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San Francisco, CA

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Sarah Seven

4.6 (210 reviews)
PriceyBridal
Open • 10:00 am - 6:00 pm

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Recommended Reviews - Sarah Seven

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Karina B.

The Sarah Seven experience fell well short of expectations--especially given the price point of their gowns and the $50 fee just to book an appointment. Unlike other bridal salons I visited, Sarah Seven doesn't allow you to browse and select dresses on your own in the shop. Everything must be pulled by your stylist. Out of all the dresses selected for me, only two aligned with what I'd described as my style and preferences. The rest felt completely off-base, making the appointment feel like a waste of time--and money. Speaking of time, there's a strict limit on how many dresses you can try on during your appointment, regardless of how quickly you're moving through them. I understand the need for structure, but this policy felt unnecessarily rigid and didn't account for the fact that most of the selections weren't even close to what I was looking for. The most disappointing aspect was the energy from my bridal consultant, who seemed disengaged and gave the impression she'd rather be anywhere else. Shopping for a wedding dress should feel special and exciting, but instead I felt rushed and unheard. Adding to the frustration, one of the dresses I tried on was so sheer that you could see my underwear through it--even in dim lighting. When I asked about this, I was told they don't offer lining and that I'd need to find my own solution, whether that's purchasing a slip or finding another workaround. When you're charging $50 just to walk through the door--on top of the already high dress prices--the experience should be exceptional. Sarah Seven needs a major overhaul in their customer service approach. I'd recommend looking elsewhere for a more personalized and enjoyable bridal shopping experience.

Shannon K.

I can't say enough good things about my experience at Sarah Seven--especially with our incredible stylist, Hannah! From the moment we walked in with my bridesmaids, mom, and sister, we felt completely at home and so celebrated. This was my first bridal appointment, and Hannah struck the perfect balance between the dresses I'd pre-selected and a few stunning picks of her own. She truly listened to what made me feel comfortable and confident, and gently guided me back to The High Priestess when she saw how much I lit up in it. I never considered myself a romantic, but I came back on Valentine's Day with my mom to say yes to the dress! If you want to feel special and cared for during this season, Sarah Seven on Sacramento Street is pure magic. Ask for Hannah--she's the absolute best!

Second appointment fitting room

I had the most amazing experience wedding dress shopping here! We worked with Hannah for both of my visits, and she was absolutely lovely, so warm, helpful, and made the whole process feel effortless and fun. I even joked that her arm strength alone sold me on my dress because she managed to snatchhh me into those samples so perfectly, it gave me a sense of how everything would look after alterations! The selection is incredible, the atmosphere is so welcoming, and they truly make it a celebration (yes, the wine keeps flowing ). I'm beyond happy I said yes to the dress at Sarah Seven, couldn't recommend this place more!

Tote bag they give you once you purchase a dress!
Aryana M.

Sarah Seven in SF is truly amazing! My stylist Lauren was an absolute gem. She was very attentive, sweet, and just an all around kind human being. I came in with a completely open mind on what I wanted for a dress. I had no idea what style I even wanted and I wasn't even sure if I was going to pick something that day. All I knew was that I wanted a specific accessory that they carry and a dress that could match that. Lauren picked an amazing selection of dresses for me to try on and she was able to seamlessly guide me through narrowing down dresses that I liked. I ended up picking a stunning dress all thanks to her! The showroom is clean and super cute. I felt so supported my entire appointment. I'm so happy I chose Sarah Seven over more big name bridal stores. It is abundantly clear they care about all their brides and their dresses are all so beautiful. I'd get married in all of them if I could! I highly highly recommend Sarah Seven!!!! :)

Dressing room
Natalia L.

