I wanted to personally thank Angel and the staff for the exceptional service you provided over the phone to follow up on the Rolex time piece I'm really nterested . As soon as Jamie answered the phone and looked for Angel , the professionalism, great customer service these guys present and genuine willingness to help is creating the entire process smooth and enjoyable. It's clear that the staff/co. take great pride in representing Rolex at such a high standard, and truly shows the way they treat their clients properly. I really appreciate your assistance . read more

Long's never disappoints. The whole experience there is always smooth, professional, and just top-notch overall. You can tell they take pride in what they do. Big shoutout to our Sales Associate, Angel -- he came through once again with the perfect watch. It hit every mark I was looking for, and there was zero compromise. Angel just gets it. He really knows his clients, takes the time to listen, and always goes that extra mile to make sure everything is on point. Super personable, and honestly one of the best out there. If you're looking for someone who knows their stuff and truly cares about getting it right, you won't find a better experience than Angel and the team at Long's. Highly recommend to anyone looking to purchase a piece of high horology. 10/10 stars! read more

I wasn't allowed in, some POS employee there must of profiled my lady and I at the door. I'm turning 50 next month and retiring, I had a big day in the market today and after an early celebratory dinner we decided to go look for the Rolex I've wanted. We are standing roasting at a locked door, confused as to why this POS is just standing there. He finally comes to the door and puts his hand out to stop me like a crossing guard for children, he asks "what are you here for?" WTF do you think for.... To sell cookies. He looks back into what looked like an empty store and says can you wait out here a little longer, like yeah we'll stand out here cooking in the sun. Whoever runs this chaotic boutique needs to push him out in the sun to hold the door for PAYING CUSTOMERS. read more

My experience with Marc and the team at Long's jewelers and Rolex Boston has been truly exceptional. My request on this specific GMT timepiece started three years ago. I'm elated to say this grail watch has finally found its forever home. I'm over the moon and I will always choose Rolex Boston as my exclusive authorized dealer. An immensely huge shout out to the team for all the help and guidance thru the years. Sincerely, SP read more

Rolex Boutique - A person is taking a mirror selfie, capturing their upper body and part of their lower body. They are wearing a bright blue jacket with black accents, black pants, and black shoes. Their left hand, which is visible, has a silver watch with a black dial. The background includes a wooden floor and some furniture, indicating an indoor setting. - Watches Near Me - Boston, Massachusetts

My husband has a couple of watches of this brand . We have come in here a few times through the year for our needs . The staff is helpful, knowledgeable and just plain friendly. I always have had a good time here chatting and shopping. My husband is a big fan of this brand . So he believes he gets his value. Parking is difficult but manageable. Newbury street has always been fun . read more

Terrible AD for Rolex. The staff here is discourteous and outright rude. This rolex elitism needs to die off. After this experience I'm almost done with the brand. read more

Today I stopped by to let them know to take me off their waitlist for the James Cameron Deepsea. Unfortunately, it was raining when I stopped by and at the door I was told that all their sales persons were occupied and that I would have to wait outside. I asked if I could wait just inside their foyer area to get out from the rain, unbelievably, I was denied. After a few minutes, I was allowed in and told the AD as a courtesy to them that I already got the Deepsea l wanted from another AD. I also asked them to take me off of their list for the Pepsi GMT-Master II that I was looking for as well, I no longer wanted to give them my business. Making a customer wait in the rain to me is totally unacceptable and now I am happy to spend my money elsewhere. read more

I went in with my girlfriend to try on a 36mm & 41mm Datejust. I cannot recall the reps first name, however he couldn't have been more informative. We live in New York and Orange County- he actually advised me to NOT buy the watch in Boston and create a relationship with a local dealer. Absolutely blown away by their knowledge and insight. If you're in the market, I couldn't recommend this location enough. read more

Walked into the boutique on a random Tuesday and was helped by Peggy. She showed me a few pieces that were available and was very patient and knowledgeable throughout the whole process. I ended up picking up an oyster and yellow gold datejust! Wonderful experience. Stop by and check them out, you never know what they have until you walk in! read more

Rolex Boutique - A Rolex Datejust wristwatch features a two-tone band with silver and gold links, a fluted gold bezel, and a white dial with gold hour markers and hands. The watch displays the time and date, with a magnified date window at 3 o'clock. The watch is worn on a person's wrist, with a background showing a tiled floor and a person standing nearby. - Watches Near Me - Boston, Massachusetts

