Hands down a wonderful place to shop! I cannot say enough good things about Kelli. She is…read moredown-to-earth, no pressure, and genuine. Professional and sincere. (No fake excitement or scripted sucking up.) Her variety of styles is excellent. Her choice of designers is based on what not only the beauty of their designs but the customizing options and customer service. One dress style can be ordered a dozen different ways to fit the personality of the bride and make it one of a kind. Don't be afraid of the prices or the fact that the shop is by appointment only. Prices are on par with every other shop in town and you'd be surprised the extra bang for your buck that actually competes with most shops in the corridor. The appointment only is TRULY meant to keep all the attention on you. You get the whole place to yourself. Also! Girls of all shapes and sizes can find something here...my bride friend (who is probably somewhere around a size 20) felt so comfortable and truly appreciated her experience here. Thank you Kelli!

This place puts other bridal stores to shame, especially in eastern Iowa. Before going to White…read moreWillow, I had tried quite a few different stores in the area and left empty handed, disappointed, and self confidence crushed. As a last effort to keeping my business local, I made an appointment with White Willow. When I arrived, I was greeted by the store owner Kelli and she asked what type I was looking for and showed me the dresses. She made suggestions and let me and my group pick them out. The store was beautiful inside, with a very upscale feel. I was feeling unsure because of the sizing on the dresses I had already tried. I had already been to other stores where none of the dresses would zip or come close to zipping and was forced to come out with a completely open back and show people and look in the mirror and "pretend" that it would be perfect in another size. I was pleased to see that at White Willow the dress sizes started at 12 and went up, and had different styles mixed on the rack. You didn't have to go to a certain "section" based on your size. After trying on the 1st dress with Kelli, I knew this place was amazing. She made me feel so comfortable and I was soon able to relax and enjoy trying on dresses. And the dresses! Are gorgeous, quality gowns that are quite true to size. I am a size 14-16 and I was able to zip or almost zip all dresses that I tried on near that size range. And the ones that wouldn't quite zip, Kelli pulled together and made them feel like they fit. Out of 6 dresses I found my perfect one, and actually bought it off the rack that night because for once, it fit! Kelli was very professional, both in her appearance and knowledge for wedding dresses. She took her time to make sure I found what I wanted and needed. Appointments at White Willow are also private, so you have the undivided attention you deserve as a bride. AND After I said yes to my dress, we celebrated with complimentary wine! The experience I had at White Willow, is what every bride should get when looking for a dress. I simply cannot express, how impressed I was with this business and the service I received. I would highly recommend White Willow to anyone looking for a wedding dress, and go here first!

This place is fabulous!…read more Emily was SO patient and helpful with every dress I tried on. She brought up different ways I could tailor my train and let me try on so many dresses. I felt as though I was the only bride in the boutique. She never rushed us or pressured us into making a decision. You could truly tell she wanted to make sure I LOVED the dress. I could not be happier with my experience and will recommend this place to anyone looking for a dress!

I wanted to like this place so much. I visited in late November, as the first place to look for my…read morewedding dress. Though I understand it was probably a long day for the employees, I felt as though the customer service I received was absolutely unacceptable. After stripping down to nothing to try on dresses, my attendant would not listen when I told her what I wanted, and instead was content to let me rifle through the racks alone. I left nearly in tears after such a terrible experience. A real bummer, since I had heard great things. Not a great start to wedding planning.

Had a fantastic experience at Brides and Weddings!!! The variety in styles, inclusive sizes and…read morepricing is amazing. Our consultant was so gracious and supportive, she made a very nervous bride-to-be feel immediately comfortable and able to enjoy this moment. After the first couple try-ons she knew my granddaughter's style and found the most beautiful dresses and then she found the one that made us all cry. Thank you Brides and Weddings for the wonderful memory we will have of the day my granddaughter found her dress !!

I was really excited to come here to shop for my dream dress, as I had heard all good things coming…read morein. I came into the appointment still very much open to finding a dress after already having one great appointment prior to coming here. The saleswoman I was placed with was very cold and made the comment "You probably won't find your dress here" after showing her pics of what I liked within 5 minutes of being there. Throughout the appointment she was putting a big emphasis on certain things that may or may not fit me (I am considered "plus size" in many places) with a negative tone. She also made the comment that the dress I had tried on was about 10 sizes too small for me. I felt very judged and had to hold back tears at one point. I know what I look like, but I felt very defeated leaving the appointment. Their sizes on the floor did not feel as inclusive as I have seen most other places. Overall pretty disappointed I drove an hour to feel judged and the opposite of how a bride should feel when trying on dresses, no matter their size/shape.

We ordered the bridesmaids dresses here and received a phone call to let us know that was ready to…read morebe picked up. When we went to pick it up and there was no dress to be found. All I can say is how do you lose the dress?

Returned an online order to the store. After waiting a month and calling customer service 5 times…read morewondering why the refund hasn't showed up, I found out the store failed to complete something on their end that would complete the return/refund. Beware that if the dress does not work of the return process

Pure Bridal has amazing service and a great selection! Jillian and Megan were so knowledgeable and…read morehelped me find a beautiful dress, they were a joy to work with!