Had an extremely positive experience here thanks to Arena. Although I did not choose my dress here due to budget, I cannot recommend this bridal boutique enough- my friend and I were greeted with enthusiasm and were made comfortable in a private room that felt more like a living room than a bridal shop, which made me feel safe from any judgement or comments- something I felt at other shops. We were offered refreshments at first and Arena asked me a few questions about my style preferences and helped clip me into some dresses, and she even had me try on some very fun ones just to experiment with! All of the dresses were great quality, comfort, and were clean and well kept! You can tell the designer was intentional about the dresses. Store was clean and tastefully designed/decorated. Nothing was overwhelming and the lighting was perfect.

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Had a great experience with Hannah! She was very patient and helpful with my decision process. I'm so excited and absolutely love the dress!

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Ask the Community - Sarah Seven

What's the price range for the gowns? Thanks!

$2800-$5500!

What are the price ranges of the gowns? Any gowns less than $1,000? Thank you.

2800-7000. None that I know if cheaper!

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Review Highlights - Sarah Seven

“Kaitlyn was extremely accommodating and made me feel comfortable and supported throughout the entire process.”

Mentioned in 26 reviews

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Lace & Liberty

Lace & Liberty

4.8(238 reviews)
2.7 mi•Noe Valley
•$$
Free consultations
Offers customized solutions

Lace & Liberty delivered the dress of my dreams. I first visited their San Francisco showroom with…read morean inspiration photo I had saved for years, hoping to create something similar. During my initial consultation, Nancy took the time to understand what I liked about my inspiration and helped me think through the possibilities of a custom gown. The final design ultimately became a beautiful blend of my ideas and the team's expertise, and it felt completely like me. From there, I worked primarily with Alison and the rest of the team throughout the design and production process. They were thoughtful, communicative, and incredibly accommodating every step of the way. They shared progress photos along the way, and when we realized there was a mismatch between how I had interpreted part of the sketch and how it was being executed, Alison immediately jumped on a call to listen to my feedback and help adjust the design. I always felt heard and supported, and it was clear that everyone genuinely cared about getting the dress right. The craftsmanship and quality were exceptional. I chose a custom gown with mikado silk, a square neckline, pockets, a full skirt, and a long train with buttons down the back, and every detail was beautifully executed. Even more impressive, the dress fit perfectly despite measurements being taken about eight months before the wedding. I fully expected I'd need alternations closer to the wedding date, but the only alteration I ended up needing was adding a bustle. On the wedding day, I felt confident, comfortable, and completely myself. Looking back at our photos nearly a year later, I still love every detail. If you're considering a custom wedding dress, I highly recommend Lace & Liberty for their craftsmanship, communication, and genuine care throughout the entire process.

I initially became interested in Lace and Liberty because of their promise to create a completely…read moreunique wedding dress tailored to your preferences. That concept really stood out to me, so I scheduled an online consultation with high hopes. Unfortunately, my experience didn't live up to expectations. I met with Ali in March, and after the appointment, I realized that many of the 1-star reviews I had seen mentioning similar concerns were not isolated. Throughout the consultation, her tone came across as condescending and indifferent. As someone who has never been married or shopped for a wedding dress before, I naturally wasn't familiar with all the bridal terminology. Instead of guiding me through the process, she seemed irritated when I didn't know certain terms and made me feel uncomfortable for asking basic questions. At one point, I calmly mentioned that Lace and Liberty was just one of several options I was exploring, hoping it might shift the tone of the conversation--but it didn't. The interaction remained tense, and it became clear that this wasn't going to be a supportive or enjoyable experience. Wedding dress shopping should feel exciting, special, and fun--not stressful or discouraging. Because of this experience, I chose to go elsewhere, and I'm so glad I did--I ended up finding my dream dress in a much more positive and uplifting environment. If you're looking for a more welcoming and enjoyable experience, I would recommend checking out Janene's Bridal or Trudy's Bridal, where the atmosphere felt far more supportive and aligned with what dress shopping should be.

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Lace & Liberty - Wedding day

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Janene's Bridal Boutique - Living my Vogue Moment!

