Such a fun little paper + gift shop in Santa Cruz. This place is packed with the coolest cards,…read moregame boards, quirky toys, and playful finds you didn't know you needed. Everything is well-organized, so it's easy to browse without feeling overwhelmed. Located on a lively, busy street that's great to walk around, with street meter parking nearby. Perfect spot to pop into while exploring the area and looking for a unique card or gift.

On 06/19/21, The dude calls Station businesses "Princess Places" as I have an obsession with…read morestationary - it's my hobby (that's what I tell myself to feel better a out it xD). I love everything about it. I was hesitant on coming in as I had my mind set on getting cookies a block away and he convinced me to stop in so we can look for Princess things for me and my bestie!! I was ALL in at that point. Upon entering in, I knew I didn't want to go. They had cute cards you can mail out which I'm so old school I love it. I spent a good 30 minutes trying to find the perfect Santa Cruz card!! I grabbed so many and started narrowing it down and down. I ended up not picking any of them and found a really small unique card I fell in love with which was perfect for the theme I was going for!! This place has so many hidden TREASURES. I was rummaging through everything from vintage games, books, puzzles, trinkets, unique items and the dude found a mermaid shell the actually hatches a mermaid. I knew that was the perfect item to pair with my cute card!! A unique find in Santa Cruz which was awesome. While I was in awe of the store the dude found a Coney cup *insert love emoji eyes* I literally squealed my princess skirt off!! There was no way I was walking out the store without it. I think the dude and I spent about an hour in the store until I realized we had to go pick up my hat that was being done. The line wasn't too long for check out and the owners informed us that they barely put the Coney Line Friends cup out two or three days ago!! Just my luck. I let them know they need BROWN BEAR - CONEY'S true love! So they were pleased that someone bought it. The owners were incredibly friendly, knowledgeable and helpful. Their store made me fall in love with Santa Cruz and make the trip very special! It was clean organized and such unique items you won't find! I highly recommend you come and check it out. Something for everyone!

This may be one of my favorite toy shops I've ever visited. It really does feel like you're…read morestepping into a fairytale! The owner is both super kind and very knowledgeable about Montessori toys for all ages. There are a surprising amount of options packed into a petite space. The prices are fair, especially given that the items are more heirloom quality. Love this little shop!

A very cute little store with some beautiful quality toys. We loved it so much we had to check out…read moretheir bigger location in Aptos as well!

This place is truly amazing! It's tucked away in a building almost like a super hero's facility in…read moredisguised cause unless you look up and actually read the business sign you could very well NOT notice this place even exists. But I guess that's how comic book hero's roll, incognito. I'm not even sure if the younger generation even appreciates comic books like I do, but growing up comics were NOT considered cool, I remember getting made fun of for reading them, those days are long gone because of the movies and now everyone loves them. I've been coming to Atlantis since I was in middle school, I'm well into my early 40's now and hope this place never closes, the owner Joe is always at the shop, willing to help or order something he doesn't have. Truly an amazing place, I hope it sticks around for decades to come. Because comics are part of history and the contents of the comics are basis of many of the blockbusters that we enjoy today, thank you very much for the hospitality!

I've been on a hunt for a specific back issue of Dr. Strange so whenever I see a comic book store,…read moreI need to swing in. I'm so glad we just happened to park in the large parking lot next to this store. It was a delight. The store is much larger than it appears from the outside. Mainly because there's a whole second half you might not realize is there until you come in. The selection here is wonderful and the lay out newer issues in a very easy to browse way. The back issues are in your traditional long box that you need to flip through, but they're all labeled in a way that makes it easy to narrow down your search. While they did not have the specific issue I was looking for, they happily went online and found an online retailer that had it for a reasonable price. That's great customer service that no other store has ever shown me (including my own local comic book shop where I've been a regular for 10+ years). Even when I told them they didn't have to do that they insisted and had a site for me within a minute or two. I really appreciated that. The two workers were so friendly and helpful. When I mentioned I was from Los Angeles they asked where my local store was & immediately knew it and had nice things to say about the owner. You could tell they really loved what they did and the comic book community as a whole. While I don't know how often I will be in the area, if I am ever even remotely close I will absolutely come by again. This is one of the best shopping experiences I've has at a CBS outside of my area.

