Well, where do I begin? The service streetlight provides is great!!! Got to hand their enthusiasm…read moreand care for their customers and the store itself, they have lots of good selections of records, games and movies. Although the layout is average for a store itself kinda cramped when walking through the store. Downtown Santa Cruz, definitely needs to keep this store around I know Santa Cruz wants to tear everything down and build apartments everywhere it seems. I always raid their movies section, because I still collect physical media and I'm NOT on board with streaming, I never leave streetlight empty handed. The best part? NONE OF THIS IS CRAZY EXPENSIVE! I left the store with four movies, I could've easily got more but I decided to get the HELL OUT OF THERE before my wallet took a huge dive. Props for staying in business and truthfully I would rather support places that have knowledge about what they're doing, rather than your typical generic-random-big chain store - thank you for the hospitality and I am satisfied with my purchases, please keep up the great work! I'm already looking forward to my next visit.

Felt nostalgic coming back here. I always love coming here just to walk around and look through all…read morethe physical media (DVDs, CDs, vinyls, etc). I particularly like this record store more than Redwood because of the large variety of music genres. I saw how they had some of my dad's favorite bands like REM and carried older albums of my favorite artists. My boyfriend and I were able to score an old Lil Wayne album as well. Love the charm this place has and they are able to cater to everyone's kind of music. Still giving niche, but up to date as well!

This place is so cute! It reminds me of Powells Books in Portland. Its open and full of little…read morenooks and has fun recommendations and stands. You can spend the whole day looking around and exploring. It also has tons of fun stationary, or kitchen decor things, like the fun stuff for your home or office, not necessarily the stuff you need, but the stuff thats going to make you smile (so, the things you need). I also loved that there were two doors. I know that is silly, but I liked that you can park in the back, walk in, go shopping, then walk out the front and you're now in downtown. It is a bit overwhelming, but, super cute and I would recommend any age stopping by for something you'd like.

This bookshop is one of the stores I *must* stop into when I'm downtown. It calls my name! It has…read morea huuuge variety of books -- the usual suspects, but also some interesting subjects that are very à la Santa Cruz, like LGBTQ themes, and then there are the huge number of gift items as well as a UCSC section, which is always fun to look through. The staff is lukewarm-friendly, but overall I find them talking amongst each other behind the register like they're at a Sunday backyard BBQ, so if I have a question, I am disrupting their conversation. They'll help me out but they aren't too happy about it. That's how it feels anyway. I wish there was a self-price scanner and a way to find books more easily, so it takes out the need for customer service. All in all, the Santa Cruz Bookstore is a place you can easily spend an hour or longer to kill time or to meander after dinner. It's really fun, and is a perfect place for the loner types who don't like people talking to them... because usually staff won't approach you here on their own. (See? This can be a positive!)

Store is really clean. Great selection of newer comics. Comic don't come with a bag and board which…read moreis a little odd. Second room has some back issues and a few 50 cent bins. Always fun to look through those. Staff was super friendly.

I've been on a hunt for a specific back issue of Dr. Strange so whenever I see a comic book store,…read moreI need to swing in. I'm so glad we just happened to park in the large parking lot next to this store. It was a delight. The store is much larger than it appears from the outside. Mainly because there's a whole second half you might not realize is there until you come in. The selection here is wonderful and the lay out newer issues in a very easy to browse way. The back issues are in your traditional long box that you need to flip through, but they're all labeled in a way that makes it easy to narrow down your search. While they did not have the specific issue I was looking for, they happily went online and found an online retailer that had it for a reasonable price. That's great customer service that no other store has ever shown me (including my own local comic book shop where I've been a regular for 10+ years). Even when I told them they didn't have to do that they insisted and had a site for me within a minute or two. I really appreciated that. The two workers were so friendly and helpful. When I mentioned I was from Los Angeles they asked where my local store was & immediately knew it and had nice things to say about the owner. You could tell they really loved what they did and the comic book community as a whole. While I don't know how often I will be in the area, if I am ever even remotely close I will absolutely come by again. This is one of the best shopping experiences I've has at a CBS outside of my area.

This lil shop is a diamond in the rough. I love this shop. A nice selection of gifts and BONUS:…read more They transferred my cd's to usb's. Fast, efficient and affordable.

I love this rare establishment so much. The owners are wonderful people who care to create an…read moreauthentic space for visitors filled with their culture and heart. I have bought my most favorite (now overworn) clothing from the lovely owner who has great taste in the stylings she carries. Santa Cruz is so lucky to have this hidden gem!

Local staple! Tiny shop full of hidden treasures if you know how to look. Occasionally you see an…read moreunbelievable deal on a used vinyl! I have spent hours flipping through covers here. And the clerk that doubles as a DJ throws down some good stuff!

Came into town to visit and found this little record shop that actually had live music happening…read morefor customers that were shopping in the store! It's a small but mighty business that was very welcoming and friendly. A great selection of hard to find vinyls as well as other cool stuff! The price is a little steep but if you're looking for something you MUST have, it's worth the price! Next time you are in Santa Cruz be sure to check them out !

My favorite Magic shop in Santa Cruz! (Well, they are in Soquel Village) Not too witchy, but…read moredefinitely witchy enough. Not too pagan, but definitely pagan. They have an amazing selection of goods from cultures around the world! Boomerangs! African sculptures, Asian goddesses, lots of Celtic stuff, drums, flags. It's a perfect place for a gift shop, books, local clothing vendors and unique items. It also is a spiritual shop, so they carry lots of tarot and oracle decks, have astrology and psychic readings, and do fairs the 2nd Sunday of the month. A good place for herbs, crystals, jewelry & candles. A super fun stop whether you're just visiting or local to Santa Cruz. Not to be missed!

We had Gwen and Avalon Visions do readings for our wedding and we couldn't be happier with their…read moreamazing skills!! They had a station set up for tarot and everyone was able to get a reading, they even stayed later then agreed upon which was so kind! Everyone made kind comments about their readings and time with Gwen. It was a huge hit! We are so grateful!