Janene's Bridal Boutique

4.5(1.2k reviews)
11.0 mi
•$$

I had a great experience at the Janene's showroom in San Francisco. They have a huge selection of…read moredresses in a variety of styles. I was looking for something a little unusual, and at other stores I had struggled to try dresses in line with what I was looking for. It's a beautiful store in a convenient location, and I would highly recommend it. My stylist was very helpful and I loved working with her! (Shoutout to Renee!) That being said, I wouldn't recommend the tailoring at Janene's in Alameda. The first issue I encountered was that my dress wasn't delivered from the San Francisco store to the Alameda store in time for my first tailoring appointment, despite there being about 10 days to do so. The more concerning issue was that the stylist and tailor I worked with in Alameda didn't take my concerns about fit and comfort seriously, and seemed more interested in doing what they felt was best. My dress wound up being ill-fitting and uncomfortable in the torso and shoulders. What added further insult to injury was that the last stylist I worked with when I picked up my dress insisted that it wasn't that bad, and that all wedding dresses are similarly uncomfortable. There were a few issues with how the fabric was lying that I was assured could be fixed with fashion tape; when it came to the day of the wedding, fashion tape was completely ineffective. For all that, the alterations also cost more than my wedding dress. I've been effusive in my praise for Janene's as a place to buy a wedding dress; one of my friends has already bought a dress there! I have been similarly dispassionate about the tailoring services.

This is a very nice bridal boutique with huge collections of wedding gowns . They are categorized…read moreby different designs ( A line vs ball gown ) . A line has a small waist, fitted bodice that flows continuously to the hem , forming the shape of a Capital letter A . A lot of French Chantilly lace are on this type of A line dresses . The Ball Gown created a balance hour glass figure by cinching the natural waist and extending outward . The materials are usually satin , organza or layers of tulle to maintain a grand , floating shape . This place is popular. A appointment is a must . They charged $55 for one hour of trying on 10 gowns with a stylist . It may run over time a little bit but they did not charge us more . Each bride to be and friends got their own changing room and full body mirror , sofa to sit and wait . They serve you ice water with no charge and a menu to order latter and other drinks for a fee . Our personal stylist is Tiffany . She is great . Very patient and helpful to help the bride to come to the conclusion of what type of wedding gowns she actually likes the most . It was an elimination process . We started with 10 gowns and went down to the top two at the end . The prices vary depending on the materials. It ranges about $2000 to $6000 . Veil And alternation fee are extra . It takes 6 months to order a wedding gown if your choice. Then two months before your wedding day they would made smaller adjustments and alterations to fit you perfectly. This is a pleasant experience and highly recommended to come to this bridal boutique.

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MAESA made my fairytale Wedding Dreams Come True

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Selena Judy Bridal - SELENA HUAN BEADED LACE SWEETHEART RUFFLED ORGANZA BALL GOWN

