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    Flares Bridal

    4.4 (1.8k reviews)
    ModerateBridal
    Closed 10:00 am - 6:00 pm

    Flares Bridal Photos

    Recommended Reviews - Flares Bridal

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    Gabrielle C.

    I really enjoyed my experience at Flare Bridal. I had an amazing assistant. I don't remember here name, but she helped me in and out of 5 different dresses. I went on a Friday with my MOH. Knocked off one star for a hidden fee when we got there. We paid $25 for 90 minutes, but when we got to their front desk, the receptionist said it's another $35 to have the appointment. Would've been nice to know that when we made the appointment.

    My experience when wedding dress shopping here was amazing! They also do alterations and it was very easy. Love this place and recommend it to everyone I know who's getting married soon

    Paige K.

    Flares Bridal was great! My mom and I went dress shopping here one Saturday, and the first dress I tried on was the one I ended up choosing! The service was great, there was a wide selection of gowns, and they made me feel very pretty and special. Flares Bridal made me feel like a bride :)

    Suzanne N.

    I am having such a great experience with Flares bridal. I was a little nervous about finding the right dress since I was looking for a plus size dress. They have a great dress selection, there was no problem finding plenty to try on. This was the third shop I had been to so I explained to Lissa what I had liked and not liked about other dresses. She picked out some great dresses. The very first one ended up taking everything I liked about previous dresses and rolled it all up in one dress. She also made some suggestions on how I could do some alterations to make it exactly what I wanted. I never felt rushed about trying on the dresses and no pressure to buy that day. I was able to go back at a later day to try the first dress once again and that's when I decided that it was the one. I just had my first dress fitting for alterations there as well. The tailor listened to all that I wanted, got the dress pinned and marked up. I can't wait for my 2nd fitting next month.

    Jeannette R.

    I had a wonderful experience finding my wedding dress at Flares. The boutique itself is clean, bright, and filled with natural light, which makes the whole experience feel calm and special. They have a beautiful and thoughtfully curated selection, including several European designers, and you can really tell there's a strong appreciation for both design and quality. That mattered a lot to me given the price point, and I felt the pricing was reasonable compared to overall bridal dress budgets and the craftsmanship offered. The boutique is owned by two kind sisters who were warm and welcoming throughout the process. Since choosing my dress, I've been back to try on veils and for my first fitting, and everything so far has been smooth and positive. One small heads-up for future brides: make sure your try-on appointment is fully confirmed with a confirmation email. Their booking system isn't the most seamless--I experienced a test payment without the appointment actually being booked and only learned this upon arriving, which meant rebooking. Thankfully, things have gone well since then. Overall, a great experience with lovely people, beautiful gowns, and high-quality pieces. I'd definitely recommend Flares--just double-check that appointment confirmation. Have included some photos from dresses and veils I tried.

    Cheryl G.

    During my appointment, Lessa was the only one working. From the start, everything was cold from her welcome, to her hands and my overall experience wedding dress shopping here. Lessa stated multiple times that I had a 45 min appointment and I could try on 4 dresses, which she would choose herself. The phone kept ringing and she was distracted with answering the phone while trying to "help" me. She also told me I couldn't choose any dresses and I couldn't touch the dresses on the rack. She was aggressive about my budget which I didn't feel comfortable or confident sharing with her. I honestly think she needs more training to change her customer service approach and attitude. I felt disconnected from the start and rushed the whole time I was there. I did like one dress and honestly, if her attitude wasn't so dismissive, I would have bought the dress. I just had a negative experience from the start and I wouldn't recommend going here.

    The scratch from the open pins the seamstress placed on me while I had the dress on.

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    Page 1 of 45

    Flares Bridal Reviews in Other Languages

    Ask the Community - Flares Bridal

    I'm MOB traveling to destination formal wedding so looking for faux diamond or pearl jewelry (necklace, bracelet, earrings) does Flares sell?

    I used Poshmark or Etsy. Flares bridal has a limited amount of jewelry.

