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    Rolex Boutique

    4.2 (25 reviews)
    Open 11:00 am - 5:45 pm
    Updated 2 months ago

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    My experience with Marc and the team at Long's jewelers and Rolex Boston has been truly exceptional. My request on this specific GMT timepiece started three years ago. I'm elated to say this grail watch has finally found its forever home. I'm over the moon and I will always choose Rolex Boston as my exclusive authorized dealer. An immensely huge shout out to the team for all the help and guidance thru the years. Sincerely, SP

    Walked into the boutique on a random Tuesday and was helped by Peggy. She showed me a few pieces that were available and was very patient and knowledgeable throughout the whole process. I ended up picking up an oyster and yellow gold datejust! Wonderful experience. Stop by and check them out, you never know what they have until you walk in!

    $40k Rolex that was stolen from my car immediately after I left the Newbury location.
    Liana S.

    BUYER BEWARE!!! ROBBERY! Visited the Newbury location this Saturday around 5pm. Purchased an 18k yellow gold $40k watch. Bags were brought out to my car by armed security guard. I went straight home without any stops. I live in Newton which is approximately 25 minutes away. Thieves followed me in their car and my purchase was stolen out of my car within 30 minutes of walking out of the store. Poof and gone! Went back to the store at 12 the next day Sunday and met with their head of security, Gary. Head of security told me that they are not at fault and he feels security is at 110% at the store. He told me that they never had similar situation and customers walk out with watch purchases over 5 times the cost of my purchase. How's that for customer service? I pointed out that they hire out a third party security team who I saw was texting away on his personal cell phone and smiling instead of being aware of security of the store that day. The store was very busy and people were loitering outside plus line of people waiting to get in. Gary told me nothing is wrong with that! Security in an AD ROLEX boutique being on personal cell phones seems to be a normal occurrence and not frowned upon by head of security. My friend was at the store making a purchase Sunday witnessed another security guard talking on his cell phone through his air pods. How is that professional? Horrible experience and felt victimized twice in a span of less than 24 hours. I hope the Longs family are aware of this occurrence and take matters into their own hands because nothing about this situation is ok. Newton police are involved and a secondary police report will be filed first thing this upcoming week in Boston. I plan on having my attorney reach out to landlord of Newbury building and Rolex flagship store to advise them of this situation and the safety of their customers. I truly hope no one ever feels the way that I am feeling. My personal information is displayed on the receipt that was in the bag and I no longer feel safe in my home following this ordeal. Horrifying experience!

    The Submariner really completes the look
    Naren C.

    I have worked with Radwan and his associates for several years and I've always had a FANTASTIC experience with the entire team at Long's Jewelers. Very knowledgeable, professional and hospitable. The incredible experience keeps me coming back. Highly recommend working with Radwan! Keep up the great work!

    Alan H.

    Walked in here with a friend expecting to not find anything I would like in stock (like most boutiques that I have visited). Was looking for an Explorer II, sub, or an OP 41, but saw this gorgeous two-tone Datejust 41 with fluted bezel in the display case that I had to have. Although it wasn't the watch I was looking for, I fell in love with it immediately. While we were waiting to check out, my friend's Bluesy was also getting polished. Had a great experience at this boutique. Thanks to Bob, Eric, and team for making my first Rolex such a pleasurable and luxurious experience. Hope to come back and pick up another timepiece next time!

    Amin S.

    With demand far outpacing supply, I knew that the Rolex boutique on Newbury St wouldn't have the watch I wanted in stock to sell to me right away. But Angelika, Radwan, and all the staff at the boutique treated me and my family extremely well, said they would do their best for me, and asked me to be patient. In time, both my wife and I were able to buy the watches we really wanted. I know that we really lucked out, and I'm very grateful for that. It was a pleasure talking about watches with Angelika, who is a real watch enthusiast and very knowledgeable. Whether you just want to try on some display models and talk watches or would like to buy a Rolex, I highly recommend the Rolex Boutique-Long's Jewelers on Newbury St.

    Gorgeous Sky Dweller

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    2 years ago

    I went there to have the jubilee band on my Datejust adjusted. Excellent customer service. I will be back to purchase a Rolex.

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    Incredibly kind & knowledgeable staff. Helped me & educated me on all the different watch selections. Went above & beyond in every way.

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    Ask the Community - Rolex Boutique

    Review Highlights - Rolex Boutique

    On Sunday 3/27/22 I had the most surprising and exciting experience at Long's Rolex Boutique on Newbury in Boston.

    Mentioned in 6 reviews

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    Bostonian Jewelers & Manufacturers

    Bostonian Jewelers & Manufacturers

    4.8
    (102 reviews)
    0.7 mi
    $$

    Purchased an engagement ring here. Ali and Hagop were great to work with -- very friendly and…read moreexperts in their craft. The ring came out FANTASTIC! I love it, my fiancé loves wearing and staring at it, and strangers love to compliment it. I'd call that a success, well done Bostonian :).

