I had an amazing experience with Serge! His work is very professional and he is very helpful and honest. He made my engagement ring 17 years ago and now I took it back since my stone was getting a bit lose due to wear and tear. Found out the stone was chipped and I decided to upgrade the whole ring. He brought us many high quality stones from where to pick and was helpful having them in fast. The stone we picked is gorgeous , but the quality of the setting has made this beautiful diamond look even more unbelievable. I strongly recommend Serge's fine jewelry! read more

If you value honesty, communication, and follow-through in a jeweler - KEEP LOOKING! My fiancé chose to work with Serge for my engagement ring. At first, it was a wonderful experience. The issues began when he picked up the ring. Serge had dropped a family stone on the ground during the initial consultation, couldn't find it, and promised to have it at the time the ring was complete. When my fiancé picked up the ring, Serge handed him a different colored stone and only when confronted about it, did he inform my fiancé he was unable to find the one he dropped. Thus, he attempted to cover it up with a different stone and say nothing. Strike 1. Additionally, he promised a lighted ring box though had none in stock when the ring was complete. Told my fiancé to get one off Amazon instead. Quite annoying. Strike 2. After the proposal, I wanted to change the setting of my ring, so we went back to Serge who promised he could provide what we wanted. I showed him photos of what I wanted, picked a setting he had on display with plans to add additional diamonds to each side. He stated he had made the ring before and it would be no problem; gave us a timeline of 2 weeks for this. We called the day before to ensure it would be ready on Wednesday, and he said the ring wasn't ready, he needed extra time, but it would be ready on Monday. Strike 3. When we went to pick it up, it was wrong. He never added the diamonds onto either side, and was shocked when I asked where they were. He told me to give him an hour and he would have this completed. However, the diamonds he was going to use and the technique he offered was completely different than what I had asked for. He told me I never asked for that, he would've made the ring completely differently, etc.- it wasn't until I showed him the photo of what I asked for that he remembered what he was supposed to do. Then told us he would have to remake the entire ring and would've done it "differently" if he had known what I wanted. However, he DID know, and confirmed that once we showed him the picture. Strike 4! We took the ring home to decide what we wanted to do. When my fiancé called Serge to tell him about how displeased we were with the previous issues, he told us "you get 3 strikes, I'll change the ring once more then you have to pay". A hideous response to customers asking for assistance, especially due to mistakes made by the jeweler (who is on actually strike 4 if we're counting). We decided to have the stone placed back into the original setting (which cost more than the new setting), and asked him to appraise it for us. When we picked up the ring, the appraisal wasn't complete. Unfortunately, there were other customers in the store at that time and Serge gave no reasoning for why it wasn't completed, said he would mail it out to us. My fiancé was furious but Serge was unwilling to have a conversation about it as he gestured towards the customers in his store. Strike 5! I called myself to inquire about why the appraisal wasn't done. He claimed to have no prior knowledge that he was supposed to do that, despite my fiancé speaking directly with him earlier that day. Also kept calling my fiancé by the wrong name, which was a nice touch. We went back the next day to pick up the appraisal and he told us he would make the ring we want, that he "could make things that would blow your mind". Unfortunately we were instead mind blown by the lack of organization, attention to detail, and lackluster customer service. Definitely do not recommend using this jeweler if you value honesty. He also told us "I promise I'm a good guy" , but unfortunately lacked the ability to prove this. Buyer beware. read more

I designed a custom engagement ring with Serge. Throughout the whole process, Serge made things easy and helped figure out the best ways to bring the vision of the ring to reality. He used reference photos I had sent him, as well as thoughts he and I planned out to make the ring special. Very competitive prices, especially with the amount of jewelers around him. I would 100% do business here again - and probably will when wedding rings come around! Worth stopping in and having a conversation with him about your goals. read more

Serge was fantastic to work with. He listened to what I was looking for in the design and was able to create exactly what I was looking for. He emailed the CAD designs to me and we were able to make some adjustments prior to making the final product. I could not be happier with the final results! Thank you Serge! read more