    Do they offer wedding dress rentals?

    Hello Mrisa, sorry we don't but we have about 50 dresses on sample sale.

    Hello! I'm looking for a satin emerald dress, preferably A line, and V neck since I'm the MOH. Did you have anything here and should I make an appointment?

    Do they sell prom dresses?

    Not anymore

    How long do the wedding dress apts run?

    we offer 3 different type of appointments: 45 minutes, 90 minutes and 2 hours.

    I forgot to ask when they called me but can you bring more than just the 5 people they can seat?

    Hello Lizette So sorry about the delay in responding back. We would like to keep the guests number for each of our brides at 5 max. This way everyone is comfortable.… Read more

    Do they have off-the-rack dresses priced between $250-$350?

    Good morning Sephany Thank you for your question. If you are referring to bridal gowns we don't have this price range. Our wedding dresses range from $1100 to $3000. We have… Read more

    How's the selection for plus size wedding dresses?

    Hello Ann and congratulations! Thank you for your message. We have about 15 styles total in plus size for special orders.… Read more

    Do they do alterations in-house?

    They do. They gave me the price up front so no surprises later.

    View All 10 Questions

    Review Highlights - Flares Bridal

    Ray at Flares did a phenomenal job from the beginning at my initial appointment through multiple fittings.

    Mentioned in 508 reviews

    Read more highlights

    Kinsley Couture  - Picking up my dress

    Kinsley Couture

    4.7(267 reviews)
    0.4 mi
    $$$

    Working with Macario at Kinsley Couture Bridal was one of the absolute highlights of my wedding…read moreplanning. From the moment we walked in, he made my elderly mom and my bridal party feel completely welcome and cared for. His warmth and professionalism set the tone for the entire appointment. I came in with only a few words to describe what I wanted -- "lace and mermaid, and not matronly or doily" -- and he understood immediately. Every gown he pulled matched exactly what I had in mind. What stood out most was how quickly he picked up on my tendency to not want to disappoint anyone. He gently reminded me, "the dresses don't have feelings, so let me know what you like and what you don't like," which instantly took all the pressure off and made the experience fun and relaxed. We tried on four gowns, and incredibly, I ended up torn between two of his picks. He never rushed me or pushed me toward a decision. I ultimately found the dress, and the entire ordering process was seamless. Even though I live in San Diego, choosing Kinsley was the best decision -- my family is in NorCal, and pickup and payment were easy and straightforward when the gown arrived. The whole team was kind, organized, and genuinely excited for me. If you're dress shopping in the Bay Area, go see Macario. He has an incredible eye, he listens, and he makes the experience feel magical. I couldn't have asked for better.

    I had the best experience at Kinsley Couture finding my wedding dress! I had looked at 3 places…read moreprior and nothing compared to my time here. Priti made the process so seamless, completely listened to all my needs and helped me find the perfect dress. The experience would not have been the same without her!

    Photos
    Kinsley Couture
    Kinsley Couture  - Lots of incredibly gorgeous gowns!!!

    Lots of incredibly gorgeous gowns!!!

    Kinsley Couture

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    Anthropologie Weddings

    Anthropologie Weddings

    4.0(143 reviews)
    0.5 mi
    $$$

    I loved my visit upstairs to thr wedding dress area. The music was playing. The workers were…read morewelcoming and friendly. They greeted us with champagne in a can, which I thought was really cute. Our sales rep was patient, helpful and sent more champagne as needed. It was a great day

