My husband and I went into the store while visiting from California to buy a pair of jeans as a surprise for our son. The gentleman at the store was very helpful and even told us to go to the store in SF because he recommended that our son try on to make sure proper fit. He could have easily just sold us a pair of jeans but was very kind to send us to the SF store. read more

I love these type of stores - they have Japanese raw denim, and just high quality imported apparel and accessories that are built to last. The store has other locations in SF, LA, Portland, and Mexico. We came here, knowing that Self Edge carried Schwanen shirts, and wanted to check them out. The staff here are super friendly and welcoming, and they check in with you throughout your shopping experience to ensure that everything is going well; there are a couple of dressing rooms so you can try on things. Definitely a great place to stop by to add to your wardrobe. +great selection of apparel/accessories +friendly staff & service! read more

See all

Always enjoy checking this place out on our trips to NYC. The gentlemen working there are always cool and helpful and the products all seem very high quality and well thought out. read more

Aesthetic and staff here are great - definitely know what they're doing and are very professional. Brought a pair of denim to get hemmed ($25 for a high quality chainstitch) and also tried on a couple other pairs. Pricing of hemming is also fantastic given the quality of the job they did - I was a bit uncomfortable with how "long" he kept the jeans are in the fitting session, but when I picked them up they look even better than I hoped. read more

I've said it before and I'll say it again, the staff at Self Edge are relentlessly obnoxious. I mean truly unpleasant. I bought a pair of insanely expensive jeans from them that turned out to be mislabled (wrong size). I had to talk to manager after manager before they would concede my jeans labeled 32" waist were clearly 26"s. Just by looking at them across the room you can tell they're small ass jeans. Anyway, my recommendation is to go somewhere else or buy online. No need to interact with stage five dipshits. read more

One of the best denim spots in the US and probably the world. Don't expect special treatment.

Jeans on top of jeans! Like literally, I'm talking piles of them. Come in knowing what you're looking for because that'll help narrow your search. I know a couple reviews talked about salesperson being snobby or whatever but I didn't get that. Super chill, patient, and provided multiple options for me to try. Left with a pair of Iron Heart's that were my 6th pair I tried on. Came in from out of town and worth the visit. Was able to find street parking and neighborhood wasn't overly crowded. read more

I had a great experience here but can see why it's not for everyone. Do not come in here if you want to be handed a glass of champagne and be doted on. These guys are serious denim experts and have arguably the best denim selection in NYC. (Blue in Green is different and also wonderful). I waked in and the staff correctly identified the type of jeans i was wearing (model and weight), knew offhand the size differences between Strike Golds and Iron Hearts and consistently but firmly steered me towards stuff that was gonna fit great. I honestly did not walk out of the store with the jeans I wanted coming in but they fit me better than any pair I've ever owned. If you want your ego stroked go to Saks or Joe's or whatever. If you want to learn something and get some absolutely fire Japanese denim come here. read more

I bought a pair of raw jeans from another store and email Kiya, the owner, that my jeans were too big in the waist. We emailed back and forth. I explained that I soaked them for one hour the washed them twice and yet still big in the waist. He said that that they do alterations and to come in during the working hour and "dropped them off. " I went to the store and told the clerk that I wanted to have the waist taken in. He said that they only do alterations on the cuffs. I read my email that I sent to Kiya to the clerk that detail the large waist that needed to be taken in. He said maybe he misunderstood me. If I explained the waist problem was my concern, how could he have "misunderstood" me? I left dumbfounded by the clerk's moronic response to his boss' retarded understanding of what I wanted altered. Waste of time. read more

