I absolutely LOVE Reformation as a brand and applaud their sustainability efforts. For anyone who cares about mindful consumption and sustainability, shopping here is a no-brainer. That being said, the in-store shopping experience leaves much to be desired. For starters, the store is laid out like a vintage shop, with just one of each item hung on racks in no particular order so you have to sift through everything. Then once you find an item you like you have to get a store clerk to tell you if they have it in your size and what other colors it comes in. Because of this, the store clerks are usually very busy taking care of customers asking for items and there is usually a wait. There is one giant touch screen where you can start a fitting room and peruse the stock, but I imagine most people who visit the store aren't used to shopping this way. The fitting rooms are nice with different lighting options and the choice to have items brought directly to you fitting room if something doesn't fit or look right. Overall I much prefer the online shopping experience and would only come to the store if i always knew what I was looking for and had confirmed that they have it beforehand. As for the value, the clothing is pricey but it is very high quality and I am always willing to pay a little more for a more environmentally conscious option. read more
