Was strolling around South St and saw this place and thought would pop in. It's not every day you…read morefind a hat store! Popped in and there was 1 employee and 1 other potential customer. I never heard the employee speak to the other person and my friend and I walked past the employee multiple times talking about and trying on various hats. He never said a single word to us. Had he actually made an effort to ask me if I was looking for anything specific and maybe offer suggestions about proper fit he likely would have gotten a sale. There is a great selection of all different types of hats, hopefully of stopping again or for other potential guests there is a better employee there.

helpful staff and a great selection, including sizes for my xl melon. I got just the lightweight…read morehat I needed for travel.

Look no further than J J Hat Center if you are in the market for a high quality hat. They have a…read moregreat selection and knowledgeable staff. I went in for one and ended up purchasing three men's hats. A plus - it's woman owned.

4 stars because this is a terrific little classic hat store that rocks an old NYC style. Amazing…read moreselection of beautiful hats. I am new to formal headwear, and my father suggested that I go here for a proper fitting and customization. I was excited about it! It felt like a next step in my adulthood as I grow into a middle-aged vibe. I took my 12-year-old son to show him the difference in quality between a mass retailer and a bespoke, local, small business retail experience. I splurged +1k on 3 new hats. I love them, but the service was nothing like it used to be, as I understand it. This is where I would give it a much lower rating if it weren't such a great little spot. 2 Stars: The two young women working were not very knowledgeable, seemed quite apathetic, and essentially left me to my own devices to sort fit, shape, etc. out. They answered questions about care adequately and showed me several hats that I asked to see, but in a detached way. In short, it was a very disappointing experience and not bespoke at all. My father was mystified when I told him about it. I don't generally leave reviews, good or bad, unless things go too far. But after reading through the low reviews, often from long-term loyal customers who lament experiences similar to mine and the recent change in ownership, I am bothered by the defensiveness in the owner's replies. Many of them say [the milliner has resigned due to health, and therefore we no longer offer shaping or repair services] or [come in for a chat to correct your misinformation]. WHAT?! That is how you respond? On a public forum? Marketing yourself as a luxury shop but responding like a cranky clerk? Why not hire a new milliner? Or train a new one? Find a way to outsource it in the meantime. But telling decades-long high-paying customers to do it themselves at home over a kettle...what are you talking about? Should I learn to tailor and do dry cleaning in my bathtub, too? Turns out, the problem is top-down. The new owner has clearly wrecked this place and doesn't seem to care; it's all about her. Another NYC institution bites the dust. All of that said, it's a unique place. One of the last vestiges. Go there.

I love visiting this store! Beautiful hats - a bit over my price point at $200+, but fun to dream…read moreabout and browse.

The selections were decent, but the experience was disappointing. It seems like running a business…read morein a tourist area has taken a toll on the Manager. Honestly, I'm not sure who has worst customer service skills--a mid-2000s MVA employee or her.

They make fantastic hats if you are a hat lover or not. Well worth going to the show room the next…read moretime you are in New York City just to see so many really beautiful hats in a well designed space. I recently purchased the Pueblo straw hot, it was beautiful and the purchase experience was easy, and professional. If Orlando is in the shop the next time you are there, you can feel his passion for making beautiful hats...and that is a nice experience for a hat lover.

Great hats and great customer service! I loved my Monticristi so much I bought a second.read more

I was searching to find a Company that sold Quality Hats! Thank God I found She or Collections!…read more This Company is One of the Best out there. I have now been ordering from them for several years. Everything I have purchased has been beyond my expectations. Exceptional quality! All my purchases well made. Everything is made exactly like you want it. Before your item is sent out they go over everything to make sure its perfect! Five Stars is not enough for the Quality of service you get from this Company. They are reasonably priced , and once you receive your item you wouldn't have minded paying more! Can't wait to make my next order. I will continue to spread the word Shenor!

Smoke and Mirrors is the first thing that came to my mind when I finally received my hat . I was…read moredisappointed to say the least. I know this is lengthy but for us hat lovers it's a JUNGLE OUT THERE. If you notice SHENOR's hat exquisite staging with the dark background and the inability to see the entire hat is very deceptive. I paid $190.for a hat that's just ok but extremely staged and I would probably have paid under $100. for It or made it myself. It is Just a simple pillbox base you can buy anywhere with some satin petals on it that don't even go to the back. On 3/2/26 I paid an additional $45. For express 2-3 day shipping. I noted that they did not actually put the hat out for shipment until 3/5/26. Then FEDEX had a 1day delay and the hat arrived 15 minutes before The ceremony that I needed it for. I don't plan on purchasing from them again. Happy hatting everyon!

This is such a gem of a hat shop. The owner, Linda, was very knowledgeable and helpful in fitting…read morethe right type of hat with the right head. It was a charming and worthwhile experience all around.

Wanted just the right hat for my first ever, and really benefited from the breadth of their…read moreselection and depth of their knowledge. Felt very much at home and with their help ended up with the perfect Gatsby cap. Highly recommended for friendliness and service.

The selection is amazing, and the guys were so patient with my husband, who is very hard to please…read moreand creates a very tedious shopping experience!

Came across this gem in the lower east side . always loved hats and I have tons of them but never…read morerealized there were so many more options, fabrics and options . A little on the pricier side but they're pretty much the manufacturer's pricing. Purchased my first Stetson docker hat. Staff is knowledgeable and helpful too.