Selena Judy Bridal

4.7(139 reviews)
2.3 mi•Union Square, SoMa
•$$

Judy was so amazing in helping me design and craft my absolute DREAM wedding dress that also worked…read morewith my budget! I couldn't be happier!!!! Seriously I am so overjoyed and cannot wait to wear my dress at my upcoming wedding!! I was introduced to her by a friend who bought 3 wedding dresses from her and I was floored to see how beautiful and quality they were without costing an arm and a leg and 2 Bay Area mortgages. It was a no-brainer for me to contact Judy! Overall Thought: Judy is very professional from beginning to end. Booking an appointment was easy. When I got to her studio, she was very friendly in greeting me yet very efficient, clear, and honest in asking about my vision, budget, timeline, and how we can make that happen together. After the initial visit, she was very responsive via email, and I was never left unsure about what the next step was. A super great bonus is that she is very supportive and encouraging in discussing my ideas for the dress and coming up with the design. I cannot emphasize enough how positive she made me feel throughout the design process. She was gushing over the different ideas I brought up like a very excited maid of honor! But was also realistic and honest with ideas that she thought would not have worked. Process Details: Judy offers a few different design/manufacturing/budget options, so there's a good chance that she will have something that fits your need and vision. You can get off-the-rack gowns, or pick from an existing design and she'll make a dress to fit you (either Judy's own or certain other designers' designs), or she can help you design a brand new gown from scratch. The last option is what I went with. My design was fairly simple, and she recommended some manufacturing options that could help me stay within budget. This was the perfect solution for me! I wanted a custom design, but another local designer I contacted was out of my budget range even though my design was super simple. I found a few overseas designers/manufacturers who could help create a custom design and ship the final product to me, but I was apprehensive to work with them since they cannot take my measurements, work with me in person during the design process, and provide a final fitting service unless I can make an international trip to see them. Judy was the perfect happy medium that did not compromise on design and quality! We started by having a one hour meeting where she listened to my ideas, reviewed reference photos, showed me fabric swatches, took my measurements, and sketched designs. She then sent a summary email of the design, and we corresponded via email and at a second meeting to make some adjustments until we arrived at a final illustration. Judy was very meticulous in following the details we discussed and the details that I did not have the expertise to request. For example, the types of hooks and zippers used, the linings, and the silicone liners to hold up the top, etc. Nothing was overlooked. My dress turned out even better than I had hoped for, with me having to do almost zero work after we agreed on the design and fabric. I received multiple photos to confirm the final product. And I asked a LOT of questions, all of which she answered with patience. The dress arrived within the expected timeframe, and Judy did a final fitting with me. The hip area was too narrow (which she fixed without a hitch and I came back to pick it up later), but otherwise, the dress fitted like a glove! She even helped me match my dress with the veils and gloves that I bought separately. All in all, I would 10/10 recommend her to any future brides I know! It was not only a successful process but also a genuinely pleasant one!

5 Stars! I had the most magical experience at Selena Judy…read moreBridal! I found both my wedding gown and my first dance dress here, and I couldn't be happier. The selection was stunning--elegant, romantic, and so beautifully detailed. Judy was incredibly sweet, patient, and really took the time to understand my vision. The fitting process was smooth and stress-free, and both dresses fit me perfectly. I felt so confident and beautiful--exactly how every bride should feel! Thank you, Selena Judy Bridal, thank you, Judy, for being such an unforgettable part of my big day. Highly recommend to any bride-to-be!!!

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SELENA HUAN BEADED LACE SWEETHEART RUFFLED ORGANZA BALL GOWN

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Emerald City Gowns - @vivianchenweddings
 @emeraldcitygowns

Emerald City Gowns

4.6(300 reviews)
10.5 mi•West Berkeley
•$$

I found my dress here! Such a great shop- this was the third place I went and I was feeling pretty…read moreho-hum. I loved how down-to-earth and intimate Emerald City felt. Claudia was super helpful and I appreciated being able to go through the dresses together and talk about what I did and didn't prefer. The try-on area was pretty, spacious, and clean, and everyone was really friendly. They have a very good selection of reasonably priced dresses. Mine wound up being a discontinued one and the final price was $1,200. I knew my girl (dress) when I saw her but wondered if I was just drawn to the novelty, because it was the first time I'd tried on that style. They let me put a hold on it, for a one-week $150 fee that went toward the final price. They let me swing back by a few days later to try it on one last time- again, super friendly, helpful, and just a nice environment to be in. They made it super easy and comfortable and I definitely recommend!