    Anthropologie Weddings / BHLDN is a great place to start bridal dress shopping, but it definitely…read moreseems to be hit or miss. The dress selection is pretty good considering they don't specialize in bridal gowns, and very fairly priced. Just be prepared to focus on trendier styles- the options are definitely not exhaustive. The space is nicely decorated and bright, with privacy from the rest of the sales floor. They served canned sparkling wine to our group, which was cute but not as posh as some spots. The randomly assigned stylist definitely sets the tone. My fiancée and I tried on dresses together and one stylist was very sweet while the other was very underwhelming. Mine was the not great one. I was surprised to hear she had been a stylist for 5+ years. She seemed incredibly unsure of herself and unenthusiastic, and she was not informed about my pre-selected styles. She kept suggesting dresses that were definitely not my taste with no explanation, even though they require you to choose styles out on the website first. She also advised that I should probably order my preferred dress soon, as it was the last one in stock online. However, the style had just come out the week before (which I found out on instagram), so I thought that was a bit misleading when it was soon restocked. At one point, I tried on a gorgeous dress that I was loving as was the rest of my party. My stylist didn't suggest trying on a veil; I had to ask for help after several minutes of admiring the dress. I found that weird. On the other hand, my fiancée's stylist was helpful in explaining the try-on process, especially considering this was our first appointment. She was friendly without being too pushy about a sale. She also expressed congratulations/excitement when we were with our group, whereas my stylist stood to the side awkwardly/rudely. Personally being a lesbian couple, I thought this was an ok spot for LGBTQ inclusiveness. There was no outwardly rude behavior, but I do think they were a little confused how to act with us both planning to wear white bridal looks. There was a slight vibe that they weren't taking us seriously, even though we had family at the appointment. Maybe because it was Walnut Creek and we are used to Berkeley/Oakland vibes. But just a heads up to any queer couples, I would recommend a more outwardly LGBTQ friendly spot. Also, the short dresses and bridal suits are not available to try on in this styling appointment; you can only shop separately yourself. All that being said, I found one dress that I love and plan to revisit!

    Photos
    Anthropologie Weddings
    Anthropologie Weddings - Inside BHLDN

    Inside BHLDN

    Anthropologie Weddings

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    Janene's Bridal Boutique - Maggie Sottero Aspen bridal gown!

    Janene's Bridal Boutique

    4.5(1.2k reviews)
    14.5 mi
    $$

    Hello Janene's Bridal!…read more A Yelp review could never fully capture the magical experience I had saying YES to the dress! Ever since I was a little girl, I dreamed about my wedding day and the moment I would find the dress to marry the love of my life in. Like many brides, I grew up watching Say Yes to the Dress, admiring the designers who make women feel like royalty--but I've learned that finding the perfect dress starts with the perfect experience. After getting engaged, my best friend recommended Janene's Bridal, and from the moment I called to book my appointment in December 2021, I knew something special was ahead. Walking into Janene's Bridal in Alameda felt like stepping into the show itself. The sparkle, the lace, the details--everything was absolutely magical. Then I met MAESA--stylish, confident, and full of personality! The moment MAESA greeted me with, "Hey babe, are you my future bride?" I instantly felt seen, celebrated, and excited. When asked about my dream dress, I described something royal, elegant, and fairytale glam. MAESA immediately guided me with expertise and care, introducing me to different styles while also suggesting a designer I've always loved--Martina Liana. Dress after dress, MAESA paid attention to every detail, making me feel so special and supported throughout the entire process. Then came the dress--a stunning Martina Liana gown with royal glamour, glitter, and lace. With every clip and adjustment, MAESA brought the vision to life. When the veil and bouquet were added and I walked down the boutique aisle, my heart completely melted--I saw myself as a bride for the first time. Ambience? Perfection! Customer service? Excellent! Pure joy? One in a lifetime experience! Thank You! From my first appointment to my final fitting a year later, my experience was 100% exceptional. Thank you, Janene's Bridal and MAESA, for making me feel like true royalty and bringing my dream to life

    As a newly engaged, plus-sized, Gen X bride-to-be, I was admittedly nervous about what to expect…read morefrom my first gown shopping experience. I chose Janene's Bridal (Alameda) for my very first time ever trying on wedding dresses, and it was wonderful! From start to finish, the process was seamless. Booking was easy, and the location in the strip mall offers plentiful parking, which made for a stress-free arrival. The boutique itself is clean, inviting, and easy to navigate, and the front desk staff was so welcoming. My stylist, Sabrina, was incredibly helpful and kept the vibe perfectly "chill," which I really appreciated. I was initially worried they wouldn't have enough options in my size, but that wasn't the case at all! I tried on 10 beautiful gowns and had a blast. While I didn't make my final selection during this visit, I'm excited to return for a second round. I'm leaning toward a new direction for my dress, which means--YAY--I get to try on even more!