See all

The diamond in my engagement ring had a chip in it and Serges helped me with finding a claim, he dealt directly with the insurance company and had my diamond fixed so I was able to buy it back. The claim paid for a replacement diamond and I redesigned my ring. Serges worked with me on the new custom design until we got it to what I wanted. He was very patient as well. I love my ring and the beautiful work that he did on it. I will attach a photo of the "Mindy" ring! read more

See all

Serge has been my go-to jeweler for well over a decade and I'd recommend him highly. Finding a great place to go in the Jeweler's building can be overwhelming, but you can't go wrong if you start with Serge. What I love most about him is that I can go to him with a problem -- like a ring that's lost a stone, or old jewelry that I don't wear anymore and want to do something else with -- and he always has creative solutions and options to offer up. He's also helped me with things like appraisals for jewelry that I want to have insured. Plus, I always have a great time when I'm there! If you're in need of a go to jeweler who can do much much more than just sell you a piece of jewelry, Serge is your guy! read more

I did not know what to expect when I walked into the diamond building in Boston. There are many jewelry stores... BUT!!! I was blown away by Serge. Compassionate, honest, fair and insightful are a few words that come to mind. He listened to what I wanted and gave me exactly what I dreamed. From the engagement ring, to my amazing eternity wedding band, was in awe of how perfect he made my weddings rings for me. To top it off, Serge custom designed my grandmother's engagement ring into a unique one of a kind diamond necklace that he and my husband created - which brought me to tears on my wedding day. We have bought many pieces from Serge since, and I will continue to do so. If you are looking for honesty and fair - look NO further. Go see Serge. You will not be disappointed! read more

See all

I've been going to Serge for years, he does beautiful work and extremely fair with all of our purchases. We consider him a friend now, he his our go to guy for any type of jewelry and I recommend him to everyone I know!!! read more

Serge's Fine Jewelry - Jewelry Near Me - Boston, Massachusetts

Serge is amazing!!! I have been having him design my jewelry for years! I first came to Serge after checking out many other jewelers in the Jewelers building . He sold me a gorgeous diamond and he set it into his own custom made setting with a wedding band to match. Serge has also designed from my first diamond ring, a beautiful platinum engagement and wedding band for my daughter-in-law as well for her wedding day! So vintage, just what she wanted. Serge has also taken my moms Diamond stone and designed a beautiful ring for my twin sister when my mom passed. Today I received my grandmothers ring that was so old and worn down and he totally made it come back to life like he said he would ! He also added just a few diamonds to make it come alive again. My mother left me with Diamond earrings and Serge made 2 beautiful necklaces and now I have one beautiful necklace for each of my 2 granddaughters. He is amazing, loyal, very honest and if your idea of what you want can be made even better, he is your man! I have been doing business with him for so many years and I wouldn't go anywhere else! I love his work! read more

Serge made my beautiful and unique wedding ring when other jewelers told me it could not be done. we had a great experience working with him and the ring is simply stunning! I get compliments from everyone (my students, grocery clerks, colleagues, nail technician, etc) Highly recommend!! read more

My husband and I just happened to walk in to Serge's shop during a trip to the jewelers building. Let me just say... I am so glad that we met him. I could instantly tell that he understood the style of ring I was looking for and spent a lot of time with us. He ended up making a custom, eternity wedding band for me that is beyond stunning. It's clear that he goes above and beyond for his customers and he has gained us as lifetime customer! read more

Did a fantastic job on a custom engagement ring, great to work with!

For our 30th wedding anniversary, my husband and I wanted to upgrade my wedding rings. Serge's Fine Jewerly, on the 4th floor of the Jeweler's Building at Boston Downtown Crossing, provided a fair priced quality product and Outstanding Customer Service. Serge's Fine Jewerly, was very personable and listened patiently to what I was looking for in a ring. He took the time and showed us a couple of different options. We knew instantly, that we could trust Serge with our special purchase. Since it was at the beginning of this pandemic, Serge was still able to complete my new rings. Serge went above and beyond to deliver the rings to us! If you're looking for a top notch jeweler, look no further! Serge's Fine Jewerly is the place to go!!! read more