I had a great experience at Self Edge today. I bought my first pair of raw denim jeans and needed to get them hemmed. I contacted Denim Therapy and was told that there was a three week turnaround time. I called Self Edge and was told that they could hem a pair of jeans in a day or two. The shop is really nice. I'm a raw denim newbie, but the offerings were interesting. James helped me. He couldn't have been nicer. He measured my jeans for hemming and offered advice. We spent a while talking about raw denim. I expected that James wouldn't be that interested because I was getting a pair of jeans altered that i had bought elsewhere. That couldn't have been farther from the truth. The icing on the cake was that I got a call three hours letter that my jeans were ready. I had a very positive experience and will be going back to Self Edge when I'm ready to buy my next pair of raw denims. read more

Self Edge rocks! I've always had the same problem with jeans; I buy a pair and it fits great in the store and then after a few weeks they're either huge or the factory "distressed" spots tear into gaping holes and they become unwearable. I decided that enough is enough and I needed to buy one pair of really good jeans that fit like they were made for me. After shopping around for a few weeks I came across Self Edge on Yelp. The shop is almost directly across the street from Invisible NYC, where I get my tattoos done. I just never noticed it before. I dealt with Aaron and he was awesome! In all my shopping around he was the first person I'd spoken to that seemed to really know what he was talking about when it came to jeans and fit. I had heard of raw denim but I didn't really know much about it. Aaron expertly explained the difference between raw denim and the denim we're used to seeing in stores and suggested several pairs of jeans for me to try based on the criteria I was looking for. I ended up with an awesome pair of 3Sixteen+ 11BSP jeans and a beefy Strike Gold natural cowhide belt to go with them. Again, Aaron took his time to explain the soaking and break-in process and suggested a few different ways to do so. I've been wearing them almost daily for about a month and a half now and I couldn't be happier with my purchase, they fit better every day. I'll probably stop back around the same time next year to pick up another pair of raw selvedge jeans. read more

See all

Paid $60 for repairs, waited 6 weeks, brought pants home and repairs weren't complete. Shopkeeper wouldn't refund without me coming back to the store. Staff is beyond rude. Hung up on me and refused to look at the transaction on their computer. kept saying "if it was our fault." read more

Custom wrought iron hangers, antiques, mini chandeliers...oh, and wonderfully made clothes and Japanese selvedge denim, if you're into that sort of stuff. I'm not a guy, but if I was, this would be my number 1 place to pick up some well-crafted, mature, clothes for people in the know. Andrew, of 3sixteen, is the friendliest and most humble person ever and is always willing to answer any questions about any of the items in the store. Even if you want to just ask about the furniture...which I did. In my defense, I also asked about a sweet tote bag made of waxed canvas which I wanted to get for myself, so I'm not a total weirdo. Definitely drop by and check them out! I know that I am going again, probably really soon, and will be picking up a few things for the brother and the boyfriend (I'm the best, I know). And for further proof that I'm great, I'm attaching pictures from the grand opening tonight! read more

See all

I've had great experiences here. I'm an unlikely customer ... I've basically lived in Levis my whole life, but had to jump ship when they stopped making jeans in my size (very long inseam). Eventually I discovered the world of raw denim, where Jeans cost as much as a horse, are fawned over by elitist internet cults, and--most importantly--are sewn a mile long, with the assumption that ordinary humans will roll them at the cuff or have them hemmed. On my first visit I didn't know a weft from a slub, I expressed indignation at the prospect of a button fly, and skepticism that I wouldn't have to wash the things as often as my mom would insist The salesman was totally, totally cool about all of it. He just explained why the jeans are the way they are, why the fabric is the way it is, and what will happen when you treat it this way or that. He spent a lot of time helping me find a pair that fit, in my price range (I went entry-level ... about 4X the cost of the Levis of my youth). And damned if they weren't a good pair of jeans. I'm still wearing them over 2 years later. Since then, I've discovered my very favorite jeans in a brand that Self Edge doesn't carry, but I come back to check things out, and for repairs. They have a vintage darning machine that repairs even the biggest holes, barely visibly, without patches. It's magic--and while it costs $40 (for up to a few repaired holes) it feels like a bargain. I think it will triple or quadruple the useable life of any good jeans, which all cost a lot more than $40. Whether you're a die-hard or a skeptic, or just curious, I recommend stopping in. At least check out the different kinds of denim on the racks. See what's there. Pet some fabric. read more

