Years later and we're still using PIR!! It's saves us from hauling chairs and setting up umbrellas…read more It's up and ready when we get there and take em away when we're done. They drive down the beach from time to time if you need help or want something extra. Or you can call and they're there within 10minutes or less. I highly recommend using them for your beach vacation whether it's for a day or longer. They're always nice and accommodating. Thank you for making our family vacations that much easier!

I've used this company for the past six years to rent two umbrellas and four chairs for a week. I…read morewas happy with the service most years. This year I paid nearly $300, but they failed to deliver them on 3 out of 5 days. I had to call and track down the owners each morning just to get the equipment I'd already paid for. I'll be using another company next year. Do not recommend.

These people are great to do business with. I brought in a flat tire off of my old Bridgestone XO-2…read moreand someone dropped what they were doing, diagnosed the cause of the tube puncture, and made the repair all at a very reasonable price. While waiting, I was intrigued with the inventory of bikes in the showroom. Someone explained the pros and cons of different models without pressuring me in any way. I went home, did my research, and came to the same recommendation that they had made for me. The next day I purchased a new Trek Verve 2 and after about 10 miles and a few adjustments, I absolutely love it.

Great place to have bicycles serviced year round. Get bicycles up to speed anytime. Island bicycles…read morewill set you up with your needs.

Amazing service. Great person and easy going. Got around the island so fast and in styleread more

This was a mediocre place. Didn't find much of anything of interest. They do have LOTS of surf…read moreboards.

Best surf shop in the Wilmington area! Great board selections with experienced staff that are eager…read moreto help. My husband and I shop here often. We love the youthful energy from the staff and how friendly and helpful they are. Also, the clothes are super cute and geared towards the beach vibe. From boards, flip flops, wetsuits, children clothes as well as girls and guys clothes. They have it all!!

The gift shop at Kure Beach Fishing Pier is hands down the best souvenir shop on the beach! They…read morehave a huge selection of high-quality T-shirts, hats, keychains, and all kinds of souvenirs that are much nicer than what we found at other shops. The prices were fair, and everything felt well-made instead of cheap tourist merchandise. It was also a nice bonus that the pier is free to walk, so we were able to enjoy the views before shopping. If you're looking for beach souvenirs that you'll actually want to keep, this is the place to go!

Great fishing access. Free to walk and watch. Just be careful, fisherman here are packed in pretty…read moreright. Saw lots of small fish caught. Great little shop with food and bait and souvenirs and tackle...pretty much anything you could need at a pier....except the motivation to go fish in the chilly wind:)

Professional beach chairs and umbrellas rental place. They set the beach chairs and umbrellas for…read moreus. The crew is very attentive and courteous. Friendly, good prices clean. Highly recommended!

I've known Tony many years, so he was my first choice in helping me recently with a stand-up paddle…read moreboard. He talked to me about options, gave advice, and recommended what would be the best fit to make some memories on the water! He is honest, caring, and hardworking to help deliver the best experience for you on Pleasure Island. If you are visiting, or live in the area, he can help tailor your rentals. From relaxing on the beach (chairs & umbrellas), to making your stay more enjoyable off of it (bike rentals to cruise the boardwalk!)-he has it all. Tony has a wealth of knowledge as a local for must-do's on your trip; Not only that, who better to get surf lessons from than a pro long boarder? If you are coming to Carolina Beach, Tony and his crew can help you out with what you need to have a great day at the beach and beyond!

We were meeting some friends for the weekend to do some fishing on a different pier. The Airbnb we…read morehad was right around the corner from this pure though so this is where they met us. It cost two or $3 to go out on the pier Even if you're not going to fish. The lady in the store that you go through to get to the pier take your money. She was nice enough not to charge us since we were just going out to meet our friends and then leave. There's not a lot to say. It's a fishing pier. It is rather long though which is nice. Five stars.

Avoid this place at all costs! The owners who run this place are absolute douchebags, for lack of a…read morebetter word(s). We were eating at the restaurant next door for a 50th anniversary dinner when someone came to our table and notified us that three cars had to be moved. One of them was said to belong to our family, so they went outside and moved it to a different spot. Later, we came outside and saw that a different one of our cars was about to be towed--no warning, nothing. As we went to move the car before it was towed, a man, probably in his late 30s, started yelling at a high school-aged kid, asking why he thought they could park there. (There were no signs in the parking lot saying where you could or couldn't park, and when you park next to another car, you don't think anything of it.) After moving the vehicle to avoid from being towed, our whole family started getting yelled at by three employees from this establishment, saying we had to pay the tow truck driver because they had called him on us. (No way in hell that's happening.) On top of all this, the owners put up caution tape (to try to resemble parking spot boundaries) after we had already parked and gone into the restaurant next door, making it look like we weren't allowed to park there. They claimed, "You guys have been blocking traffic for 2.5 hours," even though there was a driveway wide enough for three cars right next to us for people to enter and exit the parking lot! Come to find out, the owners do stuff like this often, probably because they're butt hurt that the place next door fills most of the shared parking. To hear that you guys do this often is honestly sad. If you can't handle the realities of running a business, then you shouldn't have one at all. These people need a serious reality check, and I hope they get one soon. Definitely check out the place next door, Island Way, though--they have great service, great owners, and great food!

This place is not very big but they have the most amazing selection of fishing gear you will ever…read morefind. They have so many rods, for example, they are literally covering even the ceiling! Any type of hook or weight is going to be here. Their selection of rods and reels, both low and high-end, are unmatched. If you want it, they have it. The people are friendly and will help you out with their vast knowledge. Oh, we also got our frozen fish for shark bait here.

Very helpful people and fair prices. They have bait and a nice lure selection…read more We caught redfish and flounder on the artificial shrimp she recommended!