Serge's Fine Jewelry - Wedding Ring. - Jewelry Near Me - Boston, Massachusetts

I've been going to Serge's for the last 5 years and he never disappoints. Great customer service, quick turnaround and completely custom to your needs. Very pleased and highly recommend! read more

I worked with Serge to help me find a new setting for my diamond. He had one of the best and unique choices of settings. He worked with me and my vision and designed the most beautiful settings. He was informative, helpful and had patience with me during the time I was with him. He kept me up to date on the process of my setting. He was just so great to work with and really made my appointment and time with him very personal. Thank you Serge. I LOVE my ring read more

Serge's Fine Jewelry - Jewelry Near Me - Boston, Massachusetts

Been coming here for 20 years. You will not get a better value anywhere else. Serge creates unique pieces that you cant find anywhere read more

Serge's Fine Jewelry - Jewelry Near Me - Boston, Massachusetts

My fiance and I stumbled across Serge's shop when exploring the building earlier this summer for someone to help us convert family stones into an engagement ring. We had a vague idea of what we wanted, but none of the language to describe it. Serge jumped online with us in his office, giving us words to google and helping us think through various elements of our ideal design. He was incredibly patient as we evolved our thinking over a few visits, was never pushy, and his quote was aligned with others we heard. When we finally gave him the thumbs up to move forward with the order, he finished his work ahead of schedule and the ring looks great. If anything, we might go back for a small resize (my bad, not Serge's), but other than that, we'll just be going back to chat wedding bands! In case you're wondering: we were a bit reticent after getting home after the first consult and reading some of the other critical yelp reviews, but so pleased by his customer service and that he "got" our vision that we decided to move forward working with him. We couldn't be happier. Feel free to reach out with questions if you have any. read more

Walking into the Jewelers building in Boston can be a bit overwhelming with the number of businesses. Serge's Fine Jewelry is a small, well run business with an honest and trustworthy owner. I have worked with the owner, Serge recently for some custom work and to also repurpose a diamond ring. Serge communicated and updated me through the process. If you are looking for a beautiful selection and a high level of service, I encourage you to stop by Serge's Jewelry. read more

I worked with Serge to re-design my original engagement ring from 26 years ago. He was professional and had wonderful ideas on how to best bring my vision to light. I picked up my ring today and I couldn't be more pleased. It is better than I ever thought possible. Thank you Serge! Can't wait to get my anniversary band once the kids are finished with college. read more

I went to this jeweler with an insurance check for $4,000.00 to replace a lost pendant. I trusted him as he came recommended by a professional friend Turns out there are 2 Serge's Jewelers in the jewelers building well I went to the wrong one. He put one diamond on the counter he did not show me the stone under the microscope but I trusted my friend. I asked him about a graph and he said there was no such thing. Alarms should have gone off. I took it to two other jewelers including in Toodie's for an appraisal. They said it was worth maybe 1,000. And would not have it in their stores. Totally cloudy on the top When I confronted Serge he said 'get a lawyer'. Beware of this crook. He's degrading and insulting. So I'm out $4,000. I've reported him the BBB. read more

I sold Serge a diamond ring for which he offered $8500. He gave me part in cash and the rest as a personal check, which bounced. As did the next three. Since then, it's been almost a year and he still owes me $3000. I don't understand how he stays in business. read more

My wife and I went to Serge's 6 months before our wedding. I bought the engagement ring elsewhere but decided to try Serge's for our bands. We picked out what we liked, my wife wanted floating diamonds all the way around and I chose a titanium ring for myself. He quoted us a 3 week time frame for it to be ready. I called after a month and he told us it would be ready in another week. I called weekly and he kept pushing it back. Finally after 3 months it was ready. My wife's ring couldn't have looked any different then what we had asked for. Each diamond had prongs around it instead of floating. After explaining this AGAIN to Serge he said he would fix it, which he did but took another month. The end result did look good but the hassle involved was unforgiveable. Especially becaue not once did he call to explain why it was taking so long and would duck all my messages, only answering me when I called the store and got him to answer. A week ago my wife decided she wanted to change her engagement band from 6 prongs to 4. Again we didn't buy the engagement ring from Serge. I decided to call 6 places in the Jewelry building to get quotes for the pricing. I did call Serge thinking that since we were previous customers he might quote us a lower price. He quoted 5-600 hundred dollars to change the prongs. NO OTHER place even quoted us 500 and we got it done for 300 at a different store. How do you come in at the very top of the price range when we were previously customers there? To be honest I wasn't planning on using him again anyway due to the hassle regarding our wedding rings but this just re-confirms why I will never shop there again. read more

