Worst investment I have ever made!
Average return on investment (ROI) is 1:1
Most people wont look in the printed yellow pages anymore to find a new company.
People use a search engines or word of mouth to find what they need.
If you do advertise in the printed yellow pages get the smallest ad possible w/ your tag line (slogan), services offered in bullet point, your website, phone, & address.
CAUTION: when the Dex One rep say's that larger ads generate more calls.
They will use "typs" lines to show how many calls your competition got so they can sell you a larger ad.
Or they will say you need a more aggressive 'internet' presence & show you the tracking results of your competition, ALLl which have skewed numbers!
Dex One now offers 'guaranteed actions' meaning they guarantee you the exact amount of leads you want per a month / year.
However, Dex One defines a leads as: a phone call (even if the call comes from another state / country, spam e mails, etc. Dex will say "it's a lead"
Get your phone books from the last 4 years, put them all in a row.
Notice how each year the phone books get smaller & smaller like steps going down? Print ads are like a dinosaur in a tar pit...not dead yet & not going anywhere either!
PS - when was the last time you seen a Dex tv commercial or heard a Dex radio ad? its been years! Strange that a marketing company cut their own advertising when the economy went bad...but Dex wants you to increase your ad spend! read more