    Photos
    Janene's Bridal Boutique - Me in my dress

    Me in my dress

    Janene's Bridal Boutique - Fitting room

    Fitting room

    Janene's Bridal Boutique - THE dress!

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    THE dress!

    Gesinee's Bridal

    Gesinee's Bridal

    3.7(800 reviews)
    5.4 mi
    $$

    Gesinees bridal and alterations are in the business of making dreams come true. I had such a…read morespecific look I wanted for my wedding dress and they brought it to life. it literally gave me goosebumps and brought tears to my eyes (happy ones). Shout out to Sarah, Maya, and Teresa for helping me pick my dress and to my "fairy god mother" Irene for all the alterations that made my dress fit like a glove. so custom and perfect! They are also so relational and kinda feel like they are all aunties rather than just staff at Gesinees. thank you all for being a part of this special time in my life. I feel like a princess. I'm pinching myself.

    DO NOT GET YOUR WEDDING DRESS ALTERATIONS DONE HERE!!…read more So, story time - November of 2024 I go bridal dress shopping. I want a dress with flutter sleeves - just light, fluttering sleeves. None of the dresses here have them, BUT the sales lady says they can easily add them. She brings out a FULL HANGER of little sleeve attachments that are perfect - see the photo below from when I picked my dress? See the little sleeve attachment? PERFECT! The WOMAN FROM THE ALTERATIONS DEPARTMENT comes over and confirms yes, this is an easy change. They tell me to come back three months before my wedding for alterations appointment, I am type A so I come four months before. Right away, red flags. I tell the alterations woman I want fluttering sleeves - she has NO IDEA what I am talking about. They pull in the main women who I talked to last November. NO IDEA what I am talking about. I show her these photos. NOT A CLUE. But they said they can figure it out, okay. Estimating for alterations is $1,600 (when I bought the dress the SAME WOMAN estimated $400, so they will LIE TO YOU to make a sale DO NOT TAKE THIER WORD). So I pay $800 today. The woman charges $8,000 to my card BECAUSE SHE CAN'T COUNT ZEROS I GUESS. It's not that hard, I don't care who is in charge but they need to be able to COUNT?!?!?! What the heck?? I'm supposed to come back in a month. They call me that it won't be done in time. I come back in 6 weeks. The sleeves are AWFUL. THEY ARE TIGHT, COMPRESSING, NO FLUTTER. It's not that hard guys. YOU SHOWED ME OPTIONS AND SAID IT WOULD BE EASY I AM NOT ASKING FOR THE IMPOSSIBLE. I once again explain what I am looking for, the head alterations women is pulled back in because the seamstress cannot understand me. The head alterations woman assures me it will be done in time. I come back in for my final fitting TWO WEEKS BEFORE MY WEDDING DAY and the sleeves are somehow, WORSE. TIGHTER. The cups they added to my corset (which I did not ask for) are pushing my chest up to an impossible level. I START CRYING IN MY DRESS BECAUSE OF HOW AWFUL IT LOOKS. They're all confused, asking what I mean by 'flutter sleeve' I MEAN THE THING YOU PULLED OUT AT THE SALES MEETING AND CONVINCED ME WOULD BE EASY TO DO. I AM NOT A SEAMSTRESS, YOU ARE, AND YOU SAID IT WOULD BE EASY. Anyway, HUGE shoutout to David's Bridal in Pinole because I left Gesinee's in TEARS and drove to David's Bridal. I rush in and say "I need a wedding dress and I'm getting married in TWO WEEKS". In for a fitting, I try on every off the rack dress they have, find a beauty but it's too small. They put a rush on a corset back and a bustle. Then my mom and I sit down and ADD THE FLUTTER SLEEVES OURSELVES. Turns out, it wasn't that hard - cut some tulle in a half oval, apply some appliqués, sew it on. WHY WAS THAT SO HARD?!?! Anyway, I had a beautiful wedding and am now married to the love of my life, and I loved the way the final sleeves and dress looked in the pictures (see the final photo). But all in all, DO NOT GO HERE AT ALL COSTS. If you want to buy a dress and take it somewhere else, that's fine, the front desk people are very nice. BUT THE ALTERATIONS PEOPLE ARE USELESS AND WILL LIE TO YOU TO MAKE A SALE. THEY RUINED MY ENTIRE DRESS EXPERIENCE. THIS WAS A NIGHTMARE TO DEAL WITH THE MONTHS BEFORE MY WEDDING. I can't remember the alterations women's name but she has blond hair and will LIE and not LISTEN TO YOU AT ALL. Look at that first photo, the sales woman brought out a hanger with at least 15 DIFFERENT TYPES OF FLUTTER SLEEVES to attach. The dress was ALMOST PERFECT when I bought it. I go in for my appointment? They don't know what the heck I'm talking about. The alterations department RUINED IT. I spent over $2,000 on a dress so that they could slash it to pieces. WORST EXPERIENCE OF MY WEDDING. THEY WILL LIE ABOUT THE PRICE. THEY WILL LIE ABOUT WHAT THEY CAN DO. THEY CANNOT COUNT ZEROS. THEY WILL NOT MEET DEADLINES. THEY WILL MAKE YOUR EXPERIENCE A LIVING NIGHTMARE. I want to save any bride I can - comment if you need more details but also again, LOOK AT THAT PHOTO. THAT IS ALL THAT I WANTED. WHY WAS THAT SO HARD?!?!?! HIRE PEOPLE WHO CAN SEW, HIRE PEOPLE THAT CAN COUNT ZEROS, HIRE PEOPLE THAT DON'T LIE!!! Do what you advertise.