Bought my wife's original engagement ring in the jewelers building 34 years ago. Went back 15 years ago to get my wife a mother's ring. My original jeweler( a family friend) had passed away. Asked a worker in the building who he would recommend. He said try Serges. Have been coming back ever since. Serge does great custom work to our exact specifics and we couldn't be happier. Always a pleasure to deal with. All my wife's friends love his work. read more

We were in the Jeweler's Building looking for a certain place and "landed" at Serge's on the 4th floor by accident. What a bonus! It's been a great experience working with Serge since the moment we walked in the door. We initially had a men's ring reset and a woman's antique platinum ring made into a necklace--which Serge did himself in only a week's time--creating 2 beautiful new pieces for us. Both pieces have sentimental value as well as monetary value--so we were a bit nervous leaving them with him--not knowing him at all... Serge's expert workmanship and unshakable integrity and honesty have given us confidence to work with him further on some additional pieces we would like to buy and also to recommend him to others without hesitation. As others have said he is extremely patient-- no high pressure sales pitch and honestly seems to care about suggesting the "right" pieces with many factors in mind. Most importantly he is trustworthy! His selection of diamonds and other stones as well as his settings and his ability to design unique pieces while working within the customer's budget all make him extremely valuable if you are looking for a good jeweler. read more

My fiance and I bought my engagement ring and our bands from Serge and they are beautiful! He helped my fiance design a one of a kind, beautiful engagement ring for me! He was quick with creating my ring and very response. He was so extremely helpful with assisting us with insuring all our jewelry as well. We have since recommended friends to him and they all come back to us with excellent reviews, thanking us for the referral! Serge is honest about what looks good and what doesn't while always trying to offer the best price. His diamonds sparkle and define what a beautiful diamond is. I wouldn't go anywhere else! read more

Serge is fantastic to work with. When you don't know what you want (like me), you need a professional like Serge to walk you through the process. It was time for an "upgrade" on my wedding set. Serge made my original set and I loved it for 12 years, so of course I was going back to him for my upgrade. I had only the vaguest idea what style I wanted. I just knew I wanted a bigger ring with more "bling". Serge was so patient! I was confident he would get me the best diamond he could for the price point we picked, and he did. He hand-crafted a magnificent ring for me that gets comments every day. Thank you Serge! read more

Don't waste your time. Salesman was rude when I asked to look at a few items. Overpriced and low quality stuff here.

My husband bought my engagement ring at Serge's and I was pretty impressed by it. The design is really fresh. The quality for such complicated piece is outstanding. I really like it, it's my favorite ring ever!!! Serge's is one of the few jewelers in down town Boston that offers quality jewelry with the best prices. read more

My husband and I bought our wedding bands from Serge almost 20 years ago now and are still long-time customers and friends! He helped design numerous pieces for us and we would trust us with a 10-carat ring! He is extremely knowledgeable, honest and has a great sense of humor - I have highly recommended him to friends/family over the years and they too have become valued customers. read more

We went to the jewelers' building on a Sun. to get some ideas to reset my diamond ring. When one of the larger jewelery stores on the 4th floor wouldn't let us in because they "were still setting up", we wandered down the hall figuring we'd wait for the place we intended to visit to open. That's when we came upon Serge's. From the moment we entered he was friendly, helpful and genuinely interested in what I had in mind. There was not a moment of pressure to make a decision or to buy anything. He offered some great suggestions and had a wonderful eye for what would look best with my wedding band which I didn't want to change. He made the ring in 4 days so I could wear it to a special holiday event and we got to watch the finishing touches. We added diamonds to my original diamond and the color and quality are outstanding. I can't stop looking at my new ring - it's absolutely beautiful. Thank you Serge! read more