Just happened by this place today. Only stopped because my phone died and they let me use their phone charger (nice of them right?), and wow I'm SO glad I stopped in. Their clothes were great quality, and MORE than fair prices for the goods. I have a textiles degree and can point blank tell you these items were well made width quality materials. I will definitely be back. read more

The pretentious hipster dick at Self Edge today couldn't care less about us. His attitude and demeanor, the shitty music and the lack of product drove us right out the door. We took a short walk over to Blue in Green, were met warmly, accommodated well, and dropped serious bank. That is all. read more

I was pretty bummed when I noticed that my jeans were starting to go bald in the crotch. I didn't know crotch repair was a thing. I just figured I'd have to let evolution take its course and find a younger, stronger pair. Enter Self Edge. They make time go backwards. I brought them my thinning jeans and the attendant took copious notes on which parts I wanted repaired. I felt like I was talking to someone with a degree in denim. Seven days and $40 later, my Diesel Jeans received what all balding men want: a toupee sewn into the existing hair on their head and into their scalp. Fantasy time for these jeans. I've come to learn that while Diesel Jeans--despite what the price tag would suggest--are distressed and deteriorate quickly, the wizards at Self Edge can undo the effects of time. Next time I buy a pair of jeans it will be from this place. Their entry level raw denim was about $215 and out of my price range. However, I feel like if I am making an investment in denim and I choose to trust anyone's knowledge, it should be these guys. Don't let denim pattern baldness wreck your life--hit these guys up. read more

Ok folks let's keep this simple: there are jeans, and then there is DENIM. The difference is simple, common jeans are blue with a variety of fake aging processes applied to them, have varying amounts of ornamentation and are mass market consumer goods ranging in price from $5 at walmart to $200+ at true religion/diesel/7/etc. There is nothing wrong with jeans, everybody wears them, but they are disposable and honestly slightly lame because all that distressing is artificial and will never match your body shape, they are fake versions of DENIM. DENIM when made into pants on the other hand is a magical fabric, it starts off hard and dark and slightly uncomfortable, but the idea is that if you put time and effort in it becomes like a second skin with a personality all it's own created just by you. You see real raw selvedge natural indigo dyed zimbabwe cotton vintage levis loomed japanese DENIM creates pants that can (and should!) be worn for years straight. These are every single day jeans. The ones that over time start to wear in all the places where your body rubs up against them or folds them when you sit, when you stand, when you walk. And as you wear them down you are removing the indigo dye so that those areas get lighter and lighter. Then 6-12 months later you wash them for the first time and BAM! you have perfectly "distressed" jeans that highlight and conform to every contor of your body. And btw these are the types of jeans that look amazing on anybody, because they were formed by your body. Suffice it to say this is not the simplest process but the folks at Self Edge make learning and appreciating it a pleasure. The people who work there are very cool and will talk you through all the finer points and help you pick the very best pair of DENIM for you. I went into their store 18 months ago with the vague idea I wanted a great pair of jeans, I came out with a pair that I have since worn nearly every day since and that have become the best looking pair of jeans I have ever owned or seen because they were formed by me. I have since gone in to get those original jeans repaired (they will fix anything for you) and have gotten another pair to start working on! I simply can not recommend this store and the amazing products they carry highly enough. Just go, be ready to pay $200-350 (the best doesnt come cheap), and walk out with a pair of jeans you will cherish for YEARS to come! read more

Something popped off my jeans. SelfEdge took the jeans back for a few days and fixed it with no additional cost. They really stand by their products and services. I look forward to getting a call from them when a pair of jeans I want comes in, in my size. I'm honestly probably never going to buy jeans from anywhere else other than Self Edge for the remainder of my life in NYC. But with locations in SF and LA I should be covered there too. If you want a really solid pair of jeans that you can keep for years...come here. You'll pay a premium but if you're searching for a place to buy high quality jeans you are probably already paying $100+ for each pair. I used to buy Diesel Jeans all the time. Never again. Self Edge for life. read more

