "You probably won't find your dress here" after showing her pics of what I liked within 5 minutes of being there. Throughout the appointment she was putting a big emphasis on certain things that may or may not fit me (I am considered "plus size" in many places) with a negative tone. She also made the comment that the dress I had tried on was about 10 sizes too small for me. I felt very judged and had to hold back tears at one point. I know what I look like, but I felt very defeated leaving the appointment. Their sizes on the floor did not feel as inclusive as I have seen most other places. Overall pretty disappointed I drove an hour to feel judged and the opposite of how a bride should feel when trying on dresses, no matter their size/shape.

We ordered the bridesmaids dresses here and received a phone call to let us know that was ready to…read morebe picked up. When we went to pick it up and there was no dress to be found. All I can say is how do you lose the dress?

Returned an online order to the store. After waiting a month and calling customer service 5 times…read morewondering why the refund hasn't showed up, I found out the store failed to complete something on their end that would complete the return/refund. Beware that if the dress does not work of the return process

Pure Bridal has amazing service and a great selection! Jillian and Megan were so knowledgeable and…read morehelped me find a beautiful dress, they were a joy to work with!

Everything at Pure Bridal was incredible. They have a great selection of wedding dresses in all…read moresizes and styles, including accessories and jewelry. They have an online look book so I could select the type of dresses I wanted to see. Before the appointment, the stylist checked out my Pinterest Board to get an idea of the wedding style and my preferences, which made it easy when I went in. I had two stylists and the owner helping during the two sessions. They offered great suggestions on what dresses to try and items to pair. I couldn't have asked for a better experience. I highly recommend Pure Bridal! Megan, Zoe and Rita, thank you for making this a great experience!

Fantastic! Took my clothes here, she charged a reasonable price for a dress and two skirts to be…read moretailored. I will definitely be coming back the next time I need it. They all fit wonderfully, and she made sure they were nicely ironed when I got them back.

my go call when i need anything altered! never been disappointed! robin is the sweetest and best…read morearound!

Visiting my hometown with my daughter and never in my wildest dreams did I think we'd find her…read moredream dress. Tiffany was delightful, humble and kind. We are going back to Florida so happily. Mara is some place so special....hometown kindness with a beautiful flair. As my daughter walks down the aisle I'll have a special tear that we found it in Charles City.

Mara is such a beautiful place to shop. My daughter got her Christmas dress and her Spring Sing for…read moreher concerts for school from Mara. At both visits the employees were kind, fun, and knowledgeable. I love that Mara has Plus and Standard size clothes to help keep all women looking stylist. Mara is a must stop when you are in Charles City.

We were looking for a first communion dress. Very helpful staff,clean and lots of selection and…read moresizes. It was wonderful!

This place is phenomenal. They have a wonderful selection of wedding dresses. Kelly is fantastic…read moreand made it a special experience for my mom and I that we will never forget.

This morning, I had an incredible experience at Brides by Jessa! It was my very first time looking…read morefor and trying on wedding dresses, and I felt so celebrated and cared for as a customer. Miriam spent about 2 hours and 20 minutes with us, and I probably tried on about 6 or 7 dresses in total. She was very helpful in talking me through what kinds of dresses I thought I liked, and allowed me to not feel too narrowed into one "style" or shape, which I appreciated. She made genuine comments about how a dress flattered and accentuated my body, she never made me feel 'bad' about my body or size. She asked questions about my fiancée and discussed how she wants her brides to feel comfortable, beautiful, confident, and that during the dress shopping experience, to consider how you hope to feel on your wedding day. It was a really great experience! I am an LGBTQ bride and so it feels very important to me that my vendors (?), or folks involved in the wedding are affirming and supportive, and I definitely felt that with Miriam! We also had a good conversation about how getting more options for plus size dresses is an area of interest for the shop, and how pleased I was with the selection they did have. I tried on dresses from size 16-22, I believe. I wear a size 18 in Old Navy jeans, if that helps...! I have not decided on a dress yet, but I will definitely be making a follow up appointment with Brides by Jessa to continue my search.

Alice was amazing! So sweet. I really enjoyed my time with her, she is so good at what she does and…read moreher passion shines through