    Another amazing experience at Bostonian Jewelers!!…read more My grandmother passed away and left me a beautiful diamond ring (her mother's emerald ring she had put inside a band with trillion diamonds). I brought it here to get resized and an updated appraisal. Once there, Ali talked me through ways to improve how the center diamond was set in the ring. We worked together and came up with a personalized frame and chose to add some side baguette diamonds to make the appearance of the center stone look bigger than it is. After a lot of back and forth, we came up with the perfect vision for the ring. Ali, Hagop and their whole team worked so hard in bringing my vision to life. I wanted to keep the integrity of my grandmother's ring while enhancing it slightly. I can't say enough good things about all of them. Trust them with your family heirlooms. They will exceed your expectations, as they did for me! I could not be happier! So not only is my great-grandmothers emerald diamond more secure in there but the way they were able to enhance it and make the ring look more like a complete ring amazes me!

    Photos
    After
    After
    Before
    Before
    Baguette eternity wedding band by Bostonian Jewelers designed to compliment my grandmothers 70 year old engagement ring

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    Baguette eternity wedding band by Bostonian Jewelers designed to compliment my grandmothers 70 year old engagement ring
    Mejuri Newbury

    Mejuri Newbury

    2.2
    (11 reviews)
    0.2 mi

    I came in looking for a gift for my two maid of honors for my wedding. Carina was so helpful and…read morekind. She answered any questions I had and was respectful of my budget. I'm very happy with the pieces I picked. Carina also went out of her way to package them up so beautifully! Truly appreciate the great experience!

    I understand that it was a busy Saturday, but this location was downright unhelpful. I already knew…read morewhat I wanted to get from a prior trip to the Seaport Mejuri location and just needed to come in to check sizing. I looked up my items online, which was difficult given that (with no labels on any of the jewelry) I didn't know what to search on their website. So I was ready to purchase items, just needed to check sizes (which is what an in-person jewelry showroom is for). We waited in line due to store occupancy limits (understandable, it's a small location) and once we got in were immediately accosted by an associate who asked if we were finding everything ok. She disappeared once I said that I knew what I wanted and needed help with sizing. When I had to go ask someone from the back desk area for help, they rolled their eyes and scoffed at me for...asking them to do their job and help me understand the (unlabeled) sizing for the bracelet. If you're going to have no labels on your display for what the sample sizes are (20/22 inches for a chain necklace, a very slight difference, plus no idea which sample bracelet was for the M/L/XL sizes) at least have helpful staff! Then, when checkout time came I was told that the price was going to be more than I had originally budgeted for since we had picked out the necklace with a slightly larger diameter. I asked for clarification and the girl helping me gave the most convoluted explanation about the bracelet already being upsized. She expected me to already be knowledgeable about the different finishes too. I had to advocate for my 10% signup discount to be applied. And when we got home, one of the boxes was missing the storage pouch and polishing cloth. Overall a really scummy experience all around that I felt like I was being tricked and upsold with unclear explanations even when I knew what I was purchasing. I'm used to buying fine jewelry and having nice laid out options sheets that this business model was clearly lacking. Or even transparent pricing! I'm betting that they treat their staff poorly because they are so unenthusiastic to even help out people who know what they want! Such an unnecessarily stressful experience. The gals next door at Glossier are so much nicer and more helpful, and their price point for makeup is far less than the consideration for buying what is ostensibly marketed as fine jewelry. Most things are extremely marked up and of variable quality as compared to standard jewelers. I only came because I liked one particular design and had felt it before as solid. TL;DR Even if you already know what you want, don't go to the Mejuri on Newbury, maybe the one in Seaport instead. Very unhelpful layout and staff.

    Photos
    Mejuri Newbury
    Mejuri Newbury
    Mejuri Newbury

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    BRAG - Boston Ring And Gem

    BRAG - Boston Ring And Gem

    4.9
    (155 reviews)
    0.7 mi
    $$
    Family-owned & operated
    23 years in business

    My fiancée and I greatly enjoyed working with BRAG on our customized engagement ring. Ani is very…read morehelpful with her knowledge and creativity in designing the ring, and the whole BRAG team works efficiently to deliver the model and ring on time. We are extremely happy with how the ring turned out and highly recommend BRAG for their professionalism and reliability!

    My wife was well aware that I was going to propose, and we both loved the idea of "designing" the…read moreengagement ring together. After scouring the web for jewelers in the Boston area, we decided to reach out to BRAG to make the ring, which turned out to be a wonderful decision! We had already gotten a diamond online, and wanted to incorporate some leaf motifs in the engagement ring setting. Ani was very attentive to jot down notes on the style that we were looking for, and made some drawings on the spot. She was able to show us a couple of wax prototypes at our subsequent meeting for us to choose from. When I finally went to pick up the finished engagement ring, I was absolutely stunned by how beautiful it was. My wife, of course, had to wait until the moment of proposal, but she loved it beyond words, and so did every friend and colleague who saw it. After this fantastic experience, we decided to go back to BRAG for our wedding bands, again with leaf motifs. They designed a band that perfectly complements the engagement ring for my wife, as well as a matching band for me. The end products are again absolutely stunning! If you are looking for a jeweler to make your special ring, look no further. The design skills and craftmanship of this 7th-generation jeweler is of the highest caliber. We couldn't recommend them enough!

    Photos
    BRAG - Boston Ring And Gem
    BRAG - Boston Ring And Gem
    BRAG - Boston Ring And Gem

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    Rolex Boutique - watches - Updated August 2026

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