Totally stumbled on to this place. Really well curated collection of toys and teacher supplies. The…read moreselection and service was fantastic. Super friendly. Great for kids and curious adults. Really good puzzle supply!

Great selection of educational toys and STEM related items.many family board games as well. Staff…read morewas friendly as well as super helpful in recommending age appropriate items a teenager would like. They also did free gift wrap at Christmas. Plenty of parking in the small shopping center they are located in.

What's not to love about a rainbow store? Well that's what I thought before I walked in…read more Hopefully the cashier/store personnel was just having an off day, but whoa! I haven't been talked to so rudely before in a store. Ever. I asked about the stickers that were in the glass cabinet the woman associate was sitting at, and she answered in a very annoyed tone: "They're stickers!" I could not believe she gave attitude towards a customer for no reason. My child was happily looking around, but it was hard shopping at a place where the worker makes you feel unwelcome. I tried explaining why I was asking the question (because maybe she wasn't aware there are different types of stickers??? Haha), but the store associate barely looked up to acknowledge me. Btw we were the only ones in the store. It is very unfortunate because as a proud parent of an LGBTQ child, I wanted to buy some rainbow gear for our house and car. I'll be taking my business elsewhere now.

A cute mom-and-pop shop close to Capitola Beach! Me and my family visited Capitola Beach for the…read morefirst time, then we happened to walk by Rainbow City Limit. Since it was our first time here, we wanted to check out the souvenirs they had. The inside is really quaint and fashioned with many toys and tourist souvenirs. They also have a selection of Beatles merch which I thought was pretty cool! I ended up buying a Santa Cruz sticker sheet and a couple of postcards to mail to my relatives. The owner was really nice too. Definitely a cute place to stop by if you're in the area! Just a heads up that parking can be hard to find in the area. Paid street parking only and you have to move your car after 3 hours!

Customer service is terrible. I've been 3 times. The individual in the shop was rude and not carful…read morewith the items I was wanting to buy. Asked about selling things to the store, he said they hardly buy stuff and it's not worth his time. In a lapse of judgement I brought in a few things and was offered $25 for what easily can be sold for over $300. Some of the hot wheels they sell go for more than $25. Will never return and recommend nobody wastes their time in here. Plenty of other local stores to go to for buying and selling, your business is seen as a detriment rather than welcomed.

We had a great time looking through the selection of action figures, toys, funko pops etc. My son…read morewas in heaven! This is tuly a collectors paradise (inside the mall)!

Great source for local historical artifacts. But also a well balanced selection of early vintage,…read moremid century and pop culture finds. A definite must stop for the serious collectors.

Nice small shop with 4 dealers. Good mix of great stuff. Prices reasonable too. Friendly staff too.read more

This was a lovely store that had so much to offer. This cute shop was packed full of clothing, home…read moredecor, and other wonderful items. After reading previous review reviews, I was a little apprehensive, walking in knowing what many others had experienced with their customer service. I will say when I walked in there was somebody who promptly greeted me and my husband, when we walked in and made some small talk. As we peruse the store, I did experience a little of what other people were saying as the employee seemed to keep popping up to chat with us as we per the store. I can understand why some customers may think that it may come off as the employees are watching you while you shop. I don't think that was what was happening at all. I think they were trying to definitely just be more friendly and welcoming, but I think they do need to tone down how many times they pop up while you are walking around the store. All of the items they have to offer are a fabulous quality and definitely a great spot to pick up gifts for others. When I'm in the area, I will definitely pop in and shop again.

This store has a ton of unique items that are PERFECT for gifting. I wish I found this shop before…read moreChristmas. The price point is expensive but expected at a small boutique store such as this. I could spent hours in here looking at all of the different items. My friend was coming in to exchange an item or swap it out for another item. After shopping around and finding another jacket that she liked we inspected the jacket because it was white and we wanted to make sure it was free of damage. We came across black marks on all of these white jackets and brought it up to an employee at the front. They attempted to clean it with a paper towel and maybe water? But unfortunately no luck. They mentioned that she could try to clear it with upholstery cleaner after she purchased it but at the price point of over $100 my friend decided to pass. She ended up returning her item and receiving store credit. The reason for my 3/5 rating is due to the expensive clothing being stained and the awkward exchange. Overall, I would come back and give this place a chance when in need of a unique gift.

Good enough selection but don't trust the 50% off entire store sign. Right next to it is a printer…read morepaper size list of all the brands excluded from sale which list pretty much all the brands they carry. So not really a sale after all. Very disappointed

My favorite bookstore ever!! They have created such a curated selection of the best books! And Gary…read morewill help you find any book you want or help you find a book to fit what you're hoping to read! I always come for one book and leave with a stack! So grateful for this wonderful shop! Cute little kids section too!

What a wonderful little bookshop in Santa Cruz. This bookstore is absolutely adorable with a good…read moreselection of recent and backlist books. I love the name and the logo too.

I came in looking for a usb-a lighting connector that was compatible with my portable battery pack,…read morebecause the chord that came with my iphone did not work and I couldn't understand why until I did some research online, before I made my purchase. The employee was kind enough to show me different lightning connectors and since I already own an anker portable battery pack, it made sense to get just get an anker lightning connector, plus it was on sale and I got a great deal in the process - thank you! I recommend this location, no problems... I was in and out of the store in under 30 minutes despite the sales associate dealing with other customers asking him questions.

Time to downgrade this to a single star. Went over today to buy a small electronic device, waited…read morein the massive line, checked out, went home, and then....the box is totally empty! Somebody swiped the device and put back the empty box. I was out $42 for nothing. I will not shop here again. This place is a joke. It's just better to order household goods on Amazon.

I would like to give a huge shout out to three employees at the Kohl's in Capitola, California. I…read morewas having a huge problem returning 4 heavy items from Amazon, and to make a long story short, these three people came to my rescue and made it work for me. Their names are Nathan, Matt, and Diego. All three were so professional, so polite, so concerned, so going the extra mile to make it work for me. KUDOS to them. They are valuable employees Mary Anita Burdette

Pretty standard kohls. Been to bigger ones but this being Santa Cruz it's decent. Parking lot is…read morekinda smaller and shares it with Ross but it is attached to the mall so parking is found around. There's not the best quality things at kohls, but if you need something quick they might have it. Gotta love the """"50%""""" tactic they do. Anyway it's pretty organized and doesn't smell weird like Macy's so that's a plus. Don't really interact with service here ever so can't comment. Cashiers are nice. They also do Amazon return drop offs.