My boyfriend and I came here recently to look at their selection of raw denim after a friend told us about his beloved pair of selvedge jeans. Honestly, neither of us are "cool kids" by any means, but the staff were very quick to make us feel right at home. They're all super friendly and knowledgable, and very quick to make suggestions after my bf told them the exact look he wanted. They obviously know their product here! We escaped with a pair of jeans, but not after being told exactly how to shrink them down to the right fit (cold water for ten minutes in the bathtub) and to come back for hemming. A few days was all it took for the bf to get a brand new pair of jeans, hemmed exactly to fit, and he's now pleased as punch and way better dressed than I am. It's a pity that Self Edge doesn't have much in the way of women's raw denim, because I'll admit now that I have been converted to the dark side. Sure, the denim's pricey as all hell and you'll be eating oatmeal for months, but for amazing quality plus the experience to wear down your denim as you see fit? Priceless. read more

This past Sunday, I stopped by Self Edge to pick up a new pair of jeans. Honestly, I was a bit nervous stepping in here after reading some of the Yelp reviews. I'm not "cool" and I don't know anyone who works here. I'm just a guy that likes denim. Anyway, that's not really important. When I walked through the door, I was impressed by the design and layout of the store. It is really quite nice. They carry some of the best brands around and seem to have a good stock of different sizes and cuts. I was the only one there and the sales guy sitting in the back asked me if I needed any help. I told him about some jeans I had seen on their website and let him know that I was unsure about how they fit and wanted to try on a couple different sizes and cuts. He helped me out with several different pairs. Once I found something that I was happy with, he helped me with figuring out how much to hem them, as I like to cuff. The chainstitch hem, done on a vintage Union Special, was included in the price. Although they told me that the hem would take 1-1.5 weeks, it only took a few days. Overall, I was happy with the experience and will definitely be back for my next pair. I even brought another pair over to be repaired when picking up my newly hemmed 3Sixteens. read more

Great store... they are the US exclusive supplier to all the brands they sell so you know you're going to get something unique. Yes everything in here is expensive but you're getting quality that will last for a long time. They stand behind their products and have the facilities to do repairs in-house. Salespeople are super knowledgable and helpful without being pushy. Just a great store. read more

Amazing selection of clothes, you can't find anywhere else, that exude manliness. The vibe of the staff is very business like. If you aren't actively buying they come across as aloof, and in general I don't feel welcome to browse. Other shops in the area are really good about building a relationship with their customers, and being willing to help you over the phone, or hold something for you if you need to think about it before spending $$$$. If this place was more friendly I would give it five stars. I recommend browsing online before you go in. read more

Bring your $$$$ and get ready to be amazed. This place stocks ultra high denim for denim lovers. If you don't know what selvage is you should probably continue to buy your True Religion jeans and be happy. The salesperson took a lot of time with me and was a bit of a smart ass, but I liked that. They carry several exclusive projects in the store and are right across from Epaulet which is another must see place in NYC. read more

I walked into SENY not knowing much about raw denim, other than the fact that I loved my Triple Works slim-straights and wanted another pair of amazingly-crafted jeans. Thomas and Andrew were some of the most friendly and attentive guys I've ever had the pleasure of talking with. Both had encyclopedic knowledge of their products, and were happy to chat with me while I tried stuff on. What really hit it for me was how friendly and interested both of them were in what they did - With a smile and a handshake, it seemed like both of them were absolutely stoked about seeing me off with my new Strike Golds. Absolutely loved the denim curtain on the dressing room too, these guys love the little details. read more