BUYER BEWARE!!! ROBBERY! Visited the Newbury location this Saturday around 5pm. Purchased an 18k yellow gold $40k watch. Bags were brought out to my car by armed security guard. I went straight home without any stops. I live in Newton which is approximately 25 minutes away. Thieves followed me in their car and my purchase was stolen out of my car within 30 minutes of walking out of the store. Poof and gone! Went back to the store at 12 the next day Sunday and met with their head of security, Gary. Head of security told me that they are not at fault and he feels security is at 110% at the store. He told me that they never had similar situation and customers walk out with watch purchases over 5 times the cost of my purchase. How's that for customer service? I pointed out that they hire out a third party security team who I saw was texting away on his personal cell phone and smiling instead of being aware of security of the store that day. The store was very busy and people were loitering outside plus line of people waiting to get in. Gary told me nothing is wrong with that! Security in an AD ROLEX boutique being on personal cell phones seems to be a normal occurrence and not frowned upon by head of security. My friend was at the store making a purchase Sunday witnessed another security guard talking on his cell phone through his air pods. How is that professional? Horrible experience and felt victimized twice in a span of less than 24 hours. I hope the Longs family are aware of this occurrence and take matters into their own hands because nothing about this situation is ok. Newton police are involved and a secondary police report will be filed first thing this upcoming week in Boston. I plan on having my attorney reach out to landlord of Newbury building and Rolex flagship store to advise them of this situation and the safety of their customers. I truly hope no one ever feels the way that I am feeling. My personal information is displayed on the receipt that was in the bag and I no longer feel safe in my home following this ordeal. Horrifying experience! read more

Rolex Boutique - $40k Rolex that was stolen from my car immediately after I left the Newbury location. - Watches Near Me - Boston, Massachusetts

See all

I have worked with Radwan and his associates for several years and I've always had a FANTASTIC experience with the entire team at Long's Jewelers. Very knowledgeable, professional and hospitable. The incredible experience keeps me coming back. Highly recommend working with Radwan! Keep up the great work! read more

Rolex Boutique - The Submariner really completes the look - Watches Near Me - Boston, Massachusetts

Walked in here with a friend expecting to not find anything I would like in stock (like most boutiques that I have visited). Was looking for an Explorer II, sub, or an OP 41, but saw this gorgeous two-tone Datejust 41 with fluted bezel in the display case that I had to have. Although it wasn't the watch I was looking for, I fell in love with it immediately. While we were waiting to check out, my friend's Bluesy was also getting polished. Had a great experience at this boutique. Thanks to Bob, Eric, and team for making my first Rolex such a pleasurable and luxurious experience. Hope to come back and pick up another timepiece next time! read more

Rolex Boutique - A close-up of a Rolex Oyster Perpetual Datejust wristwatch featuring a blue dial, gold fluted bezel, and a two-tone bracelet with stainless steel and gold. The watch displays the time with gold hands and hour markers, and includes a date window with a magnifying cyclops lens. The wristwatch is worn on a person's wrist, with a background of window blinds and a neutral-colored surface. - Watches Near Me - Boston, Massachusetts

See all

Great visit to Long's and chat with Gabe. He's very knowledgeable and the entire staff is gracious and clearly enjoy interacting with customers even when little is available for purchase. Great boutique and great experience! read more

I went there to have the jubilee band on my Datejust adjusted. Excellent customer service. I will be back to purchase a Rolex.

David was amazing! He found the watch I was looking for in a short period of time. He was very kind and polite. I recommend him to my family and friends! read more

With demand far outpacing supply, I knew that the Rolex boutique on Newbury St wouldn't have the watch I wanted in stock to sell to me right away. But Angelika, Radwan, and all the staff at the boutique treated me and my family extremely well, said they would do their best for me, and asked me to be patient. In time, both my wife and I were able to buy the watches we really wanted. I know that we really lucked out, and I'm very grateful for that. It was a pleasure talking about watches with Angelika, who is a real watch enthusiast and very knowledgeable. Whether you just want to try on some display models and talk watches or would like to buy a Rolex, I highly recommend the Rolex Boutique-Long's Jewelers on Newbury St. read more