I came here with my sister to look for a wedding dress, she made the appointment, and honestly, I…read morewould not recommend this place. I didn't read any reviews prior to us going in, so I went in with an open mind. Now after reading reviews, I'm shocked that the person who helped us was actually the Owner. Like WTH!??! that's CRAZYYY. It was a waste of money for the appointment. The staff was unhelpful and unfriendly, and you basically have to pull the dresses yourself. All they really help you with is clipping you into the dress. The first face we saw was I believe, Aaliyah. She was so unwelcoming and unfriendly. Would it kill her to smile a little? It's a bridal store, after all and wedding dress shopping is supposed to be a fun experience. We were about 5 minutes early to our appointment and there was nowhere to sit, so I asked her where my mom could sit. She rudely told me there was nowhere to sit because they were cleaning up the room for us. So we stood. Well, once we got back there, it was basically an open space with two benches where my mom clearly could have sat. So I don't know why she couldn't have just offered that as an option. I also wasn't a fan of how they do their dresses. Now I see as reading reviews, they're consignment style so that makes sense why the layout is how it is. Most of them are off the rack, so the size is basically whatever they have. Then they have the made-to-order dresses, but those seemed to be pretty limited as well. The person helping us was Emily. I didn't know she was the owner until NOW after reading reviews. She was friendly at first, but it really felt like she gave up on helping my sister once she noticed that we weren't finding anything in my sister's style. I pulled a dress for her and then my sister pulled one herself off the rack. My sister wanted to try it on with sleeves, and Emily pushed back on it because she said she didn't think it would look good. Okay, maybe that's her opinion, but why not just let the bride try it and decide for herself? What if my sister was someone with a really quirky or different style? Let the bride try on what she wants! Then Emily told my sister to go look around and find other dresses she wanted to try. So basically, my sister was finding all the dresses herself while Emily stood in the dressing room messing around with the dress my sister had just tried on. At that point I asked her, "Are you going to go pull more dresses?" and she said, "Well, I told her to go find what she likes." Umm...isn't that YOUR job to help her? Isn't that what we're paying for with the appointment? Right after that, I was about to tell her something but my sister came back and said she was done and wanted to leave. We were out of there in less than 30 minutes. That's how bad the experience was. Honestly, don't waste your time coming here. If you're thinking about booking an appointment, I would come in beforehand as a walk-in just to see how they do things before paying for one. And one more thing: they don't even offer you water. They have a sign saying they don't sell water, even though there's water sitting in a mini fridge that's for "VIP appts". LOL. and champagne is for VIP too. LOL. I would've been PISSED if we had booked that b/c like, that means you're gonna stay there a while, when their store is hella small w/not much to look at or try on. I know it sounds like a small thing, but when you're charging people for an appointment, it just comes across as cheap. Overall, this was just not the bridal shopping experience we expected. The whole thing felt rushed, unhelpful, and not worth the money.

Photos
Emerald City Gowns - Designer consignment

Designer consignment

Emerald City Gowns - @vivianchenweddings
 @emeraldcitygowns

@vivianchenweddings @emeraldcitygowns

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Kinsley Couture  - Picking up my dress

Kinsley Couture

4.7(269 reviews)
22.4 mi
•$$$

I had the worst experience at Flares Bridal for my first shopping experience ever, and wondered…read moreaimlessly hoping there was maybe just one chance there would be an opening in a boutique close by. We saw Kinsley couture was open and walked in. Instantly met with the brightest "hellos" and smiles from the consultants. Julia, my hero, was at the desk by the door, greeted us so warmly and asked if we had an appointment. We explained our situation and she was so eager to help turn my day around! We were In luck because they had time for me! For an hour ish, I felt like the Queen of the castle! Julia was so attentive listened to me so well when I described what I was hoping to get out of my dress! I think we even found the one! I could not give more praise to this boutique thank you so much Kinsley Couture and the staff for fixing my bridal catastrophe!

Went yesterday to try on wedding dresses for the first time and I chose a dress! The team is…read moreextremely sweet, so helpful and bubbly. I tried on 5 dresses, the last one was the one I chose. Bridget was the one helping and she was very sweet and chose dresses that matched exactly what I was looking for. The store is clean, well lit, organized, and not too crowded or stuffy. They also gave us free champagne and a goodie bag afterwards! I highly recommend for anyone with about 3-6k budget. They pulled options within that price range for me. Thank you ladies so much!

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Kinsley Couture
Kinsley Couture
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Sarah Seven - bridal - Updated October 2026

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