Lots of great stuff in the store. No question about that. That's not the issue here. What the issue is.... I'm not the kind of guy that likes over the top customer service. But when someone is going to drop a lot of dough you might want to fake nice. Even if it hurts. The guy that took my repair order was nice but the passive aggressive vibe from the other one was mehhh. There are other folks that know a lot about denim. You aren't the only one. It's kind of like a wanna be New Yorker giving a crack at New York attitude but failing and having it come out like a mush mash of fake California snoot. This isn't the first comment here about the same behavior. Stop trying so hard to be cool. Be yourself. Just be a California person if that's what you are. My grandparents lived and worked on this street long before self edge showed up. . You don't know who is your customer or what kind of ties they have to the LES. Probably doesn't matter to you. read more

Self Edge is simply The Place to go if you're a true denim enthusiast. Once you've opened the door you know you just found it. The boutique is very tiny but very tidy. Above all, it's very welcoming and I'll always remember my purchasing experience with the hugely sympathetic Andrew Chen as one of the most pleasant (http://www.linkedin.com/in/andrewjchen // http://www.ajchen.com/). And I can assure you this guy has a great eye for detail : I remember I arrived in the store with the idea of purchasing one particular item I saw on the Internet but ended with a nice pair of straight Iron Hearts which perfectly combined with my boots (as he anticipated) and therefore perfectly suited the style I was looking for. As a reminder I must warn newcomers that Self Edge sells high end raw japanese Denim, which means it's expensive BUT it's definitely worth it. If you're looking for a masterpiece for your wardrobe, there is great chance you're going to find it there. In the end their products are not that expensive, especially compared to Diesel or 7 denim which are much, much cheaper in quality (there is just no way you can make a comparison here). If you're on a trip in NYC you definitely cannot miss this place. read more

Purchased $ 615.00 pair of jeans...what a mistake. Kind of my fault though- years ago I bought an expensive item there (wallet) an it also appeared unusable. Anyway, this jeans, soaked in cold water for 20 minutes as instructed, instead of shrinking a bit , the waist shrunk to a kids size ( remember that Seinfeld episode ?). Not only that, the fabric literally became like a piece of cardboard. Even if the size was OK, don't see how I could put these pants on. "Unique pair of jeans",one of a hundred made. Well, now there is only 99. Mine is in a landfill already. Lesson learned once again. read more

Self Edge rocks. Well, the service made it rock even more. Tommy (sorry if I got your name wrong; employee originally from Phoenix) was super friendly and helpful. He spent a great deal of time explaining various types of leather and how they were used on different goods. I ended up purchasing a sweet Sugar Cane untanned belt. As I prepared to pay, I got to experience Square, the payment service that works with a little unit attached to an iPod/iPhone/iPad. Got an instant receipt via email too! If you are particular about denim or western type of clothing, you MUST check out Self Edge. read more

Self Edge in partnership with 3Sixteen has brought Japanese denim culture to New York City. They stock the latest from Iron Heart, Dry Bones, Flat Head, Sugar Cane, and Real Japan Blue to name a few. It isn't just raw denim here, they also fill the racks with tops, outwear and accessories from the same companies. What sets this location apart from SF, is the full collection offering from 3Sixteen. Although based in New York, they adhere to the same quality standards of the Japanese companies, offering up modern cut&sew goods to go along with their solid denim collection. Much like SF Self Edge, you'll find great service (Allan) and conversation. If you're a resident New Yorker, understand that quality is far better than quantity and pay Self Edge a visit to find out about this Raw Denim movement. BTW chainstitching and denim repairs available here! read more