I had spent a lot of time trying to find the perfect engagement ring. I stumbled upon Serge's store in the Jewelry building when the elevator opened up for someone else. It was meant to be! From the minute I walked in, Serge was as helpful and knowledgeable as could be. He inquired as to what style I was looking for and what my occupation so I could wear the ring at all times. He then brought out tons of rings for me to try on and look at. I think I went through most of his collection! When I came back the next day still undecided he did not rush me or pressure me. I will say that he made the experience fantastic. He makes all of the rings by hand and you can tell my intrinsic detail of each. From the prongs to the setting to the detail around the ring, he's fabulous! I could not be happier. I love my ring and am having him make another ring for me. read more

My Husband got my engagement ring at Serge's in the Jewelers Building 8 years ago and everyone still comments on how beautiful it is. It is not flashy or large (1 carat stone in the middle, total weight 2 carats) but it is gorgeous. The quality of the diamonds are excellent and you can tell when you see this ring sparkle. It has beautiful detail and a timeless style that you just don't get at other jewelers. Also, I have never run into anyone else with the same ring! Serge is great and so is his wife. read more

Eric and Serge? (not sure on his name) were great! We went in to look and they gave me all the attention in the world and showed extreme patience! They took the time to work with me to show me so many options and help me to decide what looked good on my hand and what did not which told me they believe in honesty. I felt really good about what they had in mind for my ring. We did not purchase yesterday but are seriously considering the purchase there. I think if you are not quite sure what you want these guys are top notch at helping you sift through the thousands of options to narrow your search to the best choice for you. Thank you Eric and Serge for all of your help! read more

Serge is amazing - talented as a designer, patient, honest and helpful. My husband is a careful and thorough shopper and found the most beautiful diamond and setting at Serge's for an AMAZING price (a price that other diamond dealers did not even try to match). We also bought precisely the wedding bands we wanted there, where Serge patiently dealt with our pre-wedding neuroses like a champ. We were originally referred to Serge by a good friend and have since recommended him to other friends who have also had great experiences. I go there every year to have my rings cleaned and tightened and would never go anywhere else for my fine jewelry needs. Do yourself a favor and check out Serge's shop. read more

I've been a customer for a decade now. This really is a 5-star operation. The quality is impeccable, the value is extraordinary and the no-pressure customer service is second to none. I have to admit I am hard to please but with Serge I have developed a trust that he will help me find just what I am looking for and at a price I am comfortable paying. So far I have purchased diamond stud earrings, 3 rings and a bracelet as well as referred multiple friends who have purchased some beautiful items. I purchased my wife's engagement ring from another Jeweler years ago and while the diamond was beautiful the setting was very poor. I brought it into Serge and he popped the Diamond out and dropped it into the most beautiful platinum setting I had ever seen. It was handmade with miniature diamonds of varying sizes around the center stone and the band. He then trusted me to just take it home and show it to my wife. Well - she nearly fainted and to this day people still grab my wife's hand all the time saying how beautiful her ring is. Last point on Serge is he wants you to be happy. It's not a one off sale with him he wants a customer for life. He's got one in me and I highly recommend him if you are looking for someone you can trust. -David Q. read more

I don't know why guys stress out when buying a diamond engagement ring. A diamond is a commodity and it is easy to buy if you use websites like pricescope.com or bluenile.com to determine the market price of the diamond you are looking to purchase. It is amazing the markup that some jewelers add on. Picking out the diamond is easy to me but finding a reputable and flexible jeweler is the most important thing you can do. I worked with Serge on an engagement ring and wedding set. He was very flexible to work with throughout the process. We ended up switching out our engagement ring for another style and Serge was great when he allowed us to return the old setting without penalty or cost. We then used some of the gold from a family wedding ring that we had and Serge was able to melt down part of the old ring and he included that gold into our wedding band. This creativity and flexibility is very hard to find in the jewelry business. Serge is honest, offers fair prices and will definitely work with you during the process. I highly recommend Serge if you are in the market for a diamond engagement ring or any other jewelry. read more