Another Pure hockey had a couple of sticks held for me at this location. (They were out of stock) I went in and the staff was very helpful in helping me the perfect stick. Last year I shopped here and the two associates were not helpful at all. And they were rude. I was reluctant to go to this store but the staff now is A plus! Very knowledgeable and helpful employees. read more

Can't imagine a better more helpful staff. Well done here! Great variety of equipment.

The folks at Pure Hockey Needham are great people. They are very helpful and it is so convenient to have a local hockey store. I get skates sharpened there every 2-3 weeks as a referee and its a consistent cut each time. Additionally, I recent gave Greg a bit of a project replace a tuck and blade on a pair of skates and it was done very well and quite quickly. We are lucky to have this kind of resource store for the great sport of hockey! read more

Great service and great selection. The Mgmt team there goes above and beyond to ensure top customer service!! No pressure only friendly helpful service!! read more

I had my first visit to any Pure Hockey location. I needed a replacement blade for my aluminum shaft and I was having a really difficult time finding stores that carry replacement blades (and/or finding stores that carry replacement blades for less than $90). I saw that the website had a good selection of blade, so I figured I'd try my luck. I was in luck! I found the appropriate replacements blades on sale! I had a question that the guy helping me didn't really answer (any insight? What is the difference between a junior and senior blade - they don't seem to be different in size, so, what is different about them?), but my question was more out of curiosity than anything else. I looked around the store and saw a good selection of equipment for OK prices. Some of the stuff on sale was a great deal, but otherwise prices were about average. Depending on what I need, I might go back there again. read more

Great place to get hockey stuff But their sharpening is terrible. It is well known by all the kids not to go there. We learnt that first hand last week. I wish they would improve as it is the only place in our area. PLEASE WORK ON THIS PURE HOCKEY!! read more

No goalie equipment in store, means I have to order online sight unseen. I live too far away from a store (and no other hockey stores nearby) to just go to try on cardboard equipment. My son wants to feel his pads when he tries them on. Ordered pants and chest protector last Monday, still sitting at the warehouse on Friday. If what I ordered doesn't fit, it's at least another week to exchange. Guess I will just order 3 of everything and ship back 2 to save my time. They need to offer better shipping options (at least for VIP customers), and they need to get goalie gear back into their stores. read more

Thanks to the guys here for a great skate buying experience. Big selection and great service. They know their stuff and went out of their way to make sure I had a good fit, even re-lacing my skates with longer laces when they noticed I like to wrap around my leg. I also saw them interact with other peoples little kids - super patient, funny, and a great nature with them. Kudos to this crew and thanks! read more

Bought my daughter new skates at Pure Hockey. We were helped by Nathan who was very helpful and knowledgeable. The store manager was also very attentive. The selection was great and prices seem competitive. I've been to many small or niche sporting goods stores and most have poor service. Not Pure Hockey. They were great read more

Always an issue with skates after they have been sharpened at pure hockey. If I need a tape, I will stop by because of the store location. For major purchases, sticks, skates, helmets, hockeymonkey would be a better choice, lower prices, larger selection. Also, what's up with the store asking for all types of personal data, what is your name, your phone number, email, I came here to sharpen my skates not to apply for a mortgage. read more

Staffed by teenage kids, unhelpful, uninterested in providing good customer service and good fit. As another reviewer notes, the staff will be with you one moment, then get distracted and go away to help someone else (and not come back), and they offer little input or assistance. Matter of fact I realize that I selected the wrong size as I got out on the ice and see that the skates are too big, and I should have gone smaller. More input from the staff and interest (even if faked) would have been helpful. I had wanted to shop a specialty store thinking I'd get better service and attention to detail but won't be going back. Maybe the other shops are better but a bad experience in Needham. read more

Whenever I step in that store I want to buy everything but my mom is like "no you can't do that." " I'm like can i buy the store."it there it is like my second home. I have like everything at the store. They have a lot of training tools you can use to prepare for your season or even to just play with. They have so mush there such as hats, socks, mouth guards, laces, sticks, pucks, tape, super decker, helmets, gear, bags, gloves, chairs, posters, figures, water bottles and much mor anything you need related to hockey stop bye pure hockey and trust me they will have it. read more

Everyone is so nice! They took as much time as needed to help fit and find the appropriate gear. They even kept the store open after hours and never rushed us. read more

Surprised to see poor reviews. Just went to re-outfit my son with hockey equipment and the manager Michael was absolutely fantastic. Very honest, very knowledgeable, and not wanting to sell us things we don't need. Asked us to bring in our current equipment so he could see fit and recommend either getting bigger sized equipment or not buying anything at all. He just has a very nice way about him. I'd give him 10 stars if I could. read more

These guys rock! I showed up at 7:45 pm with my sons skates that needed several eyelets replaced for a playoff game the next day. The guys were ready to shut down for the evening, they dropped everything and did the repair onsite and I left with skates fixed and ready to go. Very attentive, very professional. Sad that the haters get such a kick out of writing bad reviews. I'd recommend this shop highly read more

We went to the Pure Hockey store in Franklin and we were very dissapointed in the selection of equipment they had! All of the most popular sizes and styles were out of stock and they couldn't say when there would be more stuff coming in. Very weak! read more

This is an awesome pure hockey and I think this because they really make sure what you're buying is within the right budget, and that it feels and feels good. Another thing about this pure hockey is that pretty much everyone that works there is a specialist and can help you with anything, the only downside is that it's a smaller location which means it has a smaller selection, overall a great store though. read more

Ordering our team equipment through this store has been a complete disaster. Despite having placed an order in April, they weren't able to deliver by October. My daughter didn't her team equipment for her first game - this is a terrible feeling as a parent. Especially when the order was placed 5 MONTHS in advance. The store representative was not helpful the one time he did respond, and didn't respond when asked for updates. I'd suggest to any team looking to try elsewhere. read more

The only reason for 2 stars and not one is the products. They do have a good selection of equipment for hockey enthusiasts. That said the reps are not very helpful or friendly and just got skates sharpened here and job was terrible. I have been going to a Wicked Sharp on Centre St in West Roxbury for sharpening at half the price but was buying equipment so figured would get skates done at the same time, wont do that again. read more

Went there last week with my two boys. We needed skates, gloves and helmets for both kids. We stood there for 20 minutes and none of the kids working there even acknowledged us. I left and bought everything we needed from another store. It's a shame because Pure Hockey is well stocked with a nice selection. The skate selection was better than the selection at the other store but I'll never go back to Pure Hockey unless i need something like a lace hook in an emergency. read more

Terrible service. The employees were playing lacrosse in the next room. Waited twenty minutes for help. Awful!

I feel awful giving a bad review because there was one occasion when I got excellent service at Needham's Pure Hockey, but I've been there too many times to count. They don't seem to value customer service too much. Most times when my husband and I go, the employees are sitting on the benches opposite the wall of skates, or in the skate sharpening room, and they don't ask if they can help you find anything, or help you at all. In fact, whenever I ask to be helped, I feel like I'm interrupting or bothering them. But I was pretty disappointed last time we were there, because we waited so long for a skate sharpening that I felt like I had to pester someone to do it. I don't want to feel like I'm being a pest. I don't know what customer does. The store wasn't busy at the time; there was only one other customer there, and i think she was being helped by two employees. The three or four others weren't occupied. My husband and I were there to pick up new equipment for good money, and we couldn't get any help with that either so we left. Like the previous reviewer, we'll buy somewhere else, if not for the prices, for the service. read more