Let me tell you the story of a guy who went to Level Up Games and bought some stuff and then traded…read morein some stuff. Normal, right? Then fast forward at least 15 maybe even 20 years and this guy entirely forgot he had credit because his job took him away from Santa Cruz. But one day he returns to get the batteries changed in his old Pokemon games (which they did quickly and for a very reasonable price) and he was informed he had almost 20 bucks sitting there. That's me. I'm the guy. It's been so long that they could never have told me and I would never have been the wiser. Also, even if I remembered they could have kept the money after so much time had passed and I would have fully understood. But nope, they held on to it and even told me about it. Their collection of retro games is amazing and you can buy modern games there too? It's all you could want in a game store.

If in the area, you must come by and check this place out. My son loves comics and collectibles, a…read moregreat find during our last visit was definitely the 'FALLOUT' Jones cola! He was super excited as he had been on the hunt for this drink for a while. He originally bought 2 but then decided to go back and just get the pack. Definitely a new place to keep coming too.

Well, where do I begin? The service streetlight provides is great!!! Got to hand their enthusiasm…read moreand care for their customers and the store itself, they have lots of good selections of records, games and movies. Although the layout is average for a store itself kinda cramped when walking through the store. Downtown Santa Cruz, definitely needs to keep this store around I know Santa Cruz wants to tear everything down and build apartments everywhere it seems. I always raid their movies section, because I still collect physical media and I'm NOT on board with streaming, I never leave streetlight empty handed. The best part? NONE OF THIS IS CRAZY EXPENSIVE! I left the store with four movies, I could've easily got more but I decided to get the HELL OUT OF THERE before my wallet took a huge dive. Props for staying in business and truthfully I would rather support places that have knowledge about what they're doing, rather than your typical generic-random-big chain store - thank you for the hospitality and I am satisfied with my purchases, please keep up the great work! I'm already looking forward to my next visit.

Felt nostalgic coming back here. I always love coming here just to walk around and look through all…read morethe physical media (DVDs, CDs, vinyls, etc). I particularly like this record store more than Redwood because of the large variety of music genres. I saw how they had some of my dad's favorite bands like REM and carried older albums of my favorite artists. My boyfriend and I were able to score an old Lil Wayne album as well. Love the charm this place has and they are able to cater to everyone's kind of music. Still giving niche, but up to date as well!

Great, well curated selection of comics and likewise geeky toys. As a kid of the 80s and 90s I…read moreloved seeing some of the Star Wars toys I already own and hope to own very soon!

Awesome local comic and collectible shop in downtown San Juan Bautista. They have a Pokémon club on…read moreTuesday from 5-8 that my son and his friends love! Very welcoming and inclusive to all ages and levels of experience.

Definitely a cool spot!…read more I'm a big fan of collecting sports cards, and have been since I was a kid. I love opening packs, and I love looking at special cards that are already opened. This place has quite a solid selection of cards available, across multiple sports and genres. In addition to the standards like baseball, basketball, football, and hockey, they also sell UFC & WWE cards and memorabilia, autographed and specialized posters, and action figures. They sell packs, boxes, and individual cards. The really special ones are individually put in cases within a larger display case. They also have boxes with hundreds of nice, but slightly less valuable or desired cards on top of the display cases for people to freely look through. Prices are all marked on the card, so it's easy to see what you're looking at. They also sell card accessories, like sleeves and empty cases. If you like this kind of stuff, you should definitely stop by Santa Cruz Sports Cards! According to their Instagram (@santacruzsportscards), they are open Wednesday - Monday (closed Tuesday). Looking forward to my next trip when I have more time to browse!

Awesome spot!! I'd heard about this place through a few online chat forums as they've developed a…read morename as a reputable non corporate game store, but was shocked to realize they're only a few blocks from my house!! Went inside, everyone was super inviting and helpful. I'm a newbie to warhammer so I had an idea of what I needed but I'm still learning, and Even other shop patrons were coming up and helping me make good selections to build my team and they had some box sets that are super hard to find online!! Totally gonna be coming here more. CADIA STANDS!!!

What a fucking joke of a preorder. Glad everyone else got it and then didn't say anything until…read morefucking after all preorders for everywhere else are fucking CLOSED.