I used to be huge fan of Diesel. Then after a while I started to notice how quick they'd fall apart. I can't keep a pair of Diesel jeans for more than a year with out them ripping. Not to say I was buying jeans from Self Edge for just durability. I'm a Denim fanatic (as I will spend a lot of money on Denim with no regrets...it's an investment to me and my good looks) and it was only a matter before our paths crossed. I actually first came across Self Edge when a friend posted a Youtube video of them on Facebook showing how they repair jeans. Talk about the most genius way to get new customers by having them bring in their torn/ripped jeans. While having them repair two pairs of my Diesel jeans I looked around and started asking questions and decided to try on a few. I found them to be quite rough and was almost about to write them off as not my type when Thomas convinced me to give them a chance. I took home a pair of black 316's and the first couple of weeks were pretty painful since i like my jeans to shape perfectly to my body. I even didn't wear them for a couple of months, but the more I wore them the more comfortable and stable they became. They are now my favorite jeans out of my entire collection (the color on them is just amazing even as they age). The Staff is awesome at providing first rate service and you can tell they really know what they are talking about. These guys are Denim gurus to the fullest. For some of the reviewers talking about price and affordability: This isn't the kind of place you walk into looking for a deal. That's what places like H&M and Levi's and sometimes Diesel are for. What part of the word "Boutique" do you not understand? You're not only paying for the Brand of Denim and its rarity, and quality, but for the exclusivity of walking into this tiny shop and getting that first rate attention. It's apparent that these guys are specialists and they deserve to charge justly for doing what it is they do best. That being said I've purchased many pairs jeans from different brands and these have to be by far the best constructed Jeans I've ever worn (mind you I don't travel outside the US, but I don't really feel the need to right now, NYC has everything I need). Having gone through many phases of jean wearing I'm back to the Skinny, low cut, fit. If you're experimenting with what sort of jean brand and style to wear then I wouldn't recommend Self Edge just yet. Find the look you like that works for you and then go to Self Edge and see if they have that look. You will not regret it. These guys are patient and don't push products on you. I'm writing this review after almost a year of having these jeans. read more

Please allow me to add to all of the other glowing reviews. Self edge is the best denim store that I've ever been to - period. If you're serious about your denim, they stock some of the best styles in the entire world. The staff is extremely knowledgeable, and can help you navigate their racks of indigo to find the perfect fit. As other reviewers noted, it's not cheap. But here you very much get what you pay for. read more

I purchased a pair of the unsanforized Roy Cone Projects from here (obviously, considering they are Self Edge exclusives) and they have been phenomenal. But this is a store review, not a product review. If you are a denim enthusiast, you'll love Self Edge. If not, go elsewhere. I am, and therefore have loved my experience at Self Edge. The staff is incredibly knowledge about the sizing, and are more than willing to provide their advice through your fitting process. Furthermore, they will chainstitch hem your jeans for free -- not a universal practice considering many shops offer only a "discounted hem" if you buy from them. They were done in under 48 hours as well. Lastly, the staff was very helpful in providing me the proper denim care guidance for how to handle my new unsanforized product because I'd never bought an unsanforized jean before. I do wish that they offered cash returns, but nevertheless -- great store for the denim enthusiast. read more

I am wearing my Self Edge / Superfuture denim right now. This is my favorite clothing store in NYC. Why buy jeans from anywhere else? The staff is extremely helpful and denim is top notch. The jeans are pricey, but you guy what you pay for. In my opinion, they are worth every penny. If you are looking for the best selvage denim in NYC look no further. Self Edge has the best selection around. After you buy denim from Self Edge you will notice that most other people on the street wear deplorable jeans. You don't want to look like those people, do you? I cannot recommend this place highly enough. read more

Fantastic store with great selection and customer service. They were out of stock on the 3sixteens I came in to try on, but they showed me some similar jeans I was able to try on. Ended up getting a pair of iron hearts, which they hemmed and shipped to me. Great overall experience. read more

