I wanted to get some pricing for a gold chain I wanted to sell. The guy who answered the phone…read moresounded angry when he answered, no greeting, just a gruff "hello". I said I had a question about their gold pricing, he said "ya, what? " I asked what % of melt value they were paying for 18k gold based on todays gold prices. He said I'd need to bring in the chain, which I HAD planned on doing but asked again, what percentage per gram they were paying based on todays' spot gold price. He yelled into the phone "did you not hear what I said?" and at that point I just hung up.........wow. I hope that wasn't the owner I spoke to...........

Every time I've been there he's been honest and fair. One example was when I was selling gold and…read moreone chain was 18k and I had no idea and he could have ripped me off, but he didn't and he also gave me more than any other place I went to earlier. Recently I was selling some US mint sets and there was a silver dollar in one of the cardboard boxes and I didn't even remember having it and he dug it out of the box and gave it to me. I value honestly and my parents brought me up this way. Yah the guy is quirky and eccentric, But he's fair and honest

I made quite a number of business trips here because of an estate closing. The owner and staff were…read moreawesome, fair and reasonable in their offers. Even great conversations.

Worst customer service I have ever gotten. The lady behind the counter was far from a Pawn Queen,…read moreshe was a rude pawn b*tch. Won't be back.

I've been going to Keith at Golden Rule for over 10 years - before it was even called Golden Rule…read more Keith's customer service is the absolute best! He explains the process as he's doing it right in front of you so you never have to guess what's going on. His prices are good and he's always honest. Will continue going to him and recommending him to everyone! 10/10

There is no better or easier place in the area to sell your gold and silver. The owner of this…read morebusiness (Keith) is knowledgeable and kind. If you have precious metals to sell, you'll get fast and fair treatment. I hope to come back soon!

Excellent customer service at the East Hartford location! Everyone makes you feel welcome as soon…read moreas you walk through the door. They were knowledgeable,honest,and completely transparent with their valuations. I didn't feel pressured at all, and I walked away very pleased. The selection in the store was also very impressive. I will definitely be back!

Pro: I was greeted by a nice woman. Other than that, this place is not for me. It's very dark…read moremaking it hard to see anything in the display cases. No one offered to turn on a light. There are piles of stuff everywhere. It didn't give me a good feeling to be here.