    Photos
    Gesinee's Bridal
    Gesinee's Bridal
    Gesinee's Bridal - My wedding Dress was featured in Diablo Magazine- January 2021 edition :)

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    My wedding Dress was featured in Diablo Magazine- January 2021 edition :)

    Novella Bridal

    Novella Bridal

    4.5(451 reviews)
    20.6 miUnion Square
    $

    Overall I think Novella is not bad, but their lead alteration person is retired and while I was…read morecoming in, she was retiring. I ended up being charged more than the quoted amount and had to bring my dress back a few times because she missed some basic things. I don't think the person whos doing alterations there is still there so perhaps this review is quickly outdated, but I would say there's definitely not the kind of attention to detail I would have appreciated being at this price point and for this kind of thing where attention to detail for wedding dresses is so important. Every time I've been there, there's been some brides trying on beautiful gowns, so it seems like they have a good selection of dresses if that's what you're in the market for!

    I visited Novella bridal on a whim yesterday after having spent the day in the city. I had gone…read morebridal dress shopping twice previously, with two different entourages in two other cities, and I was feeling discouraged about what I wanted, and pleasing others. First of all, PLEASE make an appointment with them. They have a small staff, and are quite busy accommodating brides! I was incredibly lucky to be greeted by Seneca, who after listening to my sob story offered to squeeze me in for an afternoon appointment to try a couple sample dresses I'd seen listed on Stillwhite. She was such a sweetheart, and when I returned for my appointment, had the two dresses I'd requested pulled, as well as a few others of the similar style. Although I didn't have a group with me, Seneca was incredibly patient and supportive while I mulled over the dresses, and hyped me up to fall in love with my original vision. Some of the sample dresses being sold are quite affordable for the budget conscious bride which was a huge plus! Additionally, I've seen fantastic reviews about their in house alterations. Highly recommend whether you're lost in your wedding dress search, or if you want an exceptional experience picking exactly what you want!