Ahh, the age old problem. You have a product that's hard to find elsewhere, so your staff have a look down on your customers when they aren't graced with your intimate knowledge of how a small man in Tokyo sews together his jeans or how a Chain Stitching machine works. Came in here on Saturday, feeling flush and wanting to pick up a pair of jeans which would last me for years, as well as get a well loved / worn pair of jeans repaired. Spoke to the dude at the counter (who was partially too engrossed in conversation with your typical has-a-blog-on-streetwear-gets-all-his-money-from-mom-and-never-gets-laid 20 year old dweeb, that was hanging in the store, waiting for a repair on his jeans, to acknowledge me at first) about what I was after and tried on a couple of pairs which weren't quite what I was after. Decided to leave the jeans, but continued on with the repair instead. This is where it got interesting. Having been on the Self-Edge site, I'd seen that repairs cost $40 flat, regardless of what needed to be done, and maybe naively had thought that this would include the cost of a hem on my jeans. Apparantly not - the hem would be an additional $25 because it would be done on a chainstitching machine. Ok I thought, I hadn't anticipated the extra $25, and honestly could care less about what type of stitch was used, so I decided to leave the repair. As I turned to exit the store, the lank bellend who was working there audibly cursed at me under his breath and screwed up the sheet where he had written my details, then, as I got to the door - shouted aggresively 'Is there a fucking problem man?'. Now, any other situation in life, be it at a bar or in the street and this guy would've got knocked the fuck out, but I turned and said to him what I'd already explained before making to leave - that there was no problem, I just didn't expect it to cost $65 to have jeans hemmed and hole repaired. At which point he barked that the $40 was for the repair and the $25 was for the chain-stitching. COOL MAN. I FUCKING KNOW THAT ALREADY I JUST DON'T WANT TO HAVE YOUR SNOOTY DICKHEAD SHOP REPAIR THEM. For real, what kind of a fucking store are you running where you talk to your customer like this? Further to this, I was incredibly polite the entire time to this guy, even though he had the usual better-than-you attitude you get hipster-boutiques (which, by the way, is hilarious, you know more about jeans and $400 shirts than me? Good for you! Brilliant life skills there. I bet you're an expert on other real relevant shit like 90's hip-hop and dive bars too). I guess thats the problem with stores run by people who have never existed in the real world, who are surrounded by people who bury their tongues in their arses because they own or work at a seemingly cool store. But guess what? No real store that values their customer would ever allow an employee to aggresively shout across a room of people at a potential sale walking out the door. If he worked in the store I manage (where customer service is valued) he would be sacked, on the spot, for that behaviour. I would absolutely love to see this guy try and make it in a job based on having real sales skills, where being adaptive, consultative, patient and polite are the number one traits you can have. Fuck this guy. No matter how nice your product is, I'm never shopping in a store that is confrontational to the point of fighting with its customers, and neither should you. I hope I get to see these jumped up pricks bubble burst - hopefully by tripping and falling on the needle from their chain stitiching machine. Better off spending your money at Blue and Green. read more

Nothing but great experiences here. I forgot the guys name, but he is very knowledgeable on the brands they carry. And understands what look I am going for. The vendors that they carry in store are also amazing. Definitely coming back to visit. Need some accessories! read more

Just to be clear I have shopped at Self Edge SF and Self Edge Portland and had great experiences there. I own 3Sixteen St 100X and they are the nicest pair of denim that I have. I've also met Andrew and Johan and they are really nice, wonderful people. However I felt rather unwelcome in this store. I was dressed in more business attire and received apathetic hipster service. I was never made to feel welcome and just got a cold vibe from the sales associate. He also mainly sat at the desk and was checking his phone. I'd like to think it was a bad day but as soon as a friend dropped in he treated them differently. I also felt condescension especially in regards to the buzz door (the guy has to click a button to release a lock on the door to let you in and out). I wanted to buy a pair of 3sixteens for my brother but I guess I'd rather do it online or in portland. Once again their stuff is quality and the proprietors are really great folks. I just hope they create a more friendly and welcoming atmosphere akin to their other stores. So I gave two stars to emphasize my ambivalence over writing such a bad review. read more

This is THE store for jeans in whole USA. And as NYC is part of USA: this is THE store for jeans in whole NYC. Period.

This review if for the New York City store and not for the stores in California or Portland. Two things that put me off, 1) lazy and inattentive customer service and 2) sloppy hem jobs. Other than that, the product speaks for itself. Beautiful Japanese denim, although the selection is a bit small. read more