Everything at Pure Bridal was incredible. They have a great selection of wedding dresses in all…read moresizes and styles, including accessories and jewelry. They have an online look book so I could select the type of dresses I wanted to see. Before the appointment, the stylist checked out my Pinterest Board to get an idea of the wedding style and my preferences, which made it easy when I went in. I had two stylists and the owner helping during the two sessions. They offered great suggestions on what dresses to try and items to pair. I couldn't have asked for a better experience. I highly recommend Pure Bridal! Megan, Zoe and Rita, thank you for making this a great experience!

Fantastic! Took my clothes here, she charged a reasonable price for a dress and two skirts to be…read moretailored. I will definitely be coming back the next time I need it. They all fit wonderfully, and she made sure they were nicely ironed when I got them back.

my go call when i need anything altered! never been disappointed! robin is the sweetest and best…read morearound!

You will not find a better bridal shop anywhere! Hands down this store will take care of you and…read moreyour crew better than anywhere you will ever find. From calling to setting up your appointment to buying the dress of your dreams, you will feel like you have found your best friend! I do feel blessed to have known the owner of this shop for quite some time but to see her in her element was amazing! I went in not knowing at all what I wanted and she quickly pulled some dresses and we started! There were 9 people with me total, with all different styles and from the first dress I tried on I knew that this was going to be a very hard choice. The dresses she chose were all so different and all complemented my body shape in different ways. I would of been happy to be married in any one of the gowns I tried on that day. Tiffany was so professional through the whole process even though I consider her a great friend! Her knowledge on all of her gowns blew me away. The second I tried on the dress I knew, we both did a gasp and we instantly knew it was the one. She opened the drapes and I showed my tribe and we all were hands down in! To get all of those women to unanimously agree on one dress was a task that I thought would be impossible. I had no idea it would go like that, and when you know you know. I never felt any pressure to buy that day or that one. And to be honest the first dresses she showed me and I tried on were from the sample sale. I did not end up choosing one of those but that just goes to show you what type of experience even the owner of the shop will give you, she is not there to push the most expensive dress in her shop on to you but to find the dress that you will look amazing in. When looking next at accessories and a veil the very first veil she brought out is the one I bought. It looks as if the dress and veil were made to go together. She is so very good at it all. Then the head piece I bought was the last one and unable to order and I got it at a great price. I cannot say enough about this amazing shop! I do currently live in Waukee and did not even look in the Des Moines area as I knew I wanted to at least go to Mara! Tiffany exceeded every expectation I could of every had! I have been with several friends and family members to get their wedding gowns and have never had an experience like this! We joke about how sad I feel for those friends that got married before Mara was opened because no one should have to buy their dress from anywhere but here! Thank you so much Tiffany and all of the Mara staff! Cannot wait to work with you more this year! Oh yeah and a huge plus was the wine that was served!! Great perk! Amanda Achenbach Waukee, Iowa

Men- If you plan on getting a tux from them, make sure to stay on their butts. We were told we…read morewould get a price for the tuxes at least a month out to prepare for the cost, and we didn't. We were notified that our tuxes were ready a week prior, which is great, but there was no mention of the cost. MAKE SURE you plan for their resizing. I know this is common, but we had 9 people get their suits/tuxes from them, and they ALL needed to be tailored: either wrong shoes, wrong jackets, completely wrong size pants and shirts, a mix of everything, and one of my groomsmen was big, so they resized him and just sent him with two shirts to the wedding because they were still uncertain of his size. They even looked at us and asked if we got it fitted there because of how screwed up they were (which we did). We also informed them that we did not want pocket squares and/or cufflinks, which we ended up paying for because the groomsman didn't know what they were supposed to have or not. Now, on to the cost: it says multiple places that, all said and done, the tux rental would be $250 at the high end. Asking everyone what they paid at the end, there was a variety of answers, which seems odd to me. Everything from 295-320 was paid for the suits/tuxes. Also, make sure you look at their hours, which are wonky. Someone better be able to take them back on a Tuesday if you have a Saturday wedding, because they aren't open Sundays or Saturdays.

We were looking for a first communion dress. Very helpful staff,clean and lots of selection and…read moresizes. It was wonderful!

This place is phenomenal. They have a wonderful selection of wedding dresses. Kelly is fantastic…read moreand made it a special experience for my mom and I that we will never forget.

This morning, I had an incredible experience at Brides by Jessa! It was my very first time looking…read morefor and trying on wedding dresses, and I felt so celebrated and cared for as a customer. Miriam spent about 2 hours and 20 minutes with us, and I probably tried on about 6 or 7 dresses in total. She was very helpful in talking me through what kinds of dresses I thought I liked, and allowed me to not feel too narrowed into one "style" or shape, which I appreciated. She made genuine comments about how a dress flattered and accentuated my body, she never made me feel 'bad' about my body or size. She asked questions about my fiancée and discussed how she wants her brides to feel comfortable, beautiful, confident, and that during the dress shopping experience, to consider how you hope to feel on your wedding day. It was a really great experience! I am an LGBTQ bride and so it feels very important to me that my vendors (?), or folks involved in the wedding are affirming and supportive, and I definitely felt that with Miriam! We also had a good conversation about how getting more options for plus size dresses is an area of interest for the shop, and how pleased I was with the selection they did have. I tried on dresses from size 16-22, I believe. I wear a size 18 in Old Navy jeans, if that helps...! I have not decided on a dress yet, but I will definitely be making a follow up appointment with Brides by Jessa to continue my search.

Alice was amazing! So sweet. I really enjoyed my time with her, she is so good at what she does and…read moreher passion shines through