After having half the tail of my sweet cedar topped hess 6'0 destroyed by somebody's errant…read morelongboard and then searching NYC for someone who repairs eps boards I found David Murphy and Imaginary Surf Co. David is a shaper and he makes amazing, innovative surfboards in his studio in Bushwick. I met him there and my fears of trying a new repair shop (I live and surf in Oregon and am visiting NYC for work) were quickly put at ease. The boards he makes are super progressive and very well crafted, not to mention very eco-friendly. Our brief conversation about what the process of repair would require was exactly what I needed to hear. He projected two weeks for the work to be done. Two weeks later the board was repaired. Tess, an employee there did the work. She matched every nuance of the left side of the tail. The edges were identical to the original side. She basically rebuilt and matched a very complex and responsive tail in two weeks. She also found and fixed a small ding that I hadn't noticed. I learned later that Tess is a sculptor, no surprise to me now, her detailed work is solid and exact. The day I picked up the board was a Saturday and the surf was on. The board surfed like a champ and provided me with a full weekend of great waves. The board surfs the same as the day I bought it. Thank you David and Tess!!!

I highly recommend Imaginary Surf Co. this shop has it all and seems they can fix anything! They…read moredid a great job on my tail and nose dings. They were fast accommodating and knowledgeable. Its a short ride out to the shop on the L train from NYC.....be warned a visit to the shop makes you want to start shaping... Thumbs...+pinkies up! Thanks N

Great shop Family Owned a variety of clothing boards and beach goods. I picked up a 5,8"…read moreLost/Libtech fish along with fins leash pad and bag for a very low price. Armando seen to the right is awesome helpful and cool to talk with. I will give them my business whenever I need something surf/beach related.

Left the store today very satisfied. They had the products I was looking for. Armando was very…read morehelpful and easy to make business with. I have no words to express how great my shopping experience was. Definitely recommend Atlantic Beach Surf Shop!! Thank you guys for everything. Cant wait to try my new board!!!

I have not had the pleasure of visiting their store 'in person', but ordered online. Their styles…read moreare fantatsic. Don't let 'surf' confuse you. It isn't really surfer wear. Overall, they have a hip but subtle styling. Sort of stealth-wealth in a sense. The qualty of materials is great for the price and their customer service is very responsive and helpful. Really happy with the experience and plan to visit where in town.

Visited on: 11/18/18 around noon…read more The ambiance was great, but the staff attitude made me pretty uncomfortable. I was in the neighborhood looking for a new winter hat. As I entered the back area I saw two staff standing behind a counter so I said hi. Yet both of them just stood there glumly, silent. After looking around, I decided to not get anything, and said thanks to the staff but received no response, again. I don't know if these staff are like that always, but it sure would be unpleasant if they judge their customers by looks and flip flops their attitudes. The only good thing was that the barista was nice and friendly. I quickly left the shop because of the aforementioned staff attitudes, but the coffee looked good and they had a nice variety of pastries as well, so I may go back just for the coffee next time.

Super chill and kind staff. Very helpful and knowledgeable…read more Highly recommend. I ordered a dunno board for curbside pickup and picked out some mob grip tape when I swung by. ***I actually swung at a time by when they technically closed but I called ahead and the guy was super chill said no problem he didn't even rush me out he went out of his way to answer all my questions as a new skater and recommended me where to go to get the stuff I wanted since there was a national skate supply shortage at the time. Also gave me some clear grip squares for free since I only wanted a small bit for my board design which saved me like $8 tbh.

I stopped by here today to buy some surfing gloves, I was also testing out some of the surfskate…read moredemo boards. The staff there was soooooooo friendly and helpful! I will definitely be back in the future for more skating and snowboard stuff!

i've been in Spring Lake and the gentlemen here at the shop are absolutely amazing. I rented the…read moresurfboard for three days with no issue whatsoever. They're very kind, very gentleman like and very chill people definitely worth the money and time to come here and grab a surfboard if you really want to learn. PLEASE COME HERE!!!

Great surf shop! They have tons of surf watches and the people that work there are super nice. Will…read moredefinitely return.

Convenient shop by the water for your last minute beach needs. Nice branded merchandise.read more

Cool spot. Staff is friendly and helpful. Have some locally made boards and their hats are sickread more

I don't know much about surfing or skating but I know what a good shop and atmosphere is and this…read moreis it. I stopped in because of the 50% off rack outside and I saw this awesome hoody. When I came in to inquire about it and his hours the shopkeeper whom I'll assume is Gordon was very pleasant. I actually came back later to buy the apparel and he maintained the chill attitude and friendliness as before. The shop is a nice size with clothes, surfboards, skateboards and accessories for all those products. Surfboards and I assume skateboards can be repaired here which is cool. The shop itself seems to fit in well as its a beach town and just seems like a nice spot to come for the above mentioned needs or drop in to chat about those above things with the owner.

He is amazing. Very knowledgeable, and knows just what to offer his clients. Definitely recommend…read moreGordon!!! Exceptional customer service!

One of the best all-around surf shops that I have been to. Very accommodating, and down to earth…read more They take their time to tell you everything you need to know about each board that you're looking for. I especially like the fact that they don't try to rush you or push anything onto you. They have a good selection of short boards, fish boards, fun shapes and long boards. They also have wet suits, apparel and even do rentals. You can also rent out a locker and walk right to the beach from the shop, which is only 2 short blocks away. The prices are very reasonable, and I'll definitely come back to get my next board. Make sure to come visit this place. Nigel and his crew will take care of you.

Honestly I can't even believe how good my experience with this shop has been. What they provide is…read morebeyond service - it's guidance, bordering on friendship. Going to a new surf spot can always be a little challenging. Surfers are often territorial. Nigel put me right at ease with his knowledge and suggestions. There was no upsell - he just made sure I had what I needed. I'm planning to keep heading out that way for the foreseeable future and this will be my go to spot going forward. After how well they treated me, I can't imagine going anywhere else.

The team at Moku was amazing with helping me buy my daughter her first surfboard and all of the…read moreaccessories. They explained the nuances for each type of board, and even called the owner when they weren't sure of one of the answers to my questions. It's an awesome local shop that goes above and beyond to help. They also kept a stash of treats for dogs passing by. They're now my favorite shop.

Superb experience. Had to buy some beachwear and sandals, the lady who helped me was amiable and…read morehad awesome tattoos. Ended up with a shirt, swimming trunks and sandals - all really high quality in my opinion + they look nice. #supportsmallbusinesses

Love this store z our kids love this brand . We usually get a lot of clothing from this shop for…read moreboth our kids . Lots of colors and options . Nice sale too. Sometimes billing takes time , but it just depends on the time of day . Nice and helpful service . Rightly located inside jersey garden mall. Lots and lots of shops here . Parking is a bit crazy but there are thousands of parking all through the mall. Loved this overall.

Let it be known throughout the land that I do NOT walk into A&F of my own accord, BUT because my…read morelittle sister loves this place and can't not walk in and browse. It REEKS of the men's cologne on ALL the clothes - I get it, you want people to come in and smell it; I DON'T WANT TO TASTE IT! Ease up on that stuff there killa and let the girls come to you...eventually. Do NOT come into this store if: 1) you enjoy eating, drinking, and/or both 2) you are anything above a size 8 3) you're looking to take a picture with the models; they're not here 4) you value your eardrums