Rolex Boutique - A man and a young girl, both wearing face masks, stand indoors in front of a large decorative wall art featuring a Rolex watch motif with gears and a watch face design. The man is dressed in a blue jacket and beige pants, while the girl wears a pink sweater, black pants, and pink sneakers. The background includes a potted plant and a textured wall. - Watches Near Me - Boston, Massachusetts

I came into the store regarding service on a watch I own. Yen and her team made the whole process smooth. Was always kept up on the repair and everything was simple on my end. Also love that she and others at store are true watch lovers as well as being great to work with. I plan on returning next time I would like to consider a purchase. read more

Perfect experience buying my incredible new watch here. I can't thank Brandy enough! Everyone was so kind and helpful through the process. I'll definitely be a long time customer here. Thank you again! read more

Ask for David! I had an amazing experience here getting my Submariner. Every time my fiancee and I walked in, it was all smiles and professionalism. I appreciated the quick response times whenever I messaged David. And obviously supply is greater than demand these past few years for Rolex so it's often empty display cases, but David is so passionate/knowledgable about watches that's fun even to just stop by and chat. I've definitely been bit by the Rolex bug and I'm on the list for a few more pieces, so looking forward to more visits to this store. read more

Never one to write reviews, but the experience I had at Long's Rolex Boutique on Newbury Street went so far above and beyond my expectations that I felt obliged to share the word with anyone who is in the market for a Rolex. There's a certain type of warm welcome here that is otherwise completely lacking at all of the other Authorized Rolex Dealer's I visited in search of my new watch. Given the inventory shortage, all of the other AD's I checked in with were apathetic about working with me at best, and even dismissive at times. Things are done much differently at Long's. The entire staff, including the boutique director treated me very warmly and were extremely interested in helping me get the exact watch that I was looking for. The communication and follow-up were second to none and within a very reasonable amount of time my gorgeous Rolex Sky Dweller arrived. The boutique is gorgeous and the entire staff is hands down the most professional, courteous, and caring of any in this industry. A true luxury experience from beginning to end. - Ben read more

Rolex Boutique - Gorgeous Sky Dweller - Watches Near Me - Boston, Massachusetts

Incredibly kind & knowledgeable staff. Helped me & educated me on all the different watch selections. Went above & beyond in every way.

Amazing experience with Angelika, made our first Rolex experience (and wedding gift shopping) completely unforgettable. She is incredibly knowledgeable, allowed us to take our time deciding and ensured we had what we needed while browsing. Cannot recommend her, or this boutique enough! read more

On Sunday 3/27/22 I had the most surprising and exciting experience at Long's Rolex Boutique on Newbury in Boston. I was dropping my daughter off at Northeastern after a weekend at home and was going to stop by the Tourneau shop in the Copley place mall to drool over the "Pre-owned" Rolexes that I couldn't really justify. However before I decided to drive over I called the Rolex Boutique and politely asked if they had any actual inventory in stock. To my shock Brandy Young informed me that they did have limit inventory but do the volume of customers it was difficult to be sure what would be available by the time I made it over. I let her know I was on my way and would see her soon. Unfortunately since it was a Sunday I could not find parking anywhere for many blocks but eventually made my way to the shop. When I got there the store was crowed and there was a 30 minute wait on the curb before I could get. I would soon find out that it would be more than worth the wait. Brandy and the other staff really get to know you and give you the type of luxury experience you should receive when making a large purchase for a none essential item like a $6-$20K+ watch, champagne, beer, soda, coffee, water etc. I thought I would be in the store for 5 mins and told they didn't have anything I would be interested in, I was definitely wrong. Not that they had the exact watch I was looking for, in my case an Air King or specific blue dial Yacht Master 40 but they did have a very good selection of stunning 36mm and a few larger Datejusts available. More importantly I felt Brandy was very eager to help me source other watch these in the future. As I was shopping I had a tough decision between a Datejust 41 and a 36mm Datejust with a Wimbledon dial. This visit change my outlook on the Rolex brand. I thought I would never get a Rolex for list and would be forced to pay a huge markup to a Grey dealer if I ever wanted a watch. I am now the proud owner of a beautiful new Rolex and look forward to my next experience with Brandy and Long's Rolex Boutique read more

I came to the store and was introduced to Yan who was so nice and informative. I was so impressed by her knowledge and service. She was so attentive to our questions and I'll definitely stop by again! read more