Had some time to kill while waiting for a friends canoe race to end so why not check out some…read moresales?! Today there was an extra 20% off of sale markdowns so $19 bikini bottoms with the additional 20% off were a steal!! Happy I stopped by. Much better selection and sale compared to mall prices. The cashier who helped me was also very helpful and welcoming (: Can't wait to visit again!

Cute items. Limited selection/ sizes.Little pricey. Employees don't say anything ,not even hello…read more Not impressed:(

Vivian has THE best customer service. She truly cares about every person that walks into her store…read more The bathing suits are quality, the owner is amazing... support local!!!! My daughter got this adorable dress here too.

WOW!!! GREAT to have pualani in Haleiwa. Must have swimwear for surfers or active ladies…read more Love the materal and styles. Having parking space in the back is awesome.

1) the woman running this wonderful place is SO sweet and adorable and fun and cool…read more 2) my lady got several absolutely beautiful outfits. 3) prices were competitively good! 4) [it bears repeating] the woman's running this place is THE BEST. so kind and hilarious. We'll hit this place up every time we're on the island.

This little shop is packed with goodness! The "cheeky" name drew me in and once inside I was…read moreimpressed with the vast amount of inventory. Yes, they have lots and lots of bikinis in many styles, colors and sizes. Even a chart that shows the amount of "cheek" exposed based in the cut. They have lots of clothing, too. The cutest jumpsuits and rompers, so easy to put on and immediately be ready to go wearever. And dresses if every length from mini to maxi dresses. Of course there are lacy beach cover ups, t-shirts, totes, hats, and even some jewelry, most with colors of the sea. With the racks of clothing there doesn't seem to be a code for how the items are organized! Different colors, lengths and patterns of different items all on the same rack in no apparent order. Take your time to go through them and find one that speaks to you. They really are quite pretty. The young lady working that day was super friendly, engaging in conversation as I shopped. I particularly loved the light maxi dresses in various beach patterns - tie dye, florals, soft colors. And the jewelry, specifically the long dangly earrings with pale blue stones. I have so many earrings in colors of the sea that I had to pass on them this trip. But I will be back! Have someone snap your pic in the bikini board out front for a memory of your trip to the North Shore!

Do not buy the white logo t-shirts. They are garbage. The fabric used is the thinnest, cheapest…read morematerial I have ever seen. I washed it one time and it is unwearable. Clearly this is just a corporate store and no one actually even looks at the merchandise. They are not cheap either. Walmart has better quality clothing. Sad.

Stopped here for some North Shore shirts. Smallish store jammed full with all kinds of merch…read more Plenty of shirts in stock and all different sizes. Plus shorts, bikinis, foot wear and beach going supplies. They got some surfing supplies covered too - I mean it is a surf shop. A couple of friendly teen (I assume) employees right there to make sure we found everything we were looking for. Bought a 2 shirts with nice graphics. Prices were ok, not bargain but not outrageous and they feel thicker than the usual shirts being sold

Love this gem on the North Shore! Staff is super friendly and knowledgeable- can't wait to visit…read moreagain from Cali!

I spent the day at Hale'iwa Ali'i Beach Park and noticed "Hale'iwa Surf Shop" across the street…read more I visited three surf shops while exploring the North Shore, and this was my favorite of the three. It is located in a house that has been converted into a retail shop. It is quaint and unassuming. It has some major brand inventory--but the majority of its stock is clothing and accessories of their own design. They have some designs that feature a "bridge" (a nod to the nearby bridge that crosses the Anahulu River), and some designs that feature a rooster (a wink to all of those feral chickens that you see running around). You can go to their website for online shopping--but the online shop does not have all of the items available in store. Sometimes I think the term "authentic" is overused nowadays; but the shop does feel "of a place".

Sweet like guava…read more.. Though no guava is found here like the fruit some of the items are found here in Hawai'i as this Hale'iwa Store Lots shop is filled with various cute items for women it's a great place to find items to gift or to add to your wants. Browsing around I enjoyed the various items the carry from beachwear and accessories to jewelry and various totes and even a fun puzzle postcard sharing the aloha spirit is very fun and unique here along with shirts with the local fun sayings had me smiling with a fun way to express your vibe for the day. The service here seems very friendly as she was very into the conversation with a guest that went on and on is great as I was busy browsing some of the items was quite pricey though do carry some unique items but it was a nice and comfortable place to shop. Thank you!

Very cute store. Lots of shirts & hats for souvenirs on the island. Amazing lotions . I bought…read moresocks & a little zip purse for small items .

Great padao for wife! She loves to wrap up in one after work! Aww the pics for their awesome…read moreselection

Wow immaculate service and such nice workers couldent be more happy about my purchase! My family…read morewas helped by shift leader Capri jolley!

Cute store I love it I bought a cute brown shirt…read moreGonna wear it everyday And the quality is good

Alyssa was so helpful with my styles and sizing! Love my new…read moresets! She was such a pleasure to work with. Will always come here for self care days!