    Photos
    Novella Bridal - Dress and Veil by Novella.

    Dress and Veil by Novella.

    Novella Bridal - Dress and Veil by Novella.

    Dress and Veil by Novella.

    Novella Bridal - Dress and Veil by Novella.

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    Dress and Veil by Novella.

    Joanna's Bridal Boutique - Wedding Dress!

    Joanna's Bridal Boutique

    4.2(142 reviews)
    6.8 mi
    $$

    Having the right stylist who is an alterations expert themselves truly matters as a petite bride; I…read morerealized this after a disappointing experience at a Hayward bridal shop. I had shared my budget and style preferences clearly... but dresses shown were well above my budget and didn't reflect what I had asked for (examples like long sleeves when I want to show my traps? dresses 2x above my budget? No thank you). I'm so grateful my mother-in-law recommended Joanna's instead. I said yes to the dress because Joanna made the entire process feel easy, thoughtful, and completely stress-free. She isn't a salesperson -- she's an artist and a true expert in her craft. As she scanned the room for "the one", she actively listened to my vision and my budget. Every pull aligned with aspects of my style and was always within my budget, she didn't bring me anything above that budget. Her deep knowledge of alterations and construction also put me at ease instantly as a petite bride. As we tried on dresses, she clearly explained what could be adjustments and changes would support my vision. At no point did I feel pressured, judged, or made to feel "less than" for having a smaller budget. Thank you Joanna!!

    My daughter found the perfect wedding gown at Joanna's. There was a good selection of dresses…read more Joanna did an amazing job hemming the dress and adding straps to make it perfect for the ceremony and reception. I would highly recommend Joanna's!

    Photos
    Joanna's Bridal Boutique - Wedding dress!

    Wedding dress!

    Joanna's Bridal Boutique
    Joanna's Bridal Boutique

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    JC Bridal Boutique

    JC Bridal Boutique

    4.9(84 reviews)
    39.3 miDowntown
    $$

    For me, it was difficult to find the nearest wedding gown rental here in SJ, especially within…read morereasonable pricing. A month prior, Jessica responded via email and was able to help fit me into her schedule. The shop had a clean and cozy atmosphere with variety of wedding gowns to choose from. Jessica greeted me and was attentive into helping me find the right dress along with help fitting me into the dress. I tried on at least 4-5 and chose the perfect dress! She also does hair and makeup so it was super convenient to book it all at once, not to mention her service is excellent! Note: Previous Customers/Clients have received a text notification from her stating that she will be "departing from this business" in case those don't receive or receive a slow response. Hopefully this helps.

    I was searching on Yelp for bridal dress rentals and found JC Bridal Boutique. I made an inquiry on…read moretheir website and scheduled an appointment to try on dresses. This was my first bridal shop. I looked through all of the dresses available and picked out a couple that I liked. There is a lot of variety here- from big poofy dresses to long tighter dresses and everything in between. Each one of the dresses are very beautiful and elegant. I fell in love with the first dress that I tried on, but wanted straps on them (it was a strapless dress). Jessica said that she can alter the dress to sew straps on for me, but suggested that I try on a couple other dresses just in case I liked those more. I did and it made me love the first dress even more! Jessica made me feel comfortable and was very accommodating. She did not rush me and allowed me to take all the time that I needed with every dress that I tried on. I've heard stories from friends that took up to a year to find the one. I am so lucky that I was able to find a rental that I love so quickly. I had to come back prior to picking up before the big day because my mom wanted me to wear something that did not show my tattoos and Jessica was able to still make it work for me in the same dress that I fell in love with! JC Bridal Boutique is definitely a gem!! Thank you Jessica!

    Photos
    JC Bridal Boutique
    JC Bridal Boutique
    JC Bridal Boutique

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    Flares Bridal - bridal - Updated May 2026

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